YES, BRAND features conversations with founders, creators, leaders, and public thinkers at pivotal moments, when the success of what they're building depends on how it's understood. A founder entering a new arena. An author introducing a new idea. A scientist challenging conventional thinking. A CEO redefining a company. An artist reshaping a genre. A leader building a movement. Building it is only the beginning. What happens next depends on how the world understands it. Every episode explores the gap between intention and interpretation, where meaningful ideas meet the real world and take on a life of their own. Welcome to the conversation between what you meant... and what everyone else thinks you meant. Because every idea has two stories: the one you tell... and the one everyone else repeats. Hosted by Hersh Rephun.