The Floral CEO

By Jeni Becht

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Category: Entrepreneurship

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Episodes: 278

Description

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com

Episode Date
Avoiding Wedding Season Burnout: 10 Strategies Every Florist Needs
Aug 06, 2025
Investments That Changed My Business (and the Ones I Regret)
Aug 04, 2025
10 Ways to Make Being a Wedding Florist Not Suck
Jul 30, 2025
Prepping for a $15K Wedding with a Massive Floral Install
Jul 28, 2025
Freelancers 101: Building a Team That Elevates Your Business
Jul 23, 2025
🌸 The Creative Reset You’ve Been Craving: Retreat Details
Jul 21, 2025
Profit First for Florists: Why Paying Yourself First Changes Everything
Jul 16, 2025
Battling Loneliness in Business - The Importance of Staying Connected
Jul 14, 2025
Feeling Drained in Your Business? Let’s Fix That.
Jul 09, 2025
Must-Ask Questions About Wedding Day Setup
Jul 07, 2025
Let’s Talk About Money: Why You Must Start Paying Yourself
Jul 02, 2025
Introducing The Floral CEO Podcast: A New Era for Bold, Profitable Florists
Jun 30, 2025
Everything Is Figureoutable: Turning Dreams Into Floral Business Goals
Jun 25, 2025
From Order Taker to Designer: Why Creative Vision Elevates Your Floral Business
Jun 23, 2025
Feeling Overwhelmed as a Florist
Jun 18, 2025
Scrolling Jealousy? What to Do When You Feel Behind on Instagram
Jun 16, 2025
5 Pricing Mistakes Florists Make (And How to Fix Them!)
Jun 11, 2025
When Motivation is Missing: How to Take Action Anyway - Mini Episode
Jun 09, 2025
Breaking Busy: How Choosing Joy Transforms Your Floral Hustle
Jun 04, 2025
The CEO Shift: How Florists Can Work Smarter, Not Harder
Jun 02, 2025
Level Up for Free: The Personal Growth Habits That Cost Nothing
May 28, 2025
The Real Secret to Success? It’s Not Sexy, But It Works
May 26, 2025
Stop Winging It: How to Price Your Floral Work for Real Profit
May 21, 2025
How Networking Landed Me 5 Weddings (and Why You Should Be Doing It Too)
May 19, 2025
Unapologetically Confident: Why Owning Your Power Changes Everything
May 14, 2025
Motherhood & Business: Real Talk, Hard Truths, and Grace for the Mom Florist
May 12, 2025
The Outsourcing Game Changer: How to Create Space & Grow Your Floral Business
May 07, 2025
Florists, It’s Time to Make Booking You Easy
May 05, 2025
$30K Side Hustles for Florists (That Aren’t Full-Service Weddings)
Apr 30, 2025
Manifesting Your Dreams Through Action: How Small Shifts Create Big Change
Apr 28, 2025
Chipping Away at Your To-Do List: How to Prioritize What Matters Most
Apr 23, 2025
The Art of Selling the Story: Elevating Your Floral Installations
Apr 21, 2025
Florist Confessions: The Tough Lessons That Made Me Better
Apr 16, 2025
Not Booked Out Yet? Here’s How to Get More Wedding Clients—Fast!
Apr 14, 2025
Handling Difficult Pricing Conversations Like a Pro (Even with Tariffs Looming)
Apr 09, 2025
How to Stay Grounded When Everything Feels Like Crap (Tariffs, Overwhelm & Taking Back Control)
Apr 07, 2025
How to Actually Book Weddings from Instagram (Without Losing Your Mind)
Apr 02, 2025
Behind the Scenes: How I Pulled Off a $40K Floral Event in Just 2 Weeks
Mar 31, 2025
Easy-Peasy System for Pricing Bouquets (Without Reinventing the Wheel)
Mar 26, 2025
How to Network Like a CEO (Even If It Terrifies You)
Mar 24, 2025
When Nothing Feels Like It’s Working – How to Get Unstuck and Move Forward
Mar 19, 2025
Becoming THE Go-To Florist in Your Market
Mar 17, 2025
How to Break Into the Cultural Wedding Market
Mar 12, 2025
Questions Every Florist Should Be Asking Themselves
Mar 10, 2025
Why Your Goals Aren’t Happening & How to Fix It
Mar 05, 2025
How to Make Your Wedding Flower Inquiry Stand Out & Book More Clients
Mar 03, 2025
Mastering Styled Shoots for Your Floral Business
Feb 26, 2025
How to Bounce Back After Losing a Client
Feb 24, 2025
6 Productivity Thieves Stealing Your Time & Energy
Feb 19, 2025
Thinking About Giving Up? How to Shift from Overwhelm to Inevitable Success
Feb 17, 2025
Self-Care for Florists: The 3 things You NEED to Thrive
Feb 12, 2025
🌿 The Floral CEO Mastermind 2.0 – Your Path to Growth & Community!
Feb 10, 2025
How to Fill Your Funnel & Get More Clients in 2025
Feb 05, 2025
The Mindset Shift That Changed Everything: Why Your Success is Inevitable
Feb 03, 2025
Mastering the Art of Wedding Consultations: Convert More Leads & Build Stronger Client Relationships
Jan 29, 2025
Navigating Tariffs & Rising Costs: Strategies to Protect Your Floral Business
Jan 27, 2025
10 Ways to Glow Up Your Health, Business, and Self in 2025
Jan 22, 2025
10 Things I'm Leaving Behind in 2024 to Thrive in 2025
Jan 20, 2025
Auditing Your Circle of Influence
Jan 15, 2025
Showing Up on Social Media with Your Bright and Shining Face
Jan 13, 2025
Three Ways to Charge for Delivery (And Why I Prefer Situational Pricing)
Jan 08, 2025
Set the Tone for 2025 with Your Word of the Year
Jan 06, 2025
Productivity Hacks to Crush Your Goals in 2025
Jan 01, 2025
Stop Half-A*sing It: How to Achieve Real Results in Your Life and Business
Dec 30, 2024
Reflecting on 2024: Wins, Lessons, and Big Goals for 2025
Dec 25, 2024
Scaling Smart: Should You Expand Your Offerings in 2025?
Dec 23, 2024
Who do you want to be in 2025? Time to create momentum!
Dec 18, 2024
From Burnout to Balance: How Prioritizing Yourself Transforms Your Business
Dec 16, 2024
Audit, Align, and Achieve: How to Plan for a Thriving Floral Business in 2025
Dec 11, 2024
Planning for Success in 2025 – Set Yourself Up for Growth
Dec 09, 2024
My Favorite Things: Business Tools, Personal Loves & Self-Care Must-Haves
Dec 04, 2024
Positioning yourself as an expert! - Mini Episode
Dec 02, 2024
The Branding Glow-Up: Transforming Your Floral Business
Nov 27, 2024
5 Mistakes Florists Make in Large Installations (and How to Avoid Them)
Nov 25, 2024
What’s Holding You Back: The Keys to Floral Business Success
Nov 20, 2024
Unlocking the Power of Flat Rate Pricing in Your Floral Business - Mini Episode
Nov 18, 2024
3 Key Steps to Prep Your Floral Business for Success in 2025
Nov 13, 2024
Be the Face of Your Floral Business
Nov 11, 2024
Unlock Recurring Revenue with Franceska, the Hotel Florist
Nov 06, 2024
5 Layers Every Florist Needs to Elevate Their Designs
Nov 04, 2024
Balancing a $100K Florist Business with Motherhood and ADHD
Oct 30, 2024
3 Steps to Move Your Floral Business Toward $100K This Week
Oct 28, 2024
How to Consistently Book Weddings as a 100K Florist
Oct 23, 2024
Unlock the $100K Florist Blueprint: 5 Revenue Streams You Can Start Today!
Oct 21, 2024
100K Floral Business Secrets: Pricing, Clients, and Scaling Strategies for Success!
Oct 16, 2024
The Power of Consistency: Small Actions, Big Results - Mini Episode
Oct 14, 2024
My Journey to a Six-Figure Floral Business
Oct 09, 2024
From Gross to Net: Understanding Your Floral Business Finances - Mini Episode
Oct 07, 2024
Mindset Shifts to Build a Six-Figure Floral Business
Oct 02, 2024
How to Handle Floral Inquiries Like a Pro - Mini Episode
Sep 30, 2024
Five Simple Steps to Book a Wedding This Week
Sep 25, 2024
Launch an a la carte floral program
Sep 23, 2024
Five things to start outsourcing, now!
Sep 18, 2024
My Inquiry Process- Start To Finish
Sep 16, 2024
Creating Proposals that Sell -
Sep 11, 2024
Inquiry? What to do next to close more couples! - Mini Episode
Sep 09, 2024
Unleashing Fearlessness in Your Floral Business
Sep 04, 2024
10 Reasons You’re Not Making Money in Your Floral Business - Mini Episode
Sep 02, 2024
Breaking Free from Desperation: Shifting Your Florist Business Mindset for Success
Aug 28, 2024
Cultivating creativity in your floral business - Mini Episode
Aug 26, 2024
Clearing the Clutter: How Florists Can Manage Mental Load for Success
Aug 21, 2024
Repurposing that doesn't suck - Mini Episode
Aug 19, 2024
Simplify to Amplify: Streamlining Your Floral Business for Growth and Profitability
Aug 14, 2024
5 ways to elevate your brand right now!
Aug 12, 2024
Ace Berry on Authenticity, Creativity, and Overcoming Challenges in Floral Design
Aug 07, 2024
Instagram Made Easy: Simplify Your Strategy and Boost Your Brand - Mini Episode
Aug 05, 2024
Achieving Your Goals: A Mid-Year Check-In for Floral Business Owners
Jul 31, 2024
4 things to automate in your business - Mini Episode
Jul 29, 2024
Mastering Networking: Building a Floral Business through Connections
Jul 24, 2024
Mini Boosting Wedding Revenue with Floral Installations: Tips and Tricks - Mini Episode
Jul 22, 2024
Transform Your Floral Business: Announcing Our Unique Two-Day Workshop
Jul 17, 2024
The Power of Pricing Transparency in Your Floral Business
Jul 15, 2024
Business Breakthroughs- Hiawatha Floral Design
Jul 10, 2024
5 Ways to Up Your Instagram Game for Florists
Jul 08, 2024
Embrace Your Inner Bad*ss and Transform Your Floral Business
Jul 03, 2024
Perks and Practical Tips for Running a Home-based Floral Business - Mini Episode
Jul 01, 2024
How to Become the Richest Person You Know
Jun 26, 2024
Measuring Business Success: Creating and Utilizing a Scorecard - Mini Episode
Jun 24, 2024
Redefining Floral Design: Inside Blue Blossom Academy's Silk Flower Revolution
Jun 19, 2024
When Everything Went Wrong: Lessons from a Chaotic Wedding Weekend - Mini Episode
Jun 17, 2024
Everything you need to know about Farmer-Florist Bootcamp
Jun 12, 2024
How to Pull off Multiple Weddings in a Weekend
Jun 10, 2024
All things productivity and scaling with Courtney from Coneflower Designs
Jun 05, 2024
How to Overcome Anxiety and Thrive in Your Floral Business and Life - Mini Episode
Jun 03, 2024
Business Breakthrough - Wanting to grow your wedding floral business with Candi's Precious Petals
May 29, 2024
Curious about using AI in your floral business? Listen here!
May 27, 2024
How to attract and build deeper relationships with wedding planners
May 22, 2024
How to be consistent AF in your business
May 20, 2024
Mastering Difficult Conversations with Clients
May 15, 2024
Mother's Day Debrief: Essentials for Every Florist's Success
May 13, 2024
How to understand if your marketing is working for you!
May 08, 2024
Having magnetic consultations - Mini Episode
May 06, 2024
Business Breakthrough- Petal and Plume
May 01, 2024
My secret productivity hack!
Apr 29, 2024
From Rock Bottom to Floral Rockstar: Tyler Keeno’s Story
Apr 24, 2024
Want to freelance? Looking for freelancers? Start here!
Apr 22, 2024
5 ways to make more money in 2024!
Apr 17, 2024
The one thing that could change you getting ghosted! - Mini Episode
Apr 15, 2024
Want recipes, ordering and picking up flowers without overspending - start here!
Apr 10, 2024
Living my life on DND - Mini Episode
Apr 08, 2024
I want to quit my day job- now what???
Apr 03, 2024
Freaking out about 2024 bookings? - Mini Episode 72
Apr 01, 2024
Stop Selling Yourself Short
Mar 27, 2024
Investing in Yourself for Business Growth - Mini Episode
Mar 25, 2024
Three Systems in your Business that will Make or Break your 2024 Wedding Season
Mar 20, 2024
How Confidence = Cash Mini Episode
Mar 18, 2024
Are you speaking to your ideal client?
Mar 13, 2024
Strategies to stay in budget for your events
Mar 11, 2024
Can you actually make money being a florist?
Mar 06, 2024
Should you start your floral business? - Mini Episode
Mar 04, 2024
Social Media Strategy for New Florists
Feb 28, 2024
Floral Foundations: Key Resources and Strategies for Business Growth - Mini Episode
Feb 26, 2024
Step by Step - Book your first wedding
Feb 21, 2024
Putting together a brand shoot - Mini Episode
Feb 19, 2024
Baseline marketing plan for new florists
Feb 14, 2024
Fundamental systems in your new business
Feb 12, 2024
Want to start a floral business in 2024? - Start here!
Feb 07, 2024
5 must have habits while starting your floral business - Mini Episode
Feb 05, 2024
2023 Not profitable? Start here to get on track
Jan 31, 2024
5 ways to be more organized - Mini Episode
Jan 29, 2024
Want to sell out your workshops? Listen in! Guest Liz Fiedler
Jan 24, 2024
What business tools you need for 2024 - Mini Episode
Jan 22, 2024
Creating a plan to quit your day job - Mini Episode
Jan 19, 2024
Exploring Cultural Weddings with Sarah Khan
Jan 17, 2024
3 key ingredients of a six figure florist - Mini Episode
Jan 12, 2024
2024 Goal Planning Strategy Hour
Jan 10, 2024
SEO Basics for your business
Jan 05, 2024
What went right in 2023 and what didn't
Jan 03, 2024
My strategy to overcome imposter syndrome
Dec 29, 2023
3 playbooks to scale your business in 2024
Dec 27, 2023
Making pricing easier - Mini Episode
Dec 22, 2023
5 ways to level up as the Floral CEO in your business
Dec 20, 2023
Overcoming pricing objections - Mini Episode
Dec 15, 2023
One way to manage your crazy to do list and start to make things happen!
Dec 13, 2023
All the juicy details on my new florist mastermind!
Dec 11, 2023
Easy Installation Pricing
Dec 08, 2023
3 things that helped me scale my business in 2023
Dec 06, 2023
5 ways to be a more sustainable florist
Dec 01, 2023
Strategies to grow your side hustle and quit your day job
Nov 29, 2023
Do you need new friends?
Nov 24, 2023
3 ways to start taking action to get paid in 2024
Nov 22, 2023
The one mantra you should have in your business
Nov 17, 2023
What is a mastermind and is it for me?
Nov 15, 2023
Strategies to deal with bad product
Nov 10, 2023
5 productivity tips to end the year strong
Nov 08, 2023
How to gain 100 followers in one week!
Nov 03, 2023
5 things to book a wedding this week
Nov 01, 2023
How to Launch an À La Carte Flowers Program - Mini Episode
Oct 27, 2023
Business Basics- Are you doing them?
Oct 25, 2023
My Inquiry Process - Start to Finish Mini Episode
Oct 20, 2023
Five marketing strategies to implement before 2023 ends
Oct 18, 2023
Mini 3 things to start now on Instragram without showing your face.
Oct 13, 2023
Are you operating your business as an employee or CEO?
Oct 11, 2023
ADHD Success Strategies for Floralpreneurs
Oct 06, 2023
3 key ingredients of a successful florist
Oct 04, 2023
F*ck Florist Fraudy Feelings...
Sep 29, 2023
5 ways your floral business is leaking money
Sep 27, 2023
Am I good enough to make my business happen?
Sep 22, 2023
First steps to growing your business!
Sep 20, 2023
Why you keep not charging your worth!
Sep 15, 2023
Change the way to your talk to yourself= Success
Sep 13, 2023
Fear of failure- How to hurdle over this block in your business and life - Mini Episode
Sep 08, 2023
Make faster quotes and proposals with these tips!
Sep 06, 2023
Dialing in your Operating Expenses - Mini Episode
Sep 01, 2023
Are you spending your time on the right things in your business?
Aug 30, 2023
How to overcome rejection - Mini Episode
Aug 25, 2023
Prepping Your Wedding Week for Success
Aug 23, 2023
How to subtly sell to friends, family and businesses - Mini Episode
Aug 18, 2023
The #1 way to grow your business!
Aug 16, 2023
How being a florist made me sick - Mini Episode
Aug 11, 2023
Are you running your business as the business owner you want to be?
Aug 09, 2023
Build content, boost creativity with $75 - Mini Episode
Aug 04, 2023
Using Canva for proposals to book more Couples
Aug 02, 2023
Streamlining your rental inventory
Jul 28, 2023
Living your best Mom and business life
Jul 26, 2023
Stop Being Afraid to Say No to These Things - Mini Episode
Jul 21, 2023
How niching down has skyrocketed my business
Jul 19, 2023
Does your energy level match your desired income?
Jul 14, 2023
5 things to start outsourcing now
Jul 12, 2023
Literally, don't care- be yourself - Mini Episode
Jul 07, 2023
Creating proposals that sell
Jul 05, 2023
Deposits - My Entire Process - Mini Episode
Jun 30, 2023
Three things holding you back in your business!
Jun 28, 2023
Forecast your year and how much to pay yourself- Tips and strategies to keep revenue on track - Mini
Jun 23, 2023
Smart Sourcing
Jun 21, 2023
Should you raise your prices?
Jun 16, 2023
3 ways to get more done
Jun 14, 2023
Inquiry? What to do next to close more couples! - Minisode
Jun 09, 2023
Ordering from Overseas
Jun 07, 2023
3 reasons to do a styled shoot - Minisode
Jun 02, 2023
Prequalifying your inquiries to save time and avoid ghosting
May 31, 2023
Making social media content simple Mini Episode
May 26, 2023
A content plan to attract your ideal client!
May 24, 2023
What should you do with unreasonable clients?
May 19, 2023
Wedding Event Production Timelines
May 17, 2023
What should you do with an inquiry that comes in to avoid being ghosted
May 12, 2023
How to change your entire business in 3 months
May 10, 2023
How do you stand out in the crowd of florists
May 05, 2023
Wedding season pep talk
May 03, 2023
Are your friends holding you back in your business?
Apr 28, 2023
Grow your Instagram in a way that matters!
Apr 26, 2023
What do I post on social media?
Apr 21, 2023
I Girl bossed too hard - What to do next!
Apr 19, 2023
5 things to do now to hit the reset button in your business
Apr 14, 2023
Should you follow "Everyone" else's pricing strategies?
Apr 12, 2023
Setup and Delivery - what should you charge?
Apr 07, 2023
Launch your floral business in 30 days or less!
Apr 05, 2023
Want to freelance? Start here!
Mar 31, 2023
Should I invest in myself with training/coaching or YouTube it?
Mar 29, 2023
Simplify your Social Media Content Creation
Mar 24, 2023
Pricing for florists simplified
Mar 22, 2023
Why and how you should be working with a flower farmer this season
Mar 17, 2023
Confidence to Show Up on Social Media
Mar 15, 2023
Want to grow flowers for your weddings- here is how to start now! - Mini Episode 8
Mar 10, 2023
3 ways to stop posting anxiety
Mar 08, 2023
A la Carte Flowers - Mini Episode 7
Mar 03, 2023
5 ways to increase your bookings!
Mar 01, 2023
Simplify your social media - Mini Episode 6
Feb 24, 2023
Secrets to a multiple six figure wedding business
Feb 22, 2023
3 Ways to Grow your Reoccurring Revenue - Mini Episode 5
Feb 17, 2023
Things I wish I knew when I started!
Feb 15, 2023
Does your floral business give you anxiety? Mini Episode 4
Feb 10, 2023
What you really want to accomplish with Social media!
Feb 08, 2023
Are you not booked for the year? Freaking out? Mini Episode 3
Feb 03, 2023
Making profit not a bad word - overcome the fear of success
Feb 01, 2023
My top 5 Online tools for your floral business - Mini Episode 2
Jan 27, 2023
Overcoming your couples most common and annoying objections
Jan 25, 2023
Expenses Audit- The Path to Profitability - Mini Episode 1
Jan 20, 2023
Side Hustle - Mom Hustle Success Habits
Jan 18, 2023
3 Tested Tactics to Grow Your Business in 2023
Jan 11, 2023
Let 2023 be easy- 5 must's to help things feel lighter
Jan 04, 2023
Vision and goal setting for 2023- go big!
Dec 28, 2022
Seven things to stop now for a more profitable 2023 wedding season and beyond
Dec 21, 2022
Three steps to easier installations
Dec 14, 2022
Tips and tricks for finding great freelancers
Dec 14, 2022
Stress less tactics on not being specific about flower choices with customers
Dec 14, 2022
Stop being ghosted and wasting time with price shoppers with this tip!
Dec 14, 2022
The Hustle Is Real
Nov 29, 2022