Women in B2B Marketing

By Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

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Description

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way. Made by and for women, insightful for all. Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing. LinkedIn: https://www.linkedin.com/in/janeserra/ Instagram: https://www.instagram.com/womeninb2bmarketing/ Twitter: https://twitter.com/womeninb2bmktg

Episode Date
104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio
May 14, 2025
103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at Tegrita
Mar 26, 2025
102: Video Killed the White Paper Star: Creating Relatable Content in B2B - with Kristina Keene, Director of Brand and Content at Flip
Mar 19, 2025
101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing Moonshots
Mar 12, 2025
100: Cheers to 100! A Celebration, Lessons Learned, and What’s Next - with ME! Jane Serra, VP Growth Marketing at Daxtra and Creator of WIB2BM
Mar 05, 2025
99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27
Feb 19, 2025
98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert)
Feb 12, 2025
97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense
Feb 05, 2025
96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM
Jan 29, 2025
95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the Fluff
Jan 22, 2025
94: Signals, Strategies, and Success: How to Leverage AI for Better Outbound Performance - with Trinity Nguyen, CMO at UserGems
Jan 15, 2025
93: Break Through the Noise with a Good Story (Here's How) - with Gina Rau, Global Head of PR and Communications at 6sense
Jan 08, 2025
92: Be So Damn Good, You're Undeniable - with Tenisha Griggs, Founder & CEO, 37X Digital Marketing Agency
Dec 18, 2024
91: Mindshare Marketing: How to Keep Your Brand Top-of-Mind in a Crowded Market - with Kelly Cheng, VP of Marketing at Goldcast
Dec 11, 2024
90: The Massacre of Marketing: Challenges Facing Modern CMOs - with Emma Clayton, The Mary Poppins for Marketing Functions
Dec 04, 2024
89: B2B Marketers: Experts at Scaling the Fundamental Truths of Human Nature - with Naomi Nuta, Vice President Marketing at AptEdge
Nov 27, 2024
88: Cultivating Community: The Heart of Effective ABM Strategies - with Corrina Owens, Fractional ABM and GTM Advisor | REPLAY EP 08
Nov 20, 2024
87: The Human Element in GTM Operations: Balancing Data and Team Communication - with Michelle Kim, Senior Director, Sales & Customer Success Operations at Culture Amp | REPLAY EP 07
Nov 13, 2024
86: **2024 U.S. Election Roundtable** Leading Our Teams Through an Emotional Election Week - with 5 Special Guests and GTM Leaders
Nov 06, 2024
85: Community-Driven Success: How Female Founders Thrive Together - with Marion Siboni, Founder & CEO at La Creme de la STEM
Oct 30, 2024
84: The Orchestration Behind True Sales and Marketing Alignment - with Trinity Nguyen, CMO at UserGems | REPLAY EP 03
Oct 23, 2024
83: Leveraging AI to Elevate Marketing’s Strategic Value - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners
Oct 16, 2024
82: Employee Value Propositions: the Link Between Engaged Employees and Growth - with Kerry Penny, SVP Global Head of Marketing and Employee Value Proposition at Kin + Carta
Oct 09, 2024
81: GTM Transformation with Alignment, Multi-touch Attribution, and Heart - with Kacie Jenkins, SVP Marketing at Sendoso
Oct 02, 2024
80: The Best Framework for Marketing Efficiency: Streamline, Systematize, Automate, Outsource - with Sarah Noel Block, Marketing Consultant at Tiny Marketing
Sep 25, 2024
79: The 3D Approach to Marketing (and Life): Define, Design, and Deploy - with Cat Valyi, CMO at Healthcare B2B Pros
Sep 18, 2024
78: Community-Market-Fit & The Importance of Flexibility for B2B Leaders - with Noosh Baratpour, Co-Founder and CMO at Formaloo
Sep 11, 2024
77: Lessons on Email Marketing, Self-Investment, and Cultivating Your Own Career - with Jen Capstraw, Fractional Evangelist at Idea Empire | REPLAY EP 06
Sep 04, 2024
76: The Golden Triangle: Product Marketing, Brand, and Demand - with Surbhi Agarwal, CMO at Applied Intuition
Aug 28, 2024
75: Lessons in Performance Branding and Team Dynamics - with Gwen Lafage, VP Marketing, Global Brand and Content at Sinch
Aug 21, 2024
74: How Well Do We Really Know Our Ideal Customer Profile (ICP)? - with Talya Heller, Competitive Positioning Advisor and Founder at Down to a T
Aug 14, 2024
73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at Storyly
Aug 07, 2024
72: Understanding Your Buyer Journeys to Transform Your B2B Marketing Strategy - with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions
Jul 31, 2024
71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at Navattic
Jul 24, 2024
70: Creating Meaningful Connections through Content (that Converts) - with Chelsea Castle, Head of Content at Close
Jul 17, 2024
69: Measuring, Tracking, and Finance-Minded Marketing - with Margot Kashuba Lee, CMO at Belkins
Jul 10, 2024
68: Email Deliverability: Why it Matters and How to Improve it for B2B Sales and Marketing - with Maggie Blume, Deliverability Consultant at The Luster Group
Jul 03, 2024
67: Leading Marketing Transformation and Building Your Own Blueprints - with Catherine Solazzo, Chief Marketing Officer at Syntax
Jun 26, 2024
66: Tactical Ways to Leverage AI for B2B Marketing - with Alessandra Colaci, AI Consultant and Founder of Humans + AI
Jun 19, 2024
65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadius
Jun 12, 2024
64: Creating Your Portfolio Career, Layer by Layer - with Brianna Doe, Founder & CEO at Verbatim
Jun 05, 2024
63: Building a Strong Relationship with Sales: Communication, Collaboration, and Feedback - with Tara Robertson, Head of Demand Generation at Chili Piper
May 29, 2024
62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa Moody, Co-Founder of Wednesday Women
May 22, 2024
61: The Path to CMO: Networking & Building Meaningful Connections - with Sydney Sloan, CMO at Drata
May 15, 2024
60: RT 1 - Introducing WIB2BM Roundtables: Is Marketing seen as a "pink collar" job?
May 10, 2024
59: Crafting a Winning Owned Media Strategy: BTS of The Compete Network - with Katie Berg, VP Marketing at Klue
May 08, 2024
58: How Can Partnerships Drive Sales and Marketing Strategies in B2B? - with Jamie Tharp, Digital Access Program Director at UPS
May 01, 2024
57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify Health
Apr 24, 2024
56: Embracing a Squiggly Career: From Finance to Marketing to Coaching - with Alice Ko, Leadership Coach and Facilitator at Reframed Coaching
Apr 17, 2024
55: Death to the Marketing Funnel - with Jody Spencer, CMO and GTM Growth Advisor
Apr 10, 2024
54: Driving B2B Marketing Growth while Navigating Life Transitions - with Olga Noha, CMO at SplitMetrics
Apr 03, 2024
53: Starting & Scaling Newsletters and Leveraging Product-Led Content - with Masooma Memon, B2B SaaS Content Marketer, for companies like Shopify, Vimeo, and Calendly
Mar 27, 2024
52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy Worx
Mar 20, 2024
51: When it Comes to Executive Alignment & Proving Marketing Value, Revenue Solves All Problems - with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData
Mar 13, 2024
50: Conversations over Monologues, LinkedIn Takeovers, and All Things B2B Social Media Marketing - with Meryoli Arias, Head of Social Media & Senior Community Manager at Apollo.io
Mar 06, 2024
49: Transformational Marketing Leadership: It's All About Team Empowerment and Operational Excellence - with Mariana Cogan, CMO at Hexagon Manufacturing Intelligence
Feb 28, 2024
48: Leveraging a Neuromarketing Mindset & Storytelling in B2B Marketing - with Anne Murlowski, VP, Digital and Performance Marketing at Terminus
Feb 21, 2024
47: Are CMOs Becoming Irrelevant? - with Lauren Clements, Head of Marketing at Pypestream
Feb 14, 2024
46: Marketing B2B Services & Advertising Tips for Better Unit Economics - with Katie Hollar, VP of Marketing at Clutch
Feb 07, 2024
45: Is Your Company Ready for True Global B2B Marketing? - with Nataly Kelly, Founder of Born to Be Global (B2BG)
Dec 27, 2023
44: Product Marketers: The Arbiters of Customer Experience - with Christina Lord, Head of Product Marketing at SafetyCulture
Dec 20, 2023
43: Let's Talk About Women, Money, and Marketing - with Rashel Hariri, Marketing and Strategy Consultant, Fractional CMO, and Executive Advisor
Dec 13, 2023
42: Forget the Funnel: Focus on What Best Serves Your Customers - with Georgiana Laudi, Co-Founder & CEO at Forget the Funnel
Dec 06, 2023
41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp
Nov 29, 2023
40: How Internal Marketing Can Create Authentic Employee Advocacy - with Kerry-Ann Stimpson, CMO at JMMB Group
Nov 22, 2023
39: The 3 Most Under-Hyped Roles on Marketing Teams - with Jessica Gilmartin, Chief Marketing Officer at Calendly
Nov 15, 2023
38: *Crossover Episode* B2B Marketing Events Done Right & The Value of Connections - with Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct
Nov 08, 2023
37: The Art & Science of Marketing - with Deidre Hudson, Head of Revenue Marketing at Bloomfire
Nov 01, 2023
36: Proving Marketing ROI & Taking Calculated Bets - with Pam Didner, B2B Marketing Consultant
Oct 25, 2023
35: Advocacy Marketing Metrics that Matter - with Natalie Gullatt, President of the Black Marketers Association of America (BMAA)
Oct 18, 2023
34: Performance Branding: Where Creativity and Data Go Hand in Hand - with Ann Boyd, Chief Marketing Officer at Stoplight
Oct 11, 2023
33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity
Oct 04, 2023
32: How Many Marketing Touches Does it Take to Close a B2B Deal? - with Laura Erdem, Sales Lead, Americas at Dreamdata
Sep 27, 2023
31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode Marketing
Sep 20, 2023
30: Leveraging Events as Pipeline Accelerators and Generators - with Shannon Curran, Vice President, Marketing at MadKudu
Sep 13, 2023
29: Customer-Centric Marketing: Why B2B Marketers Need to Prioritize Customer Research - with Tracey Doyle, CMO at Analytics8
Sep 06, 2023
28: Don't Cannibalize, Magnify Your Content Marketing with Strategic Repurposing - with Jess Cook, Head of Content at Lasso
Aug 30, 2023
27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media
Aug 23, 2023
26: The Roles of Product and Marketing in a Product-Led Growth (PLG) GTM Motion - with Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail
Aug 16, 2023
25: Getting Marketing Results through Alignment, Accountability, and Acceleration - with Stacey Danheiser, Founder and Chief Growth Strategist at SHAKE Marketing
Aug 09, 2023
24: From Rebrands to Demand: Creating a Space for Experimentation and Learning from Failure - with Elizabeth Hague, Senior Director, Brand and Demand Marketing at Very
Aug 02, 2023
23: The Art of Sales and Marketing Alignment to Drive Revenue Growth - with Kacyn Goranson, Head of Marketing, Marketing Operations & Demand Generation
Jul 26, 2023
22: Elevate your B2B Content Marketing Game to Drive Conversions - with Lashay Lewis, SaaS Growth Advisor, Content Marketing Strategist, and Founder of Authority Plug
Jul 19, 2023
21: Breaking Down Silos: Achieving Synergy through Integrated B2B Marketing - with Lisa Vecchio, Global Senior Director, Integrated Marketing at Aircall
Jul 12, 2023
20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC
Jul 05, 2023
19: The LinkedIn Advantage: Unleashing the Power of Personal Brands for Maximum Reach & Revenue - with Mandy McEwen, Founder & CEO of Mod Girl Marketing
Jun 28, 2023
18: Privacy in B2B Marketing: Best Practices for Building Customer Trust - with Jodi Daniels, Founder & CEO of Red Clover Advisors
Jun 21, 2023
17: Efficiency and Revenue: Unlocking the Secrets of Successful B2B Content Production - with Camille Trent, Director of Content & Community at PeerSignal.org
Jun 07, 2023
16: Make 1+1=10: Amplifying Your Reach through Partner Marketing - with Ashley Scorpio, Senior Vice President, Revenue at Levitate Foundry
May 24, 2023
15: Creating High-Impact Content Marketing - with Purna Virji, Principal Consultant, Content Solutions at LinkedIn
May 10, 2023
14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory
Apr 26, 2023
13: How to Make Your Job Fun (and Still Get Shit Done) - with Thao Ngo, SVP Marketing at Uptempo
Apr 12, 2023
12: Data + Storytelling FTW: Internally and Externally - with Caitlin Cassady, Vice President of Marketing at Beyond
Mar 29, 2023
11: Customer Marketing Deep-Dive: Is Retention the New Demand Gen? - with Asha May, Top 100 CMA Strategist, Customer Experience and Customer Marketing Leader
Mar 22, 2023
10: Embracing Levity and the Human Side of Marketing - with Sharon Harris, CMO, Digital Commerce at Ascential
Mar 15, 2023
09: SMB Marketing, Enterprise Marketing, and Being a Fractional CMO - with Karyn Scott, Fractional CMO, Board Member, Advisor
Mar 08, 2023
08: Why Account Based Marketing (ABM) Works for Everyone - with Corrina Owens, Senior ABM Manager at Gong
Mar 01, 2023
07: RevOps | Sales Operations | Marketing Operations | All Things Ops - with Michelle Kim, Director, Sales Operations at Zendesk
Feb 15, 2023
06: Why You Need to Invest In Yourself & Speak Up Throughout Your Marketing Career - with Jen Capstraw, President & Co-Founder of Women of Email
Feb 01, 2023
05: How to Master B2B Email Marketing - with Kestrel Lemen, Senior Strategist at Seguno Software
Jan 18, 2023
04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1health
Jan 04, 2023
03: Account Based Marketing (ABM) & Attribution for the Ultimate Sales & Marketing Alignment - with Trinity Nguyen, VP Marketing & Account Development at UserGems
Dec 21, 2022
02: The Only Constant in Marketing is Change: an Inspiring Conversation with former VP of Corporate Marketing at Thrasio, Sandra Rand
Dec 07, 2022
01: All Things Content Marketing: From Authentic Storytelling to Measuring Success - with Jillian Ryan, Senior Director, Content Strategy at Brightcove
Dec 07, 2022
Women in B2B Marketing: the Who, Why, and What Behind this New Podcast [Trailer]
Dec 04, 2022