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Episode | Date |
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104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio
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May 14, 2025 |
103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at Tegrita
|
Mar 26, 2025 |
102: Video Killed the White Paper Star: Creating Relatable Content in B2B - with Kristina Keene, Director of Brand and Content at Flip
|
Mar 19, 2025 |
101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing Moonshots
|
Mar 12, 2025 |
100: Cheers to 100! A Celebration, Lessons Learned, and What’s Next - with ME! Jane Serra, VP Growth Marketing at Daxtra and Creator of WIB2BM
|
Mar 05, 2025 |
99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27
|
Feb 19, 2025 |
98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert)
|
Feb 12, 2025 |
97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense
|
Feb 05, 2025 |
96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM
|
Jan 29, 2025 |
95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the Fluff
|
Jan 22, 2025 |
94: Signals, Strategies, and Success: How to Leverage AI for Better Outbound Performance - with Trinity Nguyen, CMO at UserGems
|
Jan 15, 2025 |
93: Break Through the Noise with a Good Story (Here's How) - with Gina Rau, Global Head of PR and Communications at 6sense
|
Jan 08, 2025 |
92: Be So Damn Good, You're Undeniable - with Tenisha Griggs, Founder & CEO, 37X Digital Marketing Agency
|
Dec 18, 2024 |
91: Mindshare Marketing: How to Keep Your Brand Top-of-Mind in a Crowded Market - with Kelly Cheng, VP of Marketing at Goldcast
|
Dec 11, 2024 |
90: The Massacre of Marketing: Challenges Facing Modern CMOs - with Emma Clayton, The Mary Poppins for Marketing Functions
|
Dec 04, 2024 |
89: B2B Marketers: Experts at Scaling the Fundamental Truths of Human Nature - with Naomi Nuta, Vice President Marketing at AptEdge
|
Nov 27, 2024 |
88: Cultivating Community: The Heart of Effective ABM Strategies - with Corrina Owens, Fractional ABM and GTM Advisor | REPLAY EP 08
|
Nov 20, 2024 |
87: The Human Element in GTM Operations: Balancing Data and Team Communication - with Michelle Kim, Senior Director, Sales & Customer Success Operations at Culture Amp | REPLAY EP 07
|
Nov 13, 2024 |
86: **2024 U.S. Election Roundtable** Leading Our Teams Through an Emotional Election Week - with 5 Special Guests and GTM Leaders
|
Nov 06, 2024 |
85: Community-Driven Success: How Female Founders Thrive Together - with Marion Siboni, Founder & CEO at La Creme de la STEM
|
Oct 30, 2024 |
84: The Orchestration Behind True Sales and Marketing Alignment - with Trinity Nguyen, CMO at UserGems | REPLAY EP 03
|
Oct 23, 2024 |
83: Leveraging AI to Elevate Marketing’s Strategic Value - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners
|
Oct 16, 2024 |
82: Employee Value Propositions: the Link Between Engaged Employees and Growth - with Kerry Penny, SVP Global Head of Marketing and Employee Value Proposition at Kin + Carta
|
Oct 09, 2024 |
81: GTM Transformation with Alignment, Multi-touch Attribution, and Heart - with Kacie Jenkins, SVP Marketing at Sendoso
|
Oct 02, 2024 |
80: The Best Framework for Marketing Efficiency: Streamline, Systematize, Automate, Outsource - with Sarah Noel Block, Marketing Consultant at Tiny Marketing
|
Sep 25, 2024 |
79: The 3D Approach to Marketing (and Life): Define, Design, and Deploy - with Cat Valyi, CMO at Healthcare B2B Pros
|
Sep 18, 2024 |
78: Community-Market-Fit & The Importance of Flexibility for B2B Leaders - with Noosh Baratpour, Co-Founder and CMO at Formaloo
|
Sep 11, 2024 |
77: Lessons on Email Marketing, Self-Investment, and Cultivating Your Own Career - with Jen Capstraw, Fractional Evangelist at Idea Empire | REPLAY EP 06
|
Sep 04, 2024 |
76: The Golden Triangle: Product Marketing, Brand, and Demand - with Surbhi Agarwal, CMO at Applied Intuition
|
Aug 28, 2024 |
75: Lessons in Performance Branding and Team Dynamics - with Gwen Lafage, VP Marketing, Global Brand and Content at Sinch
|
Aug 21, 2024 |
74: How Well Do We Really Know Our Ideal Customer Profile (ICP)? - with Talya Heller, Competitive Positioning Advisor and Founder at Down to a T
|
Aug 14, 2024 |
73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at Storyly
|
Aug 07, 2024 |
72: Understanding Your Buyer Journeys to Transform Your B2B Marketing Strategy - with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions
|
Jul 31, 2024 |
71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at Navattic
|
Jul 24, 2024 |
70: Creating Meaningful Connections through Content (that Converts) - with Chelsea Castle, Head of Content at Close
|
Jul 17, 2024 |
69: Measuring, Tracking, and Finance-Minded Marketing - with Margot Kashuba Lee, CMO at Belkins
|
Jul 10, 2024 |
68: Email Deliverability: Why it Matters and How to Improve it for B2B Sales and Marketing - with Maggie Blume, Deliverability Consultant at The Luster Group
|
Jul 03, 2024 |
67: Leading Marketing Transformation and Building Your Own Blueprints - with Catherine Solazzo, Chief Marketing Officer at Syntax
|
Jun 26, 2024 |
66: Tactical Ways to Leverage AI for B2B Marketing - with Alessandra Colaci, AI Consultant and Founder of Humans + AI
|
Jun 19, 2024 |
65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadius
|
Jun 12, 2024 |
64: Creating Your Portfolio Career, Layer by Layer - with Brianna Doe, Founder & CEO at Verbatim
|
Jun 05, 2024 |
63: Building a Strong Relationship with Sales: Communication, Collaboration, and Feedback - with Tara Robertson, Head of Demand Generation at Chili Piper
|
May 29, 2024 |
62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa Moody, Co-Founder of Wednesday Women
|
May 22, 2024 |
61: The Path to CMO: Networking & Building Meaningful Connections - with Sydney Sloan, CMO at Drata
|
May 15, 2024 |
60: RT 1 - Introducing WIB2BM Roundtables: Is Marketing seen as a "pink collar" job?
|
May 10, 2024 |
59: Crafting a Winning Owned Media Strategy: BTS of The Compete Network - with Katie Berg, VP Marketing at Klue
|
May 08, 2024 |
58: How Can Partnerships Drive Sales and Marketing Strategies in B2B? - with Jamie Tharp, Digital Access Program Director at UPS
|
May 01, 2024 |
57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify Health
|
Apr 24, 2024 |
56: Embracing a Squiggly Career: From Finance to Marketing to Coaching - with Alice Ko, Leadership Coach and Facilitator at Reframed Coaching
|
Apr 17, 2024 |
55: Death to the Marketing Funnel - with Jody Spencer, CMO and GTM Growth Advisor
|
Apr 10, 2024 |
54: Driving B2B Marketing Growth while Navigating Life Transitions - with Olga Noha, CMO at SplitMetrics
|
Apr 03, 2024 |
53: Starting & Scaling Newsletters and Leveraging Product-Led Content - with Masooma Memon, B2B SaaS Content Marketer, for companies like Shopify, Vimeo, and Calendly
|
Mar 27, 2024 |
52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy Worx
|
Mar 20, 2024 |
51: When it Comes to Executive Alignment & Proving Marketing Value, Revenue Solves All Problems - with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData
|
Mar 13, 2024 |
50: Conversations over Monologues, LinkedIn Takeovers, and All Things B2B Social Media Marketing - with Meryoli Arias, Head of Social Media & Senior Community Manager at Apollo.io
|
Mar 06, 2024 |
49: Transformational Marketing Leadership: It's All About Team Empowerment and Operational Excellence - with Mariana Cogan, CMO at Hexagon Manufacturing Intelligence
|
Feb 28, 2024 |
48: Leveraging a Neuromarketing Mindset & Storytelling in B2B Marketing - with Anne Murlowski, VP, Digital and Performance Marketing at Terminus
|
Feb 21, 2024 |
47: Are CMOs Becoming Irrelevant? - with Lauren Clements, Head of Marketing at Pypestream
|
Feb 14, 2024 |
46: Marketing B2B Services & Advertising Tips for Better Unit Economics - with Katie Hollar, VP of Marketing at Clutch
|
Feb 07, 2024 |
45: Is Your Company Ready for True Global B2B Marketing? - with Nataly Kelly, Founder of Born to Be Global (B2BG)
|
Dec 27, 2023 |
44: Product Marketers: The Arbiters of Customer Experience - with Christina Lord, Head of Product Marketing at SafetyCulture
|
Dec 20, 2023 |
43: Let's Talk About Women, Money, and Marketing - with Rashel Hariri, Marketing and Strategy Consultant, Fractional CMO, and Executive Advisor
|
Dec 13, 2023 |
42: Forget the Funnel: Focus on What Best Serves Your Customers - with Georgiana Laudi, Co-Founder & CEO at Forget the Funnel
|
Dec 06, 2023 |
41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp
|
Nov 29, 2023 |
40: How Internal Marketing Can Create Authentic Employee Advocacy - with Kerry-Ann Stimpson, CMO at JMMB Group
|
Nov 22, 2023 |
39: The 3 Most Under-Hyped Roles on Marketing Teams - with Jessica Gilmartin, Chief Marketing Officer at Calendly
|
Nov 15, 2023 |
38: *Crossover Episode* B2B Marketing Events Done Right & The Value of Connections - with Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct
|
Nov 08, 2023 |
37: The Art & Science of Marketing - with Deidre Hudson, Head of Revenue Marketing at Bloomfire
|
Nov 01, 2023 |
36: Proving Marketing ROI & Taking Calculated Bets - with Pam Didner, B2B Marketing Consultant
|
Oct 25, 2023 |
35: Advocacy Marketing Metrics that Matter - with Natalie Gullatt, President of the Black Marketers Association of America (BMAA)
|
Oct 18, 2023 |
34: Performance Branding: Where Creativity and Data Go Hand in Hand - with Ann Boyd, Chief Marketing Officer at Stoplight
|
Oct 11, 2023 |
33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity
|
Oct 04, 2023 |
32: How Many Marketing Touches Does it Take to Close a B2B Deal? - with Laura Erdem, Sales Lead, Americas at Dreamdata
|
Sep 27, 2023 |
31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode Marketing
|
Sep 20, 2023 |
30: Leveraging Events as Pipeline Accelerators and Generators - with Shannon Curran, Vice President, Marketing at MadKudu
|
Sep 13, 2023 |
29: Customer-Centric Marketing: Why B2B Marketers Need to Prioritize Customer Research - with Tracey Doyle, CMO at Analytics8
|
Sep 06, 2023 |
28: Don't Cannibalize, Magnify Your Content Marketing with Strategic Repurposing - with Jess Cook, Head of Content at Lasso
|
Aug 30, 2023 |
27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media
|
Aug 23, 2023 |
26: The Roles of Product and Marketing in a Product-Led Growth (PLG) GTM Motion - with Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail
|
Aug 16, 2023 |
25: Getting Marketing Results through Alignment, Accountability, and Acceleration - with Stacey Danheiser, Founder and Chief Growth Strategist at SHAKE Marketing
|
Aug 09, 2023 |
24: From Rebrands to Demand: Creating a Space for Experimentation and Learning from Failure - with Elizabeth Hague, Senior Director, Brand and Demand Marketing at Very
|
Aug 02, 2023 |
23: The Art of Sales and Marketing Alignment to Drive Revenue Growth - with Kacyn Goranson, Head of Marketing, Marketing Operations & Demand Generation
|
Jul 26, 2023 |
22: Elevate your B2B Content Marketing Game to Drive Conversions - with Lashay Lewis, SaaS Growth Advisor, Content Marketing Strategist, and Founder of Authority Plug
|
Jul 19, 2023 |
21: Breaking Down Silos: Achieving Synergy through Integrated B2B Marketing - with Lisa Vecchio, Global Senior Director, Integrated Marketing at Aircall
|
Jul 12, 2023 |
20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC
|
Jul 05, 2023 |
19: The LinkedIn Advantage: Unleashing the Power of Personal Brands for Maximum Reach & Revenue - with Mandy McEwen, Founder & CEO of Mod Girl Marketing
|
Jun 28, 2023 |
18: Privacy in B2B Marketing: Best Practices for Building Customer Trust - with Jodi Daniels, Founder & CEO of Red Clover Advisors
|
Jun 21, 2023 |
17: Efficiency and Revenue: Unlocking the Secrets of Successful B2B Content Production - with Camille Trent, Director of Content & Community at PeerSignal.org
|
Jun 07, 2023 |
16: Make 1+1=10: Amplifying Your Reach through Partner Marketing - with Ashley Scorpio, Senior Vice President, Revenue at Levitate Foundry
|
May 24, 2023 |
15: Creating High-Impact Content Marketing - with Purna Virji, Principal Consultant, Content Solutions at LinkedIn
|
May 10, 2023 |
14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory
|
Apr 26, 2023 |
13: How to Make Your Job Fun (and Still Get Shit Done) - with Thao Ngo, SVP Marketing at Uptempo
|
Apr 12, 2023 |
12: Data + Storytelling FTW: Internally and Externally - with Caitlin Cassady, Vice President of Marketing at Beyond
|
Mar 29, 2023 |
11: Customer Marketing Deep-Dive: Is Retention the New Demand Gen? - with Asha May, Top 100 CMA Strategist, Customer Experience and Customer Marketing Leader
|
Mar 22, 2023 |
10: Embracing Levity and the Human Side of Marketing - with Sharon Harris, CMO, Digital Commerce at Ascential
|
Mar 15, 2023 |
09: SMB Marketing, Enterprise Marketing, and Being a Fractional CMO - with Karyn Scott, Fractional CMO, Board Member, Advisor
|
Mar 08, 2023 |
08: Why Account Based Marketing (ABM) Works for Everyone - with Corrina Owens, Senior ABM Manager at Gong
|
Mar 01, 2023 |
07: RevOps | Sales Operations | Marketing Operations | All Things Ops - with Michelle Kim, Director, Sales Operations at Zendesk
|
Feb 15, 2023 |
06: Why You Need to Invest In Yourself & Speak Up Throughout Your Marketing Career - with Jen Capstraw, President & Co-Founder of Women of Email
|
Feb 01, 2023 |
05: How to Master B2B Email Marketing - with Kestrel Lemen, Senior Strategist at Seguno Software
|
Jan 18, 2023 |
04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1health
|
Jan 04, 2023 |
03: Account Based Marketing (ABM) & Attribution for the Ultimate Sales & Marketing Alignment - with Trinity Nguyen, VP Marketing & Account Development at UserGems
|
Dec 21, 2022 |
02: The Only Constant in Marketing is Change: an Inspiring Conversation with former VP of Corporate Marketing at Thrasio, Sandra Rand
|
Dec 07, 2022 |
01: All Things Content Marketing: From Authentic Storytelling to Measuring Success - with Jillian Ryan, Senior Director, Content Strategy at Brightcove
|
Dec 07, 2022 |
Women in B2B Marketing: the Who, Why, and What Behind this New Podcast [Trailer]
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Dec 04, 2022 |