Women in B2B Marketing
By Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Category: Marketing
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Episodes: 59
Description
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.
Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.
Made by and for women, insightful for all.
Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
LinkedIn: https://www.linkedin.com/in/janeserra/
Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg
| Episode | Date |
|---|---|
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58: How Can Partnerships Drive Sales and Marketing Strategies in B2B? - with Jamie Tharp, Digital Access Program Director at UPS
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May 01, 2024 |
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57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify Health
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Apr 24, 2024 |
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56: Embracing a Squiggly Career: From Finance to Marketing to Coaching - with Alice Ko, Leadership Coach and Facilitator at Reframed Coaching
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Apr 17, 2024 |
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55: Death to the Marketing Funnel - with Jody Spencer, CMO and GTM Growth Advisor
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Apr 10, 2024 |
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54: Driving B2B Marketing Growth while Navigating Life Transitions - with Olga Noha, CMO at SplitMetrics
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Apr 03, 2024 |
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53: Starting & Scaling Newsletters and Leveraging Product-Led Content - with Masooma Memon, B2B SaaS Content Marketer, for companies like Shopify, Vimeo, and Calendly
|
Mar 27, 2024 |
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52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy Worx
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Mar 20, 2024 |
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51: When it Comes to Executive Alignment & Proving Marketing Value, Revenue Solves All Problems - with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData
|
Mar 13, 2024 |
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50: Conversations over Monologues, LinkedIn Takeovers, and All Things B2B Social Media Marketing - with Meryoli Arias, Head of Social Media & Senior Community Manager at Apollo.io
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Mar 06, 2024 |
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49: Transformational Marketing Leadership: It's All About Team Empowerment and Operational Excellence - with Mariana Cogan, CMO at Hexagon Manufacturing Intelligence
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Feb 28, 2024 |
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48: Leveraging a Neuromarketing Mindset & Storytelling in B2B Marketing - with Anne Murlowski, VP, Digital and Performance Marketing at Terminus
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Feb 21, 2024 |
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47: Are CMOs Becoming Irrelevant? - with Lauren Clements, Head of Marketing at Pypestream
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Feb 14, 2024 |
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46: Marketing B2B Services & Advertising Tips for Better Unit Economics - with Katie Hollar, VP of Marketing at Clutch
|
Feb 07, 2024 |
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45: Is Your Company Ready for True Global B2B Marketing? - with Nataly Kelly, Founder of Born to Be Global (B2BG)
|
Dec 27, 2023 |
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44: Product Marketers: The Arbiters of Customer Experience - with Christina Lord, Head of Product Marketing at SafetyCulture
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Dec 20, 2023 |
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43: Let's Talk About Women, Money, and Marketing - with Rashel Hariri, Marketing and Strategy Consultant, Fractional CMO, and Executive Advisor
|
Dec 13, 2023 |
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42: Forget the Funnel: Focus on What Best Serves Your Customers - with Georgiana Laudi, Co-Founder & CEO at Forget the Funnel
|
Dec 06, 2023 |
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41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp
|
Nov 29, 2023 |
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40: How Internal Marketing Can Create Authentic Employee Advocacy - with Kerry-Ann Stimpson, CMO at JMMB Group
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Nov 22, 2023 |
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39: The 3 Most Under-Hyped Roles on Marketing Teams - with Jessica Gilmartin, Chief Marketing Officer at Calendly
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Nov 15, 2023 |
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38: *Crossover Episode* B2B Marketing Events Done Right & The Value of Connections - with Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct
|
Nov 08, 2023 |
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37: The Art & Science of Marketing - with Deidre Hudson, Head of Revenue Marketing at Bloomfire
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Nov 01, 2023 |
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36: Proving Marketing ROI & Taking Calculated Bets - with Pam Didner, B2B Marketing Consultant
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Oct 25, 2023 |
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35: Advocacy Marketing Metrics that Matter - with Natalie Gullatt, President of the Black Marketers Association of America (BMAA)
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Oct 18, 2023 |
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34: Performance Branding: Where Creativity and Data Go Hand in Hand - with Ann Boyd, Chief Marketing Officer at Stoplight
|
Oct 11, 2023 |
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33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity
|
Oct 04, 2023 |
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32: How Many Marketing Touches Does it Take to Close a B2B Deal? - with Laura Erdem, Sales Lead, Americas at Dreamdata
|
Sep 27, 2023 |
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31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode Marketing
|
Sep 20, 2023 |
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30: Leveraging Events as Pipeline Accelerators and Generators - with Shannon Curran, Vice President, Marketing at MadKudu
|
Sep 13, 2023 |
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29: Customer-Centric Marketing: Why B2B Marketers Need to Prioritize Customer Research - with Tracey Doyle, CMO at Analytics8
|
Sep 06, 2023 |
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28: Don't Cannibalize, Magnify Your Content Marketing with Strategic Repurposing - with Jess Cook, Head of Content at Lasso
|
Aug 30, 2023 |
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27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media
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Aug 23, 2023 |
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26: The Roles of Product and Marketing in a Product-Led Growth (PLG) GTM Motion - with Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail
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Aug 16, 2023 |
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25: Getting Marketing Results through Alignment, Accountability, and Acceleration - with Stacey Danheiser, Founder and Chief Growth Strategist at SHAKE Marketing
|
Aug 09, 2023 |
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24: From Rebrands to Demand: Creating a Space for Experimentation and Learning from Failure - with Elizabeth Hague, Senior Director, Brand and Demand Marketing at Very
|
Aug 02, 2023 |
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23: The Art of Sales and Marketing Alignment to Drive Revenue Growth - with Kacyn Goranson, Head of Marketing, Marketing Operations & Demand Generation
|
Jul 26, 2023 |
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22: Elevate your B2B Content Marketing Game to Drive Conversions - with Lashay Lewis, SaaS Growth Advisor, Content Marketing Strategist, and Founder of Authority Plug
|
Jul 19, 2023 |
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21: Breaking Down Silos: Achieving Synergy through Integrated B2B Marketing - with Lisa Vecchio, Global Senior Director, Integrated Marketing at Aircall
|
Jul 12, 2023 |
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20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC
|
Jul 05, 2023 |
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19: The LinkedIn Advantage: Unleashing the Power of Personal Brands for Maximum Reach & Revenue - with Mandy McEwen, Founder & CEO of Mod Girl Marketing
|
Jun 28, 2023 |
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18: Privacy in B2B Marketing: Best Practices for Building Customer Trust - with Jodi Daniels, Founder & CEO of Red Clover Advisors
|
Jun 21, 2023 |
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17: Efficiency and Revenue: Unlocking the Secrets of Successful B2B Content Production - with Camille Trent, Director of Content & Community at PeerSignal.org
|
Jun 07, 2023 |
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16: Make 1+1=10: Amplifying Your Reach through Partner Marketing - with Ashley Scorpio, Senior Vice President, Revenue at Levitate Foundry
|
May 24, 2023 |
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15: Creating High-Impact Content Marketing - with Purna Virji, Principal Consultant, Content Solutions at LinkedIn
|
May 10, 2023 |
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14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory
|
Apr 26, 2023 |
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13: How to Make Your Job Fun (and Still Get Shit Done) - with Thao Ngo, SVP Marketing at Uptempo
|
Apr 12, 2023 |
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12: Data + Storytelling FTW: Internally and Externally - with Caitlin Cassady, Vice President of Marketing at Beyond
|
Mar 29, 2023 |
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11: Customer Marketing Deep-Dive: Is Retention the New Demand Gen? - with Asha May, Top 100 CMA Strategist, Customer Experience and Customer Marketing Leader
|
Mar 22, 2023 |
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10: Embracing Levity and the Human Side of Marketing - with Sharon Harris, CMO, Digital Commerce at Ascential
|
Mar 15, 2023 |
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09: SMB Marketing, Enterprise Marketing, and Being a Fractional CMO - with Karyn Scott, Fractional CMO, Board Member, Advisor
|
Mar 08, 2023 |
|
08: Why Account Based Marketing (ABM) Works for Everyone - with Corrina Owens, Senior ABM Manager at Gong
|
Mar 01, 2023 |
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07: RevOps | Sales Operations | Marketing Operations | All Things Ops - with Michelle Kim, Director, Sales Operations at Zendesk
|
Feb 15, 2023 |
|
06: Why You Need to Invest In Yourself & Speak Up Throughout Your Marketing Career - with Jen Capstraw, President & Co-Founder of Women of Email
|
Feb 01, 2023 |
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05: How to Master B2B Email Marketing - with Kestrel Lemen, Senior Strategist at Seguno Software
|
Jan 18, 2023 |
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04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1health
|
Jan 04, 2023 |
|
03: Account Based Marketing (ABM) & Attribution for the Ultimate Sales & Marketing Alignment - with Trinity Nguyen, VP Marketing & Account Development at UserGems
|
Dec 21, 2022 |
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02: The Only Constant in Marketing is Change: an Inspiring Conversation with former VP of Corporate Marketing at Thrasio, Sandra Rand
|
Dec 07, 2022 |
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01: All Things Content Marketing: From Authentic Storytelling to Measuring Success - with Jillian Ryan, Senior Director, Content Strategy at Brightcove
|
Dec 07, 2022 |
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Women in B2B Marketing: the Who, Why, and What Behind this New Podcast [Trailer]
|
Dec 04, 2022 |