Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
By Consumer Behavior Lab
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Category: Marketing
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Subscribers: 11
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Episodes: 36
Description
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
| Episode | Date |
|---|---|
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Liquid Death: The Power of Smashing Category Norms
|
May 06, 2024 |
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Kentucky Derby: Leveraging Data to Build False Confidence
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Apr 30, 2024 |
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Sustainability: Helping Consumers Make Decisions with Lateral Social Proof
|
Apr 18, 2024 |
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Redbull: The Pratfall Effect and the Benefit of a Bad Taste
|
Apr 09, 2024 |
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Chipotle: Piquing Interest by Building Community
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Mar 25, 2024 |
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Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
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Mar 12, 2024 |
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Optimism Bias with Tali Sharot
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Feb 29, 2024 |
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Behavioral Economics with Mark Earls
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Feb 27, 2024 |
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The Big Game: Costly Signaling and the Public's Trust
|
Feb 27, 2024 |
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Valentine's Day
|
Feb 27, 2024 |
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Crossroads of Consumer Psychology and Marketing
|
Feb 27, 2024 |
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New Year's: The Power of Commitment
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Dec 22, 2023 |
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Decoys, trainees, and the Power of Puzzles
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Sep 28, 2023 |
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Candy, comedy, and the power of a cue
|
Sep 28, 2023 |
|
Trash, graffiti, George W. Bush
|
Sep 28, 2023 |
|
Diamonds, romance, and The Wheel of Fortune
|
Sep 28, 2023 |
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Milk, mustaches, and the messenger effect
|
Sep 28, 2023 |
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Notepads, shutter clicks, and spreading innovation
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Sep 28, 2023 |
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Convenance, Chinese restaurants, and the danger of choice
|
Sep 28, 2023 |
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Pigeons, speed cameras, and the power of uncertainty
|
Jun 06, 2023 |
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Used cars, American presidents, and the power of surprise
|
Jun 06, 2023 |
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Cakes, furniture, and making it easy
|
Jun 06, 2023 |
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Sex in the City, charities, and the power of pricing
|
Jun 06, 2023 |
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Vacuum cleaners, real estate, and the ball barrow
|
May 30, 2023 |
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Fried chicken, beer, and the CBL's first national experiment
|
May 17, 2023 |
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Scarcity, Spotify, and second opinions
|
May 09, 2023 |
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Pain of payment, Bezos, and basketball tickets
|
May 02, 2023 |
|
The Illusion of Choice
|
Mar 27, 2023 |
|
Socks, sound, and increasing sales
|
Mar 06, 2023 |
|
Trust, rhyming, and snacking
|
Feb 13, 2023 |
|
Skiing, schools, and America’s biggest e-commerce player
|
Jan 26, 2023 |
|
Umlauts, ice cream, and what's in a name
|
Dec 12, 2022 |
|
Beauty, baked goods, and bottles of wine
|
Dec 06, 2022 |
|
Andy Warhol, vodka and an unexpected cologne
|
Dec 04, 2022 |
|
Beer, surfing and blunders.
|
Dec 04, 2022 |
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Summertime, cocktails and the color orange
|
Dec 04, 2022 |