Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
By Consumer Behavior Lab
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Consumer Behavior Lab
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 22
Reviews: 0
Episodes: 94
Description
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
| Episode | Date |
|---|---|
|
How small behavioral nudges can transform culture and performance at work
|
Dec 10, 2025 |
|
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
|
Dec 03, 2025 |
|
Behavioral Science For Agencies: Copywriting
|
Nov 19, 2025 |
|
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
|
Nov 12, 2025 |
|
How BMW leveraged the fresh start effect to win over new drivers
|
Nov 05, 2025 |
|
How Halloween candy can teach marketers about choice, memory, and reward
|
Oct 29, 2025 |
|
Behavioral science for agencies: Pitching
|
Oct 22, 2025 |
|
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
|
Oct 15, 2025 |
|
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
|
Oct 08, 2025 |
|
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
|
Oct 01, 2025 |
|
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
|
Sep 24, 2025 |
|
Hacking the Human Mind - Book Preview: Pringles
|
Sep 17, 2025 |
|
How Heinz used precision and the pratfall effect to make its ketchup unforgettable
|
Sep 10, 2025 |
|
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
|
Sep 03, 2025 |
|
How Klarna uses present bias and temporal reframing to make shopping feel irresistible
|
Aug 27, 2025 |
|
Hacking the Human Mind - Book Preview: Häagen-Dazs
|
Aug 20, 2025 |
|
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
|
Aug 13, 2025 |
|
Hacking the Human Mind - Book Preview: Dyson
|
Aug 07, 2025 |
|
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
|
Jul 30, 2025 |
|
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
|
Jul 23, 2025 |
|
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
|
Jul 09, 2025 |
|
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
|
Jun 25, 2025 |
|
Behavioral science for agencies: media planning
|
Jun 18, 2025 |
|
How Five Guys uses the illusion of effort to make their burgers taste even better
|
Jun 04, 2025 |
|
Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger
|
May 29, 2025 |
|
How Oatly used the messenger effect to become the world's most successful milk alternative
|
May 22, 2025 |
|
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
|
May 15, 2025 |
|
How Everlane have harnessed the principle of fairness to grow their brand
|
May 08, 2025 |
|
Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago
|
May 01, 2025 |
|
How GEICO use the principle of concreteness to make memorable ads
|
Apr 24, 2025 |
|
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
|
Apr 17, 2025 |
|
How Hendrick's distinctive use of nostalgia explains their marketing success
|
Apr 10, 2025 |
|
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
|
Apr 03, 2025 |
|
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
|
Mar 27, 2025 |
|
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
|
Mar 20, 2025 |
|
Interview: Nir Eyal, author of Hooked, on how to form lasting habits
|
Mar 13, 2025 |
|
How using humor helped Aviation gin laugh all the way to the bank
|
Mar 06, 2025 |
|
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
|
Feb 27, 2025 |
|
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
|
Feb 20, 2025 |
|
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
|
Feb 13, 2025 |
|
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
|
Feb 06, 2025 |
|
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
|
Jan 30, 2025 |
|
How Pret a Manger harnessed variable rewards to recover from the pandemic
|
Jan 23, 2025 |
|
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
|
Jan 16, 2025 |
|
The replication crisis: How to avoid basing your marketing on bogus findings
|
Jan 09, 2025 |
|
How to change habitual customer behaviour in the New Year
|
Dec 19, 2024 |
|
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
|
Dec 05, 2024 |
|
The behavioural science behind the perfect gift
|
Nov 20, 2024 |
|
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
|
Nov 05, 2024 |
|
Get Out the Vote: How behavioral science can boost voter turnout
|
Oct 24, 2024 |
|
How indulgence brands can benefit from moral licensing
|
Oct 09, 2024 |
|
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
|
Sep 26, 2024 |
|
Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
|
Sep 12, 2024 |
|
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
|
Aug 29, 2024 |
|
How Disney uses the peak-end rule to manage queues and spark joy
|
Aug 15, 2024 |
|
Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
|
Aug 14, 2024 |
|
Summer holidays: using nostalgia to increase willingness to pay
|
Jun 03, 2024 |
|
Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices
|
May 28, 2024 |
|
How Liquid Death broke category norms to stand out from the crowd
|
May 06, 2024 |
|
Kentucky derby: gambling and the danger of overconfidence
|
Apr 30, 2024 |
|
Three biases that promote sustainable behaviour
|
Apr 18, 2024 |
|
How Red Bull used the principle of relativity to shrink their can and grow their sales
|
Apr 09, 2024 |
|
How Chipotle employs the pique effect to generate excitement
|
Mar 25, 2024 |
|
How Costco uses the sunk cost effect to drive repeat purchase
|
Mar 12, 2024 |
|
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
|
Feb 29, 2024 |
|
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
|
Feb 27, 2024 |
|
The Super Bowl: why costly signalling makes messages more effective
|
Feb 27, 2024 |
|
Valentine’s Day and why much market research is misleading
|
Feb 27, 2024 |
|
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
|
Feb 27, 2024 |
|
New Year's Resolution: The power of a public commitment
|
Dec 22, 2023 |
|
How The Economist used the generation effect to make their ads memorable
|
Sep 28, 2023 |
|
How Snickers use trigger moments to drive consumption
|
Sep 28, 2023 |
|
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
|
Sep 28, 2023 |
|
How De Beers used anchoring to create perhaps the world’s most successful ad
|
Sep 28, 2023 |
|
How Got Milk? harnessed loss aversion to win market share
|
Sep 28, 2023 |
|
How Apple made its benefits more memorable by making them concrete
|
Sep 28, 2023 |
|
How UberEats makes picking simpler to scale up sales
|
Sep 28, 2023 |
|
How Grey Goose uses price to signal superior quality
|
Jun 06, 2023 |
|
How Blue Apron adds a little friction to boost taste perceptions
|
Jun 06, 2023 |
|
How political campaigns have applied behavioural science to sway their audience
|
Jun 06, 2023 |
|
How Facebook harnesses uncertain rewards to build a sticky user experience
|
Jun 06, 2023 |
|
How Dyson uses the illusion of effort to set expectations of excellence
|
May 30, 2023 |
|
How KFC used scarcity in a creative way to drum up sales
|
May 17, 2023 |
|
How Spotify harnesses the fresh start effect to encourage new listening habits
|
May 09, 2023 |
|
How Uber creates psychological distance to make prices feel smaller
|
May 02, 2023 |
|
Bonus Episode - The key lessons from Richard’s new book, The Illusion of Choice
|
Mar 27, 2023 |
|
How Wellow uses the science of sound to signal comfort
|
Mar 06, 2023 |
|
How Pringles used rhyme to become America’s top chip
|
Feb 13, 2023 |
|
How Amazon has ruthlessly removed friction to encourage customers to come back for more
|
Jan 26, 2023 |
|
How Häagen-Dazs used foreign branding to create a premium image
|
Dec 12, 2022 |
|
How L'Oréal emphasizes their cost to signal quality
|
Dec 06, 2022 |
|
How Guinness uses a weakness to emphasize a strength
|
Dec 04, 2022 |
|
How Aboslut’s distinctiveness helped them grow market share in a crowded category
|
Dec 04, 2022 |
|
How Aperol applies the power of lateral social proof to become more appealing
|
Dec 04, 2022 |