Marketing Negotiations, The Good, The Bad and The Ugly
By The Drum
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Category: Marketing
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Episodes: 25
Description
On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.
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| Episode | Date |
|---|---|
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Jonathan McCallum on experiential marketing in a changing landscape
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Dec 01, 2023 |
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Ian Sohn on mastering the art of collaborative negotiations
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Jun 28, 2023 |
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Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations
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Jun 21, 2023 |
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Flavilla Fongang - How personal branding establishes credibility with big brands.
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Jun 14, 2023 |
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Jeb Blount - How to balance value and relationships for successful outcomes
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Jun 07, 2023 |
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Anthony Groves - The evolving landscape of marketing communications and procurement
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May 31, 2023 |
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Katie Evans - The importance of communication and relationship building in negotiation
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May 24, 2023 |
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Simon Thomas - The role of cultural considerations in negotiations and marketing
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May 17, 2023 |
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Brent Adamson - What is the relationship between value management and negotiations?
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May 10, 2023 |
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Ben Allen - How to successfully negotiate media deals in today's landscape
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May 03, 2023 |
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Matt Dixon – The buyer landscape in 2023 and how it affects negotiation
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Apr 26, 2023 |
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Eric Fulwiler – How to balance relationships and substance in business negotiations
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Apr 19, 2023 |
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Katy Howell - Why relationship-building with procurement is so important
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Apr 12, 2023 |
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Magid Souhami – How do you master the art of creative deal making?
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Apr 05, 2023 |
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Fred Moore - How to build strong relationships with clients and partners?
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Mar 29, 2023 |
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Gareth Turner - What is a BATNA in negotiation?
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Mar 22, 2023 |
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Jaye Cowle – How to negotiate as a small agency
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Mar 15, 2023 |
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John Godfrey - How can niche providers demonstrate expertise in a negotiation?
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Mar 07, 2023 |
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Rob Halloway - How do you negotiate with multiple stakeholders?
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Mar 01, 2023 |
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How do you break a stalemate in negotiation?
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Feb 22, 2023 |
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Emily Chang - What's the difference between client side and agency side negotiations?
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Feb 15, 2023 |
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Tamara Littleton – How agencies can effectively negotiate with brands
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Feb 08, 2023 |
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Pete Markey - How to successfully navigate a third-party negotiation
|
Feb 01, 2023 |
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Dan Cullen-Shute – Why positive negotiations lead to positive outcomes
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Jan 25, 2023 |
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Penry Price – How can negotiators secure a win-win outcome?
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Jan 18, 2023 |