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If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
· Operations - how to unite your organisational silos to deliver great CX
· Customer intelligence – how to structure segmentation and data to drive your CX program
· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
· Tech – how to better utilise technology to achieve your customer goals
Episode | Date |
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Innovating Coffee – Nicholas Lee ex Philips & Saeco
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Apr 29, 2024 |
How to predict customer needs – Pete Avery ex Verizon, O2, Suncorp
|
Mar 27, 2024 |
Smarter ways to drive customer growth - with Gareth Begent ex Adobe and Foxtel
|
Feb 27, 2024 |
Unlock Larger Investment into Customer Experience - Yvette Mihelic, Director of CX
|
Jan 29, 2024 |
AI + Behavioural Science to Prevent Customer Loss - Libby Dale Marketing AI Expert
|
Nov 27, 2023 |
How to Design Customer Intelligence - with Vida Asrina Dhulst
|
Nov 14, 2023 |
How Web 3 will make our lives easier - with Mathew Sweezey
|
Oct 31, 2023 |
Nailing Omnichannel Experiences - with Danny Phillips Global Top 50 CX Influencer
|
Oct 09, 2023 |
Why Chief Customer Officers are replacing CMO’s with Shaden Mohamed ex Expedia & Google
|
Sep 26, 2023 |
What football can teach us about customer experience management
|
Sep 11, 2023 |
Tackling AI & Personalisation with Salesforce CTO (ANZ) Dr Gayan Benedict
|
Aug 15, 2023 |
Why customer experience has become so important
|
Aug 15, 2023 |
Get Smarter With Data
|
May 02, 2023 |
Leading with empathy - Anthony Gregorio
|
May 02, 2023 |
Get More From MarTech
|
Apr 04, 2023 |
Overcoming product centricity
|
Apr 04, 2023 |
The Power of Customer Segmentation
|
Apr 04, 2023 |
Organisational Silos Are The Enemy Of Great CX
|
Apr 04, 2023 |
Trailer
|
Jan 18, 2023 |