Frenemies - Where growth meets reality
By Julia Hartwig
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Category: Marketing
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Episodes: 42
Description
Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.
| Episode | Date |
|---|---|
|
#40 Data Doesn't Create Alignment with Lars Grønnegaard, Dreamdata
|
Jul 23, 2026 |
|
#39 Signal Over Noise with Jillian Als, Leadfeeder
|
Jul 09, 2026 |
|
#38 ICP, Positioning and Scaling Reality with Joris van Kappen
|
Jun 25, 2026 |
|
#37 AI Strategy vs AI Activity: What CMOs Actually Know with Dorothea Gam, Mouseflow
|
Jun 11, 2026 |
|
#36 When The Economics Change with Roee Hartuv
|
May 28, 2026 |
|
#35 When the Playbook Doesn't Fit - Sales in Complex Markets with Josephine Kleiner
|
May 14, 2026 |
|
#34 Attribution, Demand, and Everything We Get Wrong About B2B Growth with Adam Holgren
|
Apr 30, 2026 |
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#33 B2B Communities for Growth with MC Silfer
|
Apr 16, 2026 |
|
#32 How AI Is Reshaping Growth and Go-To-Market with Michael Heiberg
|
Apr 02, 2026 |
|
#31 Rethinking Go-To-Market with Jennifer Montague
|
Mar 19, 2026 |
|
#30 How to get sh*t done - Productivity hacks
|
Nov 20, 2023 |
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#29 Burnout Talk with Sally Clarke
|
Nov 13, 2023 |
|
#28 ABM with Casper Rouchmann
|
Oct 23, 2023 |
|
#27 Make meetings great again
|
Oct 16, 2023 |
|
#26 What I have learned in the first 25 episodes of Frenemies
|
Oct 09, 2023 |
|
#25 Excelling at Stakeholder Management to progress in your career
|
Oct 01, 2023 |
|
#24 Building a strong Sales & Marketing Alignment with Laura Erdem
|
Sep 25, 2023 |
|
#23 Q4: What to focus on to drive revenue
|
Sep 11, 2023 |
|
TLDL: Paid Media Deep Dive - Key Insights
|
Aug 31, 2023 |
|
#22 Paid Media Deep Dive with Deivis Rupslaukis
|
Aug 28, 2023 |
|
#21 How to spot red flags with Jillian Als
|
Aug 14, 2023 |
|
#20 Teams that Sell with Martin Nyvang Mariussen
|
Jul 03, 2023 |
|
#19 Why the CFO matters with Sara Leander-Pehrson
|
Jun 19, 2023 |
|
#18 How to startup in 2023 with Marc Denier
|
Jun 05, 2023 |
|
#17 Let's talk about price baby
|
May 29, 2023 |
|
#16 Sales and Marketing Alignment with Jillian Als
|
May 22, 2023 |
|
#15 Our Confessions: Sales and Marketing activities we're not proud of
|
May 15, 2023 |
|
#14 How Brands impact our decision-making
|
May 08, 2023 |
|
#13 How to use AI to be more efficient
|
May 01, 2023 |
|
#12 How to land your dream job
|
Apr 24, 2023 |
|
#11 Playbooks - What we need and why
|
Mar 27, 2023 |
|
#10 Tech Talk - The perfect tech stack
|
Mar 20, 2023 |
|
#9 Training and Onboarding: What do we need?
|
Mar 13, 2023 |
|
#8 How did we end up here?
|
Mar 06, 2023 |
|
#7 Why we hate Sales
|
Feb 27, 2023 |
|
#6 Why we hate Marketing
|
Feb 20, 2023 |
|
Why Empathy is the best quality you can have
|
Feb 13, 2023 |
|
#5 Buzzword Bingo
|
Feb 06, 2023 |
|
#4 Our 2022 Fuckups
|
Jan 30, 2023 |
|
#3 Start of year vs. End of year - pick your poison
|
Jan 22, 2023 |
|
#1 Let's talk Basics
|
Jan 22, 2023 |
|
#2 Why are Sales and Marketing Frenemies?
|
Jan 22, 2023 |