Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing

By Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur

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Description

***TOP 2% Global Podcast!*** 

Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?


Well you’re in the right place! Because I used to be you!


I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you have been in their head hearing their thoughts. What I am NOT going to teach you is proper grammar or spelling! Because that is far from my capabilities!


I used to think that because of a lifelong struggle with grammar and spelling that I could never write my own emails, create high converting sales pages, or speak on my podcast or stages about my business. But what I realized is that success in all of these areas comes down to having a casual conversation with your soon to be new BFF. 


You see… talking is something I have never had a problem with. Truth is that since kindergarten my teachers have written “Robbin talks too much” on my report card!


What I learned is that I just need to treat my messaging for my audience like I was sitting across the table with my BFF! 


So before I can do that… I have to really know them like my BFF… understand their struggles, discover their strengths, speak their language, and feel their emotions.  I mean these are ALL the things you would do with your BFF… Right? If you are nodding your head “Yes!” then take a listen, and let me break it down for you on the podcast. 


Hi I’m Robbin. Mom of 2, wife of 1, Enneagram 7, and Christian entrepreneur building a second career with my God-given skills and talents, and decades of experience. I hold a Master’s Degree in Counseling and a Master's Degree in I/O Psychology, along with nearly 20 years of experience as an educator and counselor. Most importantly, I have been implementing all these techniques and strategies in both my personal and professional life for decades.


Communicating and connecting with others is just part of my DNA! So, I’m going to teach you how to stop staring at the screen for hours and finally create your own magic formula of connecting with your audience.


If you are ready to finally move forward in writing copy that your audience connects with, sees you are the person who gets them, and knows you have the solution they need, then here are some questions I’ll be covering on the podcast …

-What do I write in my emails?

-What do I say on my website?

-How do I connect with others online?

-Will anyone buy my digital product?
-How do I find my target audience?
-What should my lead magnet(freebie) be about?
-How does email marketing work?
-What marketing strategies are most effective?
-How do I create engagement with my target audience?


Then this podcast is for you!

Being an educator for decades, I just can’t stop teaching! And on this podcast I love imagining… you’re walking into my cozy classroom ready to learn what’s next in writing your own copy and letting your audience guide your message. 


If this is you, then grab your favorite cup of coffee, and let’s sit side by side, my friend, as we finally get you moving forward on writing your own copy that creates sales!




 


Episode Date
162 | Big Announcements: Why “Write Copy that Connects” Is Pressing Pause. But Still Here to Serve You!
May 20, 2025
161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience
Apr 29, 2025
160 | Permission to Pivot: Embrace Change in Your Course Platform & Business Strategy
Apr 08, 2025
159 | Build Your Email List with these Simple Strategies! [Exclusive Group Training]
Mar 25, 2025
158 | Master Your Brand Voice: 3 Key Elements for Engaging Copy (& Messaging) Everywhere
Mar 18, 2025
157 | LIVE COACHING: How to Use AI to Write Authentic Copy & Sales Page Copy Strategies
Mar 11, 2025
156 | 4 Ways to Win Your Audience Over with Powerful Copywriting Techniques
Mar 04, 2025
155 | Avoid these 5 Copy & Messaging Mistakes That Could Be Costing You Sales
Feb 25, 2025
154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience
Feb 18, 2025
153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience
Feb 11, 2025
152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience
Feb 04, 2025
151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds!
Jan 28, 2025
150 | Struggling with Engagement? 4 Simple Copywriting Hacks to Nail Your Copy & Increase Your Conversions
Jan 21, 2025
149 | Let’s Talk Copy: 5 Strategies for Writing Powerful Engaging Copy for Course Creators
Jan 14, 2025
148 | What's Coming in 2025? Learn How to Market Your Course Even Better. Create Deeper Connections that Convert!
Jan 07, 2025
147 | Digging Deeper in 2025. Grab Your Homework Assignment to Get Ready to Dig In with Me!
Dec 31, 2024
146 | 4 Key Ways to Boost Engagement and Connection with Your Audience as a Course Creator
Dec 17, 2024
145 | How I Messed Up My Course Launch (And What You Can Learn): 6 Mistakes to Fix Now as a Course Creator
Dec 10, 2024
144 | Email Subject Lines that Convert: Proven Strategies to Increase Your Email Open Rate
Dec 03, 2024
143 | Are You in the Right Environment for Growth? 3 Ways to Check If It's Time to Change! [Spotlight Series on Personal Growth]
Nov 29, 2024
142 | Email Marketing 101: 11 Tips for Connection & Conversion in Your Email Community as an Online Course Creator
Nov 26, 2024
141 | Building Credibility: 4 Reasons People Stay Engaged with Your Content [Spotlight Series on Personal Growth]
Nov 22, 2024
140 | Communication that Converts: 5 Reasons Why Audience Connection Boosts Online Course Sales
Nov 19, 2024
139 | 10 Strategies to Strengthen Your Self Value & Confidence as a Course Creator [Spotlight Series on Personal Growth]
Nov 15, 2024
138 | Tackle these 2 Messaging Layers to Turn Your Words into Paying Online Students
Nov 12, 2024
137 | Passion Meets Purpose - Dream Bigger as a Course Creator [Spotlight Series on Personal Growth]
Nov 08, 2024
136 | Strategies for Introverts: Mastering Conversations and Online Engagement with Jenna Tracy
Nov 05, 2024
135 | Growing Intentionally to Help Your Online Business Thrive in 2025 as a Course Creator [Spotlight Series on Personal Growth]
Nov 01, 2024
134 | Struggling with Time to Create a Course? Top 4 Time Saving Tips to Get You Started!
Oct 29, 2024
133 | Personal Growth Tips to Elevate Your Life and Business as a Course Creator [Spotlight Series on Personal Growth]
Oct 25, 2024
132 | Need Course Testimonials? 9 Effective Tips to Get Authentic Course Feedback
Oct 22, 2024
131 | Want More Clients? Mastering the 5 Stages of Your Customer Journey to Increase Sales & Engagement
Oct 18, 2024
130 | How Many Courses Should You Create? 4 Crystal Clear Reasons to Help You Decide!
Oct 15, 2024
129 | 4 Marketing Mistakes You Want To AVOID to Grow Your Target Audience Faster!
Oct 11, 2024
128 | Is Your Messaging Working? 5 Ways to Know If You Have Effective Copy & Conversions
Oct 08, 2024
127 | How to Set Intentions as an Online Course Creator for Your Best Year, Yet! & Birthday Celebration!
Oct 04, 2024
126 | The Story Behind Online Courses Made Easy & Why I Am Such a Passionate Course Creator
Oct 03, 2024
125 | Struggling with Students Following Through with Your Online Course? 4 Strategies to Have Higher Completion Rates
Oct 01, 2024
124 | 3 Growth Mindset Secrets Every Course Creator Needs to Know to Launch a Course
Sep 27, 2024
123 | Create Course Clarity to INCREASE Your Online Course Sales! The Power of Your Why!
Sep 24, 2024
122 | Avoid these 3 Mistakes Before you Create Your Course Outline! This will Save You Time & Money!
Sep 20, 2024
121 | The 3 C's: Converting Quality Leads into Students as an Online Course Creator
Sep 17, 2024
120 | LIVE COACHING : Strategies for Your 2nd Course Launch! How Do You Refine Your Messaging?
Sep 13, 2024
119 | Nail Down Your Online Course Idea with these 2 Simple Steps
Sep 10, 2024
118 | 3 Low Cost Strategies for Launching Your Online Course as a Beginner
Sep 06, 2024
117 | Sales Funnels Simplified: 4 Tips to Increase Your Online Course Sales
Sep 03, 2024
116 | Ready to Boost Your Email Open Rates? Steps to Have a Healthier Email List Today as a Course Creator!
Aug 30, 2024
115 | Need More Students? 3 Marketing Strategies to Make Your Online Course Stand Out in Your Niche!
Aug 27, 2024
114 | 3 Practical Strategies to Tackle Course Creation Overwhelm for Good!
Aug 23, 2024
113 | BONUS: Are You Confused at Where to Start? Christine Czock shares How She Started Moving on Her Course Creation Journey
Aug 22, 2024
112 | Writing Copy That Converts: 3 Strategies to Create the Right Messaging to Drive Online Course Sales
Aug 20, 2024
111 | BONUS: Bought Online Courses to Create Your Course? But Still STUCK? Michelle Brown Tells How She Finally Got Started!
Aug 19, 2024
110 | Need Help With Your Sales Page? 8 Essential Elements for a High-Converting Sales Page for Your Online Course
Aug 16, 2024
109 | Validate Your Course Idea with these 3 Simple Steps: Stop the Overwhelm as a Passionate Course Creator
Aug 13, 2024
108 | 5 Proven Hacks to Overcome Analysis Paralysis and Create Your Online Course
Aug 09, 2024
107 | The #1 Email Marketing Mistake Among Beginning Online Course Creators. Avoid This Trap!
Aug 06, 2024
106 | Are you the Big Ideas Girl? 5 Steps to Get Organized and Map Out Your Next Steps as an Online Course Creator
Jul 30, 2024
105 | Simple and Clear Online Marketing | 3 Hacks to Create More Engagement & Trust as a Course Creator
Jul 26, 2024
104 | Launching Soon? AVOID these 4 Mistakes when Launching Your Online Course as a Beginner
Jul 23, 2024
103 | My 2 Favorite Ways to Deliver an Online Course! Let’s Figure Yours Out, Too!
Jul 19, 2024
102 | Is Your Online Course NOT Selling? 5 Tips to Fix a Leaky Marketing Funnel as a Course Creator
Jul 16, 2024
101 | My Top 3 Failures and Lessons I Learned as an Online Course Creator
Jul 12, 2024
100 | Online Course Creators Share Their Story & How They Have Been Impacted Through this Podcast & More!
Jul 09, 2024
99 | Ready to Launch? 7 Must Have Launch Strategies for Online Course Success for Beginners
Jul 05, 2024
98 | Struggling to Stand Out Online? 5 Marketing Strategies to Grow Your Target Audience
Jul 02, 2024
97 | 4 Engagement Hacks that Every Online Course Creator Must Know to Grow Your Audience!
Jun 28, 2024
96 | Ready to Move the Needle Forward in Your Online Marketing? 3 Ways to Make Course Sales!
Jun 25, 2024
95 | Unlocking Your Genius and sharing Your Online Marketing Message with Kelly Thompson
Jun 21, 2024
94 | Your Freebie Isn’t Pulling in Leads? Effective Lead Magnet Strategies for Online Course Creators
Jun 18, 2024
93 | Features VS Benefits in Online Marketing as a Course Creator? Sales Psychology Essentials for Beginners
Jun 14, 2024
92 | DON'T Skip these 5 Basic Course Creation Steps... If You Want to Make an Online Course that Sells!
Jun 11, 2024
91 | How to AVOID Putting Too Much Content in Your Online Course as a Beginner Course Creator
Jun 07, 2024
90 | 4 Email Marketing Strategies for Course Creators | Why Your Emails Aren't Being Opened (And How to Fix It!)
Jun 04, 2024
89 | First Course Launch??? 3 Common Questions from a Beginning Online Course Creator
May 31, 2024
88 | Are You Struggling to Sell Your Online Course? Then Do THIS with Me!
May 28, 2024
87 | 6 Effective Storytelling Strategies to Increase Your Online Course Sales & Engage Your Target Audience [Part 2]
May 24, 2024
86 | Boost Your Online Course Sales by adding Storytelling to Your Online Marketing Plan [Part 1]
May 21, 2024
85 | 4 Strategies To Do BEFORE You Create Your Lead Magnet for Your Target Audience!
May 17, 2024
84 | Ready to Sell Your Course on Day ONE? Do these 3 Essential Steps BEFORE You Create Your Online Course
May 14, 2024
83 | From 'I Can't' to 'I Must' : How to Overcome Obstacles and Succeed in Online Courses
May 10, 2024
82 | Will Your Target Audience Buy Your Online Course? 5 Proven Strategies to Test for Success
May 07, 2024
81 | Discover Your Why: 3 Questions to Define Your Passion and Propel Your Online Course
May 03, 2024
80 | 4 Effective Strategies to Create Engagement with Your Target Audience & They Think You are Reading Their Mind!
Apr 30, 2024
79 | Determine the Best Online Course Type for Your Online Business! Passive or Interactive?
Apr 26, 2024
78 | Sales Funnels 101 for Online Course Creators: Effective Online Marketing Strategies for Beginners
Apr 23, 2024
77 | 3 Objections to Overcome to Effectively Sell Your Online Course
Apr 19, 2024
76 | Got a Skill Others Love? Learn When it's Time to Create an Online Course to Make an Impact
Apr 16, 2024
75 | Avoid These 4 Traps When Building Your Target Audience as an Online Course Creator
Apr 12, 2024
74 | Elevate Your Lead Magnet: How to Implement a Tripwire to Make Passive Income
Apr 09, 2024
73 | 3 Must Have Online Marketing Strategies to Work On Your Business, and NOT Just In Your Online Business
Apr 05, 2024
72 | Simplify your Online Course Curriculum Roadmap with these 3 Easy Steps to Make an Impact
Apr 02, 2024
71 | How to Escape the 'I Shoulda' Trap with Real Stories and 3 Actionable Tips
Mar 29, 2024
70 | From Lead Magnet to Connection: First 5 Nurturing Emails for Your Target Audience
Mar 26, 2024
69 | 3 Fears that Stopped Me in My tracks as an Online Course Creator
Mar 22, 2024
68 | Low Ticket vs. High Ticket Offers: How to find the Perfect Balance to Make a Passive Income
Mar 19, 2024
67 | How Creating Online Courses Can Transform and Scale Your Online Business
Mar 15, 2024
66 | Are you stuck? Here are your First 3 Steps to Building an Online Course to Make an Impact
Mar 12, 2024
65 | 3 ways to Break Free from Perfectionism and Excel as an Online Course Creator
Mar 08, 2024
64 | How to create a Simple Online Marketing Funnel to Make a Passive Income as an Online Course Creator [Part 2]
Mar 05, 2024
63 | Building a Healthy Entrepreneurial Lifestyle: Mind, Body, and Community
Mar 01, 2024
62 | Are You Missing the First 3 Steps in your Online Marketing Funnel to Make an Impact? [PART 1]
Feb 27, 2024
61 | What if... You stop measuring your success on how far you have to go?
Feb 23, 2024
60 | Improving Email Engagement: 3 Essential Email Marketing Metrics for Online Course Creators
Feb 20, 2024
59 | 3 Powerful Strategies to Overcome Decision Fatigue and Regain Clarity
Feb 16, 2024
58 | Have you written this ONE Email to Boost Your Online Course Launch Success?
Feb 13, 2024
57 | Business Forward Fridays (BFF's): Elevating a Strong Mindset, Body, and Faith
Feb 09, 2024
56 | Avoid an Online Course Launch Flop with these 6 Strategies to Make Money Online
Feb 06, 2024
55 | 3 Top Places to Connect with Your Target Audience and Build the Know, Like, and Trust to Make Passive Income
Jan 30, 2024
54 | Attract Your Target Audience with 4 Proven Marketing Strategies to Make an Impact
Jan 23, 2024
53 | 3 Essential Reasons you need a Strong Community to Make an Impact
Jan 16, 2024
52 | Can a podcast help you grow your business as an Online Course Creator? Julia Levine tells us how!
Jan 09, 2024
51 | How I Found My First & Forever Client: Plus Tips from My Favorite Health Coach
Jan 02, 2024
50 | 3 Simple Strategies to Make Passive Income with Your Online Business in 2024. Use my Personal Action Plan.
Dec 26, 2023
49. My 6 Top Tech Tools as an Online Course Creator that Saves Time and Money
Dec 19, 2023
48. 5 things to tackle before 2024 to Soar as an Online Course Creator to Make Passive Income
Dec 12, 2023
47 | Discover the 4 Best Online Marketing Strategies for Setting Your Online Course Launch Date
Dec 05, 2023
46. Save Time and Simplify Your Online Course Workflow with 4 Powerful Automations - Part 5
Nov 28, 2023
45. Boost Student Completion Rates with Effective Delivery Strategies - Part 4
Nov 21, 2023
44. 9 Must-Haves for a High-Converting Sales Page to Improve Your Online Marketing Strategy - Part 3
Nov 14, 2023
43. How to Choose the Right Course Platform for Your Online Business - Part 2
Nov 09, 2023
42. Structuring Your Course Content for Different Learning Styles - Part 1
Nov 07, 2023
41. 5 Mistakes to Avoid Before Launching Your Digital Product
Oct 31, 2023
40. How to monetize your teaching talent & expertise!
Oct 24, 2023
39. *INTRODUCING* Online Courses Made Easy in 3 Simple Steps!
Oct 17, 2023
38. 3 Online Course Platforms to use when you are on a Budget!
Oct 10, 2023
37. How Should you Launch an Online Course: Email Marketing, Bootcamp, or Webinar? Online Marketing Strategy Tips
Oct 03, 2023
36. 3 Online Marketing Strategies to Boost Your Online Course Revenue & Make an Impact
Sep 26, 2023
35. 3 Strategies for Effective Course Delivery and Student Engagement
Sep 19, 2023
34. Creating an Online Course: 5 Steps to Evaluate if it's a Good Fit for Your Business
Sep 12, 2023
33. Designing Graphics That Convert
Sep 05, 2023
32. 4 Tips for Building an Authentic Connection with Your Target Audience
Aug 29, 2023
31. How to build a Healthy Email List: Email Marketing Strategies for Online Course Creators
Aug 22, 2023
30. 5 Ways to Grow Your Email List with your Lead Magnet to reach Your Target Audience
Aug 15, 2023
29. The Power of the Know, Like, and Trust stages! Marketing Strategy for Online Course Creators
Aug 08, 2023
28. REAL TALK: Lessons Learned from Taking Risks & Embracing Failure!
Aug 01, 2023
27. Online Marketing Funnels 101 that Make an Impact
Jul 25, 2023
26. Building Better Business Relationships Through Personality
Jul 18, 2023
25. How Organization will Boost Productivity and Efficiency
Jul 11, 2023
24. 3 tips to stay Accountable as a Solopreneur!
Jul 04, 2023
23. Solving Your Engagement Issue is really this EASY!
Jun 27, 2023
22. Become More Confident with this Online Marketing Strategy to Make Passive Income!
Jun 13, 2023
21. 3 Strategies on where to Market Online!
Jun 06, 2023
20. 3 Mistakes to Avoid When Creating Graphic Designs
May 30, 2023
19. My Personal Brand Story! Where it all began!
May 23, 2023
18. The Power of Micro Stories in Online Marketing and Branding to Make an Impact with Your Target Audience
May 16, 2023
17. Life as an ADHD Entrepreneur!
May 09, 2023
16. Find Your Brand Voice...Find Your People
May 02, 2023
15. Know Your Brand to Grow Your Business
Apr 25, 2023
14. How to define your Target Audience
Apr 18, 2023
13. Visual Storytelling 101: How to Make an Impact with Online Courses
Apr 11, 2023
12. How to be a Finisher as the CEO!
Apr 04, 2023
11. Lead Magnet Ideas for Coaches: Make an Impact with Your Online Business
Mar 28, 2023
10. Email Marketing vs Email Copywriting: Marketing Strategies for Online Courses
Mar 21, 2023
9. Steps in Brand Storytelling
Mar 14, 2023
8. Ways to Deal with Imposter Syndrome & My Story!
Mar 07, 2023
7. How to Stand Out Online!
Feb 28, 2023
6. 3 Mistakes to Avoid when Marketing your Personal Brand
Feb 21, 2023
5. Brand Colors Equal Emotional Branding!
Feb 14, 2023
4. Emotional Branding 101
Feb 08, 2023
3. Are you a figureoutable woman?
Jan 31, 2023
2. Is your brand message working for you?
Jan 31, 2023
1. Why do you need a brand?
Jan 31, 2023
Welcome to Write Copy that Connects!
Jan 25, 2023