CMO Confidential
By Mike Linton // I Hear Everything Podcast Network
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Category: Marketing
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Episodes: 64
Description
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
| Episode | Date |
|---|---|
|
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
|
Apr 23, 2024 |
|
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
|
Apr 15, 2024 |
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Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
|
Apr 09, 2024 |
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Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
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Apr 02, 2024 |
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Marketing - The Battle Between Believers & Non-Believers - Part 2
|
Mar 25, 2024 |
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Marketing - The Battle Between Believers and Non-Believers: Part 1
|
Mar 18, 2024 |
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Sean Peters: A Report From the Media Front Lines of Publicis Media
|
Mar 12, 2024 |
|
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing
|
Mar 04, 2024 |
|
Seth Matlins: Is the CMO Position the Hardest Job in Business?
|
Feb 27, 2024 |
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Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
|
Feb 20, 2024 |
|
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
|
Feb 13, 2024 |
|
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
|
Feb 06, 2024 |
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Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
|
Jan 30, 2024 |
|
Bob Liodice: The ANA CEO Talks About the Future of Marketing
|
Jan 22, 2024 |
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Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
|
Jan 15, 2024 |
|
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
|
Jan 09, 2024 |
|
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
|
Jan 02, 2024 |
|
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private
|
Dec 19, 2023 |
|
Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion
|
Dec 12, 2023 |
|
Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it
|
Dec 05, 2023 |
|
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
|
Nov 21, 2023 |
|
Talking About Social Impact - The Marketplace, the Customer & the Marketer
|
Nov 14, 2023 |
|
Carilu Dietrich: B2B Marketing - A Report From the Front Lines
|
Nov 07, 2023 |
|
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
|
Oct 31, 2023 |
|
Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company
|
Oct 24, 2023 |
|
Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace
|
Oct 17, 2023 |
|
Paul Madera - A Venture Capitalist Talks About Artificial Intelligence
|
Oct 09, 2023 |
|
Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position
|
Oct 02, 2023 |
|
Dave Penski: A Media Maven Discusses the Marketplace, Media, and CMOs
|
Sep 25, 2023 |
|
Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing
|
Sep 19, 2023 |
|
Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing
|
Sep 12, 2023 |
|
Tom Seclow: A 360°Look at the CMO Interview - An Insider Dishes on What Really Goes Down
|
Sep 05, 2023 |
|
Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check
|
Aug 28, 2023 |
|
Paul Hirsch: Why Is B2B Marketing So Bad & What To Do About It
|
Aug 22, 2023 |
|
Robert Chesnut: Protecting Your Business Integrity: Advice From A Chief Ethics Officer
|
Aug 14, 2023 |
|
DJ Patil: A Data Scientist Turned Investor Talks Tech, Marketing & Public Policy
|
Aug 07, 2023 |
|
Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next
|
Jul 31, 2023 |
|
Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism
|
Jul 25, 2023 |
|
Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position
|
Jul 18, 2023 |
|
David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future
|
Jul 11, 2023 |
|
Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing
|
Jul 05, 2023 |
|
Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization
|
Jun 27, 2023 |
|
Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues
|
Jun 20, 2023 |
|
Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse
|
Jun 13, 2023 |
|
Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly
|
Jun 06, 2023 |
|
Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing
|
May 31, 2023 |
|
Kim Whitler: A Comprehensive Look at Fixing the CMO Position
|
May 29, 2023 |
|
Paul Roetzer: A View from the Front Lines of Artificial Intelligence
|
May 29, 2023 |
|
Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired
|
May 23, 2023 |
|
Ron Guerrier: Why Marketing and IT Should be BFF's
|
May 02, 2023 |
|
Kip Knight: Why CMO’s Should Learn Finance
|
Apr 24, 2023 |
|
Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it
|
Apr 18, 2023 |
|
Joe Perello: Lessons Learned as the First Ever CMO of New York City
|
Apr 18, 2023 |
|
Craig Coffey: How to Increase Your Chance of Succeeding as a CMO
|
Apr 04, 2023 |
|
Tom Seclow: An Executive Search Perspective on Marketing and CMO's
|
Mar 28, 2023 |
|
Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)
|
Mar 21, 2023 |
|
Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?
|
Mar 08, 2023 |
|
Paul Madera: What do Venture Capitalists Really Think About Marketing
|
Mar 03, 2023 |
|
John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't
|
Feb 22, 2023 |
|
Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting
|
Feb 15, 2023 |
|
Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul
|
Feb 09, 2023 |
|
Jeff Serverts: Is The CMO Species Headed For Extinction?
|
Feb 08, 2023 |
|
Carilu Dietrich: What It's Really Like in the B2B Start-Up World
|
Jan 27, 2023 |
|
Kip Knight - Why The Short Shelf Life Of CMOs
|
Jan 19, 2023 |