CMO Confidential

By Mike Linton // I Hear Everything Podcast Network

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Category: Marketing

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Episodes: 85

Description

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.


CMO Confidential is Presented by Props: www.props.co


Episode Date
Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential
Oct 08, 2024
Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network
Oct 01, 2024
Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential
Sep 24, 2024
Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective
Sep 17, 2024
Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL)
Sep 10, 2024
Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV
Aug 27, 2024
Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It
Aug 20, 2024
Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace
Aug 13, 2024
How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential
Aug 06, 2024
What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential
Jul 30, 2024
The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen
Jul 23, 2024
A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential
Jul 16, 2024
An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential
Jul 09, 2024
Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman
Jun 25, 2024
Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles
Jun 18, 2024
What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential
Jun 11, 2024
An Update From the the B2B Marketing Front Lines | Carilu Dietrich
Jun 04, 2024
A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |
May 21, 2024
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
May 14, 2024
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
May 07, 2024
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |
Apr 30, 2024
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
Apr 23, 2024
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
Apr 15, 2024
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
Apr 09, 2024
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
Apr 02, 2024
Marketing - The Battle Between Believers & Non-Believers - Part 2
Mar 25, 2024
Marketing - The Battle Between Believers and Non-Believers: Part 1
Mar 18, 2024
Sean Peters: A Report From the Media Front Lines of Publicis Media
Mar 12, 2024
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing
Mar 04, 2024
Seth Matlins: Is the CMO Position the Hardest Job in Business?
Feb 27, 2024
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
Feb 20, 2024
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
Feb 13, 2024
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
Feb 06, 2024
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
Jan 30, 2024
Bob Liodice: The ANA CEO Talks About the Future of Marketing
Jan 22, 2024
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
Jan 15, 2024
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
Jan 09, 2024
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
Jan 02, 2024
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private
Dec 19, 2023
Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion
Dec 12, 2023
Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it
Dec 05, 2023
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
Nov 21, 2023
Talking About Social Impact - The Marketplace, the Customer & the Marketer
Nov 14, 2023
Carilu Dietrich: B2B Marketing - A Report From the Front Lines
Nov 07, 2023
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
Oct 31, 2023
Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company
Oct 24, 2023
Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace
Oct 17, 2023
Paul Madera - A Venture Capitalist Talks About Artificial Intelligence
Oct 09, 2023
Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position
Oct 02, 2023
Dave Penski: A Media Maven Discusses the Marketplace, Media, and CMOs
Sep 25, 2023
Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing
Sep 19, 2023
Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing
Sep 12, 2023
Tom Seclow: A 360°Look at the CMO Interview - An Insider Dishes on What Really Goes Down
Sep 05, 2023
Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check
Aug 28, 2023
Paul Hirsch: Why Is B2B Marketing So Bad & What To Do About It
Aug 22, 2023
Robert Chesnut: Protecting Your Business Integrity: Advice From A Chief Ethics Officer
Aug 14, 2023
DJ Patil: A Data Scientist Turned Investor Talks Tech, Marketing & Public Policy
Aug 07, 2023
Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next
Jul 31, 2023
Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism
Jul 25, 2023
Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position
Jul 18, 2023
David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future
Jul 11, 2023
Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing
Jul 05, 2023
Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization
Jun 27, 2023
Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues
Jun 20, 2023
Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse
Jun 13, 2023
Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly
Jun 06, 2023
Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing
May 31, 2023
Kim Whitler: A Comprehensive Look at Fixing the CMO Position
May 29, 2023
Paul Roetzer: A View from the Front Lines of Artificial Intelligence
May 29, 2023
Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired
May 23, 2023
Ron Guerrier: Why Marketing and IT Should be BFF's
May 02, 2023
Kip Knight: Why CMO’s Should Learn Finance
Apr 24, 2023
Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it
Apr 18, 2023
Joe Perello: Lessons Learned as the First Ever CMO of New York City
Apr 18, 2023
Craig Coffey: How to Increase Your Chance of Succeeding as a CMO
Apr 04, 2023
Tom Seclow: An Executive Search Perspective on Marketing and CMO's
Mar 28, 2023
Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)
Mar 21, 2023
Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?
Mar 08, 2023
Paul Madera: What do Venture Capitalists Really Think About Marketing
Mar 03, 2023
John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't
Feb 22, 2023
Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting
Feb 15, 2023
Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul
Feb 09, 2023
Jeff Serverts: Is The CMO Species Headed For Extinction?
Feb 08, 2023
Carilu Dietrich: What It's Really Like in the B2B Start-Up World
Jan 27, 2023
Kip Knight - Why The Short Shelf Life Of CMOs
Jan 19, 2023