Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

By Ashlee Sang

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Category: Marketing

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Subscribers: 1
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Episodes: 97

Description

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com

Episode Date
Rewriting the Rules with Heather Vickery
Aug 19, 2025
First Impressions “About You Audit” Feedback with Angelica Evilsizor
Aug 05, 2025
Balancing Jargon & Voice To Be Anything But Generic
Jul 29, 2025
Blending Simplicity, Style, and Systems with Jia Zheng
Jul 15, 2025
Reckoning With My Why (+ 14 Prompts To Connect You With Yours)
Jul 01, 2025
Unapologetically You In Business And On Social Media with Devin Brinkley
Jun 17, 2025
Using AI in Human-First Business — Reflections, Crowdsourced Use Cases, Research
Jun 03, 2025
Excavating Your Brilliance to Share Your Multidimensional Self with Michele Parad
May 20, 2025
Tools For High Achievers To Show Up On Their Own Terms
May 06, 2025
5 Signs It’s Time For A Rebrand
Apr 29, 2025
Publishing Your Book and Staying True To Yourself Along The Way with Marti Statler
Apr 15, 2025
Sharing Small Progress In Public (And Giving Others Permission To Do The Same)
Apr 01, 2025
From Stodgy Networking To Collaborative Community-Building with Sara Alepin
Mar 18, 2025
Letting Go Of The “Sheer Determination” Mindset — How and What I Outsource
Mar 04, 2025
Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition
Feb 18, 2025
Maybe Do Sweat The Small Stuff — Little Details That Make A Big Difference
Feb 04, 2025
Human-First Sales: Connecting with Clients Through Values
Jan 21, 2025
Permission To Plan Differently (A Year End Review and Then Some)
Jan 07, 2025
Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley
Dec 17, 2024
Reflecting On A “Successful Launch”
Dec 03, 2024
Using Email Marketing To Connect with Amy Kuphal
Nov 19, 2024
Unpacking My Tech Stack (Tools for a Values-Driven Business)
Nov 05, 2024
BONUS: Baking Your Brand Cake with Robyn LeRoy-Evans
Oct 29, 2024
Knowing Your Numbers with Kimberly Tara
Oct 15, 2024
Harnessing The Power of Positive Peer Pressure
Oct 01, 2024
Having The Audacity To Believe In Ourselves with Taryn Jerez
Sep 17, 2024
Answering Your Burning Marketing Questions
Sep 03, 2024
Caring For Yourself For A Pleasure-Driven Life with Barella Roberson
Aug 20, 2024
Crafting An Impactful Brand Messaging Strategy
Aug 06, 2024
BONUS: Pinning Your Way To Impact & Purpose with Isabel Talens
Jul 30, 2024
Marketing Yourself As A Marketer with Cyndi Zaweski
Jul 16, 2024
Leaning Into Your Values For Unconventional Impact
Jul 02, 2024
Collaborating Toward Growth & Freedom with Rosa Sarmento
Jun 18, 2024
Introducing Yourself With Confidence
Jun 04, 2024
Getting Personal About Health, Femcare, and Business with Lauren Lee Crane
May 21, 2024
Committing To Consistency Amidst Constant Change
May 07, 2024
Owning What You Choose To Do with Bola Sokunbi
Apr 23, 2024
Living Out Your Brand Values
Apr 09, 2024
Betting On Yourself with Jordan Gill
Mar 26, 2024
Cracking The About Page Code
Mar 12, 2024
Daring To Do Things Differently with Mai-Kee Tsang
Feb 27, 2024
Reimagining The Podcast
Feb 13, 2024
Staying Rooted in Your Creative Vision with Angela Ellison
Jan 30, 2024
Chasing The Joy In Life & Business with Samantha Burmeister
Jan 23, 2024
Honoring Boundaries To Be Fully Present with Nathalie Amlani
Jan 16, 2024
Expressing All That You Are with Cate Scott Campbell
Jan 09, 2024
Celebrating Milestones For Continued Momentum
Jan 02, 2024
Staying In Your Lane By Sharpening Your Self-Awareness with Jenn Rivera
Dec 26, 2023
Translating Visionary Ideas Into Focused Action with Katie McManus
Dec 19, 2023
Untangling Our Worth From Our Work with Emily McDonald and Ankita Terrell
Dec 12, 2023
Getting Outside Perspective to Tap Into Your Own Intuition
Dec 05, 2023
Giving Yourself Permission to Take Imperfect Action with Lauren Tilden
Nov 28, 2023
Finding Purpose Through Grief with Madison Clark
Nov 21, 2023
Seeking Connections In & Through Business with Erika Rodriguez
Nov 14, 2023
Generating More Momentum In Your Business
Nov 07, 2023
Speaking Your Truth with Jessica Rasdall
Oct 31, 2023
Accepting Yourself and Your Strengths with Tara Reid
Oct 24, 2023
Examining Human-First Business with Katie Lewis
Oct 17, 2023
Doubling Down on Collaboration with Sharee Collier
Oct 10, 2023
Determining What You Want To Be Known For
Oct 03, 2023
Reaching Your Potential Through Self-Love with Liz Wilcox
Sep 26, 2023
Dreaming Big in and Through Your Business With Alia El Khatib
Sep 19, 2023
Putting Family First in Life and Business with Andria Singletary
Sep 12, 2023
Messaging & Systems — An Unlikely But Magical Pair
Sep 05, 2023
Bringing Enthusiasm and Fun To Efficiency with Devin Lee
Aug 29, 2023
Doing Less and Living More As A Multi-Passionate with Lisa Zawrotny
Aug 22, 2023
Aligning With A Vision That Brings Joy with Simone McNish
Aug 15, 2023
Embracing The New & Unknown with Joanna Waterfall
Aug 08, 2023
Reframing A Brand Identity Crisis
Aug 01, 2023
Maturing As A Business Owner & Leader with Rebekah Grmela
Jul 25, 2023
Putting Ethical Marketing in Action with Michelle Miller
Jul 18, 2023
Spreading Positivity with Claudia Ramirez
Jul 11, 2023
Ditch The Niche, Define The Audience, Connect On A Human Level
Jul 04, 2023
Prioritizing Accessibility & Equity with Erin Perkins
Jun 27, 2023
Outsourcing for a Sustainable Business with Davey and Daphnah
Jun 20, 2023
Learning First in Life & Business with Meera Raval
Jun 13, 2023
Unpacking 10 Personality Tests for Human-First Entrepreneurs
Jun 06, 2023
Making the Case for ESG in Business with Eliza Erskine
May 30, 2023
Showing Up With Courage and Curiosity with Gaby Moss
May 23, 2023
Challenging The Status Quo with Arden Evenson
May 16, 2023
How Brand Messaging Is A Catalyst for Change
May 09, 2023
Non-Icky Email Marketing with Bev Feldman
May 02, 2023
Leveraging LinkedIn The Lazy Way with Tania Bhattacharyya
Apr 25, 2023
Marketing With Humans, Systems, and Alternative Ideas In Mind with Fab Giovanetti
Apr 18, 2023
Understanding Yourself To Make Magic With Others with Betty Chan
Apr 11, 2023
Connection is Everything When Building a Thriving Business
Apr 04, 2023
Stabilizing Your Business Through Monthly Recurring Revenue with Michelle Terpstra
Mar 28, 2023
Investing In Your Values with Kara Perez
Mar 21, 2023
Navigating Your Numbers To Tell Stories & Make Bold Decisions with Laura Kelly
Mar 14, 2023
Your Brand Values Determine How You Make and Spend Cash
Mar 07, 2023
Business Banter Bonus Episode - Speaking Your Clients’ Language with Sarah Sambles
Mar 02, 2023
Imagining Your Dream Work Life with Lexi Merritt
Feb 28, 2023
Implementing CEO Days To Go From Chaos To Clarity with Ashley Kang
Feb 21, 2023
Leaving A Legacy As A First Generation Entrepreneur with Hailey Ellis-Kelley
Feb 14, 2023
How Values Aligned Brand Messaging Brings Clarity to Your Business
Feb 14, 2023
My Journey Toward Purpose & Progress
Feb 14, 2023
Purpose & Progress Trailer
Jan 27, 2023