This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic.“The podcast focuses on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”.Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to become the collaborative podcast Running Industry Alliance Podcast in association with supersonic from 2023 onwards. The B2B collab series will encompass episodes featuring chats with various RIA Member guests “in conversation with” about the running industry.The new collaborative podcast will be hosted by Matt as Anchor with Becs and Tom, rotating on episodes around various content and expertise.Running Industry Alliance (RIA) is a member-based independent national trade (B2B) organisation built for purpose for the UK & Ireland Running Industry with global reach. Running Industry Alliance exists to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running, and holds the annual The Running Conference (TRC) as well as other RIA Member events.