The State of Retention Marketing
By Ankur Gattani
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Category: Entrepreneurship
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Episodes: 84
Description
Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.
| Episode | Date |
|---|---|
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E46: Legacy Brands' Ignored Data Goldmine
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May 02, 2024 |
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E45: Policy Holders, Premiums, and Buyer Personas
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Apr 25, 2024 |
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E44: Powering Social Offline's Cool with CRM & Loyalty
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Apr 18, 2024 |
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E43: Airtel's Secret Sauce to Maximizing CLTV
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Apr 04, 2024 |
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E42: Why Legacy Brands Need to Undergo Digital Transformation
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Mar 21, 2024 |
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E41: Revving Up Trust for Faster Car Deals
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Mar 14, 2024 |
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E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users
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Mar 07, 2024 |
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Trailer 1: An All New Season 2
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Feb 26, 2024 |
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E39: On a Mission to Digitally Transform MEA Businesses
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Feb 22, 2024 |
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E38: Unlocking Indian Brands' Retention Riddle
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Feb 15, 2024 |
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E37: Snippet - Adapting marketing strategies from millennials to Gen Z requires a nuanced approach for each generation.
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Jan 25, 2024 |
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E37: Consumer Insights for the Win
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Jan 24, 2024 |
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E36: Snippet - How does Edelweiss Tokio Life Insurance segment potential customers across on geographies, mindsets, cultures, and incomes?
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Dec 14, 2023 |
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E36: Insuring the Path for Persistency, Persona Mapping, and Distributors
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Dec 13, 2023 |
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E35: Snippet - Are consumers in the health and fitness market more loyal to a category than to specific brands?
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Dec 07, 2023 |
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E35: HyugaLife's Tactical Triumph through Problem-Centric Verticals
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Dec 06, 2023 |
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E34: Snippet - How does Veena World integrate technology and content to ensure customer engagement?
|
Nov 30, 2023 |
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E34: Ticking Off Travel Bucket Lists One Communication at a Time
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Nov 29, 2023 |
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E33: Snippet - Discover how Magicbricks leverages loans as a service for their users, demonstrating a profound understanding of the local real estate landscape.
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Nov 23, 2023 |
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E33: Tech Sophistication and Longevity: Magicbricks' CLTV Roadmap
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Nov 22, 2023 |
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E32: Snippet - How is Times Prime segmenting its large user base to avoid bombarding everyone all at once, all the time?
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Nov 16, 2023 |
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E32: Growth Comes in Bundles at Times Prime
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Nov 15, 2023 |
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E31: Snippet - What sets ET Money’s “Genius” feature apart from other investment advisories who urge you to invest more, sell less?
|
Nov 02, 2023 |
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E31: ET Money's 82% Form Fill Rate Magic in a World of Choices
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Nov 01, 2023 |
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E30: Snippet - What guides a startup founder's choice when joining another company?
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Oct 26, 2023 |
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E30: A Non-Linear Growth Story of an Unconventional Growth Head
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Oct 25, 2023 |
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E29: Snippet - How can digital news outlets break echo chambers in a divided world through segmentation and data?
|
Oct 19, 2023 |
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E29: News Engagement Redefined: Editorial Wisdom Meets Algorithmic Precision
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Oct 18, 2023 |
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E28: Snippet - How Noise is unlocking creative use-cases for their customers’ different life stages?
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Oct 12, 2023 |
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E28: Innovate, Engage & Retain: Noise's Tale of Tech & Community
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Oct 11, 2023 |
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E27: Snippet - CDP Strategy vs. Tactics: Avoiding Common Pitfalls and Unlocking Seamless Integrations.
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Oct 04, 2023 |
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E27: CDP Beyond Buzzwords With David Raab
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Oct 04, 2023 |
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E26: Snippet - How does ixigo work its automation magic, from savvy tactical campaigns to smart user-triggered automation?
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Sep 28, 2023 |
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E26: Booking Customer Loyalty The ixigo Way
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Sep 27, 2023 |
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E25: Snippet - App play and strategy in the brokering world!
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Sep 21, 2023 |
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E25: Angel One's Nexus: Talent, Customers, and Digital Shifts
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Sep 20, 2023 |
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E24: Snippet - Value adding initiatives or denting discounts, how can a D2C brand grow without cutting losses?
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Sep 14, 2023 |
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E24: Driving Sustainable Growth: A Chat with Harsh Garhwal
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Sep 13, 2023 |
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E23: Snippet - Four essential factors for successfully crossing the 100 to 500 Crore milestone
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Sep 06, 2023 |
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E23: Ankur Khaitan's Retention Roadmap: A VC's Galactic Guide
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Sep 06, 2023 |
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E22: Snippet - When research and western trends trump data and intuition in the ethnic wear women segment.
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Aug 17, 2023 |
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E22: Digital Chic: TCNS Clothing Tailoring Trends for Today's Woman
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Aug 16, 2023 |
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E21: Snippet - No English, only Math! Plix’s RoAS-obsession from day-1 and why?
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Aug 09, 2023 |
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E21: Plix's Potent Potion: Data Empowered RoAS Triumph in the Nutri-Health Jungle
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Aug 09, 2023 |
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E20: Snippet - A well told story can do wonders for your brand!
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Aug 03, 2023 |
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E20: Data-Driven Storytelling & Customer Centricity: The Perfora Story
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Aug 02, 2023 |
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E19: Snippet - How are folks at Eureka Forbes balancing milestone releases and agile sprints in their digital make-over?
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Jul 26, 2023 |
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E19: Digital Metamorphosis: The Eureka Forbes Story
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Jul 26, 2023 |
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E18: Snippet - Why does OYO focus more on a 30-day ROAS than CAQ?
|
Jul 13, 2023 |
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E18: Inside OYO's Use Cases, 30-Day ROAS Success & User Engagement
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Jul 13, 2023 |
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E17: Snippet - VP - Product Management, Acko, Unveils the Power of Marketing and Product Collaboration in Tech Growth
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Jul 05, 2023 |
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E17: Trust, Tech & Teams: Acko's 3Ts to Customer Retention
|
Jul 05, 2023 |
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E16: Snippet - Zee Media's web-to-app retention strategies revealed by Akshansh Yadav, Head of Products & Engineering, IDPL & DMCL.
|
Jun 28, 2023 |
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E16: The Battle for Attention: Inside Zee Media's Retention Blueprint
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Jun 28, 2023 |
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E15: Snippet - Which Ways Can Change Management Leaders Integrate MarTech Tools into Their Existing Systems?
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Jun 22, 2023 |
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E15: ROI & Patience: Two Peas in a Retention Pod
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Jun 22, 2023 |
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E14: Snippet - Is it possible for communities to acquire end-users without spending a dime?
|
Jun 15, 2023 |
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E14: Metrics, Momentum, and 10 Million Bharat Users
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Jun 15, 2023 |
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E13: Snippet - What is Existing Relationship Value, and why is it sacrosanct for a marketer in banking?
|
Jun 09, 2023 |
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E13: South Indian Bank: Legacy Looking Good in MarTech's Fast Lane
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Jun 09, 2023 |
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E12: Snippet - How does Adani One make their customer travel from a physical touchpoint to an online one and vice-versa?
|
Jun 01, 2023 |
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E12: Unite, Ignite, Succeed: Adani One's Radical Impact on 400M Users!
|
Jun 01, 2023 |
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E11: Snippet - How does Max Life Insurance ensure a sticky funnel for its website visitors?
|
May 24, 2023 |
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E11: Cracking the Insurance Code: Driving Conversions in a Competitive Market
|
May 24, 2023 |
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E10: Snippet - Are better challengers and cost-effective products reshaping the MarTech landscape?
|
May 18, 2023 |
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E10: From Legacy to Cutting-Edge: India's MarTech Journey
|
May 18, 2023 |
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E9: Snippet - Is funding at a premium directly proportional to prioritizing customer retention?
|
May 11, 2023 |
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E9: Building Data Pipelines before GTMs for Day-0 Retention Wins!
|
May 11, 2023 |
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E8: Snippet - The right auto-triggered campaigns can meaningfully motivate users sitting on the fence about making a purchase decision.
|
Apr 27, 2023 |
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E8: CRO - The Antidote to MarTech Overload
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Apr 27, 2023 |
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E7: Snippet - Reshifting focus on long term user engagement optimisation
|
Apr 20, 2023 |
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E7: CredAble on How to De-addict from Short-Term Customer Incentives
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Apr 20, 2023 |
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E6: Jupiter Moneys' retention onion - The ultimate user engagement framework
|
Apr 12, 2023 |
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E6: Snippet - Stitch your customer feedback data into growth. It helps understand real product problems from a user’s POV & optimize for dormancy!
|
Apr 12, 2023 |
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E5: From Temples to Phones: AppsForBharat's Retention Strategy Revolutionising Worship in India!
|
Mar 29, 2023 |
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E5: Snippet - The Story of How AppsForBharat came to be & how it aims to digitize spiritual experiences.
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Mar 29, 2023 |
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E4: The Good Glamm Group’s CRM Head on, "Why Predictive Customer Engagement Is Transforming MarTech As We Know It"
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Feb 22, 2023 |
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E4: Snippet - Personalization is Analogous, not Digital!
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Feb 22, 2023 |
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E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks
|
Feb 16, 2023 |
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E3: Snippet - Death by Verticalized Product offerings: The State of Retention Marketing at Traditional Indian Banks
|
Feb 16, 2023 |
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E2: Consumer Digital Lending Space & Credit Systems in India
|
Feb 09, 2023 |
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E2: Snippet - Aspiring Young Audience in India & how awareness around credit systems will fuel growth in the coming years
|
Feb 09, 2023 |
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E1: Why Product Folks > Marketing at Scaling Retention-Led Growth | Ft. Avlesh Singh
|
Jan 31, 2023 |
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E1: Snippet - The Biggest Problem to Deploy Marketing Automation at Scale
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Jan 31, 2023 |