The Built For Life podcast helps coaches and personal trainers inside of the health and fitness industry build their dream businesses by focusing on ethical scaling strategies that are specific to them. The health and fitness industry is saturated with people who are just in it for the money, coaches who can market but have zero coaching skill while many of the great coaches, who live by their morals are being left in the ditch. There's a line between ethical and unethical but also, there's things that just make you feel uncomfortable that you need to build more skill with. This podcast helps you understand that. My first role, was always as a coach. So, knowing that people are having traumatic experiences with other mentors, with little to no support or remorse, doesn't sit well with my approach to helping people achieve their goals and never has. I want to use my platform and influence to show coaches that they can do things in a different way in a forever changing landscape, especially in the digital world.