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Smart Beauty is a podcast for beauty business owners (particularly female founders) who are looking for tips on how to hone their brand voice and the story behind it – or anyone who's just curious about business and branding. It's hosted by Viola Levy, journalist and founder of copy-led branding agency Smart Beauty Creative. We also sit down with guests from some of the industry’s leading and disruptive beauty brands, as well as industry-insiders.
To learn more about what we do, visit smartbeautycreative.com or follow us on Instagram @smartbeautycreative
| Episode | Date |
|---|---|
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From poker to prescription skincare – building a £160m business with James Mishreki
|
Jan 23, 2026 |
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Why some brains are built for corporate – with Michelle Kluz, CEO of Stila Cosmetics
|
Jan 15, 2026 |
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How Dr Olivia Ahn co-created Fluus, the world's first flushable period pad
|
Dec 11, 2025 |
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Breaking the poo taboo with We Are Regular's Holly Brooke & Joely Walker
|
Dec 03, 2025 |
|
Bestselling author Roxie Nafousi on launching her new perfume line Alia
|
Nov 24, 2025 |
|
Live from British Beauty Week: The Princess and The Witch Panel Talk
|
Nov 13, 2025 |
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The Inkey List's Colette Laxton on building a £100M skincare brand
|
Nov 03, 2025 |
|
Serial entrepreneur Andraya Kenton on self-worth and why authenticity always wins out
|
Oct 29, 2025 |
|
How mushrooms became big news in beauty and wellness – with Dr Catalina Fernandez de Ana
|
Oct 15, 2025 |
|
Tasha Nickson from The Soil Association on "greenwashing" and sustainable storytelling
|
Oct 08, 2025 |
|
eyeam founders Margo & Roxy Marrone on their 'spiritual skincare' brand
|
Sep 23, 2025 |
|
Beauty, barriers and being first: Ruby Hammer's trailblazing story
|
Sep 15, 2025 |
|
"Business Hippie" Abi Cleeve on leadership & independence
|
Sep 05, 2025 |
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What do beauty buyers really want? Decoding retail success with Catherine Bossom
|
Aug 28, 2025 |
|
Grown Alchemist CEO Anna Teal on leadership, mindset and personal growth
|
Aug 11, 2025 |
|
"Everyone's just winging it!" Lizzie Ostrom on being an outsider in fragrance
|
Jul 31, 2025 |
|
How to build a makeup brand – with Suzy Griffin Dunne, founder of Hildun Beauty
|
Jul 23, 2025 |
|
Sophie King on surviving meningitis and building a fragrance empire
|
Jul 11, 2025 |
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From heritage to disruption (via an NCP carpark) Sarah Rotheram on reinventing iconic fragrance brands
|
Jul 03, 2025 |
|
Make Love Not Porn: Cindy Gallop on fixing sex education for the digital age
|
Jun 27, 2025 |
|
Demystifying the world of scent with Karen Gilbert
|
Jun 25, 2025 |
|
How to get retailers to stock your product, with Louisa Harris
|
Jun 17, 2025 |
|
Lee Pycroft on makeup and mental health
|
Jun 09, 2025 |
|
Following your own star: Mandy Aftel on natural perfumes
|
May 16, 2025 |
|
The brilliance of British perfumery, with Barnes Fragrance Fayre founder Amanda Carr
|
Apr 28, 2025 |
|
Poppy King on the magic of lipstick and how she built her empire
|
Apr 21, 2025 |
|
How Only Curls' founder Lizzie Carter is revolutionising curly haircare
|
Apr 14, 2025 |
|
Beyond the beauty hype with journalist and trend-forecaster Louise Whitbread
|
Apr 07, 2025 |
|
How The Glowcery's Roshanne Dorsett transformed personal burnout into an award-winning beauty brand
|
Mar 24, 2025 |
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Building beauty empires – global brand strategy with Anna Vale
|
Mar 17, 2025 |
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Wild Source founder Kate Kaye on creating a "meditation-infused" skincare brand
|
Mar 10, 2025 |
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"If I spend money on branding, when will I see a return on my investment?"
|
Feb 28, 2025 |
|
Agnes Cazin on The Buzz of Beauty Festival and elevating Black entrepreneurs
|
Feb 26, 2025 |
|
How to get your brand into top retailers – insider tips from Francesca Cherruault
|
Feb 18, 2025 |
|
Addressing colourism in the beauty industry, with Fizah Pasha
|
Feb 04, 2025 |
|
Azzi Glasser on celebrity scents and conquering #PerfumeTok
|
Jan 23, 2025 |
|
Standing on business – sustainably – with Rebecca Jaquest, Founder of Nyita
|
Jan 17, 2025 |
|
How to avoid telling the same old story with Viola Levy
|
Jan 16, 2025 |
|
Redefining luxury beauty: inclusivity and representation with Deborah Johnson
|
Jan 09, 2025 |
|
Pro-ageing in beauty: a candid conversation with Millie Kendall OBE
|
Dec 16, 2024 |
|
Estée Lalonde on authenticity, ambition & building Mirror Water
|
Dec 08, 2024 |
|
Breaking boundaries in beauty with Former Liberty Head of Beauty Buying Rhea Cartwright (Part 2)
|
Dec 02, 2024 |
|
Breaking boundaries in beauty with Former Liberty Head of Beauty Buying Rhea Cartwright (Part 1)
|
Nov 24, 2024 |
|
How Cult Beauty changed the digital beauty landscape – with co-founder and former CEO Alexia Inge
|
Nov 04, 2024 |
|
Get your PR act together – with Kelly Marks, founder of Pure PR
|
Oct 23, 2024 |
|
The rise of doctor-led skincare with Dr Sabrina Shah
|
Oct 11, 2024 |
|
The tricky situation with LUSH & The Body Shop
|
Sep 27, 2024 |
|
Transforming eczema care with Lauren Bell, founder of Cosi Care
|
Sep 16, 2024 |
|
Becky Symes: How "authentic" do you need to be with your brand?
|
Sep 14, 2024 |
|
What is the Smart Beauty Method Part 2
|
Sep 09, 2024 |
|
What I learnt from working with two powerhouses of beauty retail
|
Sep 02, 2024 |
|
How to bring a perfume to market, with Olfiction's Pia Long & Nick Gilbert
|
Aug 30, 2024 |
|
Why feminism is the future of beauty branding
|
Aug 21, 2024 |
|
Understanding the Middle Eastern beauty market, with Arooba Anwar, founder of Arooba Beauty.
|
Aug 17, 2024 |
|
What is the Smart Beauty Method? Part 1
|
Aug 14, 2024 |
|
How should beauty brands approach journalists? With beauty writer Keysha Davis
|
Aug 10, 2024 |
|
When's the right time to rebrand? Just ask Huda Beauty…
|
Jul 22, 2024 |
|
How to get your beauty brand into top retailers
|
Jul 18, 2024 |
|
How The Body Shop's story proves that tone of voice does matter
|
Jun 29, 2024 |
|
A bit about Viola, our founder
|
Jun 28, 2024 |
|
Jasmine Wicks-Stephens, Founder of Faace Skincare and The Known Community
|
Jun 21, 2024 |
|
Linda Pilkington, Perfumer & Founder of Ormonde Jayne
|
Apr 05, 2023 |
|
Sarah McCartney, Perfumer & Founder of 4160Tuesdays
|
Apr 05, 2023 |
|
Olivia Da Costa, Founder of Olfactive O
|
Apr 05, 2023 |