Smart Beauty

By Viola Levy

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Image by Viola Levy

Category: Fashion & Beauty

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Episodes: 64

Description

Smart Beauty is a podcast for beauty business owners (particularly female founders) who are looking for tips on how to hone their brand voice and the story behind it – or anyone who's just curious about business and branding. It's hosted by Viola Levy, journalist and founder of copy-led branding agency Smart Beauty Creative. We also sit down with guests from some of the industry’s leading and disruptive beauty brands, as well as industry-insiders.

To learn more about what we do, visit smartbeautycreative.com or follow us on Instagram @smartbeautycreative


Episode Date
From poker to prescription skincare – building a £160m business with James Mishreki
Jan 23, 2026
Why some brains are built for corporate – with Michelle Kluz, CEO of Stila Cosmetics
Jan 15, 2026
How Dr Olivia Ahn co-created Fluus, the world's first flushable period pad
Dec 11, 2025
Breaking the poo taboo with We Are Regular's Holly Brooke & Joely Walker
Dec 03, 2025
Bestselling author Roxie Nafousi on launching her new perfume line Alia
Nov 24, 2025
Live from British Beauty Week: The Princess and The Witch Panel Talk
Nov 13, 2025
The Inkey List's Colette Laxton on building a £100M skincare brand
Nov 03, 2025
Serial entrepreneur Andraya Kenton on self-worth and why authenticity always wins out
Oct 29, 2025
How mushrooms became big news in beauty and wellness – with Dr Catalina Fernandez de Ana
Oct 15, 2025
Tasha Nickson from The Soil Association on "greenwashing" and sustainable storytelling
Oct 08, 2025
eyeam founders Margo & Roxy Marrone on their 'spiritual skincare' brand
Sep 23, 2025
Beauty, barriers and being first: Ruby Hammer's trailblazing story
Sep 15, 2025
"Business Hippie" Abi Cleeve on leadership & independence
Sep 05, 2025
What do beauty buyers really want? Decoding retail success with Catherine Bossom
Aug 28, 2025
Grown Alchemist CEO Anna Teal on leadership, mindset and personal growth
Aug 11, 2025
"Everyone's just winging it!" Lizzie Ostrom on being an outsider in fragrance
Jul 31, 2025
How to build a makeup brand – with Suzy Griffin Dunne, founder of Hildun Beauty
Jul 23, 2025
Sophie King on surviving meningitis and building a fragrance empire
Jul 11, 2025
From heritage to disruption (via an NCP carpark) Sarah Rotheram on reinventing iconic fragrance brands
Jul 03, 2025
Make Love Not Porn: Cindy Gallop on fixing sex education for the digital age
Jun 27, 2025
Demystifying the world of scent with Karen Gilbert
Jun 25, 2025
How to get retailers to stock your product, with Louisa Harris
Jun 17, 2025
Lee Pycroft on makeup and mental health
Jun 09, 2025
Following your own star: Mandy Aftel on natural perfumes
May 16, 2025
The brilliance of British perfumery, with Barnes Fragrance Fayre founder Amanda Carr
Apr 28, 2025
Poppy King on the magic of lipstick and how she built her empire
Apr 21, 2025
How Only Curls' founder Lizzie Carter is revolutionising curly haircare
Apr 14, 2025
Beyond the beauty hype with journalist and trend-forecaster Louise Whitbread
Apr 07, 2025
How The Glowcery's Roshanne Dorsett transformed personal burnout into an award-winning beauty brand
Mar 24, 2025
Building beauty empires – global brand strategy with Anna Vale
Mar 17, 2025
Wild Source founder Kate Kaye on creating a "meditation-infused" skincare brand
Mar 10, 2025
"If I spend money on branding, when will I see a return on my investment?"
Feb 28, 2025
Agnes Cazin on The Buzz of Beauty Festival and elevating Black entrepreneurs
Feb 26, 2025
How to get your brand into top retailers – insider tips from Francesca Cherruault
Feb 18, 2025
Addressing colourism in the beauty industry, with Fizah Pasha
Feb 04, 2025
Azzi Glasser on celebrity scents and conquering #PerfumeTok
Jan 23, 2025
Standing on business – sustainably – with Rebecca Jaquest, Founder of Nyita
Jan 17, 2025
How to avoid telling the same old story with Viola Levy
Jan 16, 2025
Redefining luxury beauty: inclusivity and representation with Deborah Johnson
Jan 09, 2025
Pro-ageing in beauty: a candid conversation with Millie Kendall OBE
Dec 16, 2024
Estée Lalonde on authenticity, ambition & building Mirror Water
Dec 08, 2024
Breaking boundaries in beauty with Former Liberty Head of Beauty Buying Rhea Cartwright (Part 2)
Dec 02, 2024
Breaking boundaries in beauty with Former Liberty Head of Beauty Buying Rhea Cartwright (Part 1)
Nov 24, 2024
How Cult Beauty changed the digital beauty landscape – with co-founder and former CEO Alexia Inge
Nov 04, 2024
Get your PR act together – with Kelly Marks, founder of Pure PR
Oct 23, 2024
The rise of doctor-led skincare with Dr Sabrina Shah
Oct 11, 2024
The tricky situation with LUSH & The Body Shop
Sep 27, 2024
Transforming eczema care with Lauren Bell, founder of Cosi Care
Sep 16, 2024
Becky Symes: How "authentic" do you need to be with your brand?
Sep 14, 2024
What is the Smart Beauty Method Part 2
Sep 09, 2024
What I learnt from working with two powerhouses of beauty retail
Sep 02, 2024
How to bring a perfume to market, with Olfiction's Pia Long & Nick Gilbert
Aug 30, 2024
Why feminism is the future of beauty branding
Aug 21, 2024
Understanding the Middle Eastern beauty market, with Arooba Anwar, founder of Arooba Beauty.
Aug 17, 2024
What is the Smart Beauty Method? Part 1
Aug 14, 2024
How should beauty brands approach journalists? With beauty writer Keysha Davis
Aug 10, 2024
When's the right time to rebrand? Just ask Huda Beauty…
Jul 22, 2024
How to get your beauty brand into top retailers
Jul 18, 2024
How The Body Shop's story proves that tone of voice does matter
Jun 29, 2024
A bit about Viola, our founder
Jun 28, 2024
Jasmine Wicks-Stephens, Founder of Faace Skincare and The Known Community
Jun 21, 2024
Linda Pilkington, Perfumer & Founder of Ormonde Jayne
Apr 05, 2023
Sarah McCartney, Perfumer & Founder of 4160Tuesdays
Apr 05, 2023
Olivia Da Costa, Founder of Olfactive O
Apr 05, 2023