Diary of a first-time CMO
By Cognism
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Category: Marketing
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Episodes: 68
Description
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
| Episode | Date |
|---|---|
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Conclusion
|
Feb 08, 2023 |
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Entry 63: My dream demand gen marketer
|
Feb 08, 2023 |
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Entry 62: My predictions
|
Feb 08, 2023 |
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Entry 61: The 10% more mindset
|
Feb 08, 2023 |
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Entry 60: Attracting talent
|
Feb 08, 2023 |
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Entry 59: Don’t backslide
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Feb 08, 2023 |
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Entry 58: Content team in a demand gen org
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Feb 08, 2023 |
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Entry 57: Rebranding Cognism
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Feb 08, 2023 |
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Entry 56: Imposter syndrome
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Feb 08, 2023 |
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Entry 55: On-demand, ungated, free content
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Feb 08, 2023 |
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Entry 54: It’s not 2010 anymore
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Feb 08, 2023 |
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Lesson 3: Shifting your reporting
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Feb 08, 2023 |
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Entry 53: Lead gen to demand gen
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Feb 08, 2023 |
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Entry 52: Critical thinking
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Feb 08, 2023 |
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Entry 51: Catching a CMO’s attention
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Feb 08, 2023 |
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Entry 50: Outsourcing
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Feb 08, 2023 |
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Entry 49: Roles to have in-house
|
Feb 08, 2023 |
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Entry 48: Hands-on mode
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Feb 08, 2023 |
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Entry 47: Kissing frogs
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Feb 08, 2023 |
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Entry 46: Rethinking funding press releases
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Feb 08, 2023 |
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Entry 45: Sourcing subject matter experts
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Feb 08, 2023 |
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Entry 44: Random acts of marketing
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Feb 08, 2023 |
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Entry 43: Making predictions
|
Feb 08, 2023 |
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Entry 40: Know your audience
|
Feb 08, 2023 |
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Entry 42: A proud CMO moment
|
Feb 08, 2023 |
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Entry 41: Looking for unicorns
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Feb 08, 2023 |
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Entry 39: ABM or ABHmmmm
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Feb 08, 2023 |
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Entry 38: Setting records
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Feb 08, 2023 |
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Entry 37: Becoming a subject matter expert
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Feb 08, 2023 |
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Entry 36: Buyers want instant gratification
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Feb 08, 2023 |
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Entry 35: Tales of an operational CMO
|
Feb 08, 2023 |
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Entry 34: Redirection
|
Feb 08, 2023 |
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Entry 33: Building a media machine
|
Feb 08, 2023 |
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Entry 32: Humans marketing to humans
|
Feb 08, 2023 |
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Entry 31: Experimental budget
|
Feb 08, 2023 |
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Entry 30: Recognition and rewards
|
Feb 08, 2023 |
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Entry 29: CMO stands for ‘Change Means Opportunities’
|
Feb 08, 2023 |
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Entry 28: Switching gears
|
Feb 08, 2023 |
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Entry 27: View from a distance
|
Feb 08, 2023 |
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Entry 26: B2B marketing doesn’t have to be boring
|
Feb 08, 2023 |
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Entry 25: Minimum viable product
|
Feb 08, 2023 |
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Entry 24: LinkedIn wins
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Feb 08, 2023 |
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Entry 23: Cognism DNA
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Feb 08, 2023 |
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Entry 22: Providing value
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Feb 08, 2023 |
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Entry 21: Align your destinies
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Feb 08, 2023 |
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Entry 20: Give yourself problems
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Feb 08, 2023 |
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Lesson 2: The different languages of a CMO
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Feb 08, 2023 |
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Entry 19: Marrying ideas and execution
|
Feb 08, 2023 |
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Entry 18: Tie yourself to revenue
|
Feb 08, 2023 |
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Entry 17: Let’s get it live
|
Feb 08, 2023 |
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Entry 16: Done is better than perfect
|
Feb 08, 2023 |
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Entry 15: Dream team
|
Feb 08, 2023 |
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Entry 14: Art and science
|
Feb 08, 2023 |
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Entry 13: The first 100 days
|
Feb 08, 2023 |
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Entry 12: Experiment, experiment, experiment
|
Feb 08, 2023 |
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Entry 11: Implementing a winning content strategy
|
Feb 08, 2023 |
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Entry 10: Cut the BS
|
Feb 08, 2023 |
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Entry 9: Day 1 and a marketing leader
|
Feb 08, 2023 |
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Entry 8: CMO of a startup
|
Feb 08, 2023 |
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Entry 7: Value customer loyalty
|
Feb 07, 2023 |
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Entry 6: Quality over quantity
|
Feb 06, 2023 |
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Entry 5: Lessons from E-books
|
Feb 05, 2023 |
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Entry 4: Data is everything
|
Feb 04, 2023 |
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Entry 3: Lessons I’ve learned about marketing and sales alignment
|
Feb 03, 2023 |
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Entry 2: Test your boundaries
|
Feb 02, 2023 |
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Entry 1: Put yourself in their shoes
|
Feb 01, 2023 |
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Lesson 1: Growing a team
|
Feb 01, 2023 |
|
Introduction
|
Feb 01, 2023 |