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Episode | Date |
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#23: Allison Bryant - Senior Lifecycle Manager at 10 percent Happier: Scaling up from a 1-person CRM team - experiences with prioritisation, setting expectations and proving impact.
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Feb 29, 2024 |
#22: Janet Mao (Senior Product Manager) - A Product Manager's confessions, challenges, learnings & observations collaborating with a CRM team to drive business objectives.
|
Feb 19, 2024 |
#21: Annalize van Deijl (Head of CRM at Mr. D Foods) How do you get into CRM, why is it so hard to develop and hire CRM talent? The role of data, tech, ops, user psychology, strategic CRM thinking
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Jan 17, 2024 |
#20: Monetisation for subscription apps, using ML & Al for innovation & monetisation, building a subscription package with Lana Dubinsky (Product Advisor)
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Dec 21, 2023 |
#19: Recipe for CRM transformation projects, how to train and build a CRM team, driving business growth through lifecycle marketing, and more with Emmanuelle Arrault (VP of CRM at Deezer)
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Oct 28, 2023 |
#18: [Conference Talk]: Crafting Reward Programs via Advanced CRM - How we Increased Subscriber Engagement by 300% at App Promotion Summit (San Francisco)
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Oct 13, 2023 |
#17: Misconceptions about CRM & Lifecycle Marketing with Nina Pollex (Senior Director of CRM at Paramount)
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Oct 04, 2023 |
#16: Accelerating CRM and customer data projects: faster time-to-value & better business outcomes - lessons from Thierry Sequeira (CEO of Massive Rocket, leading global Braze Consultancy.
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Sep 18, 2023 |
#15: Insights that subscription app developers should focus on, how to get to key insights for your business without the fuss with Dara Hizveren (Chief Builder at Madduck Insights)
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Sep 12, 2023 |
#14: Journey from Junior to Head of CRM Europe, CRM training & mentorship, CRM onboarding & rebranding projects at Delivery Hero with Tobias Lüder (Head of CRM, Europe at Delivery Hero)
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Sep 06, 2023 |
#13 CRM for fintech - Building trust with users, team setup, challenges & opportunities with Andrei Dinca (CRM Lead @ Wise)
|
Aug 07, 2023 |
#12: The guide to subscription management and growth for mobile apps with Michael (CEO @ Qonversion IO)
|
Jul 31, 2023 |
#11: Evolution of CRM & its transition to being a Product function with Roma Sieradzka (Head of CRM @ Lovoo)
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Jul 21, 2023 |
#10: Email deliverability Masterclass with Anne Sophie Marsh (Deliverability Consultant at Iterable)
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Jun 26, 2023 |
#09: A deep-dive into mobile paywalls & onboarding for subscription apps with Nikita Maidanov (Founder at Paywall.tips)
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Jun 16, 2023 |
#08: Driving organic app growth at HER through experiments with Jakub Chour (Growth at HER app)
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May 10, 2023 |
#07: Diversifying your app monetisation strategy with Jenny Kay Pollock (Lead Monetization Program Manager @ Together Labs: Creators Of VCOIN, IMVU & WithMe)
|
May 03, 2023 |
#06: How to position & use CRM as a key Growth function with Karan Gupta (Global Head of CRM at Marley Spoon)
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Apr 23, 2023 |
#05: Retention Strategy Masterclass with Ioana Iordache (Global Head of Retention at Blacklane)
|
Apr 10, 2023 |
#04: In-depth look at how tools like Adapty are helping app developers make more revenue with Maya Shamray (Product Manager at Adapty)
|
Mar 27, 2023 |
#03: How to design a more ethical user experience AND drive more conversions for your subscription apps with Jaycee Day (Senior Product Designer at GitHub)
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Mar 19, 2023 |
#02: How CRM teams can use AI & ML (Machine Learning) to optimise push notifications with James Laurain - Head of Growth @ Aampe
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Mar 01, 2023 |
#01 How to setup & optimise your app's Monetisation strategy - Vahe Baghdasaryan (Sr. Growth Marketing Manager @ Coinstats)
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Feb 17, 2023 |