Brand and Butter

By Tara Ladd

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Category: Marketing

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Episodes: 101

Description

The straight-talking branding podcast for people building brands that actually mean something.

Brand and Butter breaks down how psychology, strategy and cultural shifts shape the brands people actually choose. Host Tara Ladd (founder of Your One and Only) gets inside the real influence of branding... how behaviour, culture and design change the way people see, think and buy.

Sometimes funny. Always honest. Never dull.

Because understanding behaviour changes everything.

Your One and Only is a culture-led branding studio building brands that breathe with culture through psychology, strategy and design.


Episode Date
What If Your Brand Is Just Your Fear Talking
Apr 21, 2026
You're Already Communicating (Just Not What You Think)
Apr 09, 2026
You Don't Have a Marketing Problem.
Mar 27, 2026
When Your Brand Looks Right But Feels Wrong
Mar 17, 2026
Brand Identity Is Not What You Think
Mar 11, 2026
Reading Beneath The Brand Surface
Mar 03, 2026
When Culture Rewrites Your Brand
Feb 24, 2026
Design Builds Confidence When Trust Is Low
Feb 20, 2026
Your Visuals Aren’t Broken, Your Strategy Is
Feb 09, 2026
Be The Default Choice In A Trust Economy
Feb 04, 2026
How Brands Earn Trust When The World Feels Unsafe
Jan 25, 2026
Why Feeling Stuck Might Mean The Map Changed
Jan 23, 2026
Beyond Algorithms: Understanding the New Consumer Mindset
Dec 09, 2025
From Silence to Story: Sherele Moody on Femicide, Media Failure, and Real Accountability
Dec 04, 2025
Visibility To Memorability: What 2025 Taught Us
Nov 26, 2025
How Manufactured Urgency Rewired Our Buying Habits
Nov 20, 2025
Is Brand Loyalty Dead or Evolving?
Oct 30, 2025
Rethinking brand through neurodiversity and design psychology
Oct 23, 2025
You’re not failing, you’re repositioning (and the answer is in your brand strategy)
Oct 16, 2025
Navigating the New Age of Content Creation with Kim James
Oct 10, 2025
People don’t buy products; they buy mirrors of themselves
Oct 02, 2025
The Implementation Gap: Why Brand Strategies Fail
Sep 18, 2025
What We Can Learn From Ben & Jerry's 40-Year Activism Strategy
Sep 03, 2025
Cultural Intelligence with Dr. Anastasia K. Gabriel: Beyond Inclusive Marketing
Aug 24, 2025
Memory Psychology: Why Some Brands Stick and Others Don't
Aug 20, 2025
Unmasking False Inclusivity in Brands
Aug 08, 2025
Why Being Different in Business Costs More (And Why It's Worth It)
Jul 28, 2025
How Strategic Colour Choices Live Rent-Free in Your Customers' Minds
Jul 13, 2025
The Memory Matrix: Why Customers Forget Your Brand
Jul 07, 2025
Straps Off, Personality On: The Hackerlily Story with Laura Campbell
Jun 24, 2025
AI Won't Steal Your Creative Job, But People Who Use It Might
Jun 18, 2025
When Gillette Called Out Toxic Behaviour, Society Wasn't Ready
Jun 04, 2025
Brand Memory: Why People Remember (Or Forget) Your Business
May 19, 2025
Psychological Blind Spots are Killing Your Business Revenue
May 08, 2025
What makes a Brand DNA YOU-nique
Apr 29, 2025
Brand Positioning Gold: Mining Your Opportunity Zones
Apr 22, 2025
Brands as Emotional Connectors: The Psychology Behind Why They Matter
Apr 10, 2025
What Makes You Different? The Questions Every Business Must Answer
Apr 04, 2025
The Comeback Kid: Finding Your Voice When Life Gets Loud
Mar 27, 2025
The Critical Role of Design for the New Age Brand
Feb 24, 2025
Symbolism in Action: Kendrick Lamar's Halftime Show
Feb 17, 2025
Cadbury UK's 'Share a Bar' Campaign: Why Connection is The New Marketing Currency
Feb 07, 2025
From Trust to Evolution: Building Brands That Last
Jan 31, 2025
4 Core Areas That Will Set Your Brand Up To Win in 2025
Jan 22, 2025
Adapting Brands to Modern Cultural Shifts
Dec 04, 2024
The Cultural Impact on Brand Identity
Nov 08, 2024
Why Every Business Needs to Pay Attention to Triple J's Rebrand
Nov 01, 2024
Know Your Strategies: Business vs. Brand vs. Marketing
Oct 21, 2024
Build Your Brand to Last: Aligning Strategic and Tactical Messaging
Oct 17, 2024
Nailing Confidence, Impact, and Connection in Speaking with Shelly Horton
Oct 02, 2024
Content Marketing to the New Age Consumer with Kent King
Sep 26, 2024
Targeting Right: Nailing Brand Positioning
Sep 13, 2024
The Ethical Responsibility of Brands in Shaping Societal Norms
Sep 03, 2024
Emotional Traps and Smart Shifts in Business Strategy
Aug 27, 2024
The Role of Colour Psychology in a Powerful Brand
Aug 22, 2024
Building a Brand Story That Powers Emotional Connection
Aug 01, 2024
Your Brand's Sweet Spot: How to Stand Out
Jul 22, 2024
Nailing a Strong First Impression in a Crowded Market
Jul 17, 2024
The Unseen Influence: How Subtle Cues Shape Your Brand's Perception
Jun 26, 2024
Attract Audiences with Purpose and Action
Jun 18, 2024
The Unf*ckwithable Brand: Using Psychology to Build Loyalty
May 29, 2024
Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital
May 22, 2024
See How This Social Impact Startup is Trying To Reshape Societal Wealth
Apr 30, 2024
Sorting Out Your Strategy: Business vs. Brand vs. Marketing
Apr 23, 2024
Pitch Perfect: The Power of Storytelling in PR with Odette Barry
Apr 17, 2024
How Visual Influence Impacts Your Choice
Apr 09, 2024
The Art and Science Behind Brand Strategy and Market Positioning
Mar 26, 2024
Loss Aversion: Persuasive Tactics That Build Trust and Influence
Mar 19, 2024
The Psychology of Brand Attraction and Consumer Behaviour
Mar 05, 2024
Syncing Strategies: Fusing Business and Brand
Feb 26, 2024
Social Influence: The Secrets of Standout Strategies
Feb 19, 2024
The Mere Exposure Effect: Top of Mind, Tip of Tongue
Feb 12, 2024
Bring the Human Touch into Your Personal Brand
Feb 06, 2024
Crafting a Winning Brand Strategy
Jan 30, 2024
Building Trust and Influence: The Intersection of Personal Branding and Social Impact
Jan 22, 2024
You, Your Brand, and The Compound Effect
Jan 17, 2024
Stop Holding Yourself Back feat. Fiona Luca
Jan 09, 2024
The Difference Between Personal and Business Brand
Dec 09, 2023
Here's How To Identify and Find Your Audience
Dec 03, 2023
Here's How the Brain Drives Your Audiences Buying Decisions
Nov 26, 2023
Operation Get Your System Together Ft. Elisabeth Burke
Nov 12, 2023
The Power of Values & Alignment Ft. Melissa Packham
Oct 29, 2023
Could Collaborative Marketing Be Your Game-Changer? Ft. Jess Ruhfus
Oct 22, 2023
Boundaries – Your Time, Your Rules Ft. Jo Wise
Oct 15, 2023
The Taylor Swift Effect
Oct 08, 2023
Why You Need To Know About ESG Ft. Jane Hillsdon
Sep 04, 2023
How To Unlock Profit with Rose Radford: Evergreen Marketing and DM Sales
Aug 27, 2023
$80k in Sales – The Power of a Single Networking Group
Aug 20, 2023
Creating a Rock Solid Brand Strategy – Part 2
Aug 13, 2023
Creating a Rock Solid Brand Strategy – Part 1
Aug 06, 2023
Strategic vs. Tactical Marketing Ft. Bec Chappell
Jul 23, 2023
The Brand Identity Evolution
Jul 16, 2023
Design Shapes How People Judge You
Jul 02, 2023
What's in a Good Idea?
Jun 25, 2023
The Power of Perception
Jun 18, 2023
Internal vs External Branding
Jun 04, 2023
Belief Systems in Branding
May 28, 2023
Where The Heck Do I Start?
May 21, 2023
The Power of Memory in Branding
May 15, 2023
What is a Brand Anyway?
May 07, 2023
Welcome to Brand and Butter
Feb 23, 2023