Rooted Agritourism

By Liz Fiedler

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Category: Home & Garden

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Subscribers: 2
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Episodes: 183

Description

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.

Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.

From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.

Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

Podcast Instagram: https://www.instagram.com/rootedagritourism/

Business Coaching: https://www.sunnymarymeadowcoaching.com/

Farm Website: www.sunnymarymeadow.com

FarmerstoFlorists: https://www.farmerstoflorists.com/

Farm Instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852


Episode Date
What Is Value-Added Agriculture? How Farmers Create More Income Without More Land
May 13, 2026
Commodity vs Community Farming: The Shift Transforming Agritourism
May 04, 2026
How Liz Fiedler Mergen Built a Value-Added Farm Business from Grief and Grit
Apr 15, 2026
Podfest Publishing Panel: Real Talk on Writing "Flowers Bloom Anyway"
Feb 02, 2026
Crop Planning for a Flower Farm that Actually Works
Jan 27, 2026
Flowers Bloom Anyway: Building Better Relationships in Life with Mark Hicks
Jan 19, 2026
The Power of Community: Insights from the Flower Farmer Forum with Ali Anderberry
Jan 12, 2026
What 2025 Taught Me About Business, Burnout & Bravery
Jan 05, 2026
Revolutionizing the Floral Industry with 'Farmers to Florists'
Dec 17, 2025
Flowers Bloom Anyway: The Pre-Order of the Book is Available Now
Dec 09, 2025
What to Expect at Flower Farmer Forum 2026
Dec 01, 2025
The Bloom Room Blueprint: Turning a Flower Farm into a Community Hub
Nov 24, 2025
Crafting Cider and Experiences: The Milk and Honey Cider Agritourism Story
Oct 27, 2025
Flowers Bloom Anyway: Making the Fertilizer Framework Work for your Farm
Oct 20, 2025
Heidi Montag on Butter Heads, Farming Challenges, and Ag Advocacy
Oct 06, 2025
Crafting Cider from the Ground Up: Milk and Honey Cider’s Agritourism Journey
Sep 29, 2025
Farming with Purpose: Liz Fiedler Mergen’s Vision for Rural Business Growth
Sep 22, 2025
Club Calves, Cattle Auctions & Agritourism: A Conversation with JT Weber
Sep 15, 2025
From Seed to Sourdough with Jenny Bredeken of Full Circle Farm
Sep 08, 2025
Rooted Agritourism Trailer
Sep 01, 2025
Why the Cannibal Business Model Is Killing Your Flower Farm (Farm Ecosystem Mini Series Part 3)
Aug 25, 2025
How to Turn Your Dahlias into Multiple Revenue Streams (Farm Ecosystem Mini Series Part 2)
Aug 18, 2025
Build a Farm Ecosystem, Not Just a Farm Stand (Mini Series Part 1)
Aug 11, 2025
More Than Flowers: The Hidden Role of Farmers as Public Educators
Aug 04, 2025
How to Sell Extra Flowers Without Discounting Them
Jul 29, 2025
How I Took an Intermission on my Flower Farm in the Middle of Summer without Impacting Revenue
Jul 21, 2025
How Comprehensive Planning Shapes the Future of Rural Agriculture
Jul 07, 2025
How to Best Explain the Benefits of Locally Grown Flowers to Others [REPLAY EPISODE]
Jun 30, 2025
5 Tips for Getting the Most Life From Your Fresh Flowers [REPLAY EP]
Jun 23, 2025
The Miracle on 34th Street Mindset: Integrity, Community, and Growth in Flower Farming
Jun 16, 2025
Grow Your Audience Like You Grow Your Flowers: Social & SMS Marketing with Matt Diamante
Jun 09, 2025
Are You Chasing Time or Chasing Money in Your Business?
Jun 02, 2025
Simplifying Dahlia Planting: Save Time and Grow Better Blooms
May 26, 2025
How to Succeed at Flower Farming When It’s Not Your Full-Time Job
May 19, 2025
Marketing with Heart and Tech: How to Use AI Without Losing Authenticity
May 12, 2025
Find Your Flower Farm Fit: Adding Weddings and Workshops to Your Farm (Mini Series Part 3)
May 05, 2025
Find Your Flower Farm Fit: Subscriptions, Sponsorships, U-Picks & More (Mini Series Part 2)
Apr 28, 2025
Find Your Flower Farm Fit: Matching Your Life with the Right Business Model (Mini Series Part 1)
Apr 21, 2025
From Farm to Florist: Smart Strategies for Selling Wholesale Flowers
Apr 14, 2025
Flower Farmer Forum Podcast - Official Trailer
Apr 14, 2025
The Solution to Tariffs for Florists: Buy Local Flowers from U.S. Flower Farmers
Apr 09, 2025
Mastering Crop Planning for Profitable Flower Farming
Apr 07, 2025
SEO 101 for Flower Farmers: Strategies and Insight from Brandon Leibowitz
Mar 31, 2025
Ranunculus Growing Secrets: Overcoming Challenges in Cold Climates
Mar 24, 2025
Branding Your Flower Farm: The Role of Authentic Storytelling
Mar 17, 2025
FBA (Flowers Bloom Anyway): Embracing Your Own Path Without Apology
Mar 10, 2025
How to Start Worm Composting at Home: Expert Advice from Cathy Nesbitt
Mar 03, 2025
Why Every Flower Farmer Needs a Google Business Profile
Feb 24, 2025
Introducing FarmersToFlorists.com
Feb 17, 2025
"Should You Grow?" Series: Zinnias
Feb 10, 2025
Cold Flowers: What Works For You on Your Farm? (Live from Flower Farmer Forum Conference)
Feb 03, 2025
Lessons from Wedding Expos and Adding Weddings to Your Farm's Revenue
Jan 20, 2025
5 Tips for Getting the Most Life From Your Fresh Flowers
Jan 13, 2025
What You Need to Know to Apply For the Marketing Assistance for Specialty Crops (MASC) Program
Jan 06, 2025
Webinar Replay: Goal Setting for the New Year - Introducing Petals & Profits
Dec 30, 2024
How to Best Explain the Benefits of Locally Grown Flowers to Others
Dec 23, 2024
Recapping My Speech for the FFA State Leadership Conference
Dec 16, 2024
Don't Wait Until January 1st to Start Setting 2025 Goals
Dec 09, 2024
Back to Better Book Club: 'Die with Zero' by Bill Perkins
Dec 06, 2024
Breeding Dahlias: Insights from Lorelie of Florelie
Dec 02, 2024
"Should You Grow?" Series: Tulips
Nov 25, 2024
Tax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 2
Nov 18, 2024
The Role of Joy in Our Lives with Jade Delaney
Nov 15, 2024
Tax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 1
Nov 11, 2024
The Growth History of My 6-Figure Flower Farm
Nov 04, 2024
Back to Better Book Club: "Joyful" by Ingrid Fetell Lee
Nov 01, 2024
You're Invited to Flower Farmer Forum Conference 2025
Oct 28, 2024
Live Webinar Replay: Managing Burnout in Flower Farming
Oct 23, 2024
Community Over Competition in Flower Farming
Oct 21, 2024
Interview with Todd Musig, Co-Author of "Juggling Elephants"
Oct 18, 2024
Growing the Right Flowers for Your Business - Burnout Mini Series Part 3
Oct 14, 2024
Hiring The Right Help in Your Business to Avoid Burnout - Burnout Mini Series Part 2
Oct 07, 2024
Interview with Jones Loflin, Co-Author of "Juggling Elephants"
Oct 04, 2024
How I *Mostly* Avoided Burn Out This Farming Season - Burnout Mini Series Part 1
Sep 30, 2024
What Does it Really Mean to "Have it All"? with Bailey Raml
Sep 27, 2024
Tax Planning Tips for Flower Farmers
Sep 23, 2024
How to Label and Store Dahlias
Sep 16, 2024
Back to Better Book Club: "I Know How She Does It" by Laura Vanderkam
Sep 13, 2024
"Should You Grow?" Series: Jewels of Opar
Sep 09, 2024
Back To Better Book Club Trailer
Aug 30, 2024
2024 Update on The Flower Farm: 100K Podcast Downloads, Farm Operations and Future Plans
Aug 27, 2024
"Should You Grow?" Series: Lisianthus
Aug 19, 2024
Investing in Education: The Value of Peddling Perishable Products with Katie and Audra from Ranchy Stems
Aug 16, 2024
"Should You Grow?" Series: Snapdragons
Aug 12, 2024
Welcome to the Flower Farmer Forum Podcast
Aug 05, 2024
Every Day Feels Like Friday
Jul 31, 2024
Productivity and Efficiency Tips for Flower Farming Mini Series - Part 3
Jul 15, 2024
Productivity and Efficiency Tips for Flower Farming Mini Series - Part 2
Jul 08, 2024
Productivity and Efficiency Tips for Flower Farming Mini Series - Part 1
Jul 01, 2024
The Process of Creating a Wildflower Patch on My Cut Flower Farm
Jun 25, 2024
Flower Farmer Forum Friday Featured Flower Farmer - Olson Blooms
Jun 21, 2024
The Vital Role of Professional Marketing for Your Farm with Kelly Cane of Moxie Creative
Jun 17, 2024
Flower Farmer Forum Friday Featured Flower Farmer - Ranchy Stems
Jun 14, 2024
Overwintering Ranunculus in Zone 4B: My Journey and Lessons Learned
Jun 10, 2024
Cut Flower Farming Must Have: Storage Coolers with Julia from CoolBot
Jun 04, 2024
Farmer Florist Bootcamp July 8 & 9 with Jeni Becht
May 29, 2024
The Importance of Rest and Recovery When it Comes to Running Your Business
May 27, 2024
"Should You Start a Flower Farm?" Live Webinar Replay
May 24, 2024
To Sell or Not To Sell in Your First Year of Flower Farming
May 20, 2024
Going Deeper, Not Wider with Your Customer Base
May 13, 2024
Targeting the Right Audience: Key to Successful Ads Measuring and Analyzing Your Results with Lexi Wright
May 06, 2024
Should You Start a Flower Farm Mini Series - Part 3
Apr 29, 2024
Should You Start a Flower Farm Mini Series - Part 2
Apr 22, 2024
Should You Start a Flower Farm Mini Series - Pt. 1
Apr 15, 2024
How to Use Succession Planting to Grow 20,000 Tulips
Apr 08, 2024
Email Marketing for Your Small Business
Apr 01, 2024
Urban farming in an entirely hydroponic setting, and learning about edible flowers from Lena from Urban Bounty Farms
Mar 25, 2024
The time my customers ordered 300 wholesale Easter Bouquets and how it shaped my entire life because I didn't let fear of failure hold me back.
Mar 22, 2024
Making Your Own Compost with Liselotte from 80 MilesNorth Flower Farm
Mar 18, 2024
Enhancing the Customer Experience, analyzing the sum of all interactions your customers have with your business.
Mar 11, 2024
Flower Farming in a rural area with self-serve You Picks and adjusting your product to meet the customer base with Meadow Forge Flower Farm
Mar 04, 2024
Growing thousands of tulips in your basement -- hear from b.a.r.e. flower farm on hydropinically growing tulips.
Feb 26, 2024
"How I Would Start a Flower Farm" - Live Q&A Webinar
Feb 23, 2024
Why my flower farm outgrew the farm stand model.
Feb 19, 2024
How I would start a flower farm with $10,000. (Part 3 of 3 mini-series)
Feb 12, 2024
BONUS: Flower Farmer Forum Recap
Feb 09, 2024
How I would start a flower farm with $1000. (Part 2 of 3 mini-series)
Feb 05, 2024
How I would start a flower farm with $100. (Part 1 of 3 mini-series)
Jan 29, 2024
Women in Blue Jeans Conference Feb 23 & 24 in Mitchell SD
Jan 26, 2024
Using Cover Crops in Flower Farming with Cover Crop Colin
Jan 22, 2024
Taking Inventory in my flower farm and organizing it all with SmartLabels
Jan 15, 2024
Flower Farmer meets Florist with Jeni Becht
Jan 09, 2024
Liz’s interview on the “It Matters” show in November 2023
Jan 01, 2024
Merry Christmas - A replay of a 2020 interview Josh and Liz did with Kelly Cordes
Dec 25, 2023
PPP: What is Sunny Mary Meadow Coaching?
Dec 21, 2023
My experience sharing our farm story on Land of 10,000 Stories.
Dec 18, 2023
Cut Flower Crop Planner & Journal by Liz Fiedler
Dec 15, 2023
Productivity Tips
Dec 11, 2023
PPP: Secrets of Sold Out Stem Bars
Dec 05, 2023
Building a High Tunnel Pt. 2 (feat. Flower Farmer Fiance)
Dec 04, 2023
Building a High Tunnel Pt. 1 (feat. Flower Farmer Fiance)
Nov 28, 2023
B&G: Earn the Gift with Ty Eschenbaum
Nov 22, 2023
The Interview That Started This Entire Podcast
Nov 20, 2023
Dahlias Part 4 - How to Store Them
Nov 13, 2023
Flower Farmer Forum
Nov 11, 2023
PPP: Instagram Basics for Your Small Business
Nov 10, 2023
Growing Sunflowers as Cut Flowers
Nov 06, 2023
Peonies
Oct 31, 2023
PPP: What Does a Full-Time Flower Farmer Do in the Off-Season?
Oct 26, 2023
Trays vs. Plugs -- Which Is Best For Your Garden?
Oct 23, 2023
PPP: Social Media Basics for Your Small Business
Oct 18, 2023
Interview with My First Customer Pt. 2
Oct 16, 2023
Interview with My First Customer Pt. 1
Oct 11, 2023
Snapdragons
Oct 02, 2023
Fall Cleanup Series: Notes from This Year's Growing Season
Sep 25, 2023
Sunny Mary Meadow PREMIUM Preview Episode
Sep 19, 2023
Dahlias - Part 3
Sep 18, 2023
Cosmos
Sep 11, 2023
Introducing Sunny Mary Meadow PREMIUM
Sep 08, 2023
August Recap
Sep 05, 2023
Lisianthus
Aug 28, 2023
Dahlias - Part 2
Aug 21, 2023
Dahlias - part 1
Aug 15, 2023
Bonus: Peddling Perishable Products Info
Aug 08, 2023
Flower Support for Cut Flowers
Aug 07, 2023
Growing Zinnias as Cut Flowers
Jul 31, 2023
Building a Bouquet with cut flowers
Jul 25, 2023
Tips for Harvesting Cut Flowers
Jul 18, 2023
Cut Flowers in your Landscaping
Jul 12, 2023
Growing Flowers for your own wedding -- with Michelle Cider Mill Blooms
Jul 05, 2023
Gardening and Flower Farming with Kids
Jun 26, 2023
June on a Flower Farm
Jun 20, 2023
Growing Ranunculus in Zone 4B
Jun 14, 2023
Drip Irrigation for Cut Flower Farming
Jun 05, 2023
B&G: Gina Lomheim — A surgery complication, an 87 day NICU stay, and the start of a nonprofit called Henry’s Heroes
May 25, 2023
Landscape Fabric for Weed Control in Cut Flower Farming
May 23, 2023
Cool Hardy Annuals on a cut flower farm
May 16, 2023
Interview with Amanda Radke: How trendy marketing buzzwords can be confusing to the general public.
May 08, 2023
Tulips for both cut flowers and in your landscaping.
May 01, 2023
Types of Cut Flowers
Apr 24, 2023
B&G Hustle culture leads to burnout
Apr 21, 2023
How I grow thousands of bouquets on less than 1/3 of an acre.
Apr 17, 2023
Part 2: Deciding when and where to plant my flowers after I bought the seeds.
Apr 10, 2023
B&G: Lessons learned the hard way on how to talk to someone that is grieving.
Apr 07, 2023
Part 1: Deciding when and where to plant my flowers after I bought the seeds.
Apr 03, 2023
High tunnels for season extension in cut flowers with Ashley Vail.
Mar 27, 2023
B&G: The story behind naming our farm Sunny Mary Meadow
Mar 26, 2023
Choosing and ordering seeds for your cut flower garden
Mar 20, 2023
B&G: Fertility Treatments, Widowed, Husband’s Funeral & Two Pink Lines…all in 13 days
Mar 19, 2023
What to plant when growing your first cut flower garden for beginners.
Mar 13, 2023
Bloom & Grow: My experience with grief and widowhood to help you bloom and grow. Welcome to B&G.
Mar 12, 2023
The Sunny Mary Meadow Farm Story
Mar 06, 2023
Trailer: Welcome to the Sunny Mary Meadow Podcast
Feb 27, 2023