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Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.
Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.
From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.
Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism
Podcast Instagram: https://www.instagram.com/rootedagritourism/
Business Coaching: https://www.sunnymarymeadowcoaching.com/
Farm Website: www.sunnymarymeadow.com
FarmerstoFlorists: https://www.farmerstoflorists.com/
Farm Instagram: https://www.instagram.com/sunnymarymeadow/
Podcast Facebook group: https://www.facebook.com/groups/888196709178852
| Episode | Date |
|---|---|
|
What Is Value-Added Agriculture? How Farmers Create More Income Without More Land
|
May 13, 2026 |
|
Commodity vs Community Farming: The Shift Transforming Agritourism
|
May 04, 2026 |
|
How Liz Fiedler Mergen Built a Value-Added Farm Business from Grief and Grit
|
Apr 15, 2026 |
|
Podfest Publishing Panel: Real Talk on Writing "Flowers Bloom Anyway"
|
Feb 02, 2026 |
|
Crop Planning for a Flower Farm that Actually Works
|
Jan 27, 2026 |
|
Flowers Bloom Anyway: Building Better Relationships in Life with Mark Hicks
|
Jan 19, 2026 |
|
The Power of Community: Insights from the Flower Farmer Forum with Ali Anderberry
|
Jan 12, 2026 |
|
What 2025 Taught Me About Business, Burnout & Bravery
|
Jan 05, 2026 |
|
Revolutionizing the Floral Industry with 'Farmers to Florists'
|
Dec 17, 2025 |
|
Flowers Bloom Anyway: The Pre-Order of the Book is Available Now
|
Dec 09, 2025 |
|
What to Expect at Flower Farmer Forum 2026
|
Dec 01, 2025 |
|
The Bloom Room Blueprint: Turning a Flower Farm into a Community Hub
|
Nov 24, 2025 |
|
Crafting Cider and Experiences: The Milk and Honey Cider Agritourism Story
|
Oct 27, 2025 |
|
Flowers Bloom Anyway: Making the Fertilizer Framework Work for your Farm
|
Oct 20, 2025 |
|
Heidi Montag on Butter Heads, Farming Challenges, and Ag Advocacy
|
Oct 06, 2025 |
|
Crafting Cider from the Ground Up: Milk and Honey Cider’s Agritourism Journey
|
Sep 29, 2025 |
|
Farming with Purpose: Liz Fiedler Mergen’s Vision for Rural Business Growth
|
Sep 22, 2025 |
|
Club Calves, Cattle Auctions & Agritourism: A Conversation with JT Weber
|
Sep 15, 2025 |
|
From Seed to Sourdough with Jenny Bredeken of Full Circle Farm
|
Sep 08, 2025 |
|
Rooted Agritourism Trailer
|
Sep 01, 2025 |
|
Why the Cannibal Business Model Is Killing Your Flower Farm (Farm Ecosystem Mini Series Part 3)
|
Aug 25, 2025 |
|
How to Turn Your Dahlias into Multiple Revenue Streams (Farm Ecosystem Mini Series Part 2)
|
Aug 18, 2025 |
|
Build a Farm Ecosystem, Not Just a Farm Stand (Mini Series Part 1)
|
Aug 11, 2025 |
|
More Than Flowers: The Hidden Role of Farmers as Public Educators
|
Aug 04, 2025 |
|
How to Sell Extra Flowers Without Discounting Them
|
Jul 29, 2025 |
|
How I Took an Intermission on my Flower Farm in the Middle of Summer without Impacting Revenue
|
Jul 21, 2025 |
|
How Comprehensive Planning Shapes the Future of Rural Agriculture
|
Jul 07, 2025 |
|
How to Best Explain the Benefits of Locally Grown Flowers to Others [REPLAY EPISODE]
|
Jun 30, 2025 |
|
5 Tips for Getting the Most Life From Your Fresh Flowers [REPLAY EP]
|
Jun 23, 2025 |
|
The Miracle on 34th Street Mindset: Integrity, Community, and Growth in Flower Farming
|
Jun 16, 2025 |
|
Grow Your Audience Like You Grow Your Flowers: Social & SMS Marketing with Matt Diamante
|
Jun 09, 2025 |
|
Are You Chasing Time or Chasing Money in Your Business?
|
Jun 02, 2025 |
|
Simplifying Dahlia Planting: Save Time and Grow Better Blooms
|
May 26, 2025 |
|
How to Succeed at Flower Farming When It’s Not Your Full-Time Job
|
May 19, 2025 |
|
Marketing with Heart and Tech: How to Use AI Without Losing Authenticity
|
May 12, 2025 |
|
Find Your Flower Farm Fit: Adding Weddings and Workshops to Your Farm (Mini Series Part 3)
|
May 05, 2025 |
|
Find Your Flower Farm Fit: Subscriptions, Sponsorships, U-Picks & More (Mini Series Part 2)
|
Apr 28, 2025 |
|
Find Your Flower Farm Fit: Matching Your Life with the Right Business Model (Mini Series Part 1)
|
Apr 21, 2025 |
|
From Farm to Florist: Smart Strategies for Selling Wholesale Flowers
|
Apr 14, 2025 |
|
Flower Farmer Forum Podcast - Official Trailer
|
Apr 14, 2025 |
|
The Solution to Tariffs for Florists: Buy Local Flowers from U.S. Flower Farmers
|
Apr 09, 2025 |
|
Mastering Crop Planning for Profitable Flower Farming
|
Apr 07, 2025 |
|
SEO 101 for Flower Farmers: Strategies and Insight from Brandon Leibowitz
|
Mar 31, 2025 |
|
Ranunculus Growing Secrets: Overcoming Challenges in Cold Climates
|
Mar 24, 2025 |
|
Branding Your Flower Farm: The Role of Authentic Storytelling
|
Mar 17, 2025 |
|
FBA (Flowers Bloom Anyway): Embracing Your Own Path Without Apology
|
Mar 10, 2025 |
|
How to Start Worm Composting at Home: Expert Advice from Cathy Nesbitt
|
Mar 03, 2025 |
|
Why Every Flower Farmer Needs a Google Business Profile
|
Feb 24, 2025 |
|
Introducing FarmersToFlorists.com
|
Feb 17, 2025 |
|
"Should You Grow?" Series: Zinnias
|
Feb 10, 2025 |
|
Cold Flowers: What Works For You on Your Farm? (Live from Flower Farmer Forum Conference)
|
Feb 03, 2025 |
|
Lessons from Wedding Expos and Adding Weddings to Your Farm's Revenue
|
Jan 20, 2025 |
|
5 Tips for Getting the Most Life From Your Fresh Flowers
|
Jan 13, 2025 |
|
What You Need to Know to Apply For the Marketing Assistance for Specialty Crops (MASC) Program
|
Jan 06, 2025 |
|
Webinar Replay: Goal Setting for the New Year - Introducing Petals & Profits
|
Dec 30, 2024 |
|
How to Best Explain the Benefits of Locally Grown Flowers to Others
|
Dec 23, 2024 |
|
Recapping My Speech for the FFA State Leadership Conference
|
Dec 16, 2024 |
|
Don't Wait Until January 1st to Start Setting 2025 Goals
|
Dec 09, 2024 |
|
Back to Better Book Club: 'Die with Zero' by Bill Perkins
|
Dec 06, 2024 |
|
Breeding Dahlias: Insights from Lorelie of Florelie
|
Dec 02, 2024 |
|
"Should You Grow?" Series: Tulips
|
Nov 25, 2024 |
|
Tax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 2
|
Nov 18, 2024 |
|
The Role of Joy in Our Lives with Jade Delaney
|
Nov 15, 2024 |
|
Tax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 1
|
Nov 11, 2024 |
|
The Growth History of My 6-Figure Flower Farm
|
Nov 04, 2024 |
|
Back to Better Book Club: "Joyful" by Ingrid Fetell Lee
|
Nov 01, 2024 |
|
You're Invited to Flower Farmer Forum Conference 2025
|
Oct 28, 2024 |
|
Live Webinar Replay: Managing Burnout in Flower Farming
|
Oct 23, 2024 |
|
Community Over Competition in Flower Farming
|
Oct 21, 2024 |
|
Interview with Todd Musig, Co-Author of "Juggling Elephants"
|
Oct 18, 2024 |
|
Growing the Right Flowers for Your Business - Burnout Mini Series Part 3
|
Oct 14, 2024 |
|
Hiring The Right Help in Your Business to Avoid Burnout - Burnout Mini Series Part 2
|
Oct 07, 2024 |
|
Interview with Jones Loflin, Co-Author of "Juggling Elephants"
|
Oct 04, 2024 |
|
How I *Mostly* Avoided Burn Out This Farming Season - Burnout Mini Series Part 1
|
Sep 30, 2024 |
|
What Does it Really Mean to "Have it All"? with Bailey Raml
|
Sep 27, 2024 |
|
Tax Planning Tips for Flower Farmers
|
Sep 23, 2024 |
|
How to Label and Store Dahlias
|
Sep 16, 2024 |
|
Back to Better Book Club: "I Know How She Does It" by Laura Vanderkam
|
Sep 13, 2024 |
|
"Should You Grow?" Series: Jewels of Opar
|
Sep 09, 2024 |
|
Back To Better Book Club Trailer
|
Aug 30, 2024 |
|
2024 Update on The Flower Farm: 100K Podcast Downloads, Farm Operations and Future Plans
|
Aug 27, 2024 |
|
"Should You Grow?" Series: Lisianthus
|
Aug 19, 2024 |
|
Investing in Education: The Value of Peddling Perishable Products with Katie and Audra from Ranchy Stems
|
Aug 16, 2024 |
|
"Should You Grow?" Series: Snapdragons
|
Aug 12, 2024 |
|
Welcome to the Flower Farmer Forum Podcast
|
Aug 05, 2024 |
|
Every Day Feels Like Friday
|
Jul 31, 2024 |
|
Productivity and Efficiency Tips for Flower Farming Mini Series - Part 3
|
Jul 15, 2024 |
|
Productivity and Efficiency Tips for Flower Farming Mini Series - Part 2
|
Jul 08, 2024 |
|
Productivity and Efficiency Tips for Flower Farming Mini Series - Part 1
|
Jul 01, 2024 |
|
The Process of Creating a Wildflower Patch on My Cut Flower Farm
|
Jun 25, 2024 |
|
Flower Farmer Forum Friday Featured Flower Farmer - Olson Blooms
|
Jun 21, 2024 |
|
The Vital Role of Professional Marketing for Your Farm with Kelly Cane of Moxie Creative
|
Jun 17, 2024 |
|
Flower Farmer Forum Friday Featured Flower Farmer - Ranchy Stems
|
Jun 14, 2024 |
|
Overwintering Ranunculus in Zone 4B: My Journey and Lessons Learned
|
Jun 10, 2024 |
|
Cut Flower Farming Must Have: Storage Coolers with Julia from CoolBot
|
Jun 04, 2024 |
|
Farmer Florist Bootcamp July 8 & 9 with Jeni Becht
|
May 29, 2024 |
|
The Importance of Rest and Recovery When it Comes to Running Your Business
|
May 27, 2024 |
|
"Should You Start a Flower Farm?" Live Webinar Replay
|
May 24, 2024 |
|
To Sell or Not To Sell in Your First Year of Flower Farming
|
May 20, 2024 |
|
Going Deeper, Not Wider with Your Customer Base
|
May 13, 2024 |
|
Targeting the Right Audience: Key to Successful Ads Measuring and Analyzing Your Results with Lexi Wright
|
May 06, 2024 |
|
Should You Start a Flower Farm Mini Series - Part 3
|
Apr 29, 2024 |
|
Should You Start a Flower Farm Mini Series - Part 2
|
Apr 22, 2024 |
|
Should You Start a Flower Farm Mini Series - Pt. 1
|
Apr 15, 2024 |
|
How to Use Succession Planting to Grow 20,000 Tulips
|
Apr 08, 2024 |
|
Email Marketing for Your Small Business
|
Apr 01, 2024 |
|
Urban farming in an entirely hydroponic setting, and learning about edible flowers from Lena from Urban Bounty Farms
|
Mar 25, 2024 |
|
The time my customers ordered 300 wholesale Easter Bouquets and how it shaped my entire life because I didn't let fear of failure hold me back.
|
Mar 22, 2024 |
|
Making Your Own Compost with Liselotte from 80 MilesNorth Flower Farm
|
Mar 18, 2024 |
|
Enhancing the Customer Experience, analyzing the sum of all interactions your customers have with your business.
|
Mar 11, 2024 |
|
Flower Farming in a rural area with self-serve You Picks and adjusting your product to meet the customer base with Meadow Forge Flower Farm
|
Mar 04, 2024 |
|
Growing thousands of tulips in your basement -- hear from b.a.r.e. flower farm on hydropinically growing tulips.
|
Feb 26, 2024 |
|
"How I Would Start a Flower Farm" - Live Q&A Webinar
|
Feb 23, 2024 |
|
Why my flower farm outgrew the farm stand model.
|
Feb 19, 2024 |
|
How I would start a flower farm with $10,000. (Part 3 of 3 mini-series)
|
Feb 12, 2024 |
|
BONUS: Flower Farmer Forum Recap
|
Feb 09, 2024 |
|
How I would start a flower farm with $1000. (Part 2 of 3 mini-series)
|
Feb 05, 2024 |
|
How I would start a flower farm with $100. (Part 1 of 3 mini-series)
|
Jan 29, 2024 |
|
Women in Blue Jeans Conference Feb 23 & 24 in Mitchell SD
|
Jan 26, 2024 |
|
Using Cover Crops in Flower Farming with Cover Crop Colin
|
Jan 22, 2024 |
|
Taking Inventory in my flower farm and organizing it all with SmartLabels
|
Jan 15, 2024 |
|
Flower Farmer meets Florist with Jeni Becht
|
Jan 09, 2024 |
|
Liz’s interview on the “It Matters” show in November 2023
|
Jan 01, 2024 |
|
Merry Christmas - A replay of a 2020 interview Josh and Liz did with Kelly Cordes
|
Dec 25, 2023 |
|
PPP: What is Sunny Mary Meadow Coaching?
|
Dec 21, 2023 |
|
My experience sharing our farm story on Land of 10,000 Stories.
|
Dec 18, 2023 |
|
Cut Flower Crop Planner & Journal by Liz Fiedler
|
Dec 15, 2023 |
|
Productivity Tips
|
Dec 11, 2023 |
|
PPP: Secrets of Sold Out Stem Bars
|
Dec 05, 2023 |
|
Building a High Tunnel Pt. 2 (feat. Flower Farmer Fiance)
|
Dec 04, 2023 |
|
Building a High Tunnel Pt. 1 (feat. Flower Farmer Fiance)
|
Nov 28, 2023 |
|
B&G: Earn the Gift with Ty Eschenbaum
|
Nov 22, 2023 |
|
The Interview That Started This Entire Podcast
|
Nov 20, 2023 |
|
Dahlias Part 4 - How to Store Them
|
Nov 13, 2023 |
|
Flower Farmer Forum
|
Nov 11, 2023 |
|
PPP: Instagram Basics for Your Small Business
|
Nov 10, 2023 |
|
Growing Sunflowers as Cut Flowers
|
Nov 06, 2023 |
|
Peonies
|
Oct 31, 2023 |
|
PPP: What Does a Full-Time Flower Farmer Do in the Off-Season?
|
Oct 26, 2023 |
|
Trays vs. Plugs -- Which Is Best For Your Garden?
|
Oct 23, 2023 |
|
PPP: Social Media Basics for Your Small Business
|
Oct 18, 2023 |
|
Interview with My First Customer Pt. 2
|
Oct 16, 2023 |
|
Interview with My First Customer Pt. 1
|
Oct 11, 2023 |
|
Snapdragons
|
Oct 02, 2023 |
|
Fall Cleanup Series: Notes from This Year's Growing Season
|
Sep 25, 2023 |
|
Sunny Mary Meadow PREMIUM Preview Episode
|
Sep 19, 2023 |
|
Dahlias - Part 3
|
Sep 18, 2023 |
|
Cosmos
|
Sep 11, 2023 |
|
Introducing Sunny Mary Meadow PREMIUM
|
Sep 08, 2023 |
|
August Recap
|
Sep 05, 2023 |
|
Lisianthus
|
Aug 28, 2023 |
|
Dahlias - Part 2
|
Aug 21, 2023 |
|
Dahlias - part 1
|
Aug 15, 2023 |
|
Bonus: Peddling Perishable Products Info
|
Aug 08, 2023 |
|
Flower Support for Cut Flowers
|
Aug 07, 2023 |
|
Growing Zinnias as Cut Flowers
|
Jul 31, 2023 |
|
Building a Bouquet with cut flowers
|
Jul 25, 2023 |
|
Tips for Harvesting Cut Flowers
|
Jul 18, 2023 |
|
Cut Flowers in your Landscaping
|
Jul 12, 2023 |
|
Growing Flowers for your own wedding -- with Michelle Cider Mill Blooms
|
Jul 05, 2023 |
|
Gardening and Flower Farming with Kids
|
Jun 26, 2023 |
|
June on a Flower Farm
|
Jun 20, 2023 |
|
Growing Ranunculus in Zone 4B
|
Jun 14, 2023 |
|
Drip Irrigation for Cut Flower Farming
|
Jun 05, 2023 |
|
B&G: Gina Lomheim — A surgery complication, an 87 day NICU stay, and the start of a nonprofit called Henry’s Heroes
|
May 25, 2023 |
|
Landscape Fabric for Weed Control in Cut Flower Farming
|
May 23, 2023 |
|
Cool Hardy Annuals on a cut flower farm
|
May 16, 2023 |
|
Interview with Amanda Radke: How trendy marketing buzzwords can be confusing to the general public.
|
May 08, 2023 |
|
Tulips for both cut flowers and in your landscaping.
|
May 01, 2023 |
|
Types of Cut Flowers
|
Apr 24, 2023 |
|
B&G Hustle culture leads to burnout
|
Apr 21, 2023 |
|
How I grow thousands of bouquets on less than 1/3 of an acre.
|
Apr 17, 2023 |
|
Part 2: Deciding when and where to plant my flowers after I bought the seeds.
|
Apr 10, 2023 |
|
B&G: Lessons learned the hard way on how to talk to someone that is grieving.
|
Apr 07, 2023 |
|
Part 1: Deciding when and where to plant my flowers after I bought the seeds.
|
Apr 03, 2023 |
|
High tunnels for season extension in cut flowers with Ashley Vail.
|
Mar 27, 2023 |
|
B&G: The story behind naming our farm Sunny Mary Meadow
|
Mar 26, 2023 |
|
Choosing and ordering seeds for your cut flower garden
|
Mar 20, 2023 |
|
B&G: Fertility Treatments, Widowed, Husband’s Funeral & Two Pink Lines…all in 13 days
|
Mar 19, 2023 |
|
What to plant when growing your first cut flower garden for beginners.
|
Mar 13, 2023 |
|
Bloom & Grow: My experience with grief and widowhood to help you bloom and grow. Welcome to B&G.
|
Mar 12, 2023 |
|
The Sunny Mary Meadow Farm Story
|
Mar 06, 2023 |
|
Trailer: Welcome to the Sunny Mary Meadow Podcast
|
Feb 27, 2023 |