Measure Up

By Jim Gianoglio, Simon Poulton

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Category: Marketing

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Subscribers: 1
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Episodes: 25

Description

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.

Episode Date
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google
Apr 24, 2024
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
Apr 10, 2024
Do you really know how to test your paid media?
Mar 06, 2024
Unscripted: A Dive Into MeasureCamp with Peter O'Neill
Feb 21, 2024
Respect your customers! Privacy in marketing with Siobhan Solberg
Feb 09, 2024
Marketing Measurement for Higher Education - with Josh Dodson
Jan 25, 2024
Your Data is Garbage - Learn How to Fix It with Chad Sanderson
Jan 10, 2024
How did this year Measure Up?
Dec 20, 2023
How does private equity view marketing measurement?
Nov 29, 2023
Breaking into data science with Leondra Gonzalez
Nov 15, 2023
GA4 - The Good, the Bad, and the Ugly
Nov 03, 2023
Should you trust "AI-driven" MMM?
Oct 11, 2023
Learning Marketing Measurement with Myles Younger
Sep 29, 2023
How To Build a Marketing Data Team with Simon Poulton
Sep 14, 2023
Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace
Aug 30, 2023
How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter
Aug 17, 2023
Profit-Maximizing Marketing Experiments with Elea Feit
Jul 20, 2023
Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe To
Jul 05, 2023
Cutting marketing budget in a recession? Here's what Greg Dolan recommends.
Jun 21, 2023
The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox
Jun 07, 2023
Is your MMM lying to you? Michael Kaminsky talks validation.
May 24, 2023
Attribution Frameworks with Attribution Gal - Kate Cook
May 10, 2023
Marketing Memetics & Measurement with Mike Taylor
Apr 26, 2023
No-Code MMM with Gabriele Franco
Apr 13, 2023
Announcing the Measure Up Podcast!
Mar 24, 2023