Measure Up
By Jim Gianoglio, Simon Poulton
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Image by Jim Gianoglio, Simon Poulton
Category: Marketing
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Episodes: 42
Description
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
| Episode | Date |
|---|---|
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Live @ MeasureCamp New York! Synthetic Data in Marketing with Winston Li & T.S. Kelly
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Apr 15, 2026 |
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Google Analytics Alternatives with Jason Packer
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Mar 04, 2026 |
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Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis
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Dec 19, 2025 |
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Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling
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Nov 12, 2025 |
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Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier
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Aug 27, 2025 |
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Decoding the Future of SEO (Measurement) with Mike King
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Jun 25, 2025 |
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Where is Google Headed with Measurement?
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Jun 11, 2025 |
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Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić
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May 14, 2025 |
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Live from MeasureCamp New York!
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Apr 24, 2025 |
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The MMM Zeitgeist with Elea Feit & Karen Chisholm
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Apr 02, 2025 |
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Is Google's Meridian a Game Changer for MMM?
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Mar 05, 2025 |
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From MMM to AI: Jim & Simon's Big Bets for 2025
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Feb 12, 2025 |
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Behavioral Analytics & Rock Operas with Josh Silverbauer
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Dec 18, 2024 |
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Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
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Sep 18, 2024 |
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Prompt Engineering for Marketers & Analysts with Mike Taylor
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Aug 28, 2024 |
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How to Measure & Maximize PMax with Expert Navah Hopkins
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Aug 07, 2024 |
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The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling
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May 30, 2024 |
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Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google
|
Apr 24, 2024 |
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These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
|
Apr 10, 2024 |
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Do you really know how to test your paid media?
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Mar 06, 2024 |
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Unscripted: A Dive Into MeasureCamp with Peter O'Neill
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Feb 21, 2024 |
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Respect your customers! Privacy in marketing with Siobhan Solberg
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Feb 09, 2024 |
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Marketing Measurement for Higher Education - with Josh Dodson
|
Jan 25, 2024 |
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Your Data is Garbage - Learn How to Fix It with Chad Sanderson
|
Jan 10, 2024 |
|
How did this year Measure Up?
|
Dec 20, 2023 |
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How does private equity view marketing measurement?
|
Nov 29, 2023 |
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Breaking into data science with Leondra Gonzalez
|
Nov 15, 2023 |
|
GA4 - The Good, the Bad, and the Ugly
|
Nov 03, 2023 |
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Should you trust "AI-driven" MMM?
|
Oct 11, 2023 |
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Learning Marketing Measurement with Myles Younger
|
Sep 29, 2023 |
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How To Build a Marketing Data Team with Simon Poulton
|
Sep 14, 2023 |
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Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace
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Aug 30, 2023 |
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How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter
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Aug 17, 2023 |
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Profit-Maximizing Marketing Experiments with Elea Feit
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Jul 20, 2023 |
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Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe To
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Jul 05, 2023 |
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Cutting marketing budget in a recession? Here's what Greg Dolan recommends.
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Jun 21, 2023 |
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The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox
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Jun 07, 2023 |
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Is your MMM lying to you? Michael Kaminsky talks validation.
|
May 24, 2023 |
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Attribution Frameworks with Attribution Gal - Kate Cook
|
May 10, 2023 |
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Marketing Memetics & Measurement with Mike Taylor
|
Apr 26, 2023 |
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No-Code MMM with Gabriele Franco
|
Apr 13, 2023 |
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Announcing the Measure Up Podcast!
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Mar 24, 2023 |