The Loop
By Cognism
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Category: Marketing
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Episodes: 65
Description
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.
| Episode | Date |
|---|---|
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Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug
|
May 07, 2024 |
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Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels
|
Apr 30, 2024 |
|
Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel
|
Apr 23, 2024 |
|
Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier
|
Apr 16, 2024 |
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Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign
|
Apr 09, 2024 |
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What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software
|
Apr 02, 2024 |
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Challenging the meaning of brand campaigns with John James, Founder of Hybrency
|
Mar 26, 2024 |
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Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike
|
Mar 19, 2024 |
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Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks
|
Mar 12, 2024 |
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How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions
|
Mar 05, 2024 |
|
Bonus episode: Measuring eBook campaigns
|
Feb 29, 2024 |
|
How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager
|
Feb 27, 2024 |
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Bonus episode: nurture sequences post eBook content download
|
Feb 22, 2024 |
|
How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch
|
Feb 20, 2024 |
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Bonus episode: Taking eBook content distribution to the next level
|
Feb 15, 2024 |
|
Effectively measuring marketing activity with Ben Dutter, Chief Strategy Officer with Power Digital Marketing
|
Feb 13, 2024 |
|
Bonus episode: Creating top tier content for eBooks and other long form assets
|
Feb 08, 2024 |
|
Strategic marketing for social impact with Amy Woodward, Director of Marketing at Benevity
|
Feb 06, 2024 |
|
Bonus episode: eBook and long form content philosophy and mindset
|
Feb 01, 2024 |
|
How to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and Zendesk
|
Jan 30, 2024 |
|
How to create and distribute memorable marketing media with Kyle Denhoff, Director of Marketing (Media) at Hubspot
|
Jan 23, 2024 |
|
Scaling ABM with Isaac Ware, Director of Demand Generation at UserGems
|
Jan 16, 2024 |
|
Prioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at Google
|
Jan 09, 2024 |
|
The ultimate brand experiment with Edward Ford, Demand Gen Director at Supermetrics
|
Dec 20, 2023 |
|
The impact of data and AI on marketing and sales into the future with Joshua Giardino
|
Dec 12, 2023 |
|
Why emotions and memory are so important in B2B marketing with Drew Leahy, Head of Product Marketing at HockeyStack
|
Dec 05, 2023 |
|
Compelling B2B Messaging Strategies and Growing Wynter with Peep Laja CEO at Wynter
|
Nov 28, 2023 |
|
Lessons in marketing to recruiters with Kieron Mayers, Head of Marketing at Paiger
|
Nov 21, 2023 |
|
How to build successful demand generation campaigns with Kristina Papilion, Global Campaigns Marketing Manager at Calm Business
|
Nov 14, 2023 |
|
Getting departmental alignment for marketing with Andrei Zinkevich, co-founder of Fullfunnel.io
|
Nov 07, 2023 |
|
Marketing Reporting: Metrics, Analytics, and ROI Insights with Fran Langham and Liam Bartholomew
|
Oct 31, 2023 |
|
Creating demand in a new category with Sam Kuehnle, Vice President of Marketing at Loxo
|
Oct 24, 2023 |
|
Responding to buyer behaviour with Amber Bogie, Sr Director Global Growth Marketing at Reachdesk
|
Oct 17, 2023 |
|
Lead gen to demand gen in an enterprise org with Helen Gillbe, EMEA Demand Generation Director at Proofpoint
|
Oct 10, 2023 |
|
Doing long form content and ebooks the right way with Tom Bangay, Senior Director of Content and Community at Juro
|
Oct 03, 2023 |
|
ABM 101: How to run successful ABM plays with Laura Lidster, Head of Marketing at Advanced
|
Sep 26, 2023 |
|
Crafting cohesive product messaging with Ashley Faus, Director of Integrated Product Marketing at Atlassian
|
Sep 20, 2023 |
|
How to drive strategic change in a large organisation with Jenna Quigley, Head of Marketing Strategy at Netskope
|
Sep 12, 2023 |
|
Digital marketing: Enterprise vs. Startups with Borys Khodan
|
Sep 05, 2023 |
|
How to use customer interviews and insights to fix broken fantasy funnels with Andrei Faji, Director of Marketing at PandaDoc
|
Aug 29, 2023 |
|
How to use product-led and BOFU content to reach the modern buyer with Si Quan from Ahrefs
|
Aug 22, 2023 |
|
Marrying SEO with the Easy Mode Framework with Obaid Durrani
|
Aug 15, 2023 |
|
How we optimised our pipeline in 2023
|
Aug 08, 2023 |
|
Implementing a new SEO strategy: Money keywords with Gaetano DiNardi
|
Aug 01, 2023 |
|
The evolution of B2B paid marketing with Adi Hagag, Metadata
|
Jul 25, 2023 |
|
Reaching audiences and influencing sales conversations with Co-founders of Storybook Marketing
|
Jul 18, 2023 |
|
Declared intent vs assumed intent with Pete Lorenco, VP of Marketing at HYCU
|
Jul 11, 2023 |
|
Death of the AIDA model with Barry Nyhan, Head of Growth at Workvivo
|
Jul 04, 2023 |
|
Behind the scenes of the CMO diary campaign
|
Jun 27, 2023 |
|
The top mistakes B2B marketers make on paid channels with Diego Oquendo, Performance Marketing Manager at Catalyst Consulting
|
Jun 20, 2023 |
|
Paid experimentation: How marketers can try a new approach with Andrew Harder, Senior Paid Manager at Cisco
|
Jun 13, 2023 |
|
Using content to drive declared intent with Alina Benny, Head of Content and SEO at Aura
|
Jun 06, 2023 |
|
Transforming the B2B Buyer Journey with CMO at PwC, Antonia Wade
|
May 30, 2023 |
|
Running successful brand awareness campaigns with Andrew Davies, CMO at Paddle
|
May 23, 2023 |
|
The growing importance of brand as a differentiator with Gwen Lafage, VP of Brand and Content at Sinch
|
May 16, 2023 |
|
Should marketers be tied to revenue? With Darryl Praill, CMO at Agorapulse
|
May 09, 2023 |
|
B2B performance marketing masterclass with Silvio Perez
|
May 02, 2023 |
|
The role of sales and marketing as B2B buyer behaviour shifts with Louis Vandommele, Head of Demand Gen at Sunday
|
Apr 25, 2023 |
|
Bonus episode: The Loop Live - Marketers should be more than just sales support
|
Apr 19, 2023 |
|
Create vs. capture demand: Getting the balance right, with Olga Denisova, VP of Global Marketing at Semrush
|
Apr 18, 2023 |
|
Getting personal branding * right * for demand creation with Tim Davidson, Senior Marketing Director at Directive
|
Apr 11, 2023 |
|
Effective Paid and Demand Gen collaboration with Cognism's Head of Paid Acquisition, Canberk Beker
|
Apr 04, 2023 |
|
The importance of marketing to out-of-market buyers with Amrita Marthur, VP of Marketing at Superside
|
Mar 28, 2023 |
|
Getting CEO buy-in for marketing decisions with Ethan Aaron, CEO at Portable
|
Mar 21, 2023 |
|
Illuminating the B2B buying journey with Steffen Hedebrandt, CMO and Co-founder at Dreamdata
|
Mar 10, 2023 |