SEO isn’t just about reporting on vanity metrics such as keyword rankings, organic traffic growth, number of backlinks, etc. What’s actually important is the business impact of your SEO program such as revenue, pipeline, MQLs, SQLs, and so on. So, how do you actually get an ROI from SEO? How do you measure it? What are different approaches you can take? In this podcast, you’ll hear from marketing executives and founders at B2B SaaS startups on how they’ve used SEO to achieve business goals. If you’re ready to learn how to take a holistic approach to SEO - this is the podcast for you.