Best Story Wins
By Column Five
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Category: Marketing
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Episodes: 106
Description
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.
Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
| Episode | Date |
|---|---|
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SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
|
Dec 11, 2025 |
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Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong
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Dec 04, 2025 |
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Tomato Sauce and the Stories Behind What We Buy with Andrew Lee of Microsoft
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Nov 20, 2025 |
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The Feeling of Knowing: Brand in the Age of LLMs, with Ari Yablok of Island
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Nov 13, 2025 |
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Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
|
Nov 06, 2025 |
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Story Is the Moat: How to Build One at Scale with Julien Palliere of Column Five
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Oct 30, 2025 |
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Building a Growth Engine That Converts with Nicole Gates of Varonis
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Oct 23, 2025 |
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The Missing Ingredient to your B2B Strategy with Jess Ellis from Attentive
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Oct 16, 2025 |
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The Truth About Category Creation — and Why Most Get It Wrong with Adam Greco of Hightouch
|
Oct 09, 2025 |
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Community as a Growth Engine with Sandy Mangat of Pocus
|
Oct 02, 2025 |
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From ABM to Contact-Based Marketing and Building a New Category with Jess Cook of Vector
|
Sep 25, 2025 |
|
How Brave Work Actually Gets Approved with Andrew Chen of Hive
|
Sep 18, 2025 |
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How to Build Brands That Break the Rules and Win with Scott Smith of Intercom
|
Sep 11, 2025 |
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Building Brands People Actually Care About with Steph Bowker of Metaview
|
Sep 04, 2025 |
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The Marketer’s Guide to Modern Storytelling with Roman of Sifflet
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Aug 28, 2025 |
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How to Turn Marketing into Entertainment with Chris Cunningham of ClickUp
|
Aug 21, 2025 |
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Bold Moves That Build Real Brands with Bill Macaitis of SaaS CMO Pro
|
Aug 14, 2025 |
|
Building Trust in a Noisy World with Kelly Phillips of Faire
|
Aug 07, 2025 |
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Building B2B Brands with Authentictiy with Kevin Branscum of Typeform
|
Jul 31, 2025 |
|
The Quiet Revolution Behind B2B Brand Wins with Deanna Adams of Dropbox
|
Jul 24, 2025 |
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How to Rebuild a Legacy Brand from the Ground Up with Carla Weis of Docusign
|
Jul 17, 2025 |
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How to Build a Brand with Bite with Emily Anne Epstein of Sigma
|
Jul 10, 2025 |
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The Unscalable Stuff That Scales with Ross Mayfield of Zoom
|
Jul 03, 2025 |
|
Why Trust Is the New Brand Currency with Ethan Bloch of Hiro
|
Jun 26, 2025 |
|
Becoming Marketing’s Big Sister with Trish Seidel of Teal
|
Jun 19, 2025 |
|
The Cult of Rebranding in B2B with Matt Maynard of Asana
|
Jun 12, 2025 |
|
Smarter GTM for Marketing Leaders with Brandon Redlinger of The Forge
|
Jun 05, 2025 |
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What Smart Brands Do Differently with Harrison Iuliano Moving you to BCC
|
May 29, 2025 |
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How to Build Micro-Communities That Last with Allison Stadd of Shipt
|
May 22, 2025 |
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B2B is Broken, here's how to fix it with Victoria Gamlen CMO of Boundary Analytics
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May 15, 2025 |
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The CMO Comeback Story with Michael Duda of Bullish
|
May 08, 2025 |
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How InfoTrust Builds Brands People Actually Believe In with Chase Howell of InfoTrust
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May 01, 2025 |
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Startup Storytelling in the AI Age with Ben Parr of Octane AI
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Apr 24, 2025 |
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Why AI Can’t Replace Intuition with Hiten Shah of Dropbox
|
Apr 17, 2025 |
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Why You Shouldn’t Publish Without a “So What” with Drew Evans of Notion
|
Apr 10, 2025 |
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Brand, Boldness, and the Bottom Line with Gabe Larsen of Kustomer
|
Apr 03, 2025 |
|
The Power of Scrappy Creativity with Megan Brunner of Adobe
|
Mar 27, 2025 |
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The Future of B2B Content Is Video-First with Laura Wilkinson of Vidyard
|
Mar 20, 2025 |
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Why Brand Awareness Is the New Revenue Driver with Jenny Thai of Vanta
|
Mar 13, 2025 |
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How AI Is Redefining B2B Marketing Forever with Stewart Hillhouse of storyarb
|
Mar 06, 2025 |
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How to Build Brands That Actually Stand Out with Ross Crooks of Column Five
|
Feb 27, 2025 |
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How Mews Builds Emotion Into Every Brand Move with Michael Fitzsimmons of Mews
|
Feb 20, 2025 |
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The Secret to Un-Ghosting Prospects with Matt Hogan of HG Insights
|
Feb 13, 2025 |
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How to Stand Out From the 85% with Egan Montgomery of Backstroke
|
Feb 06, 2025 |
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How to Build a Billion-Dollar Brand Through Story with Obaid Durrani of Clay
|
Jan 30, 2025 |
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How to Cut Through Digital Noise with Andrew Gori of Autodesk
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Jan 23, 2025 |
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The Power of Creative Restraint with Nate Skinner of Squarespace
|
Jan 16, 2025 |
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The Future of B2B Is Bold, Not Boring with Kyle Lacy of Jellyfish
|
Jan 09, 2025 |
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What It Takes to Lead Through Change with John Onoda of iQ 360
|
Jan 02, 2025 |
|
The Art of Balancing Creativity and Strategy with Drue Stinnett of HubSpot
|
Dec 19, 2024 |
|
Doing Less, But Better with Lindsey Slaby of Sunday Dinner
|
Dec 12, 2024 |
|
Why You Should Be the Future Version of Your Client with Adam Robinson of RB2B
|
Dec 05, 2024 |
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How to Blend AI and Emotional Storytelling with Dan Levy of LivePerson
|
Nov 29, 2024 |
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How to Turn Community Into Competitive Edge with Santi Pochat of LinkedIn
|
Nov 21, 2024 |
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Turning Food Into a Movement with Elie Ayrouth of Foodbeast
|
Nov 14, 2024 |
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Reinventing Creative Operations with Tamara Austring of Zapier
|
Nov 07, 2024 |
|
Building Trust Through Tech with Chris Ollier of Bonterra
|
Oct 31, 2024 |
|
How to Use AI to Power Every Transaction with Stephanie Paturzo Swingle of Instacart
|
Oct 24, 2024 |
|
Designing Seamless Brand Experiences with Kira Klaas of Later
|
Oct 17, 2024 |
|
How to Align Sales and Marketing Teams with Travis Keith of J.P. Morgan
|
Oct 10, 2024 |
|
The Secret to Staying Creative in Fast-Changing Times with Alan Roll of Airtable
|
Oct 03, 2024 |
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From UFC to B2B Saas — Lessons in Branding with Radu Ranga of C1
|
Sep 26, 2024 |
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What Makes Creativity Human with Christopher Clarke of Intuit
|
Sep 19, 2024 |
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Redefining What It Means to Be Rich with Gretchen Leslie of IWT
|
Sep 12, 2024 |
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How to Fuse Data and Empathy to Win with Dorian Stewart of Federato
|
Sep 05, 2024 |
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Humanizing AI in B2B Marketing with Joe Lazer of A.Team
|
Aug 29, 2024 |
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How to Humanize Healthcare Design with Ryan Romero of Hoag
|
Aug 22, 2024 |
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The Secret Behind Building a Retro-Futuristic Brand with Aaron Zide of Halcyon
|
Aug 15, 2024 |
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Leading Creative Teams That Win with Josie Jeffries of Webflow
|
Aug 08, 2024 |
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The Human Side of AI Design with Celene Osiecka of 247.ai
|
Aug 01, 2024 |
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Scaling Brand Communication Globally with Gwen Lafage of Sinch
|
Jul 25, 2024 |
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Humanizing Marketing in the AI Era with Alec Hanson of LoanDepot
|
Jul 18, 2024 |
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How to Use Humor As a Design Superpower with Soren Iverson of Iverson
|
Jul 11, 2024 |
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How to Keep a Brand Alive in Fast-Growth Tech with Bob Galmarini of Databricks
|
Jul 04, 2024 |
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Building a Movement, Not Just a Brand with Ian Elliott of Maap
|
Jun 27, 2024 |
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Bringing Brand Back to B2B with Jason Miller of Tyk
|
Jun 13, 2024 |
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How One Father Built a 3M-Download Sleep App with Francisco Cornejo of Storybook
|
May 30, 2024 |
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Why Community Is Midjourney’s Real Superpower with Erik Martin of Midjourney
|
May 16, 2024 |
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How Data Shapes the World’s Best Brands with Bryan Saftler of Databricks
|
May 02, 2024 |
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The Strategy That Made GitHub a Household Name with Sam Oshin of GitHub
|
Apr 18, 2024 |
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How to Win in a Crowded Market Category with Jon Miller of MarTech Entrepreneur
|
Apr 04, 2024 |
|
Disrupting Wellness Culture with Melissa Rosenthal of Insight Timer
|
Feb 29, 2024 |
|
The Four Cs Philosophy with Nick Levesque of Asana
|
Feb 15, 2024 |
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How to Balance Speed, Scale, and Design with Charlie Waite of Uber
|
Feb 01, 2024 |
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How to Take Your Time Back with Kaiwei Tang of Light Phone
|
Jan 18, 2024 |
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The Secret to Scaling Without Losing Soul with Kohl Crecelius of Known Supply
|
Jan 04, 2024 |
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How to Turn Purpose Into Profit with Noah Elias
|
Dec 14, 2023 |
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How to Win Hearts in a Metrics-Driven World with Joe Chernov of Pendo
|
Nov 30, 2023 |
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Risk, Reward, and Creativity with Joshua Ariza of Chomp
|
Nov 09, 2023 |
|
Rebuilding a Design Story with Cymone Wilder of Amazon
|
Oct 26, 2023 |
|
Inside the Revolution for Musicians with Joel Beukelman of Royal.io
|
Oct 12, 2023 |
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How to Balance Creativity and Consistency with Justin Rands of Oyster
|
Sep 28, 2023 |
|
Turning Diapers Into a Lifestyle with Mike Constantiner of Freestyle
|
Sep 14, 2023 |
|
How to Turn Fans Into a Movement with Ross Yoshida of Los Angeles Dodgers
|
Aug 31, 2023 |
|
The Future of Marketing Through a Journalist’s Lens with Jonah Freedman of Salesforce
|
Aug 17, 2023 |
|
The Secret Behind Creating a Human-Centered Brand with Ethan Kanat of Zendesk
|
Aug 03, 2023 |
|
How To Bring Emotion Into Finance with David Garvin of Happy Money
|
Jul 20, 2023 |
|
The Cost of Cutting DEI with Jackie Wylie of Textio
|
Jul 06, 2023 |
|
Why You Shoudl Use AI to Co-Create, Not Compete with Zach Kitschke of Canva
|
Jun 22, 2023 |
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How To Turn Empathy Into Impact with Jascha Kaykas-Wolff of Lytics
|
Jun 08, 2023 |
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How Greenlight Is Changing Youth Finance with Devin Zimmerman of Greenlight
|
May 25, 2023 |
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Killing the Marketing Cliché with Drew Hoffman of SentinelOne
|
May 11, 2023 |
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Making Tech Marketing Human Again with Keith Messick of Launch Darkly
|
Apr 27, 2023 |
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How VideoAmp Builds Brands That Actually Inspire with Michelle Kim of VideoAmp
|
Apr 13, 2023 |
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The Missing Skill in Data Marketing with Bryan Saftler of Databricks
|
Mar 30, 2023 |
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Introducing Best Story Wins
|
Mar 08, 2023 |