Why Did It Fail?
By Cognism
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Cognism
Category: Management
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 96
Description
Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.
| Episode | Date |
|---|---|
|
How to Transition From SDR to AE With Ease Featuring Sonya Kuci from Geckoboard
|
Oct 15, 2025 |
|
The Wrong Call: What Nia Secker Learned from Leaving Sales Behind
|
Oct 01, 2025 |
|
Resilience, Mindset, and the Power of Coaching with Niraj Kapur
|
Sep 17, 2025 |
|
Coaching, Trust and the Cost of Misreading Your Rep With Sian Taylor
|
Sep 03, 2025 |
|
Getting Past Missing Quota for the First Time with Johnny Stiffell
|
Aug 20, 2025 |
|
What Sales Leaders Miss: Strategy, Scale and Internal Buy-In With Joe Stubbs
|
Aug 06, 2025 |
|
Why Leaving Was the Only Way Up: The Hidden Cost of Being Overlooked
|
Jul 23, 2025 |
|
Hiring, Pressure, and Finding Your Voice in Sales Leadership with Brontë Mulvany
|
Jul 09, 2025 |
|
The Cost of Selling to Someone Who Was Never Going to Say Yes
|
Jun 25, 2025 |
|
The Failure That Shaped a Brand New Approach to Sales
|
Jun 11, 2025 |
|
The Ego Trap: How Getting Fired Made Chris Ritson a Better Leader
|
May 28, 2025 |
|
When the Vision Doesn’t Match Reality: Michael Isernio on Startup Missteps and Sales Leadership Lessons
|
May 14, 2025 |
|
Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans
|
Apr 23, 2025 |
|
Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA
|
Apr 09, 2025 |
|
Defining Outbound: Scaling Sales as a Founder with Ilia Papas
|
Mar 26, 2025 |
|
Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens
|
Mar 12, 2025 |
|
Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam
|
Feb 26, 2025 |
|
Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws
|
Feb 12, 2025 |
|
Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson
|
Jan 09, 2025 |
|
Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching
|
Nov 27, 2024 |
|
What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management
|
Nov 13, 2024 |
|
How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State
|
Oct 30, 2024 |
|
Cold Calling Frameworks and Social Selling with Sara Uy
|
Oct 16, 2024 |
|
The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo
|
Oct 02, 2024 |
|
The Digital Sales Transformation with Neil Cameron and Frida Ottosson
|
Sep 18, 2024 |
|
Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting)
|
Aug 15, 2024 |
|
Building Confidence In Your Team And Transitioning From Rep To Manager with Scott Leese
|
Aug 01, 2024 |
|
Cold Calling Live Training with Morgan Ingram & Sara Plowman
|
Jul 10, 2024 |
|
How AI is Shaping Cold Calling (& more), with Atul Raghunathan, Founder & CRO of Hyperbound
|
Jul 03, 2024 |
|
Cold Calling Live Training with Morgan, Jack Frimston and Zac Thompson (Co-Directors @We Have A Meeting)
|
Jun 19, 2024 |
|
The Problems of Generic Outreach (& More), with Taylor Bobak, Sales Development Leader @Faire
|
May 23, 2024 |
|
Using AI for Deal Modelling and More, with Shilpa Sharma, Co-Founder & CEO at Flyte
|
May 10, 2024 |
|
The Playbook for Sales x CS Alignment with Evan Nelson, VP of Customer Experience at Cognism
|
May 01, 2024 |
|
Do You Understand Your Persona? With Justin Otley, VP of Global Sales Development at Talkdesk
|
Apr 10, 2024 |
|
The Allbound Outbound Model (& More) with Lauren Landry, VP of Global Sales Dev. & Inside Sales at Arctic Wolf
|
Apr 05, 2024 |
|
Lessons From The 2008 Meltdown (and more) with Kevin Gaither “KG”, CRO & Founder of Inside Sales Expert
|
Mar 27, 2024 |
|
Understanding The Customer Journey With Dan Rousseau, Global VP of Sales Development at Sitecore
|
Mar 20, 2024 |
|
Pax 8’s Enablement Playbook with Petek Hawkins, VP of Revenue Enablement & Operations @Pax8
|
Mar 13, 2024 |
|
Does AI risk the future landscape of sales? With Trent Dressel, VP of Sales @ D&D Wholesale Supply
|
Mar 06, 2024 |
|
Consultative Selling with Ciara Flaherty, EMEA Sales Leader @Klaviyo
|
Feb 28, 2024 |
|
Part 2: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism
|
Feb 21, 2024 |
|
Part 1: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism
|
Feb 14, 2024 |
|
The state of selling in construction, with Will Synnott, VP of Sales for UK&I and USA @Disperse
|
Feb 07, 2024 |
|
Allbound and AI with Ben Smith, Director of Global Business Development @Reachdesk
|
Jan 31, 2024 |
|
Mapping Demand Gen with Outbound, with Laura Erderm, Head of Sales, Americas @Dreamdata
|
Jan 25, 2024 |
|
Social Selling Strategy in 2024 with Charlotte Lloyd, Strategic Advisor @Humantic AI
|
Jan 17, 2024 |
|
BTSF Episode 12: HubSpot’s Outbound Motion Unveiled with David Katz, The VP of Corporate Sales
|
Jan 15, 2024 |
|
The Product Led Growth Sales Motion With Tonni Bennett, VP of Sales @ Daily
|
Jan 10, 2024 |
|
Cognism’s Playbook on Sales Enablement, with Emily Bair (Head of Sales Enablement)
|
Dec 20, 2023 |
|
AI, Power Diallers, & Leadership Training with Ashleigh Early, CEO of Other Side of Sales Consulting
|
Dec 13, 2023 |
|
Hitting 103% of the Revenue Target in 6 Months With Kyle Asay at MongoDB
|
Dec 11, 2023 |
|
A Deep-Dive Into Video Plays With Ryan Scalera, Inside Sales Manager at Lob
|
Dec 06, 2023 |
|
Beyond the Sales Floor Episode 10: The Playbook on Better Leadership with Emerald Maravilla, Director of Sales Development at Snowflake
|
Dec 04, 2023 |
|
The Evolution of Leadership In An Organisation With Angeley Mullins, CCO at Resourcify
|
Nov 29, 2023 |
|
Beyond the Sales Floor Episode 9: A Unique Take on ABM with Alex Ball, VP of Sales & GTM at Twilio Flex
|
Nov 27, 2023 |
|
Predictions for B2B Sales in 2024 With Matt Doyon: Co-Founder & CEO of TripleSession
|
Nov 22, 2023 |
|
Beyond the Sales Floor Episode 8: Prospecting Into Difficult Industries with Grace Chuang, Director of Sales Dev. @Databricks
|
Nov 20, 2023 |
|
Stopping Revenue Leak and Slippery Deals with Shruti Kapoor, Head of International Business @Clari
|
Nov 15, 2023 |
|
Beyond the Sales Floor Episode 7: BANT, Unsticking Deals, and LinkedIn With Ryan Byrnes, Mid-Market Sales Leader at Calm
|
Nov 13, 2023 |
|
The Role of AI In Sales With Mark Kosoglow, CRO at Catalyst
|
Nov 08, 2023 |
|
Beyond The Sales Floor Episode 6: Creating An Airtight Onboarding Plan With Brooke Coletti, at Amazon Web Services
|
Nov 06, 2023 |
|
The State of MEDDPICC/MEDDIC In Modern Sales With Gina Ruscio, Cognism’s Chief of Staff, Revenue
|
Nov 01, 2023 |
|
Problem Solving, Visual Learners and Dissecting Deals With Keith Weightman, RVP of National Accounts @ Bullhorn
|
Oct 25, 2023 |
|
Beyond the Sales Floor Episode 5: Secrets for 45% Reply Rates on Videos, With Khris Fenton, VP of Sales Development and Partnerships at Altrata
|
Oct 23, 2023 |
|
Beyond the Sales Floor Episode 4: Building Coaching Plans With Alli MacManus, Global Revenue Enablement Manager at Demandbase
|
Oct 17, 2023 |
|
How Conventional Wisdom Kills Deals with John Bissett, Partner at Slingshot Edge
|
Oct 11, 2023 |
|
Beyond the Sales Floor Episode 3: Plays That Get You Paid With Carson V. Heady @ Microsoft
|
Oct 09, 2023 |
|
Social Selling, Mental Health in Sales, and More With Amanda Wilde, Director of Business Development at Alida
|
Oct 05, 2023 |
|
Beyond the Sales Floor Episode 2: Creating $130m in Pipeline With Matt Reuter at Real Page Inc
|
Oct 03, 2023 |
|
Beyond The Sales Floor with Morgan Ingram and Dan Drucker at Canon Business Process Services, Inc
|
Sep 25, 2023 |
|
The State of Sales in the US Market Today With Cognism’s Sales Leaders
|
Sep 21, 2023 |
|
Breaking Down The Meaning of Personalisation in Sales, with Kris Rudeegraap, CEO at Sendoso
|
Sep 13, 2023 |
|
Reaching Technical Decision Makers With Julia Gilinets, Interim CRO at Uplevel
|
Sep 06, 2023 |
|
Leveraging Partnerships in Sales with Michaela Weber, VP of Strategic Business Development at BigCommerce
|
Aug 30, 2023 |
|
Driving High Quality Pipeline with Lu Juarez, EMEA Sales Development Manager at HiBob
|
Aug 23, 2023 |
|
The Secrets to Working with Champions with Nate Nasralla, Founder at Fluint.io
|
Aug 16, 2023 |
|
The Blueprint Workshop: How Cognism’s Sales Leaders Built A Predictable Revenue Engine (Special Episode)
|
Aug 09, 2023 |
|
The Importance of High-Impact Coaching with Gabrielle Blackwell, Sales Development Manager at Culture Amp
|
Aug 02, 2023 |
|
The Importance of Knowing Your Customers with Devin Reed, Head of Content at Clari
|
Jul 26, 2023 |
|
The State of Enterprise Sales with Kaitie Voigt, Cognism's US Enterprise Sales Manager
|
Jul 19, 2023 |
|
How To Master Time Management As A Sales Leader with Todd Busler and Morgan J Ingram (Special Episode)
|
Jul 12, 2023 |
|
Breaking Down Buyer Centricity with Khris Fenton, VP of Sales Development & Partnerships at Altrata
|
Jul 05, 2023 |
|
How to hire & scale a team that understands the modern-day buyer with Emerald Maravilla, Director of Sales Development at Snowflake
|
Jun 28, 2023 |
|
Approaching Multi-Regional Outbound, Enterprise & More With Sylvia Farag, Founder of Farag Consulting & Coaching
|
Jun 21, 2023 |
|
The Playbook for 'Hyper Growth' and More with Chris Orlob, CEO at pclub.io
|
Jun 14, 2023 |
|
The evolution of Outbound Tactics & More with Mike Sokirka, VP of Sales & LeadGen at Index
|
Jun 07, 2023 |
|
The State of Sales Enablement in the Modern Era of Outbound & More With Richard Smith, VP of Sales EMEA at Allego
|
May 31, 2023 |
|
The Secrets behind Successful GTM Strategies with Todd Busler, Co-Founder at Champify
|
May 24, 2023 |
|
The Importance of Sales and Marketing Alignment with Liam Bartholomew, VP of Marketing at Cognism
|
May 17, 2023 |
|
The Importance of Creativity in Outbound with Will Aitken from Lavender
|
May 10, 2023 |
|
Shifting from the Sales Funnel Mentality to the Customer Journey Mindset with Kyle Coleman SVP, Marketing at Clari
|
May 03, 2023 |
|
G.A.S strategy (giving a s***) - How to actually provide value in the sales process with Jen Allen-Knuth @ Lavender
|
Apr 26, 2023 |
|
The Power of the Feedback Loop and Research For Your Sales Team with Tom Lavery, at Jiminny
|
Apr 19, 2023 |
|
The Importance of Revenue Team Alignment With Alex Olley, Co-Founder & CRO at Reachdesk
|
Apr 12, 2023 |
|
The Power of Micro-Sites for Outbound with Rory Sadler, Co-Founder at Trumpet
|
Mar 29, 2023 |
|
Welcome to Redefining Outbound
|
Mar 15, 2023 |