The Marketing Architects
By Marketing Architects
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Category: Marketing
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Subscribers: 13
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Episodes: 116
Description
Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
| Episode | Date |
|---|---|
|
The Truth About Marketing Effectiveness with Peter Field
|
Oct 29, 2024 |
|
Nerd Alert: How Brand Investments Drive Market Value
|
Oct 24, 2024 |
|
What a Healthy CEO/CMO Relationship Looks Like
|
Oct 22, 2024 |
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Nerd Alert: How Personality Predicts Ad Response
|
Oct 17, 2024 |
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How AI is Transforming Marketing Today
|
Oct 15, 2024 |
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Nerd Alert: How Our Brains React to Advertising
|
Oct 10, 2024 |
|
Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO
|
Oct 08, 2024 |
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Nerd Alert: A TV Advertising Reality Check
|
Oct 03, 2024 |
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Audience Matters with Sarah Jordan, Constant Contact CMO
|
Oct 01, 2024 |
|
Nerd Alert: Ageism Kills Brands
|
Sep 26, 2024 |
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Timeless Marketing Principles with Jason Ing, Gusto CMO
|
Sep 24, 2024 |
|
Nerd Alert: Growth Potential by Buyer Group
|
Sep 19, 2024 |
|
Marketing as a Science with Professor Byron Sharp
|
Sep 17, 2024 |
|
Nerd Alert: Where A/B Testing Goes Wrong
|
Sep 12, 2024 |
|
The Dangers of Marketing Misattribution
|
Sep 10, 2024 |
|
Nerd Alert: The Halo Effect of TV Advertising
|
Sep 05, 2024 |
|
The Future of Search Marketing
|
Sep 03, 2024 |
|
Nerd Alert: The Truth About CMO Tenure
|
Aug 29, 2024 |
|
Are Brand Extensions Worth the Risk?
|
Aug 27, 2024 |
|
Nerd Alert: How Effective are Influencers?
|
Aug 22, 2024 |
|
Is "Brand Purpose" Overrated?
|
Aug 20, 2024 |
|
Nerd Alert: The Dynamic Attention Theory
|
Aug 15, 2024 |
|
Proof That Your Brand Matters
|
Aug 13, 2024 |
|
Nerd Alert: Do Sports Sponsorships Work?
|
Aug 08, 2024 |
|
The Myths of Media Quality
|
Aug 06, 2024 |
|
Nerd Alert: How to Reach the ‘Right’ Customers
|
Aug 01, 2024 |
|
Sports Marketing and the Summer Olympics
|
Jul 30, 2024 |
|
Nerd Alert: Cognitive Biases in Marketing
|
Jul 25, 2024 |
|
The Most Powerful Marketing Combinations
|
Jul 23, 2024 |
|
Nerd Alert: The Validity of LLMs for Market Research
|
Jul 18, 2024 |
|
How to use LLMs for Market Research
|
Jul 16, 2024 |
|
Nerd Alert: The Power of Positive Feedback
|
Jul 11, 2024 |
|
Should Competitors Influence Your Marketing?
|
Jul 09, 2024 |
|
How to be a Creative Marketer with Vivienne Wan
|
Jul 02, 2024 |
|
Nerd Alert: Do Loyalty Programs Work?
|
Jun 27, 2024 |
|
The Battle for Effectiveness with Mark Ritson
|
Jun 25, 2024 |
|
Nerd Alert: Can Psychological Targeting Improve Digital Marketing?
|
Jun 20, 2024 |
|
Marketing Research that’ll Blow Your Mind
|
Jun 18, 2024 |
|
Nerd Alert: The Power of Meaningless Marketing
|
Jun 13, 2024 |
|
Why CTV’s the Hottest Marketing Channel of the Year
|
Jun 11, 2024 |
|
Nerd Alert: The Psychology Behind Celebrity Endorsements
|
Jun 06, 2024 |
|
Is the Era of Advertising Over?
|
Jun 04, 2024 |
|
Nerd Alert: What Makes Content Go Viral?
|
May 30, 2024 |
|
What Smart Targeting Looks Like
|
May 28, 2024 |
|
Nerd Alert: The Three Dimensions of Effectiveness
|
May 23, 2024 |
|
The Insane Waste Behind Online Advertising
|
May 21, 2024 |
|
Nerd Alert: How Accurate is Marketers’ Intuition?
|
May 16, 2024 |
|
Getting Real about Reach
|
May 14, 2024 |
|
Nerd Alert: TV’s Role in Effectiveness
|
May 09, 2024 |
|
Let’s Get Political (in Advertising)
|
May 07, 2024 |
|
Nerd Alert: Advertising’s Impact on Stock Price
|
May 02, 2024 |
|
How to Measure Brand Marketing
|
Apr 30, 2024 |
|
Nerd Alert: How Storytelling Creates Brand Love
|
Apr 25, 2024 |
|
What Does Psychology Tell Us About Marketing?
|
Apr 23, 2024 |
|
Nerd Alert: The Sound of Brands
|
Apr 18, 2024 |
|
Marketing for the Future
|
Apr 16, 2024 |
|
Nerd Alert: Nostalgia in Advertising
|
Apr 11, 2024 |
|
B2B Marketing Hard Truths with Peter Weinberg
|
Apr 09, 2024 |
|
Nerd Alert: Is TV Still Effective?
|
Apr 04, 2024 |
|
Marketing Myths Debunked!
|
Apr 02, 2024 |
|
Nerd Alert: Does Behavioral Advertising Benefit Consumers?
|
Mar 28, 2024 |
|
What’s Next for Social Media?
|
Mar 26, 2024 |
|
Nerd Alert: Marketing Research’s Big Problem
|
Mar 21, 2024 |
|
Settling the Brand Loyalty Debate
|
Mar 19, 2024 |
|
The Hidden Costs of Low-Quality Media
|
Mar 12, 2024 |
|
Are Celebrities in Advertising Worth the Price?
|
Mar 05, 2024 |
|
Break the Digital Doom Loop
|
Feb 27, 2024 |
|
The Great Reach vs Frequency Debate
|
Feb 20, 2024 |
|
Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen
|
Feb 13, 2024 |
|
Media Mix Modeling is Back in Style
|
Feb 06, 2024 |
|
Revolutionizing B2B Marketing with Salesforce’s Colin Fleming
|
Jan 30, 2024 |
|
What’s the Deal with Distinctive Assets?
|
Jan 23, 2024 |
|
From the Archive: Is Brand Awareness Overrated or Effective Marketing?
|
Jan 16, 2024 |
|
Is 2024 the Year of CTV?
|
Jan 09, 2024 |
|
What’s Up with Attention?
|
Jan 02, 2024 |
|
From the Archive: How to Measure Upper Funnel Marketing Channels
|
Dec 26, 2023 |
|
Year in Review with Sleeping Barber and That’s What I Call Marketing
|
Dec 19, 2023 |
|
Cheers to 2024 Marketing Trends
|
Dec 19, 2023 |
|
Mastering QR Codes for Shoppable TV
|
Dec 12, 2023 |
|
AI and the Future of Ad Agencies
|
Dec 05, 2023 |
|
Marketing to the CFO
|
Nov 28, 2023 |
|
Planning a Merry Holiday Shopping Season
|
Nov 21, 2023 |
|
How to Create Sticky Digital Advertising
|
Nov 14, 2023 |
|
Avoiding the Google Tax with SEM
|
Nov 07, 2023 |
|
Research Says You’re Targeting the Wrong People
|
Oct 31, 2023 |
|
Closing the Creativity Gap
|
Oct 24, 2023 |
|
7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi
|
Oct 17, 2023 |
|
How to Invest in Emerging Marketing Channels
|
Oct 10, 2023 |
|
What Prevents Your Team from Achieving Marketing Effectiveness?
|
Oct 03, 2023 |
|
Barbie, Lightning Strikes, and High-Impact Marketing on a Budget
|
Sep 26, 2023 |
|
Emotion is Advertising’s Untapped Performance Lever
|
Sep 19, 2023 |
|
How to Speak Marketing to the C-Suite with John Wojcik
|
Sep 12, 2023 |
|
Rethinking B2B Advertising with The B2B Institute’s Ty Heath
|
Sep 05, 2023 |
|
Effective TV Advertising Part 3—Driving Brand and Sales Together
|
Aug 29, 2023 |
|
Effective TV Advertising Part 2—Cost Determines ROI
|
Aug 22, 2023 |
|
Effective TV Advertising Part 1—Reach Over Targeting
|
Aug 15, 2023 |
|
Brand Awareness vs Affinity – Which Drives Brand Growth?
|
Aug 08, 2023 |
|
How Do Earned, Owned and Paid Media Fit in Your Marketing Strategy?
|
Aug 01, 2023 |
|
What Does Creative Effectiveness Really Look Like?
|
Jul 25, 2023 |
|
Is It Time for a Contextual Targeting Comeback?
|
Jul 18, 2023 |
|
How Will AI Change Creative Work?
|
Jul 11, 2023 |
|
How to Build a High-Performing Marketing Team
|
Jun 27, 2023 |
|
What Does Tesla’s Pivot to Advertising Mean for Marketers?
|
Jun 20, 2023 |
|
Navigating the Dark Funnel of Marketing Measurement
|
Jun 13, 2023 |
|
The Untapped Value of B2B Brands
|
Jun 06, 2023 |
|
How to Target Your Audience on Mass Marketing Channels
|
May 30, 2023 |
|
How Airbnb Used Brand Awareness to Drive Profitability
|
May 23, 2023 |
|
Brand Awareness – Is it Overrated or Effective Marketing?
|
May 16, 2023 |
|
Behavioral Advertising – How Does Targeting Really Work?
|
May 09, 2023 |
|
What Do Marketers Need to Know About a TikTok Ban?
|
May 02, 2023 |
|
How Will AI Reshape Marketing?
|
Apr 25, 2023 |
|
How to Measure Upper Funnel Marketing Channels
|
Apr 18, 2023 |
|
Advertising During a Recession
|
Apr 11, 2023 |
|
Narrow Targeting vs Broad Reach Marketing
|
Apr 04, 2023 |
|
The Danger of Digital Marketing Dependence
|
Apr 04, 2023 |
|
The Marketing Architects Podcast Trailer
|
Mar 24, 2023 |