The Marketing Architects

By Marketing Architects

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Category: Marketing

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Subscribers: 6
Reviews: 0
Episodes: 50


Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

Episode Date
Break the Digital Doom Loop
Feb 27, 2024
The Great Reach vs Frequency Debate
Feb 20, 2024
Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen
Feb 13, 2024
Media Mix Modeling is Back in Style
Feb 06, 2024
Revolutionizing B2B Marketing with Salesforce’s Colin Fleming
Jan 30, 2024
What’s the Deal with Distinctive Assets?
Jan 23, 2024
From the Archive: Is Brand Awareness Overrated or Effective Marketing?
Jan 16, 2024
Is 2024 the Year of CTV?
Jan 09, 2024
What’s Up with Attention?
Jan 02, 2024
From the Archive: How to Measure Upper Funnel Marketing Channels
Dec 26, 2023
Year in Review with Sleeping Barber and That’s What I Call Marketing
Dec 19, 2023
Cheers to 2024 Marketing Trends
Dec 19, 2023
Mastering QR Codes for Shoppable TV
Dec 12, 2023
AI and the Future of Ad Agencies
Dec 05, 2023
Marketing to the CFO
Nov 28, 2023
Planning a Merry Holiday Shopping Season
Nov 21, 2023
How to Create Sticky Digital Advertising
Nov 14, 2023
Avoiding the Google Tax with SEM
Nov 07, 2023
Research Says You’re Targeting the Wrong People
Oct 31, 2023
Closing the Creativity Gap
Oct 24, 2023
7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi
Oct 17, 2023
How to Invest in Emerging Marketing Channels
Oct 10, 2023
What Prevents Your Team from Achieving Marketing Effectiveness?
Oct 03, 2023
Barbie, Lightning Strikes, and High-Impact Marketing on a Budget
Sep 26, 2023
Emotion is Advertising’s Untapped Performance Lever
Sep 19, 2023
How to Speak Marketing to the C-Suite with John Wojcik
Sep 12, 2023
Rethinking B2B Advertising with The B2B Institute’s Ty Heath
Sep 05, 2023
Effective TV Advertising Part 3—Driving Brand and Sales Together
Aug 29, 2023
Effective TV Advertising Part 2—Cost Determines ROI
Aug 22, 2023
Effective TV Advertising Part 1—Reach Over Targeting
Aug 15, 2023
Brand Awareness vs Affinity – Which Drives Brand Growth?
Aug 08, 2023
How Do Earned, Owned and Paid Media Fit in Your Marketing Strategy?
Aug 01, 2023
What Does Creative Effectiveness Really Look Like?
Jul 25, 2023
Is It Time for a Contextual Targeting Comeback?
Jul 18, 2023
How Will AI Change Creative Work?
Jul 11, 2023
How to Build a High-Performing Marketing Team
Jun 27, 2023
What Does Tesla’s Pivot to Advertising Mean for Marketers?
Jun 20, 2023
Navigating the Dark Funnel of Marketing Measurement
Jun 13, 2023
The Untapped Value of B2B Brands
Jun 06, 2023
How to Target Your Audience on Mass Marketing Channels
May 30, 2023
How Airbnb Used Brand Awareness to Drive Profitability
May 23, 2023
Brand Awareness – Is it Overrated or Effective Marketing?
May 16, 2023
Behavioral Advertising – How Does Targeting Really Work?
May 09, 2023
What Do Marketers Need to Know About a TikTok Ban?
May 02, 2023
How Will AI Reshape Marketing?
Apr 25, 2023
How to Measure Upper Funnel Marketing Channels
Apr 18, 2023
Advertising During a Recession
Apr 11, 2023
Narrow Targeting vs Broad Reach Marketing
Apr 04, 2023
The Danger of Digital Marketing Dependence
Apr 04, 2023
The Marketing Architects Podcast Trailer
Mar 24, 2023