The Typecast: Grow Your Art Business

By Katie Johnson and Ilana Griffo of Goodtype

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Category: Entrepreneurship

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Subscribers: 3
Reviews: 0
Episodes: 77

Description

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.

And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!


Episode Date
What If I Became an Expert By Making Content About It with Zachary Winterton | The Typecast Episode 76
Sep 22, 2026
What If You Built a Creative Studio Around Nature & Illustration? with Brad Woodard | The Typecast Episode 75
Aug 25, 2026
What If You Quit Your Job for a One-Month Freelance Gig with Christina Kwiek | The Typecast Episode 74
Aug 11, 2026
What If Your Subtitles Could Express Emotion? With Frederik Merkel | The Typecast Episode 73
Jun 23, 2026
What If Your Whole Career Was Just Practice for the Work You Were Meant to Do? with Jeanetta Gonzales | The Typecast Episode 72
Jun 02, 2026
What If Selling Your Art Online Was Easier Than You Think? With Liz Kohler Brown | The Typecast Episode 71
May 19, 2026
What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70
May 05, 2026
What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69
Apr 14, 2026
What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
Mar 24, 2026
What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67
Mar 10, 2026
What If You Niched Out Instead of Down? | The Typecast Episode 66
Feb 24, 2026
What If Personal Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65
Feb 10, 2026
What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
Jan 27, 2026
What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63
Jan 13, 2026
What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62
Dec 16, 2025
What if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61
Dec 02, 2025
What if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60
Nov 18, 2025
What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59
Oct 07, 2025
What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Sep 02, 2025
What If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57
Aug 19, 2025
What If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56
Aug 05, 2025
What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
Jul 22, 2025
What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
Jun 10, 2025
What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
May 27, 2025
What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52
May 13, 2025
What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
Apr 29, 2025
What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50
Apr 15, 2025
What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
Apr 01, 2025
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Mar 18, 2025
What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
Mar 04, 2025
What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46
Feb 18, 2025
What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45
Feb 04, 2025
What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44
Dec 17, 2024
Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
Dec 10, 2024
The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
Nov 26, 2024
Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
Nov 12, 2024
Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40
Oct 29, 2024
Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39
Oct 15, 2024
Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
Oct 01, 2024
How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
Sep 17, 2024
We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36
Sep 03, 2024
Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35
Aug 20, 2024
How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
Aug 06, 2024
Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
Jul 23, 2024
A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32
Jul 09, 2024
Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
Jun 25, 2024
Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
Jun 11, 2024
Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
May 28, 2024
How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28
May 14, 2024
Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27
Apr 30, 2024
Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
Apr 16, 2024
The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
Apr 02, 2024
Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
Mar 19, 2024
Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23
Mar 05, 2024
Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22
Feb 20, 2024
How To Find Your Style & Identity As An Artist | The Typecast Episode 21
Feb 06, 2024
From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
Jan 23, 2024
Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19
Jan 09, 2024
How Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18
Dec 26, 2023
Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17
Dec 12, 2023
What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
Nov 28, 2023
Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15
Nov 14, 2023
Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14
Oct 31, 2023
Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13
Oct 17, 2023
Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12
Oct 03, 2023
Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11
Sep 19, 2023
Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10
Sep 05, 2023
Art Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9
Aug 22, 2023
Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8
Aug 08, 2023
7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7
Jul 25, 2023
Defining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6
Jul 11, 2023
5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5
Jun 27, 2023
Avoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4
Jun 13, 2023
Pricing as a Freelance Artist: Examples, Mistakes, Tips & Red Flags | The Typecast Episode 3
May 30, 2023
7 Ways You Can Make Money as an Artist | The Typecast Episode 2
May 16, 2023
How to Start a Creative Business: Art Business 101 | The Typecast Episode 1
May 02, 2023
The Typecast Trailer
Mar 30, 2023