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Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
| Episode | Date |
|---|---|
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What If I Became an Expert By Making Content About It with Zachary Winterton | The Typecast Episode 76
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Sep 22, 2026 |
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What If You Built a Creative Studio Around Nature & Illustration? with Brad Woodard | The Typecast Episode 75
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Aug 25, 2026 |
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What If You Quit Your Job for a One-Month Freelance Gig with Christina Kwiek | The Typecast Episode 74
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Aug 11, 2026 |
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What If Your Subtitles Could Express Emotion? With Frederik Merkel | The Typecast Episode 73
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Jun 23, 2026 |
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What If Your Whole Career Was Just Practice for the Work You Were Meant to Do? with Jeanetta Gonzales | The Typecast Episode 72
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Jun 02, 2026 |
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What If Selling Your Art Online Was Easier Than You Think? With Liz Kohler Brown | The Typecast Episode 71
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May 19, 2026 |
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What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70
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May 05, 2026 |
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What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69
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Apr 14, 2026 |
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What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
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Mar 24, 2026 |
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What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67
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Mar 10, 2026 |
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What If You Niched Out Instead of Down? | The Typecast Episode 66
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Feb 24, 2026 |
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What If Personal Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65
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Feb 10, 2026 |
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What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
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Jan 27, 2026 |
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What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63
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Jan 13, 2026 |
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What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62
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Dec 16, 2025 |
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What if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61
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Dec 02, 2025 |
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What if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60
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Nov 18, 2025 |
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What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59
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Oct 07, 2025 |
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What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
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Sep 02, 2025 |
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What If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57
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Aug 19, 2025 |
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What If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56
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Aug 05, 2025 |
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What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
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Jul 22, 2025 |
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What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
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Jun 10, 2025 |
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What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
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May 27, 2025 |
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What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52
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May 13, 2025 |
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What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
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Apr 29, 2025 |
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What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50
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Apr 15, 2025 |
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What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
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Apr 01, 2025 |
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What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
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Mar 18, 2025 |
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What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
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Mar 04, 2025 |
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What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46
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Feb 18, 2025 |
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What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45
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Feb 04, 2025 |
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What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44
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Dec 17, 2024 |
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Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
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Dec 10, 2024 |
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The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
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Nov 26, 2024 |
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Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
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Nov 12, 2024 |
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Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40
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Oct 29, 2024 |
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Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39
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Oct 15, 2024 |
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Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
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Oct 01, 2024 |
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How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
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Sep 17, 2024 |
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We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36
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Sep 03, 2024 |
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Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35
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Aug 20, 2024 |
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How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
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Aug 06, 2024 |
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Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
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Jul 23, 2024 |
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A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32
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Jul 09, 2024 |
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Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
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Jun 25, 2024 |
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Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
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Jun 11, 2024 |
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Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
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May 28, 2024 |
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How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28
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May 14, 2024 |
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Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27
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Apr 30, 2024 |
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Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
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Apr 16, 2024 |
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The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
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Apr 02, 2024 |
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Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
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Mar 19, 2024 |
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Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23
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Mar 05, 2024 |
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Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22
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Feb 20, 2024 |
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How To Find Your Style & Identity As An Artist | The Typecast Episode 21
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Feb 06, 2024 |
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From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
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Jan 23, 2024 |
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Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19
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Jan 09, 2024 |
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How Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18
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Dec 26, 2023 |
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Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17
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Dec 12, 2023 |
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What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
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Nov 28, 2023 |
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Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15
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Nov 14, 2023 |
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Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14
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Oct 31, 2023 |
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Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13
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Oct 17, 2023 |
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Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12
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Oct 03, 2023 |
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Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11
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Sep 19, 2023 |
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Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10
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Sep 05, 2023 |
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Art Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9
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Aug 22, 2023 |
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Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8
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Aug 08, 2023 |
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7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7
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Jul 25, 2023 |
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Defining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6
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Jul 11, 2023 |
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5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5
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Jun 27, 2023 |
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Avoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4
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Jun 13, 2023 |
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Pricing as a Freelance Artist: Examples, Mistakes, Tips & Red Flags | The Typecast Episode 3
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May 30, 2023 |
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7 Ways You Can Make Money as an Artist | The Typecast Episode 2
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May 16, 2023 |
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How to Start a Creative Business: Art Business 101 | The Typecast Episode 1
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May 02, 2023 |
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The Typecast Trailer
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Mar 30, 2023 |