this podcast breathes new life into forgotten, obscure, or lesser-known tales from the world of marketing campaigns and views them from an angle of modern behavioral science, consumer psychology, and cultural anthropology. besides, it advocates guerrilla marketing & big-time shockvertising and campaigns against redundant upPercAse letters, as your brain may have noticed. and no, it isn't boring, that's the whole point. well, hopefully 😉 hop up on caffeine and get ready to take notes. or not.