The Marketing Mix: Thought-starters for B2B Business Leaders
By Steve Cummins - Solent Strategies
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Category: Marketing
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Episodes: 29
Description
As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started?
The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics.
Whether you’re interested in reaching a wider audience, picking the right channels, or building a marketing team, The Marketing Mix is in your corner.
Your host is Steve Cummins, who has built and run marketing teams at a number of tech companies, from Fortune 500 to fast-growth start-ups, and been part of several acquisitions along the way. As Principal and Chief Marketer at Solent Strategies, Steve now helps tech companies who are ready to punch above their weight.
| Episode | Date |
|---|---|
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The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO
|
Oct 16, 2024 |
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Is Google losing its grip on B2B marketing?
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Aug 29, 2024 |
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B2B Websites that Convert | A Conversation with Sam Dunning of Breaking B2B
|
Jul 24, 2024 |
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Keeping Up With Marketing Trends
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Jun 20, 2024 |
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Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks
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May 15, 2024 |
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Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke
|
Apr 17, 2024 |
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SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides
|
Apr 03, 2024 |
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AI in Marketing: How to get started on your AI journey
|
Mar 20, 2024 |
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Engage, Deliver, Repeat: Where Marketing and Delivery Meet w/ Chris Heffernan, Founder and CEO of Dlivrd
|
Mar 07, 2024 |
|
Positioning: The Why, the Who, and the How w/ Sharon Scott
|
Feb 21, 2024 |
|
The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning
|
Feb 07, 2024 |
|
The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix?
|
Dec 06, 2023 |
|
A Practical Approach to Account-Based Marketing w/ Mason Cosby
|
Nov 15, 2023 |
|
Small Businesses Need Customer Research Too! A conversation with Justin Chen, co-founder of PickFu
|
Nov 01, 2023 |
|
Do you really need a website? Some thoughts on why you do, and how to make it happen.
|
Oct 18, 2023 |
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Case Studies: The Power of Customer Stories w/ Nikki Fabrizio
|
Oct 05, 2023 |
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Linking B2B Marketing to Revenue via Customer Conversion Points | A Critical Step Before Marketing Attribution Makes Sense
|
Sep 20, 2023 |
|
Marketing Attribution: Understanding where your customers come from, w/ Steffen Hedebrandt
|
Sep 06, 2023 |
|
Google Ads and PPC: Building a Great Campaign w/ Katie Kingsbery of RevKey
|
Aug 23, 2023 |
|
SEO: What you need to know about Search Engine Optimization w/ Charley Karpiuk
|
Aug 09, 2023 |
|
The Four Pillars of Marketing | Position, Awareness, Demand, Enablement (PADE)
|
Jul 26, 2023 |
|
Building a Marketing Function in a Small Business | A Conversation with Jesse Park, President of amplifi
|
Jul 11, 2023 |
|
Rebranding based on Customer Research | A conversation with Joan McGeough, CMO of The DAK Group
|
Jun 28, 2023 |
|
MQLs and SQLs - Bridging the Gap Between Marketing and Sales
|
Jun 14, 2023 |
|
Funnel Marketing and Pirate Metrics - What are they and how do they work?
|
May 31, 2023 |
|
"Forget The Funnel": Considering Customer-Led Growth, a Conversation with Georgiana Laudi
|
May 18, 2023 |
|
Website Design for B2B Manufacturers; a conversation with Ian Loew, Founder of Lform Design
|
May 03, 2023 |
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"Unlocking the power of AI in design. Can AI Tools free up time for creativity?" A conversation with Brian Cobb, Creative Director at Opengear
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Apr 19, 2023 |
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AI for Search; plus, the value of Marketing Funnels. With Charley Karpiuk of Airtame
|
Apr 04, 2023 |