Grow Your Occupancy

By Julie Podewitz

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Category: Marketing

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Episodes: 100

Description

Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?

Episode Date
Unlock Health's Larry Williams Shares What's Actually Working in Senior Living Marketing Today
Apr 24, 2026
Culture, Connection, & Conversions: The Real Drivers of Sales at Charter Senior Living
Apr 19, 2026
Seniors Guide's Katharine Ross Shares How Today's Seniors and Families Are Researching Senior Living
Apr 11, 2026
Creating Community and Driving Results – Julie Talks With Tom Bahrman of Tenfold Senior Living
Apr 06, 2026
People, Process, Plan: The Senior Living Sales Framework Behind High Occupancy at The Gatesworth
Mar 29, 2026
How Smarter Sales Strategies Are Driving Occupancy at American Baptist Homes of the Midwest
Mar 20, 2026
These Simple Habits Can Transform Your Senior Living Sales Outcomes: Julie Talks With Lori Vernier
Mar 16, 2026
What Is the Data Telling You About Your Senior Living Sales Process? Julie Talks With Lori Vernier
Mar 02, 2026
Making People Feel at Home Is the Most Important Part of the Customer Experience at QSLM Communities
Feb 23, 2026
Paragon Senior Living's Ground-Up Growth Story: Creating a Culture That Fuels Occupancy Success
Feb 12, 2026
What Worked, What Didn't: The 2025 Senior Living Sales Data Decoded!
Jan 22, 2026
STOP Doing These 4 Things in Senior Living Sales! Helpful Reminders to Keep Us Sharp & Successful
Dec 22, 2025
Senior Living Sales Specialists Speak! Part 8: Julie Talks With Primrose Retirement's Top Performers
Dec 15, 2025
Meet Nick Begane: Senior Living Sales Leader – Now Grow's Director of Business Development
Dec 02, 2025
Sharpen Your Closing Skills – and Coach Others to Close – for Senior Living Sales Success!
Nov 24, 2025
Don't Overlook the Importance of Your Resident Engagement Programs on Senior Living Occupancy!
Nov 17, 2025
The Secret to Growing Occupancy More Than 20 Basis Points in a Year: Julie Talks With Russ Papia
Oct 20, 2025
Grow Occupancy & Outcomes: Justin Harden & Kristine Schrudder Talk Efficiencies of Using Tech Stacks
Oct 13, 2025
Outreach – Building Lasting Relationships with Referral Sources: Julie Talks With Heather Dampier
Oct 06, 2025
Never Rest at 100% Occupancy: Julie Talks With Sequoia Living's Paula Rathgaber-Gomez
Sep 29, 2025
(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 7 - Low Conversions – Sales Quality
Sep 16, 2025
From 59% to 100% in 8 Months in His First Year Selling Senior Living! Julie Talks With Kevin Yax
Sep 08, 2025
Maintaining HIGH Occupancy With a Waitlist: Julie Talks With Dow Rummel Village's Kjersten Joachim
Aug 19, 2025
Masters of the Art of a Connection: Julie Talks With Joshua Bentley About Remote Sales Specialists
Aug 12, 2025
What Can You Learn from 100,000 Senior Living Mystery Shops? A Lot! Julie Talks With Mike Miller
Aug 04, 2025
Never Stop Learning & Growing: Julie Talks With Jessi Barton About Her Senior Living Sales Successes
Jul 29, 2025
(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 6 – Not Enough Sales Activity
Jul 22, 2025
(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 5 - Not Enough QUALITY Leads
Jun 24, 2025
(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 4 - Not Enough Leads - Lead Quantity
Jun 17, 2025
(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 3 – 10 Solutions to Occupancy Challenges
Jun 11, 2025
(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 2 – The Regional Planner
Jun 05, 2025
(Re)Solving the Occupancy Puzzle: Chapter 1 Deep Dive
May 29, 2025
You Don't Need ANOTHER Strategic Plan to Drive Sales in Senior Living! Julie Talks With Kevin Colley
May 20, 2025
How Does a New Executive Director Gain the Skills to Lead a Thriving Senior Living Community?
May 14, 2025
Where to Wisely Put Your Marketing Dollars: Julie Talks With Expert Senior Living Marketer Lola Rain
May 06, 2025
The Impact on Occupancy Outcomes of Making an Initial Human Connection with New Senior Living Leads
Apr 15, 2025
The Magic That Happens When a Strong ED and Strong Sales Director Work Together in a Community
Apr 09, 2025
Senior Living Occupancy Is the Result of an Entire Team: Julie Talks With Karen Foley
Apr 02, 2025
The Tables Are Turned! Julie Podewitz Is the Guest on the Grow Your Occupancy Podcast for a Change!
Mar 25, 2025
Julie and Dresden Share What's on Their Minds in Senior Living Sales & Marketing!
Mar 17, 2025
Boost Your Productivity by Shifting from a Time Management to a Time Optimization Mindset!
Mar 12, 2025
What's the Real Impact of Sales Coaching? The Arbors and The Ivy Reflects on 3 Years With GROW
Mar 05, 2025
These 3 Operational Fixes Give Senior Living Operators the Biggest Bang for Their Buck
Feb 25, 2025
The Top 3 Operational Fixes Senior Living Operators Can Do to Stay Competitive
Feb 19, 2025
Is There a Universal Solution to Transform Senior Living Sales? Francine Bass Says Yes!
Feb 06, 2025
The Sign of a Great Leader: Christy Van Der Westhuizen Shares Her Advice to Making Yourself Obsolete
Feb 06, 2025
Senior Living Sales Specialists Speak! Part 7: Greatest Areas of Opportunity to Grow Occupancy
Jan 21, 2025
How Custom Spaces and Model Apartments Help Differentiate Your Senior Living Community and Grow Sales
Jan 14, 2025
Senior Living Sales Specialists Speak! Part 6: What Worked in 2024 to Grow Occupancy
Jan 08, 2025
What I Learned in 2024 - and How I Grew from It
Dec 23, 2024
The End of Month Senior Living Occupancy Insanity: How to Shift from Reactive to Proactive Activity
Dec 20, 2024
2024 Senior Living Sales & Marketing Insights from Grow Your Occupancy
Dec 19, 2024
These Fundamental Sales Skills Work No Matter What You're Selling: Julie Talks With Wallie Garrett
Dec 18, 2024
Wanna Get Rid of Lead Aggregators? Organically Rank Highest in Your Market? Jenni Bost Shares How!
Dec 17, 2024
The Challenges of Senior Living Owner/Operator Misalignment: Julie talks with Greg Anderson
Dec 06, 2024
How a Culture of Trust Is a Pillar of the Success and Growth of Primrose Retirement Communities
Oct 30, 2024
How The Aspenwood Company Sustained Occupancy Growth During a Time of Explosive Portfolio Expansion
Oct 18, 2024
Considering Quitting the Lead Aggregators? Find Out How One Senior Living Provider Did It!
Oct 09, 2024
How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior
Oct 02, 2024
Can a Focus on External Business Development Impact Senior Living Occupancy Numbers? Find Out!
Sep 25, 2024
How This Startup Senior Living Provider Is Successfully Competing in the Crowded SE Florida Market
Aug 26, 2024
A Closer Look at the Very Successful Collaboration Between Sales and Marketing at Merrill Gardens
Aug 07, 2024
What's Stopping Senior Living Prospects from Saying "Yes"? Julie Talks With Maureen Longoria
Jun 12, 2024
How to Just Say NO to Lead Aggregators: Julie Talks With Cindy Robinson
May 30, 2024
"We Need to Demystify the Senior Living Experience" - Julie Talks With Dan Hutson
May 29, 2024
Leading With Both the Head and the Heart: Julie and Sara Robertson
May 22, 2024
The Movie Matches the Soundtrack: Julie Talks With Michael Morris
May 04, 2024
How You Can Leverage Technology to Streamline Costs and increase Productivity and Outcomes in Sales
Apr 24, 2024
Are Great Salespeople Born That Way or Nurtured to Excellence? Julie Talks with Dan Fantasia
Apr 17, 2024
Pivot to Profit - Strategies for Overcoming Sales Challenges, Pt 2 - Julie Talks With Sherrie Bebell
Apr 15, 2024
Pivot to Profit - Strategies for Overcoming Sales Challenges, Pt 1 - Julie Talks With Sherrie Bebell
Apr 10, 2024
Boots on the Ground Leadership: Dani Talks With Marti Milligan and Diane Macheers of The Ridge Senior Living
Apr 03, 2024
A Passion for Improving the Senior Living Industry: Julie Chats With Patrick Dooley & Natalie Ross
Mar 27, 2024
Tips for Creating Exceptional Senior Living Resident Experiences: Dani Talks with Aaron Fish
Mar 20, 2024
Unpacking the WelcomeHome Software 2023 Year in Review Report, Pt 2: Julie Chats With Maggie Seybold
Mar 08, 2024
Unpacking the WelcomeHome Software 2023 Year in Review Report, Pt 1: Julie Chats With Maggie Seybold
Mar 06, 2024
Helping Families Find the Best Eldercare for Their Loved Ones: Dani Talks With Christie Freeze
Feb 27, 2024
Compensation Strategies for Senior Living Sales & Marketing Pros: Julie Talks With Jill Berry
Feb 20, 2024
Sharing Seniors' Stories: Dani Talks with Tiffany Marino, Host of the Manis With Grannies Podcast
Feb 14, 2024
Beyond Metrics: How Putting People First Can Impact Outcomes in Senior Living Sales
Feb 07, 2024
Outreach Isn't Dead: New Approaches to Outreach in Senior Living Sales Lead Generation
Jan 31, 2024
Tips for Successful Senior Living Sales Outreach: Dani Talks with ACTS Retirement's Debbie Tedesco
Jan 24, 2024
A Recruiter's Views on Filling Senior Living Sales Seats: Dani Talks with Katie Churchill
Jan 17, 2024
Why Not Invest in Your Senior Living Revenue Generation Engine?
Jan 10, 2024
Virtual Sales Specialists: Who They Are & the Results They Produce for Senior Living Communities
Jan 03, 2024
Senior Living Sales Specialists Speak! Part 5: Dani & Heidi Talk About Creative Ways to Follow Up!
Dec 28, 2023
The Secrets of Recruiting and Fractional HR from a Master Recruiter: Julie Talks with Lori Wimmer
Dec 19, 2023
Senior Living Sales Specialists Speak! Part 4: Julie & Dresden’s Special Holiday Edition
Dec 14, 2023
Will vs. Skill: Julie Talks About These 2 Important Factors for Senior Living Sales Success
Dec 12, 2023
I Object! What Senior Living Sales Counselors Can Learn from Trial Attorneys
Dec 06, 2023
Culture Starts at the Top: Julie Talks With Meredith Mills about Leading by Example
Dec 06, 2023
The Senior Living Communication and Engagement Experience: Dani Merlino Talks With Icon’s Ryan Galea
Nov 29, 2023
Making Space for Storytelling in Senior Living: Dani Talks With Matt Paxton, Part 2
Nov 22, 2023
How to Market to the Oldest Adult Daughter in Senior Living: Dani Talks with Matt Paxton, Part 1
Nov 15, 2023
Why a United Front Between Sales & Marketing Is So Important in Senior Living Companies
Nov 08, 2023
Tips for Coaching Others to Success
Oct 31, 2023
Stop Blaming Ops! We’re All on the Same Team! Dani Merlino Talks with Melisa Jones Knight
Oct 11, 2023
Senior Living Sales Specialists Speak! Part 3: Dani & Dawn Talk About Tour Pitfalls & Following Up
Sep 27, 2023
How Kindness & Compassion Affects Customer Service: Julie Talks With Jessi Weldon
Sep 20, 2023
Whats on Your Mind? Episode 2: Why Do Home Visits in Senior Living Sales?
Sep 13, 2023