Sports Marketing Machine Podcast
By Jeremy Neisser
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Category: Marketing
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Episodes: 142
Description
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
| Episode | Date |
|---|---|
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142 - How to Use Q5 to Sell More Tickets With Less Budget
|
Dec 08, 2025 |
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141 - Pros/Cons of "Buy Out" Nights
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Dec 05, 2025 |
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140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November
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Nov 26, 2025 |
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139: What Is Conversion Rate Optimization (CRO)?
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Nov 19, 2025 |
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138: Community Survey vs. Fan Survey — The Value of Both
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Nov 14, 2025 |
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137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No
|
Nov 08, 2025 |
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136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise
|
Oct 29, 2025 |
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135: The Simplest Way to Build (and Justify) a Marketing Budget
|
Oct 13, 2025 |
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134 - Single Game vs. Season Tickets : How to Move Fans Up the Ladder
|
Oct 08, 2025 |
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133 - Pros/Cons of All-You-Can-Eat Ticket Plans
|
Sep 24, 2025 |
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132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits
|
Sep 20, 2025 |
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131 – How Meta’s Advantage+ is Wasting Your Budget
|
Sep 12, 2025 |
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130 - How Teams Can Use Nano Banana to Generate More Revenue
|
Sep 05, 2025 |
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129 - How the Florida Everblades Grew Attendance by 27% with Adam Winslow
|
Aug 27, 2025 |
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128 - 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)
|
Aug 20, 2025 |
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127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
|
Aug 14, 2025 |
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126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success
|
Aug 06, 2025 |
|
125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
|
Aug 01, 2025 |
|
124: Maximizing Your Football Marketing Plan: What to Do When You Can’t Do It All
|
Jul 23, 2025 |
|
123 - Top 10 Theme Nights That Sold Tickets & Won Fans
|
Jul 15, 2025 |
|
122 – 9 Ways to Use ChatGPT to Sell More Tickets
|
Jul 09, 2025 |
|
121 – How Video Content Makes Paid Traffic Easier (and Cheaper)
|
Jul 02, 2025 |
|
120 - What We Are Building - Be A Beta Tester
|
Jun 24, 2025 |
|
119: Fan Activation, Revenue Growth, and Digital Engagement with Dash's Jonathan Hufnagel
|
Jun 17, 2025 |
|
118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets
|
Jun 11, 2025 |
|
117 - Good Deal or Bad Strategy? The Right Way to Use Loss Leaders
|
Jun 04, 2025 |
|
116 - Data Gold in Youth Programs: What Most Teams Overlook
|
May 29, 2025 |
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115 - “We Miss You”: The Email That Brings Fans Back
|
May 22, 2025 |
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114 - Mistakes Happen. Great Teams Turn Them Into Fan Loyalty
|
May 13, 2025 |
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113 – Season Over? Here’s How to Turn Fan Feedback Into Future Ticket Sales
|
May 06, 2025 |
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112: TV Ads Without the Big Budget: How Sports Teams Can Use Vibe.co
|
May 01, 2025 |
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111 - Building Your Marketing Budget Like a Funnel: Awareness to Action
|
Apr 26, 2025 |
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110 - Meta Ads 101 - The Smart Way to Retarget (Part 4 of 4)
|
Apr 15, 2025 |
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109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)
|
Apr 08, 2025 |
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108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)
|
Apr 01, 2025 |
|
107 - Meta Ads 101 - Link Clicks vs. Landing Page Views (Part 1 of 4)
|
Mar 24, 2025 |
|
106 - Should Your Team Buy a List? Pros/Cons & What You Need to Know
|
Mar 20, 2025 |
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105 - 4 Creative Ways to Reach Fans Beyond Traditional Ads
|
Mar 14, 2025 |
|
104 - Personalization That Sells: How Revelocity Helps Teams Fill Seats (Part 2)
|
Mar 06, 2025 |
|
103 - Personalize It - Why it Works (Part 1)
|
Mar 01, 2025 |
|
102 - Case Study: Minnesota Wild's Text Messaging Fan Engagement Strategy
|
Feb 21, 2025 |
|
101 - 6 Fan Experience Lessons Learned from Going to Disneyland
|
Feb 13, 2025 |
|
100 - Post-Email Blast Steps: How to Help Your Sales Team Close More Deals
|
Feb 05, 2025 |
|
99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing
|
Jan 29, 2025 |
|
98 - Run An Efficient Front Office with Catch
|
Jan 25, 2025 |
|
97 - TikTok's Potential Ban - How Sports Teams Should Prepare
|
Jan 14, 2025 |
|
96 - Why Direct Mail Deserves a Spot in Your Marketing Mix This Season
|
Jan 09, 2025 |
|
95 - 12 Marketing & Fan Engagement Predictions for 2025
|
Jan 01, 2025 |
|
94 - Athletics Admin Unplugged: Solving Challenges with Innovative Strategies
|
Dec 27, 2024 |
|
93 - Pros/Cons of Actively Selling Tickets to Brokers
|
Dec 11, 2024 |
|
92 - Let's Talk About Tariffs & Their Impact on Sports Teams
|
Nov 27, 2024 |
|
91 - Cyber Monday/Black Friday Promotion Planning
|
Nov 15, 2024 |
|
90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn
|
Nov 08, 2024 |
|
89 - 2 Low Time/High ROI Website Updates
|
Oct 31, 2024 |
|
88 - Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests
|
Oct 16, 2024 |
|
87 - 3 Ways to Increase Ticket Usage for Ticket Plan Holders
|
Oct 09, 2024 |
|
86 - Promotions That Work: ERAs Night - Taylor Swift Themed
|
Oct 02, 2024 |
|
85 - Pricing Mini-Plans The RIGHT Way
|
Sep 27, 2024 |
|
84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson
|
Sep 18, 2024 |
|
83 - Promotions That Work - Bluey Night with Amanda Rich from the Lansing Lugnuts
|
Sep 11, 2024 |
|
82 - How To Measure Advertising Effectiveness The Right Way
|
Sep 03, 2024 |
|
81 - Driving Revenue and Retention with Wolf Cycle AI
|
Aug 30, 2024 |
|
80 - First-Party Data vs Third-Party Data - What's The Difference
|
Aug 19, 2024 |
|
79 - Open Role: Assoc. AD for Marketing & Fan Experience - DePaul University with Kassidy Ellenby
|
Aug 06, 2024 |
|
78 - What If Nothing is Working? How to Adjust Your Marketing Strategy
|
Jul 30, 2024 |
|
77 - How to Turn Single Game Buyers Into Multi-Game Buyers
|
Jul 23, 2024 |
|
76: Where To Look To Fix Your In-Park Attendance Issues
|
Jul 16, 2024 |
|
75 - 7 Ways To Sell An Additional $100K in Group Tickets This Year with Emmanuel from Spinzo
|
Jul 03, 2024 |
|
74 - Maximizing Merchandise Sales - 10 Things You Can Do To Sell More This Year with Heather from Destroyer.Rocks
|
Jun 25, 2024 |
|
73 - 3 Ways to Level Up Your Social Content with Joe Rixon from FanIQ
|
Jun 18, 2024 |
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72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLay
|
Jun 11, 2024 |
|
Episode 71 - 3 Awarity Optimization Tips That Help Drive More Revenue
|
Jun 06, 2024 |
|
70 - How Box Out Sports Makes It Faster to Create Social Media Graphics
|
May 29, 2024 |
|
69 - Hustle, Mentors, & Marketing with Travis Apple
|
May 22, 2024 |
|
68 - Pros/Cons of Flex Plans
|
May 17, 2024 |
|
67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case Study
|
May 09, 2024 |
|
66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams
|
May 03, 2024 |
|
65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement Interview
|
Apr 25, 2024 |
|
64 - What's Working in College Athletics with Scott Peace Assoc. AD of Kent State
|
Apr 18, 2024 |
|
63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media
|
Apr 09, 2024 |
|
62 - Acquiring More Leads with Michael Brinkman from Full House Solutions
|
Apr 02, 2024 |
|
61 - 2 Ways to Use AI To Help You Sell More Tickets
|
Mar 26, 2024 |
|
60 - What's Working Now on TikTok with Luke Sawhook of the Hudson Valley Renegades
|
Mar 19, 2024 |
|
59 - How Data-Driven Messaging Drives More Ticket Sales
|
Mar 12, 2024 |
|
58 - Mini-Plan Marketing (Part 2) - In-Season Marketing
|
Mar 05, 2024 |
|
57 - Mini-Plan Marketing (Part 1) - Off-Season Marketing
|
Feb 27, 2024 |
|
56 - What's Working Now with META Ads with Ralph Burns
|
Feb 20, 2024 |
|
55 - K.I.S.S. Your Way to Improving Your Marketing
|
Feb 14, 2024 |
|
54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors
|
Feb 07, 2024 |
|
53 - How to Create A 30 Days to Opening Day Marketing Calendar
|
Feb 02, 2024 |
|
52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)
|
Jan 23, 2024 |
|
51- How to Use Testimonials to Sell More Tickets
|
Jan 16, 2024 |
|
50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data
|
Jan 08, 2024 |
|
49 - The Differences Between Boosted Posts & Meta Ads
|
Dec 26, 2023 |
|
48 - Brand Launching 101 with Ryan Foose from Fooser Sports
|
Dec 18, 2023 |
|
47 - Texting Your Fans with Austin Noonan from Vozzi
|
Dec 13, 2023 |
|
46 - The Pros/Cons To Adding Texting To Your Marketing
|
Dec 04, 2023 |
|
45 - What is Remarketing & How Can You Use It To Sell More Tickets
|
Nov 22, 2023 |
|
44 - 3 Ways To Collect More Email Addresses From Your Website
|
Nov 17, 2023 |
|
43 - Black Friday/Cyber Monday Marketing Planning
|
Nov 09, 2023 |
|
42 - Stockton Cargo President Lee Neves Shares Insight to First-Year Success
|
Nov 06, 2023 |
|
41 - Inviting Your Fans Into A Story with Dr. J.J. Peterson
|
Oct 30, 2023 |
|
40 - Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience
|
Oct 23, 2023 |
|
39 - What's Your Focus?
|
Oct 20, 2023 |
|
38 - Case Study: 15% Attendance Increase - How The Stockton Ports Did It
|
Oct 10, 2023 |
|
37 - Cold Audiences & Warm Audiences - The Differences For Your Marketing
|
Oct 03, 2023 |
|
36 - 3 Metrics for Proof of Performances That Increase The Value of the Partnership
|
Sep 25, 2023 |
|
35 - Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
|
Sep 19, 2023 |
|
34 - Leveraging Your Brand's Identity with Katie Woods of Wichita Sports Commission
|
Sep 12, 2023 |
|
33 - A 5 Minute Hack That Gives Your Group Sales Team 100s of Leads
|
Sep 08, 2023 |
|
32 - How to Use AOV to Plan Your Marketing
|
Aug 31, 2023 |
|
31 - Know Exactly How Much A Ticket Buyer Is Worth Using One Tool
|
Aug 29, 2023 |
|
30 - Using Data: 3 Email Marketing Tips To Sell More Tickets
|
Aug 24, 2023 |
|
29 - Impressions vs Accounts Reached - What’s the Difference?
|
Aug 21, 2023 |
|
28 - How the Hillsboro Hops Get 4-to-1 ROI Using Awarity
|
Aug 15, 2023 |
|
27: Why Impressions Are Important BUT NOT the Only Metric You Should Track
|
Aug 10, 2023 |
|
26 - Boosting Ticket Sales: Key Off-Season Marketing Strategies You Can't Afford to Miss
|
Jul 31, 2023 |
|
25 - What The Barbie Movie Teaches Us About Email Collecting
|
Jul 28, 2023 |
|
24 - 3 Tactics to GROW your LinkedIn without Sounding Salesy
|
Jul 27, 2023 |
|
23 - Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn Page
|
Jul 19, 2023 |
|
22 - How to buy Billboards For CHEAP to Promote Your Games
|
Jul 13, 2023 |
|
21 - The 3 Audiences You Should Have In Your Meta Business Suite
|
Jul 06, 2023 |
|
20 - How Talent Acquisition/Recruiting for Sports Teams Has Changed Since Covid
|
Jul 03, 2023 |
|
19 - How Marketing Directors Can Help Ticket & Sponsorship Sales Teams
|
Jun 26, 2023 |
|
18 - Beyond the Field: Harnessing College Athletes' Influence to Boost Game Attendance
|
Jun 22, 2023 |
|
17 - How Often Should You Post on Social Media
|
Jun 17, 2023 |
|
16 - How Teams Can Get FREE Television Coverage
|
Jun 07, 2023 |
|
15 - The Difference Between Views & Viewers on Social Media & Why They BOTH Matter
|
Jun 01, 2023 |
|
14 - 5 Social Media Metrics You Should Pay Attention To
|
May 30, 2023 |
|
13 - 4 Marketing Terms You Should Know
|
May 25, 2023 |
|
12 - The Impact of Video on Social Media & 3 Tools To Help You Create More Videos Fast
|
May 22, 2023 |
|
11 - How To Create A Social Media Shot List For Your Games
|
May 15, 2023 |
|
10 - 4 Ways to Use Social Media to Grow Your Email Database
|
Apr 20, 2023 |
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9 - 2 Unique Ways to Grow Your Email Database During the Season
|
Apr 20, 2023 |
|
8 - How to Grow Your Email Database During the Offseason
|
Apr 20, 2023 |
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7 - 6 Not-So-Common Emails That You Should Send to Your Fans
|
Apr 14, 2023 |
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6- 6 Email Marketing Opportunities That You Might Have Missed
|
Apr 13, 2023 |
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5 - How to Use the Preview Text When Sending Emails to Fans
|
Apr 12, 2023 |
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4 - How Adjusting Subject Lines Lead to Higher Open Rates
|
Apr 12, 2023 |
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3 - Segment Your Email Lists
|
Apr 11, 2023 |
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2 - Email Marketing is NOT Dead
|
Apr 11, 2023 |
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Introducing Sports Marketing Machine!
|
Apr 10, 2023 |