Finding Market Fit: Marketing Leaders in Tech
By Patrick Moran
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Image by Patrick Moran
Category: Marketing
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Episodes: 31
Description
A podcast where I interview some of the most knowledgeable and accomplished marketing leaders in tech. We discuss growth models, brand building, retention and engagement techniques, tech stacks, and measurement methodologies, all while examining the organizational structures that enable marketing teams to thrive. Our conversations span consumer, business-to-business, and business-to-business-to-consumer models, ensuring that the show remains comprehensive.
| Episode | Date |
|---|---|
|
Leaning into a community first approach to brand, acquisition, and retention at Duolingo | Manu Orssaud (Duolingo, Spotify, Play Station)
|
Dec 12, 2023 |
|
Content marketing growth bets and using a portfolio based approach | Alex Birkett (Omnicient Digital, Hubspot, Workato)
|
Dec 05, 2023 |
|
Measurement capabilities of world class advertisers, incrementality testing, media mix models, and when to use attribution | Andrew Covato (Growth by Science, Snap, Netflix)
|
Nov 21, 2023 |
|
Breaking down eCommerce marketing by figuring out product-channel fit | Andrew Silard (Openstore, Grove Collaborative)
|
Nov 07, 2023 |
|
Establishing a brand with story structures | Shannon Deep and Kevan Lee (Bonfire)
|
Oct 24, 2023 |
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Building a global and sustainable marketing org | Cian Weeresinghe (Wise, Secret Escapes)
|
Oct 10, 2023 |
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Positioning strategy and competitive differentiation | Arielle Jackson (First Round Capital, Square, Google)
|
Oct 03, 2023 |
|
Building growth teams across Marketing and Product | Adam Fishman (Imperfect Foods, Patreon, Lyft)
|
Sep 26, 2023 |
|
Going to market in Latin America, the start-up ecosystem in the region | Lorena Sanchez Garcia (Erudit, The Linio Group, Rappi)
|
Sep 19, 2023 |
|
Scaling product-led content, resonating and reaching audiences effectively | Amanda Natividad (Sparktoro, Growth Machine, Fitbit)
|
Sep 12, 2023 |
|
The Yik Yak story. Building thriving communities across college campuses | Brooks Buffington (Yik Yak Co-Founder) and Justin Oh (Yik Yak Product Marketing Lead)
|
Sep 05, 2023 |
|
Building the Gojek brand to compete with Grab in Indonesia | Piotr Jakubowski (Nafas, GoJek)
|
Aug 29, 2023 |
|
Defining lifetime value and using predictive LTV for paid media | Ido Wiesenberg (Voyantis, Kaltura)
|
Aug 22, 2023 |
|
Building Marketing Ops and Martech at Plaid | Kiki Burton (Plaid, Credit Karma, Adobe)
|
Aug 15, 2023 |
|
Advice for CMO or Head of Marketing job candidates in the current B2B market | Erica Seidel (The Connective Good)
|
Aug 08, 2023 |
|
Harnessing the power of community to drive growth at Notion, dissecting the marketing playbook for a B2C2B model | Rachel Hepworth (Notion, Slack, LinkedIn)
|
Aug 01, 2023 |
|
What founders should look for in a CMO, lessons in building great leadership teams, and why brand strategy comes before growth | Joanna Lord (Reforge, Skyscanner, ClassPass)
|
Jul 25, 2023 |
|
Composing the marketing capabilities of a global Web3 company | Neal Gorevic (Consensys, Spotify)
|
Jul 18, 2023 |
|
Aligning marketing and sales, building an outcome focused marketing team as the CMO of Calendly | Jessica Gilmartin (Calendly, Asana)
|
Jul 11, 2023 |
|
Marketing leadership recruiting for candidates and employers from a veteran recruiter | Arthur Ly (Charles Vernon, Revel-One, Amazon)
|
Jul 04, 2023 |
|
Rebranding Brex for growth and the steps they took to get there | Kira Klaas (Notion, Brex, Gusto)
|
Jun 27, 2023 |
|
Strategic development and structuring an optimal marketing organization as the CMO of Coursera | Kim Caldbeck (Coursera, Meta)
|
Jun 20, 2023 |
|
Unpacking SEO, using social signals, and developing network effects | Jordan Koene (Previsible, Searchmetrics, eBay)
|
Jun 13, 2023 |
|
The modern Martech Stack across B2C and B2B, through various company phases | Austin Hay (Ramp, mParticle, Runway)
|
Jun 06, 2023 |
|
Becoming a Growth CMO, focusing on growth loops, and driving engagement cross functionally | Sigal Bareket (Fast Growing Trees, Afterpay, Lyft)
|
May 30, 2023 |
|
Strategic readiness, persona development, and the important considerations of a Go To Market strategy | Mary Sheehan (Adobe, Google, AdRoll)
|
May 23, 2023 |
|
Going beyond attribution and redefining Media Mix Modeling for consumer products | Michael Kaminsky (Recast)
|
May 16, 2023 |
|
Scaling an influencer economy at IPSY to become the largest global beauty subscription brand | Jenna Habayeb (Ipsy, 7 for all Mankind)
|
May 09, 2023 |
|
Developing an effective brand strategy beyond advertising and a splashy new design | Josh Grau (Yext, Wealthfront, Twitter)
|
Apr 22, 2023 |
|
How to not fall victim to averages when managing growth marketing channels | Mark Fiske (HIG Capital, Credit Karma, Ancestry)
|
Apr 22, 2023 |
|
Finding Market Fit Trailer
|
Apr 22, 2023 |