The Sausage Factory

By Matt Laybourn

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Image by Matt Laybourn

Category: Marketing

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Episodes: 8

Description

In The Sausage Factory, hosts Mark and Matt dive into the chaotic world of content marketing, where everyone is pushing the "make more content" button. Join them as they look at what works and what doesn't in a $500 billion industry. Sponsored by https://www.rockee.io - the content feedback platform

Episode Date
Perception vs. Practice: The Real Picture of Customer Centricity in B2B Marketing with Stuart Harrison from MOI Global
Dec 18, 2023
AI Content - The Copywriters View with Glenn Sturgess
Nov 16, 2023
Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix
Oct 20, 2023
Mastering Product Idea Validation and Building A Fanbase with Sam Dickie
Aug 30, 2023
Write what you want to read - building a content community with Deborah Carver from Content Technologist
Aug 10, 2023
Building a Global Content team: Creating a framework for success with James Ainsworth from iManage
Jul 10, 2023
Is AI making boring content? We talk with Jess Crandon from Salesforce to find out..
Jun 13, 2023
Welcome to The Sausage Factory!
Apr 27, 2023