Marketing in the Madness

By Marketing in the Madness

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Category: Marketing

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Episodes: 100

Description

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

Episode Date
Why AI Still Needs Human Judgement | Richard Shotton
Sep 22, 2026
How Advertising Can Reinvent Sex and Relationships With Cindy Gallop
Sep 15, 2026
The Future of Retail: Our Shoptalk 2026 Global Recap
Sep 08, 2026
Cindy Gallop on Sex, Ageism and Advertising at Cannes Lions
Sep 01, 2026
How Vestiaire Collective built a €1 billion luxury resale marketplace
Aug 25, 2026
The secret engine behind 60% of Adidas’ revenue
Aug 18, 2026
How P&G is preparing its brands for AI search
Aug 11, 2026
How Cotswold Outdoor used Retail Media to drive a 20% in-store sales uplift
Aug 04, 2026
ALLSAINTS Founder Stuart Trevor on building a fashion brand that makes NO new clothes
Jul 28, 2026
How Currys is transforming SEARCH, marketing and customer experience
Jul 21, 2026
How to create B2B EVENTS people actually want to attend
Jul 14, 2026
How JOSEPH is redefining the luxury in-store experience
Jul 07, 2026
Marketing measurement is BROKEN - And how to fix it
Jun 30, 2026
How Axel Arigato is reinventing the in-store retail experience
Jun 16, 2026
How Zara, Vinted & TikTok Shop are changing E-commerce
Jun 09, 2026
Boots’ Product Director: Why retailers are getting customer experience WRONG
Jun 02, 2026
How behavioural SCIENCE can improve your marketing
May 26, 2026
How the Ex-CMO of LinkedIn & WeWork does B2B marketing in the age of AI
May 19, 2026
How AI AGENTS are changing ecommerce, checkout & product discovery
May 12, 2026
How Joseph is transforming LUXURY fashion through customer obsession
May 05, 2026
What being "AI-ready" REALLY means
Apr 28, 2026
How to build a Premium Prosecco brand from scratch
Apr 21, 2026
How to measure ecommerce marketing performance across channels
Apr 14, 2026
The trust era: Why CEOs matter more than ads in 2026
Apr 07, 2026
How Monica Vinader built an accessible luxury brand women actually buy for themselves
Mar 31, 2026
The AI strategy behind one of the world’s most iconic luxury hotel brands
Mar 17, 2026
Why second-hand luxury is booming on eBay
Mar 10, 2026
Luxury travel trends in 2026: Why are we choosing quiet luxury
Mar 03, 2026
How AI can really transform your luxury retail strategy
Feb 24, 2026
How Karl Lagerfeld built a human-centred, iconic personal brand
Feb 17, 2026
What marketers can learn from Karl Lagerfeld’s personal brand
Feb 10, 2026
What Guinness teaches us about how people really decide
Feb 03, 2026
How billion dollar brands use behavioural science to influence buyers with Richard Shotton
Jan 27, 2026
How Uber turned everyday rides into high-impact advertising
Jan 20, 2026
The truth about CTV, streaming & the future of TV advertising
Jan 13, 2026
How AI is transforming customer experience in retail in 2026
Jan 06, 2026
The data behind fashion’s biggest winners and losers
Dec 23, 2025
How advertising is evolving in the age of AI and connected TV
Dec 16, 2025
Why Follower Count Doesn’t Matter: The Real Metrics Behind Community Growth
Dec 09, 2025
How Retailers Can Use AI To Predict Consumer Trends in 2026
Dec 02, 2025
What Contentful’s Data Reveals About Broken Tech Stacks
Nov 25, 2025
The Truth About Standing Out in the AI Era: Building a Brand People Actually Trust
Nov 18, 2025
How to Win the 60% of Deals You’re Losing Without Knowing It
Nov 11, 2025
The Rise Of Agentic Commerce: How AI is Changing The Tech Landscape Forever with Mach Alliance
Nov 04, 2025
How AI is Transforming Retail Operations at River Island
Oct 28, 2025
Reimagining Retail: River Island's Tech Driven Customer Experience
Oct 21, 2025
Why Retail Tech Is Failing (And How River Island Are Fixing It)
Oct 14, 2025
Why Employee-Generated Content Is Transforming Online Shopping
Oct 07, 2025
How Luxury Brands Like L’Oréal Luxe Are Using AI To Redefine Beauty
Sep 30, 2025
How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute
Sep 23, 2025
From Snickers to Pedigree: How Mars Uses AI to Transform Brands
Sep 16, 2025
AI vs Human Creativity: Why People Still Matter
Sep 09, 2025
Why Saying NO Nearly Cost Me Everything: Turning Failures Into Opportunities
Sep 02, 2025
How Coty Is Winning at Social Commerce from Gucci to Kylie Cosmetics
Aug 28, 2025
Beyond The Bots: Why Human Connection and Video Win in B2B Marketing
Aug 26, 2025
This Strategy Helped Me Generate More Leads (And Changed My Business Forever)
Aug 19, 2025
The One Secret Ingredient to Creative Campaigns From Nestlé’s Marketing Leader
Aug 12, 2025
Inside Holland & Barrett’s AI-Powered Customer Experience Strategy
Aug 05, 2025
Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret
Jul 31, 2025
What’s Actually Going on with Marketing in 2025?
Jul 29, 2025
EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce
Jul 24, 2025
How Joe Glover Built a 50K+ Marketing Community Without the Fake Engagement
Jul 22, 2025
Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail
Jul 17, 2025
How PayFit is Harnessing AI
Jul 15, 2025
How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing
Jul 10, 2025
Inside PayFit: Revolutionising HR and Marketing with AI Automation
Jul 08, 2025
Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry
Jul 03, 2025
Are Websites Over? What’s Next for eCommerce, Social Commerce & AI
Jul 01, 2025
Behind Jägermeister’s Digital Transformation at Shoptalk Europe
Jun 26, 2025
How The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK Partner
Jun 17, 2025
Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce
Jun 03, 2025
How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing
May 20, 2025
How Tech-Savvy Retail Brands Are Using AI and Composable Commerce to Win Gen Z with Elizabeth Azide
May 06, 2025
The Marketplace Revolution: How B2B Ecommerce Trends Are Changing the Way We Shop with Giedre Baliutaviciute
Apr 21, 2025
Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator
Apr 15, 2025
Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences
Apr 08, 2025
Contentful Does Bake-off: Personalizing The Digital Experience
Apr 01, 2025
Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75
Mar 25, 2025
The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74
Mar 18, 2025
Daye CBD Infused Tampons and Investor Skepticism: Why is Women’s Health Still Censored? with Valentina Milanova #73
Mar 11, 2025
The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72
Mar 04, 2025
99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71
Feb 25, 2025
AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation #70
Feb 18, 2025
These Insights from LinkedIn’s B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69
Feb 11, 2025
What Google Doesn’t Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68
Feb 04, 2025
The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da’Marzo #67
Jan 28, 2025
How to Harness AI, Build Communities, and Rethink Business Models
Jan 21, 2025
How to Control Content Chaos with Tech, AI and Personalisation in 2025
Jan 14, 2025
Breaking Barriers: Women in Leadership and Speaking Up for Change
Jan 07, 2025
AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer
Dec 17, 2024
Make It Human: How to Win in B2B Marketing in 2025
Dec 10, 2024
Is The Future of Marketing Humans and AI’s Combined!?
Dec 03, 2024
Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor
Nov 26, 2024
Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O’Connor
Nov 19, 2024
Breaking Traditional The Mould of Success: Advocating Women in Leadership
Nov 12, 2024
Beyond Efficiency: How AI is Redefining Marketing
Nov 05, 2024
Why diversity is the key driver for innovation at Uber #BONUS
Oct 29, 2024
Revolutionising Enterprise eCommerce: Are You Ready?
Oct 22, 2024
How Uber Is Transforming Advertising, One Ride at a Time
Oct 15, 2024
Why You Need To Humanise Your Brand: Demand Generation Takeover
Oct 01, 2024