Talking Tactics

By Dayana Kibilds, Safaniya Stevenson

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.


Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 1
Reviews: 0
Episodes: 78

Description

Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback.
 Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.

Episode Date
Ep. 75: Stop Marketing Amenities. Start Marketing Belonging
Jun 01, 2026
Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook
May 12, 2026
Ep. 73: How Social Intelligence Changes Higher Ed Marketing
Apr 28, 2026
Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems
Apr 02, 2026
Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns
Mar 17, 2026
Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed
Mar 03, 2026
Ep. 69: Collaborate, Curate, Consolidate: Fordham’s Approach to Smarter Student Programming
Feb 17, 2026
Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works
Feb 03, 2026
Ep. 67: How Friendship Bracelets United a Campus Around Its Strategic Plan
Jan 20, 2026
Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip
Jan 06, 2026
Ep. 65: How Indigenous Values Can Transform Enrollment Strategies
Dec 23, 2025
Ep. 64: Going Vertical: When SEO Meets Social Video
Dec 09, 2025
Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn
Nov 25, 2025
Ep. 62: Turning Keynotes Into Curriculum to Create Community Beyond the Stage
Nov 11, 2025
Ep. 61: New Game, New Rules, and Rewriting Student Philanthropy
Oct 28, 2025
Ep. 60: Building Alumni Affinity Through Curiosity Content
Oct 14, 2025
Ep. 59: Risky or Rewarding? Bold Design Lessons for Education Marketing
Sep 30, 2025
Ep. 58: Turning a Brand Transformation Into a Party
Sep 16, 2025
Ep. 57: Passing the Baton to Your New Host
Sep 02, 2025
Ep. 56: My Favorite Moments from Two Years of Talking Tactics
Jul 22, 2025
Ep. 55: How Campus Geese Tripled Unrestricted Giving
Jul 08, 2025
Ep. 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa
Jun 24, 2025
Ep. 53: Driving Alumni Engagement with Digital Downloads
Jun 10, 2025
Ep. 52: Three Tactics to Stop Summer Melt
May 27, 2025
Ep. 51: Reducing Payment Stress With More Human Emails
May 13, 2025
Ep. 50: Triple Course Enrollment With Just Four Emails
Apr 29, 2025
Ep. 49: Sending Financial Texts to Reduce Summer Melt
Apr 15, 2025
Ep. 48: Using Cold Calls to Turn Direct Mail into Major Gifts
Apr 01, 2025
Ep. 47: Attracting Grad Students Using Career Blogs
Mar 18, 2025
Ep. 46: “Fill In The Blank” Video Prompts To Cut Down Editing Time
Mar 04, 2025
Ep. 45: Boosting Yield By Scaling Personalized SMS
Feb 18, 2025
Ep. 44: Using Short GIFs To Win Back Students
Feb 04, 2025
Ep. 43: Using SEO-driven blog posts to rank for your institution’s values
Jan 21, 2025
Ep. 42: Engaging Future Students Through Summer Camps
Jan 07, 2025
Ep. 41: Predicting Yield through a Holiday Gift Guide
Dec 24, 2024
Ep. 40: Reaching Students With Empathy Through Monthly Admissions Videos
Dec 10, 2024
Ep. 39: Adding Empathy to Emails for More Conversions
Nov 26, 2024
Ep. 38: Get More Donors by Naming Squirrels on Giving Day
Nov 12, 2024
Ep. 37: Engaging And Informing Current Students Via Email
Oct 29, 2024
Ep. 36: Reach New Prospects With Program-Specific Blog Posts
Oct 15, 2024
Ep. 35: Making It Cute for Impressions and Engagement
Oct 01, 2024
Ep. 34: Increase first-generation enrollment with automatic admission
Sep 17, 2024
Ep. 33: Creating Instant Belonging With LEGO Figurines
Sep 03, 2024
Ep. 32: Capturing A Captive Audience By Geotargeting Campus Visitors
Aug 20, 2024
Ep. 31: Multiplying Your Content Output With Student Ambassadors
Aug 06, 2024
Ep. 30: Improving Visits By Putting Yourself In Their Shoes (Literally)
Jul 23, 2024
Ep. 29: Using GIFs To Lead Students Back To Your Website
Jul 09, 2024
Ep. 28: Tripling Leads and Doubling Engagement With First-Party Data
Jun 25, 2024
Enrollify.org Relaunch: More Content, More Community
Jun 13, 2024
Ep. 27: Filling Seats with Fast and Personal AI Responses
Jun 11, 2024
Ep. 26: Winning Views and Awards by Adding Soul and Humor to Your Video
May 28, 2024
Ep. 25: Build Relationships on Social and Double the Benchmark Engagement
May 14, 2024
Ep. 24: Skyrocketing RFI Conversions With Multi-Page Forms And Fun
Apr 30, 2024
Beyond the Buzz: Real Stories of DEI Impact in Higher Education
Apr 17, 2024
Ep. 23: Listening On Social For Over 10x More Engagement
Apr 16, 2024
Ep. 22: Making your subject lines fun for better open rates
Apr 02, 2024
Ep. 21: Scaling Down Events For Big Yield Wins
Mar 19, 2024
Ep. 20: Using Micro-Content for Meaningful Engagement, Faster
Mar 05, 2024
Ep. 19: A Professor-Focused Podcast for Academic Reputation and International Reach
Feb 20, 2024
Ep. 18: Using Generative AI to Write Search Engine Optimized Web Content
Feb 06, 2024
Ep. 17: Walk the Walk on DEI and Amplify Reach with Raw Authentic Stories
Jan 23, 2024
Ep. 16: Engaging New Audiences with Community-Generated AI Images
Jan 09, 2024
Special Release: Answering The Real Questions: Mallory Willsea’s Career-Making Tactic
Nov 28, 2023
Special Release: Taking the Campus Visit Online: Ashley Budd’s Career-Making Tactic
Nov 21, 2023
Special Release: Engaging Students One-on-One At Scale: Allison Turcio’s Career-Making Tactic
Nov 14, 2023
Special Release: From Distracted To Engaged: Jon-Stephen Stansel’s Career-Making Tactic
Nov 07, 2023
Special Release: Crafting Media Coverage: Carrie Phillips’ Career-Making Tactic
Oct 31, 2023
Ep. 10: Ten Tactic Ideas to Boost Your Enrollment
Oct 10, 2023
Ep. 9: Amplifying your University’s Research Reputation with Reddit
Sep 19, 2023
Ep. 8: Scale Down Your Viewbook for Bigger Impact
Sep 05, 2023
Ep. 7: Attracting Law Students on Reddit
Aug 22, 2023
Ep. 6: Increase Your Webinar ROI With Prize Draws
Aug 08, 2023
Ep. 5: Grow Your Followers With Student Stories
Jul 25, 2023
Ep. 4: Preventing summer melt with focused post-deposit emails
Jul 11, 2023
Ep. 3: Saving a Master’s Program With a Simple Paid Keyword Change
Jun 27, 2023
Ep. 2: Boosting Admissions Social Content Views with an Intern
Jun 13, 2023
Ep. 1: Maximize Your Prospect Data with a Two-Step RFI Process
May 30, 2023
Talking Tactics [Trailer]
May 25, 2023