Geronimo Unfiltered

By TBC Studios

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Category: Entrepreneurship

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Episodes: 159

Description

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.  Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone.  Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...  This is going to be raw and unfiltered, zero bullshit.  So take a deep breath, strap yourself in, and let’s get started.

Episode Date
The AI Playbook for Studio Owners (Without Breaking Your Business)
May 05, 2026
The Real Reason Your Team Isn't All-In (It's Not the Money)
Apr 28, 2026
Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem
Apr 21, 2026
STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero
Apr 14, 2026
F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio
Apr 07, 2026
Unf*ck Your Sales in 3 Steps
Mar 31, 2026
Unf*ck Your Offer in 3 Steps
Mar 24, 2026
Unf*ck your Marketing in 3 Steps
Mar 17, 2026
Use Your Business to Make $20M
Mar 10, 2026
The $1M Golden Cage: Why Successful Studios Still Can’t Scale
Mar 03, 2026
From $300K Profit to $20M: What To Do With Your Gym’s Money (So It Actually Builds Wealth)
Feb 24, 2026
The Decisions That Finally Get Studio & Gym Owners Paid
Feb 17, 2026
From Money Surprises to Systems: How Studio Owners Take Control
Feb 10, 2026
Why Most Studio Profits Die Before the End of the Month
Feb 03, 2026
How to Turn Ads Into Consistent Members for Your Studio (With our Ads Man, Pete)
Jan 27, 2026
Why Most Studio Owners Are Killing Their Own Sales
Jan 20, 2026
How a 23-Year-Old Studio Owner Went From 79 to 250 Members in 90 Days
Jan 13, 2026
From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
Jan 06, 2026
This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
Dec 30, 2025
Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them
Dec 23, 2025
Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
Dec 16, 2025
How to Beat The 3 Devils Every Business Owner Faces
Dec 09, 2025
Team Buy-In: How We Built a Crew That Would Fight for the Vision
Dec 05, 2025
MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months (Without Burning Out)
Dec 02, 2025
How to Know When You’ve Outgrown Your Circle
Nov 25, 2025
How to 10x Your Life Using the Achievement Roadmap Framework
Nov 18, 2025
The Retention Revolution: What the Top 1% of Studios Are Doing Differently
Nov 11, 2025
STOP Confusing Busy With Progress: Win The Day With Plan, Pick & Protect
Nov 04, 2025
Burn the Boats & Build the Machine: How Fitstop Owners Turned a ‘Sinking Ship’ into Record Profit
Oct 28, 2025
The Green Line Game Plan: How Ryan Fernance Built 300-Club Studios (And You Can Too)
Oct 21, 2025
How Newstrength Went From 'Good Enough' to a $1M Run Rate
Oct 14, 2025
STOP Hiring the Wrong Salespeople: The Wolfpack Playbook to Build a Studio Sales Machine
Oct 07, 2025
The 8 Principles of the Top 1%: How Elite Studio Owners Think, Act & Win (Without Burning Out)
Sep 30, 2025
The Culture Playbook: 90 Days to a High-Performance Studio
Sep 23, 2025
The Hidden Reasons Your Culture Sucks and How to Build One Built to Win
Sep 16, 2025
The $1M Rise of Earth To Body
Sep 10, 2025
STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform
Sep 02, 2025
ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.
Aug 26, 2025
Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business)
Aug 19, 2025
Burnout, Bottlenecks & Breakthroughs: How to Scale from $20K to $60K Without Dying
Aug 12, 2025
From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio
Aug 05, 2025
The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop)
Jul 29, 2025
From Shy Kid to CEO: The Truth About What It Really Takes to Build a Million Dollar Studio
Jul 22, 2025
TURN Content Into Cash: Why You Don’t Need a Million Followers to Build a 7-Figure Studio
Jul 15, 2025
Best Month Ever: The Leadership Shift Behind Moe’s Studio Success
Jul 08, 2025
Why Some Studio Owners Win—And Others Stay Stuck
Jul 01, 2025
From Zero to Hero: How AI Agents Are Replacing Busywork & Building Superhuman Businesses
Jun 24, 2025
The Brutal Reality of Scaling Multi Studios: The Systems You Need to Survive
Jun 17, 2025
Rare Breed: From Local Gym to Movement
Jun 10, 2025
10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)
Jun 03, 2025
The One Retention Play That’ll Save Your Winter (and Grow Your Studio)
May 27, 2025
STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)
May 20, 2025
The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)
May 13, 2025
The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)
May 06, 2025
The 9-Step Checklist to Know If You’re Actually Ready for Studio #2
Apr 29, 2025
How Studio Owners Can 10x Their Results in 90 Days
Apr 22, 2025
STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter
Apr 15, 2025
200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days
Apr 08, 2025
Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In
Apr 01, 2025
The 8 Metrics That Separate 6-Figure Studios from 7-Figure Ones
Mar 25, 2025
Should You Buy a Franchise or Go Independent? The Brutal Truth for Gym Owners
Mar 18, 2025
Why the Cost of Living Isn't Ruining Your Gym: Gen Z Is Spending More Than Ever
Mar 11, 2025
Studio Owners: Here’s Why Your Memberships Are Stuck & How to Fix It
Mar 04, 2025
Managing Gen Z: Nightmare or Leadership Wake-Up Call?
Feb 25, 2025
How the World’s #1 F45 Studio Keeps 570 Members with Just 2% Churn
Feb 18, 2025
How 7 Figure Studio Owners Plan Their Week to Win
Feb 10, 2025
Studio Owners Ins and Outs for 2025
Feb 03, 2025
Stop Doing It All Yourself: How to Build a Team That Works (So You Don’t Have To)
Jan 28, 2025
The Winning Habits That Will Break Your Studio Out of Survival Mode in 2025
Jan 21, 2025
We Found Over $100K in Savings From Analysing P&Ls … and You Could Too
Jan 14, 2025
How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads
Jan 07, 2025
How to Design a Business (and Life) That Works FOR You in 2025
Dec 31, 2024
Our Gift To You & 12 Life-Changing Lessons
Dec 24, 2024
The Three Non-Negotiables That Will Drive MASSIVE Success for Your Studio
Dec 17, 2024
“I Slept in My Warehouse to Build Muscle Republic…” The Reality Behind Building Australia’s BIGGEST Sportswear Brand
Dec 10, 2024
Bexy Wanted to Quit 3 Times & Now She’s TRIPLED Her Revenue
Dec 03, 2024
Building a Personal Brand That SELLS + How to Leverage YOUR Story for Leads with Matt Purcell
Nov 26, 2024
THIS is the #1 Reason Your New Hires Aren’t Sticking Around
Nov 19, 2024
The Job Ad That Will GUARANTEE You the Best Applicants You’ve Ever Seen
Nov 12, 2024
The Truth Behind Why Some Studios Are Having Record Months & Others Are Shutting Down
Nov 05, 2024
The 1:1 Meeting Formula You Need to Increase Productivity, Team Morale AND Have Your Team Upskilling Themselves
Oct 29, 2024
The 20 Minute Routine That Will 10x Your Week: Separation Sunday
Oct 22, 2024
3 Ways You’re Losing Money Every Single Session (Even if Your Classes Are Full)
Oct 15, 2024
The Fastest Growing UBX in NZ: How Liv Added $240k to her Bottom Line
Oct 08, 2024
4 Steps to Capitalise on Studios Shutting Down in Your Area
Oct 01, 2024
How to Establish Yourself as a LEADER with Rohan Dredge
Sep 24, 2024
Two Key Principles That Transformed ACTV Strength Co. from a Single Studio into a THRIVING Franchise Network
Sep 17, 2024
The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You
Sep 10, 2024
A Warning From Leading Equipment Supplier…“This is the Fit Out of the FUTURE”
Sep 03, 2024
What I Would Do If I Opened a Gym/ Fitness Studio Today
Aug 27, 2024
Struggling to Find Trainers? Fix Your Hiring Funnel By Doing THIS. Ft Chris Lawrence
Aug 20, 2024
EVERYTHING You Need to Know About Your Gym or Fitness Studio’s Finances in 35 Minutes
Aug 13, 2024
How to Reach the NEXT LEVEL of Your Business if Money is No Longer a Problem
Aug 06, 2024
The Future of CrossFit: Southend CrossFit’s Strategies for a 3% Churn Rate & How to ADAPT to the Changing Market
Jul 30, 2024
The Secret Tactics We Use to Grow Million Dollar Studios in 2024
Jul 23, 2024
4 Things The BEST Gyms and Health & Fitness Studios Are Doing To Set Themselves Apart
Jul 16, 2024
Q&A: Should I Rebrand My Dying Studio + SO much more
Jul 09, 2024
Member Already Cancelled? This is what you need to do.
Jul 02, 2024
How to Bring a Member BACK from the Brink of Cancellation
Jun 25, 2024
The Team Handbook: What It Is and WHY Your Studio Needs It
Jun 18, 2024
How YOU Can Become a Better Coach & Does QLD Origin Coach Josh Hannay Have Any Regrets?
Jun 11, 2024
How to Set Your Team Up to Win with NRL Coach Josh Hannay
Jun 04, 2024
How to Go From 2-3 Leads a Week to 2-3 Leads a Day
May 28, 2024
850 Members & 2.3% Churn Rate: Tribe's Owner Reveals His Game-Changing Strategies
May 22, 2024
ANSWER: 3 Steps to Save Your Studio and Get BACK on Top
May 15, 2024
QUESTION: Are You on the Brink of Burnout and Studio Closure?
May 14, 2024
Are Gyms Still Making Money?
May 07, 2024
How They Did It: Alex & Alita from Soul Fit’s 18 Year Success Story
Apr 30, 2024
Creating a Superstar Trainer That BOOKS Out Classes with Pete Day
Apr 23, 2024
You Will NOT Grow With a Team of Casuals
Apr 16, 2024
Structure Your Week Like This and You Will Make MORE Money
Apr 09, 2024
Triple Your Growth by Hiring THIS Staff Member
Apr 02, 2024
The REAL Reason You Can't Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan
Mar 26, 2024
THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan
Mar 19, 2024
How You Can SUPPORT Your Manager - From a Gym Manager
Mar 12, 2024
Are You Ready for Your Second Studio? Listen to this first.
Mar 05, 2024
NEVER Have a Problem With Churn Again
Feb 27, 2024
The One Thing That ALL Successful Business Owners Have in Common
Feb 20, 2024
You Will Hit Your KPIs CONSISTENTLY if You Do This ONE Thing
Feb 13, 2024
The Four Levels of Business: The Path to Owning MULTIPLE 7 Figure Studios
Feb 06, 2024
How to be a BETTER LEADER
Jan 30, 2024
6 Profit Levers to Pull in 2024 (& They're NOT What You're Thinking)
Jan 23, 2024
You Don't Need More Leads - The Answer is In This Episode 💰
Jan 16, 2024
How to Turn Your 7 Day Trials Into LIFETIME Members
Jan 09, 2024
New Year Goal Setting - But Not as You Know it
Jan 02, 2024
2023 Industry Trends That Will Take Your Studio to the NEXT LEVEL
Dec 26, 2023
Why Outsourcing your Confidence is the FASTEST Way to Close your Business
Dec 19, 2023
The Unexpected Diagnosis that Changed EVERYTHING for Commonwealth Games Athlete, Amanda Bisk
Dec 12, 2023
The Hidden Tax That Could be Costing You $150,000
Dec 05, 2023
Never Letting Someone ELSE Hold You Back with Danni Belle
Nov 28, 2023
If Your Member Just Wanted a Workout, They Could Do that at HOME
Nov 21, 2023
BREAKING NEWS: Gyms are Shutting DOWN but YOURS Doesn’t Have To
Nov 14, 2023
Mastering Mental Strength with Professional Pole-vaulter and Entrepreneur Alana Doust
Nov 07, 2023
WHY Isn’t My Manager LISTENING?
Oct 31, 2023
What does it take to be Australia’s Fittest Man? with King of CrossFit and 100% Plant Powered James Newbury
Oct 24, 2023
How to Make $250K in the Next 90 Days - PART TWO
Oct 17, 2023
How to Make $250K in the Next 90 Days - PART ONE
Oct 10, 2023
"If I didn't walk in to that studio on that day, I don't think I'd still be here" ... Soph's Story
Oct 03, 2023
Mistakes Studio Owners are Making when using AI
Sep 26, 2023
How to create a SELLABLE business
Sep 19, 2023
What brokers are saying about gyms that are trying to sell right now
Sep 12, 2023
The Multibillion Dollar Business Opening Group Fitness Studios & 2023 Industry Trends
Sep 05, 2023
Stop Doing This and Holding Yourself Back from Your Full Potential
Aug 29, 2023
”When you’re dying … your perspective changes” The Untold Story of Doza
Aug 22, 2023
How to DELEGATE so your team do the tasks better than you.
Aug 15, 2023
How To Build A Business You LOVE Not Hate
Aug 08, 2023
What the Gurus AREN’T telling you about your ADS
Aug 01, 2023
The Real Reason People Suck At SALES But You Don’t Have To with Anna Rudyk
Jul 25, 2023
Coming back from ROCK BOTTOM with Travis Young from Reborn
Jul 18, 2023
What business are you ACTUALLY in?
Jul 11, 2023
The Benchmarks Million Dollar Studios are Aiming For 🚀
Jul 04, 2023
COMPARE THE PAIR: Why do some studios FAIL and others SUCCEED?
Jun 27, 2023
How to be a leader people actually want to follow, with Rohan Dredge
Jun 20, 2023
What 50% of studio owners DON’T know …
Jun 13, 2023
How to UNFREEZE your GROWTH in winter ❄️ and see your retention THRIVE in summer ☀️
Jun 06, 2023
Our Origin Story: From Almost Losing Everything to Creating the Playbook for Million Dollar Studios
May 30, 2023
The REAL Reason Your Gym Isn’t Growing
May 30, 2023
Peter Day UNFILTERED: Turning Failure into High Performance and the Future of the Fitness Industry
May 30, 2023
Not Your Typical Fitness Business Podcast: Introducing Geronimo Unfiltered
May 25, 2023