The Art of Positioning
By Beatrice Gutknecht
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Image by Beatrice Gutknecht
Category: Marketing
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Episodes: 64
Description
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star?
Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.
The Art of Positioning podcast teaches you how to rewire operations around new positioning.
The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.
Rebrands, fluffy words, and pictures can take a walk.
Check your brand health today: www.badasserybyb.com/brand-health-audit
Let’s freakin’ go!
| Episode | Date |
|---|---|
|
Burn It All
|
Sep 29, 2026 |
|
Your Customers Grew Up. Did Your Brand? | Michael König & Owi (Mateusz Owsiany)
|
Sep 15, 2026 |
|
Wrecked on a Handshake | Sherrie L Prince & Ivan Vickers
|
Sep 01, 2026 |
|
Good at Everything, Priced Like It | Christine Slocumb
|
Aug 18, 2026 |
|
Built Around One Brain: Avoid Team Burn Out | Alexis Frank & Mark Sones
|
Jul 21, 2026 |
|
The Growth Move Tearing Your Business Apart | Amanda Green & John Hanrahan
|
Jun 09, 2026 |
|
Your Brand Isn't Confusing. You Are. | Emily McGregor & Rachel Lee
|
May 26, 2026 |
|
The $3M Wall | Dave Marciniak
|
May 12, 2026 |
|
Acquisitions Without Chaos | Wendy Murphy
|
Apr 28, 2026 |
|
The Anti-Traditional Agency Pivot | Taylor Wilson
|
Dec 09, 2025 |
|
Your Employees Won't Post for You | T. Tara Turk-Haynes & Cassandra Babilya
|
Nov 25, 2025 |
|
Repositioning to $10M | Nicole Downer
|
Nov 11, 2025 |
|
Repositioning Without Losing Customers | Amy Heidersbach & Melissa Eaton
|
Oct 28, 2025 |
|
Unclench Your Business Butt Cheeks | Gloria Chou
|
Oct 14, 2025 |
|
Your Business Might Be Unsellable | Alexandria Seydel & Allie Beckmann
|
Sep 30, 2025 |
|
Marketing Is Not About You | Emma Davies & Guta Sudamantantaite
|
Sep 16, 2025 |
|
The Crisis Management Playbook | Oliver Aust & Gordon Firemark
|
Sep 02, 2025 |
|
Fixing employee experience | Desiree Goldey & Juan Carlos Morales
|
Aug 19, 2025 |
|
Operations: Troubleshooting for Business Growth | Emma Cowling & Brandon Gano
|
Aug 05, 2025 |
|
AI, Automation and Strategy: Stop Sounding like a Bot | Leland Best & Chris Troka
|
Jul 22, 2025 |
|
What's Your Favorite Position?
|
Jul 08, 2025 |
|
Season 3 Trailer | The Art of Positioning
|
Jun 24, 2025 |
|
Unmasking strategy myths in business | Season 2 Finale
|
Nov 14, 2024 |
|
Positioning in Podcasts and Business | James Mulvany
|
Nov 07, 2024 |
|
The Impossible Take On Agencies | Chris Harris
|
Oct 24, 2024 |
|
Brand Strategy in Action | Cameron Varner
|
Oct 10, 2024 |
|
No Bullshit Strategy | Alex M H Smith
|
Oct 03, 2024 |
|
Delete Boring in B2B | James Mentor
|
Sep 26, 2024 |
|
Disrupting the logistics industry | Dave Gulas
|
Sep 19, 2024 |
|
Positioning to Pop in Hospitality and Travel Tech | Jacki Brown
|
Sep 12, 2024 |
|
Creating distinction with memes in B2B | Aidan Brannigan
|
Sep 05, 2024 |
|
Future-Proofing Your Brand | Adriana Tica
|
Aug 29, 2024 |
|
Bringing Back Creativity from Drudgery | Dave Officer
|
Aug 22, 2024 |
|
Build relatability through villains and anti-heroes | Taylor Tudisco
|
Aug 15, 2024 |
|
Unconventional Podcasting | Elijah Drown
|
Aug 08, 2024 |
|
Building a rocking brand | Project Revolution
|
Aug 01, 2024 |
|
We're never going to stand out together: Apples and Oranges | Michael Clift
|
Jul 25, 2024 |
|
Strategy for Distinctive Podcasting | Ryan Sullivan
|
Jul 18, 2024 |
|
Using Sound for Unconventional Brand Identity | Elijah Drown
|
Jul 11, 2024 |
|
You don't have to be a vampire to stand out | Zsike Peter
|
Jul 04, 2024 |
|
The ‘Don't Be Sh*t’ Guide to Disrupting in Business | Michael Clift
|
Jun 27, 2024 |
|
Storytelling to Break Boundaries | Francisco Mahfuz
|
Jun 20, 2024 |
|
Standing out in Business | w/ Michael Clift and Elijah Drown
|
Jun 13, 2024 |
|
Soul Searching (for that Badass Brand Strategy) | Season 1 Finale
|
Oct 25, 2023 |
|
Taking brands global | Taylor Tudisco
|
Oct 18, 2023 |
|
Leveling Up Personal and Business Brand Strategy | Hayley Westoby
|
Oct 11, 2023 |
|
Elements to Podcast Success | Elijah Drown
|
Oct 04, 2023 |
|
Set yourself apart and stand out | Episode exclusive
|
Sep 27, 2023 |
|
Crushing your visual ID with brand guidelines | Jane Kisnica
|
Sep 20, 2023 |
|
On-brand messaging for game-changing offers | Jessie Van Breugel
|
Sep 13, 2023 |
|
Seduction through brand voice | Chris Tester
|
Sep 06, 2023 |
|
Positioning to dominate | Episode exclusive
|
Aug 30, 2023 |
|
Activating your audience with sound | Sri Mahabir
|
Aug 23, 2023 |
|
Positioning to your strengths | Marcos Bravo
|
Aug 16, 2023 |
|
Positioning for success | Nourhan Elsayed
|
Aug 09, 2023 |
|
Building a powerful brand voice | Pascalle Bergmens
|
Aug 02, 2023 |
|
Business growth with The Art of Branding | Episode exclusive
|
Jul 26, 2023 |
|
Crafting a Magnetic Brand Persona | Roman Pikalenko
|
Jul 19, 2023 |
|
Nailing the Market Research Game | Ariel Jackson
|
Jul 12, 2023 |
|
Values - Your Brand Compass | Paul Macklin
|
Jul 05, 2023 |
|
Know what you stand for | Exclusive
|
Jun 28, 2023 |
|
Building a Solid Why | Jerecy Remanente
|
Jun 21, 2023 |
|
Master your Messaging for a Bold Brand Voice | Naida Allen
|
Jun 14, 2023 |
|
Grow your Business with Mission & Vision | Michael Clift
|
Jun 07, 2023 |