Positioning with April Dunford
By April Dunford
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Category: Marketing
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Subscribers: 16
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Episodes: 48
Description
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
| Episode | Date |
|---|---|
|
Post Positioning - Testing and Execution
|
Apr 02, 2026 |
|
New Thinking on Market Categories
|
Mar 19, 2026 |
|
A New Chapter on Differentiated Value
|
Mar 05, 2026 |
|
Competition in a Positioning Exercise
|
Feb 19, 2026 |
|
Preparing for a Positioning Exercise
|
Feb 05, 2026 |
|
Decisions to Make Before a Positioning Exercise
|
Jan 22, 2026 |
|
Positioning, Value, and Objection Handling
|
Feb 27, 2025 |
|
How to Turn a Competitor's Strength into a Weakness
|
Feb 13, 2025 |
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How to Position Against a Competitor Who Lies
|
Jan 30, 2025 |
|
Getting to the Root of the "We Have No Differentiation" Problem
|
Oct 17, 2024 |
|
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
|
Oct 03, 2024 |
|
How to Frame a Sales Conversation
|
Sep 19, 2024 |
|
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
|
Aug 15, 2024 |
|
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
|
Aug 01, 2024 |
|
Mastering Messaging for B2B Tech with Emma Stratton
|
Jul 18, 2024 |
|
Rethinking Marketing and Storytelling with Martina Lauchengco
|
Jul 04, 2024 |
|
Rethinking Sales Strategies for Modern Markets with Loren Padelford
|
Jun 13, 2024 |
|
A Buyer-Centric Approach to Competitive Positioning
|
May 30, 2024 |
|
Arming Sales Teams To Win in the Market, with Brent Adamson
|
May 16, 2024 |
|
The Role of Market Category in Differentiation
|
May 02, 2024 |
|
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
|
Apr 18, 2024 |
|
Why Positioning Does Not Make the Jump From Marketing to Sales
|
Apr 03, 2024 |
|
A Marketers Guide To Using The Sales Pitch
|
Nov 16, 2023 |
|
Mastering Strategy, Vision, and Positioning
|
Nov 09, 2023 |
|
Using Trends To Enhance Your Positioning
|
Nov 02, 2023 |
|
How To Think About Competition
|
Oct 26, 2023 |
|
How to Manage a Big Positioning Change
|
Oct 19, 2023 |
|
Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech
|
Oct 12, 2023 |
|
Master the Art of Selling With My New Book
|
Oct 05, 2023 |
|
How to Create Marketing and Sales Alignment
|
Sep 28, 2023 |
|
Mapping Positioning to a Story Using Insight
|
Sep 21, 2023 |
|
How to Use Positioning in Sales Qualification and Discovery
|
Sep 14, 2023 |
|
Positioning at a Startup Vs. a Big Company
|
Sep 07, 2023 |
|
Mastering Jobs Theory With Bob Moesta
|
Aug 31, 2023 |
|
How To Avoid Bad Marketing and Sales
|
Aug 24, 2023 |
|
The Art of Discerning Sound Marketing and Sales Advice
|
Aug 17, 2023 |
|
How To Develop A Point of View For Your Company
|
Aug 10, 2023 |
|
So you’ve nailed your product positioning. Now what?
|
Aug 03, 2023 |
|
Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning
|
Jul 27, 2023 |
|
Crafting a Persuasive Sales Pitch (Part 2)
|
Jul 20, 2023 |
|
How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)
|
Jul 13, 2023 |
|
Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon
|
Jul 06, 2023 |
|
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
|
Jun 29, 2023 |
|
How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza
|
Jun 22, 2023 |
|
Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
|
Jun 15, 2023 |
|
Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)
|
Jun 08, 2023 |
|
From Cold Calls To Positioning Expert: The Story Of How I Got Here
|
Jun 01, 2023 |
|
Welcome to the Positioning Show
|
May 30, 2023 |