Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups

By Björn W. Schäfer | Entrepreneur, Business Angel & Book Author

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Category: Entrepreneurship

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Subscribers: 2
Reviews: 0
Episodes: 100

Description

Scaling a B2B startup from 1 million to 10 million in Annual Recurring Revenue (ARR) can be very similar to managing a band of rock stars. When Marketing, Sales, Customer Success, and Product teams work together seamlessly, accelerating growth becomes effortless. However, if they are out of sync, you will inevitably encounter significant challenges—sooner or later, it's guaranteed.Join us on the Funky Flywheels Show, where Björn W. Schäfer, one of Europe’s foremost Go-to-Market (GTM) experts, passionately explores the pathways to sustainable and scalable growth. With his extensive experience advising over 150 B2B startups from Pre-Seed to Series B, Björn has played a pivotal role in shaping the success stories of determined SaaS founders throughout the DACH region and beyond. As the founder of Rowing8, a dedicated business angel, and the author of 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀, he advocates for self-accelerating growth engines, moving away from the "too much, too fast" mindset.Every week, Björn hosts insightful discussions with top tech founders, go-to-market experts, and early-stage investors. Together, they explore practical strategies for go-to-market execution, predictable revenue generation, and scaling startups. Listeners will gain access to useful insights, established frameworks, and valuable lessons from those who have skillfully navigated the transition beyond founder sales.This podcast is designed for B2B SaaS founders, revenue leaders, and investors eager to discover practical growth strategies, optimise their go-to-market efforts, and improve customer retention.P.S. If you search for the previous podcast title—𝗧𝗵𝗲 𝗦𝗮𝗮𝗦 𝗦𝘆𝗺𝗽𝗵𝗼𝗻𝘆, we have saved all episodes since day one. You will find them below.

Episode Date
Vertriebsaufbau nach Gründertyp - so stellst du die richtigen Sales-Profile ein - EP 102 🇩🇪 | Classics mit Dominic Blank
May 18, 2025
Detecting and Managing Fundamental Change in SaaS Companies That Have Reached a Growth Plateau - EP 101 🇬🇧 | Stefan Zanetti
May 11, 2025
Behind the Mic 🎙️: Meet Björn in this ver special 100th episode celebration - EP 100 🇬🇧 | Hosted by Rico Wyder
May 04, 2025
The critical decisions that make or break SaaS companies in their journey from product validation to scalable growth - EP 99 🇬🇧 | Dave Boyce
Apr 27, 2025
From Book to Blueprint: How Gordana Turns Funky Flywheels's Theory into Daily Sales Actions - EP 98 🇬🇧 | Gordana McNamara
Apr 20, 2025
KI-gestützte Vertriebsautomatisierung und die Zukunft des B2B-Sales | EP 97 🇩🇪 - Daniel Brusch
Apr 13, 2025
Post Series A - gewerke-spezifische Segmentierung und die perfekte Balance zwischen Self-Service und menschlichem Vertrieb - EP 96 🇩🇪 | Julian Wiedenhaus
Apr 06, 2025
Process Before Headcount: Hard-Earned Lessons from Growing a Sales Team Too Quickly - EP 95 🇬🇧 | Classics with Benedikt Meuthen
Mar 30, 2025
Webinare als Kernelement für internationale Marktbearbeitung mit Fokus Enterprise Sales 🇩🇪 - EP 94 | Dominic Multerer
Mar 23, 2025
GTM Efficiency through GTM Alignment - EP 93 🇬🇧 | Kilian von Dosky & Giuseppe Cristiano
Mar 16, 2025
Ben & Björn - eine Geschichte über modernes Mentoring & Sparring via Whatsapp - EP 92 🇩🇪 | Ben Bauer
Mar 09, 2025
Accountability: Super Power of Execution - EP 91 🇬🇧 | Lewin Keller
Mar 02, 2025
Erst bootstrapped auf +20M ARR, nun venture-backed mit Gen AI - EP 90 🇩🇪 | Jan Marius Marquardt
Feb 23, 2025
Sales playbooks are dead. Long Live the GTM Playbook. - EP 89 🇬🇧 | Classics
Feb 17, 2025
Die ersten 100 Tage als GTM-Lead - EP 88 🇩🇪 | Darja Schano
Feb 10, 2025
"Share of ICP" als zentrale Messgröße für Deine GTM-Motion - EP 87 🇩🇪 | André Bressel
Feb 03, 2025
Bootstrapping - die ersten 6 Monate als CMO - EP 86 🇩🇪 | Romea Müller
Jan 27, 2025
Von Sales-Led zu Product-Led auf dem Weg zur Series A - EP 85 | Lennart Prange
Jan 20, 2025
Positioning - ist Brand oder Product Marketing im Lead? - EP 84 | Norman Rohr
Jan 13, 2025
B2B Sales & GTM aus VC-Sicht - EP 83 | Manuel Böhringer
Jan 06, 2025
1. Head of Sales nach Founder-Led Sales - EP 82 | Marc Kiefer
Dec 19, 2024
Sales vs. GTM - das Streitgespräch - EP 81 | Manuel Hartmann
Dec 09, 2024
Die perfekte Heldenreise zum europäischen Compliance Champion - EP 80 | Kilian Schmidt
Dec 09, 2024
Success-based Pricing und Product als Growth Engine - EP 79 | Stefan Bader
Dec 02, 2024
Road to Series A mit dem 5 P-Framework - EP 78 | Raul Porojan
Nov 25, 2024
VP Sales Nr. 1 bei Personio und das Founder Team als Erfolgsbaustein - Oliver Manojlovic | EP 75
Nov 18, 2024
Darauf achten VCs in der Commercial Due Diligence für die Series A - Jürgen Weichert | EP 74
Nov 11, 2024
Der Status Quo des B2B Vertriebs im DACH-Raum - EP 73 | Dirk Schuran
Nov 04, 2024
Schritt-für-Schritt Anleitung zum Aufbau von Customer Success - EP 72 | Cara Benecke
Oct 28, 2024
Sales Efficiency Boost durch GTM-Alignment - EP 71 | Daniel Grobe, exklusiv hinter den Kulissen
Oct 21, 2024
Exklusive Hörbuch-Vorschau | Kapitel 1: Flywheel meets Bowtie - EP 70
Oct 14, 2024
Enterprise Sales in Richtung 2+ Mio. ARR - EP 69 | Marc Funk
Oct 07, 2024
Von Founder-Led Sales zur skalierbaren GTM-Organisation - EP 68 | Charlotte Rothert, exklusiv hinter den Kulissen:
Sep 30, 2024
Go-To-Market Mastery im DACH-Raum vor der US-Expansion - EP 67 | Lukas Biedermann
Sep 23, 2024
Customer Value statt Customer Success - was würde sich ändern? - EP 66 | Steven Lewandowski
Sep 16, 2024
Strategisches Product Marketing für bessere GTM-Strategien - EP 65 | Anastasia Albert
Sep 09, 2024
Topps & Flopps bei der Marketing Skalierung - EP 64 | Mario Maier
Sep 02, 2024
Learnings aus 6+ Jahren Customer Success bei Doctolib - EP 63 | Christian Lenski
Aug 26, 2024
Hidden Champion - das innovativste Tech-Unternehmen der Welt - EP 62 | Jan Schoenmakers
Aug 19, 2024
Win Rate und die Bedeutung von Kohortenbasierten Analysen im Vertrieb - EP 61 | Robert Gimbel
Aug 12, 2024
Enterprise Sales mit ARPAs von 700k+ und Kunden weltweit - EP 60 | Florian Sailer
Aug 05, 2024
5 GTM-Learnings aus über 120 Ventures - EP 59 | Jana Pelchen
Jul 29, 2024
Mit kleineren Deals schneller zu 100k+ ACV Expansion - EP 58 | Daniel Grobe
Jul 22, 2024
Pipeline is Priority - auch für B2B Marketing - EP 57 | Tim Rath
Jul 15, 2024
Mit zusätzlichen GTM Motions in Richtung 10 Mio. ARR - EP 56 | Claudia Dietschi
Jul 08, 2024
Leveraging Founder Marketing - On Steroids 🚀🚀🚀 - EP 55 | Adam Robinson
Jul 01, 2024
Feature Adoption als Leading Indicator für Customer Impact - EP 54 | Lena Theres Zimmermann
Jun 24, 2024
Business to Government (B2G) - EP 53 | Vanessa Theel
Jun 17, 2024
Enterprise Marketing, Part 1- EP 52 | Julia Goelles
Jun 10, 2024
No Discovery. No Demo. - EP 51 | Jan-Erik Jank
Jun 03, 2024
Auf dem Weg zu 1 Mio. MRR - EP 50 | Michael Kessler
May 27, 2024
Social Selling als Teamsport – EP 49 | Steven Morell
May 20, 2024
Auf dem Weg zu 1 Mio. ARR – EP 48 | Moritz Retemeier
May 13, 2024
Customer WOW als "Northstar Metric" – EP 47 | Malte Lohaus
May 06, 2024
Founder-Led Marketing Masterclass – EP 46 | Finn Thormeier
Apr 29, 2024
Time to Value (TTV) in 2 Tagen, 3% Pipeline-Uplift – EP 45 | Dennis Teichmann
Apr 23, 2024
3 KPIs, um Dein Wachstum zu beschleunigen – EP 44 | SOLO
Apr 16, 2024
Customer Success als Dreh- und Angelpunkt für Sales & Product – EP 43 | Anton Müller & Thomas Händl
Apr 08, 2024
Alle Zeichen auf Wachstum - nach 3,7 Mio. Seed | EP 42 | Pascal Salmen
Apr 01, 2024
Default: Vom AE zum Sales Lead - EP 41 | Christian Reichert
Mar 26, 2024
MEDDICC lässt uns eine Sprache sprechen - EP 40 | Michael Rap
Mar 19, 2024
Ein- vs. mehrstufiger Vertriebsprozess - EP 39 | Sebastian Borchi
Mar 11, 2024
Der wilde Weg zum PMF - Deutschland 🇩🇪 und Amerika 🇺🇸 | EP 38 | Dr. Desiree-Jessica Pely
Mar 04, 2024
No PMF, No Sales Hire - EP 37 | Seth DeHart
Feb 26, 2024
Wie Product und Marketing das Wachstum treiben - EP 36 | Tobias Hagenau
Feb 19, 2024
Bye Bye, Buyer Blackbox - EP 34 | Julian Philipp Nagel
Feb 05, 2024
How to select your GTM motion - EP 35 | Richard Schenzel - English 🇬🇧
Feb 05, 2024
Customer Experience als Wachstumstreiber - EP 33 | Lena Wisser
Jan 29, 2024
Harte F**ups beim GTM nach Frankreich - EP 32 | Marvin Karis
Jan 22, 2024
10 GTM-Mythen für B2B SaaS - EP 31 | Alexander Estner
Jan 15, 2024
Demand Gen statt Lead Gen - EP 30 | Clemens Schuele
Jan 08, 2024
Nischendominanz statt TAM-Fixierung - EP 29 | Hans Christian Heinemeyer
Jan 01, 2024
Trigger-based Outreach - EP 28 | Julius Dany
Dec 25, 2023
Das richtige Hiring nach Founder-led Sales - Dominic Blank | EP 27
Dec 18, 2023
Wie doinstruct eine zukunftsfähige Sales Organisation aufgebaut hat - Case Study mit Charlotte Rothert | EP 25
Dec 04, 2023
So knackst du den deutschen Mittelstand - Bettina Fischer | EP 24
Nov 27, 2023
Warum Menschen selten die Wahrheit sagen - Florian Hoppen | EP 26
Nov 21, 2023
So entwickelst Du Dein Go-to-Market Flywheel - Solo | EP 23
Nov 20, 2023
How to transition to a product-led-motion - Victor Fuglesang | EP 22
Nov 13, 2023
Effizienzsteigerungen entlang der Customer Journey - Sally Stöwe | EP 21
Nov 06, 2023
This how you will meet your revenue targets in 2024 - Roman Geugelin | EP 20
Oct 30, 2023
Synchrone Skalierung von Sales und Product - Lena Weirauch | EP 19
Oct 23, 2023
Establishing an operating cadence for reliable forecasts - Janis Zech | EP 18
Oct 16, 2023
Empfehlungen - häufig unterschätzt, selten systematisiert - Christoph Karger | EP 17
Oct 09, 2023
Big is better: The Beauty About Enterprise Sales - Eva-Maria Hempe | EP 16
Oct 02, 2023
Wertversprechen definieren und messbar machen - Antonia Zock | EP 15
Sep 25, 2023
The rise of a new category: Buyer Enablement - Marc Grewenig | EP 14
Sep 18, 2023
The real way to leverage partnerships for your Go-To-Market motion - Martin Scholz | EP 13
Sep 11, 2023
Healthy compensation models for employees AND companies - Malte Meinken | EP 12
Sep 04, 2023
Pivoting from project-based to Software-as-a-Service - Florian Kramer | EP 11
Aug 28, 2023
How to hit a Positioning Home Run - Jonathan Gregory | EP 10
Aug 21, 2023
Process over Headcount: How to scale up the right way - Benedikt Meuthen | EP 09
Aug 14, 2023
How customer success will secure your growth story - EP 08 | Linus Haferkemper
Aug 07, 2023
Deep Dive: Sales Process Engineering (+ key decisions you have to take at each stage) - Patrick Trümpi | EP 07
Jul 31, 2023
"The Beauty & The Beast"- Building a Prospecting Machine - Tillmann Horn | EP 06
Jul 24, 2023
How to build a Revenue Organisation you won’t regret - Frank Piotraschke | EP 05
Jul 17, 2023
How to build Go-to-Market teams that are fun and successful - Maxim Markert | EP 04
Jul 10, 2023
The only 3 metrics you need to measure to master the entire customer journey - Bjoern W. Schaefer | EP 03
Jun 26, 2023
The key ingredients of Revenue Operations - Alexander Müller | EP 02
Jun 12, 2023
Sales Playbooks are dead - Bjoern W. Schaefer | EP 01
May 24, 2023