The Current Report
By The Current
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Category: Tech News
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Subscribers: 2
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Episodes: 51
Description
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
| Episode | Date |
|---|---|
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NBCUniversal doubles down on Olympics, NFL at upfronts
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May 20, 2024 |
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Inside the upfronts’ measurement and attribution transformation
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May 13, 2024 |
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IAB, news publishers push how news is good for advertisers at NewFronts
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May 06, 2024 |
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Why it makes business sense for A.I. models to keep journalism around
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Apr 29, 2024 |
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Big Tech and journalism battle over proposed legislation in California
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Apr 22, 2024 |
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Advertisers take notice of the power and scale of women’s sports after March Madness
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Apr 15, 2024 |
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How quality commerce data is changing the landscape for advertisers
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Apr 08, 2024 |
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Why brand-funded shows are getting bigger on streaming
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Apr 01, 2024 |
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How AI can help combat streaming indecision
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Mar 25, 2024 |
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Advertisers build their strategy around the TV screen
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Mar 18, 2024 |
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Carat Canada's Jennifer Lewis on Canada's changing TV market
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Mar 11, 2024 |
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The Current Report: Paramount+ projects to be profitable by next year
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Mar 04, 2024 |
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The Current Report: Breaking down the complexities around Google's Privacy Sandbox
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Feb 26, 2024 |
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The Current Report: Publishers experiment with making money in today's world
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Feb 20, 2024 |
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The Current Report: Disney, Fox, WBD streaming service shows future of live sports
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Feb 12, 2024 |
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The Current Report: Amazon's ad tier, upfront season, and the future of TV
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Feb 05, 2024 |
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The Current Report: Navigating the privacy and identity landscape with Dstillery's Evan Hills
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Jan 29, 2024 |
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The Current Report: Breaking down the hype around AI
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Jan 22, 2024 |
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The Current Report: AI and streaming take center stage at CES 2024
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Jan 15, 2024 |
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The Current Report: How the demise of cookies will impact digital advertising
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Jan 08, 2024 |
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The Current Report: Looking back at the year in streaming
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Dec 18, 2023 |
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The Current Report: TV ad buyers adapt to the marketing funnel collapsing
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Dec 11, 2023 |
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The Current Report: Data could be the future of holiday advertising
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Dec 01, 2023 |
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The Current Report: How marketers are responding to ad-free social media plans
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Nov 17, 2023 |
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The Current Report: Retail data is supercharging programmatic marketing
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Nov 10, 2023 |
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The Current Report: How GenAI could revolutionize podcasts and audio ads
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Nov 03, 2023 |
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The Current Report: Retail media's next stage of evolution
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Oct 27, 2023 |
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The Current Report: Jon Cook on leading VML and Butler/Till's Scott Ensign on data and innovation
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Oct 20, 2023 |
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The Current Report: Advertisers kick off the holiday shopping season with retail data
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Oct 13, 2023 |
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The Current Report: Next global cultural wave comes from West Africa
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Oct 06, 2023 |
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The Current Report: How the end of the writers' strike will impact advertisers
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Sep 29, 2023 |
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The Current Report: Disney-Charter agreement signals the future of TV
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Sep 22, 2023 |
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The Current Report: Advertisers gear up for live sports ads
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Sep 15, 2023 |
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The Current Report: Video games — walled gardens or the open internet?
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Sep 08, 2023 |
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The Current Report: Hollywood strikes force movie marketers to get creative
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Sep 01, 2023 |
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The Current Report: Uber, Deliveroo, and other apps turn to retail media
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Aug 25, 2023 |
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The Current Report: Live sports increasingly move towards streaming
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Aug 18, 2023 |
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The Current Report: European content grows despite Hollywood strikes
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Aug 11, 2023 |
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The Current Report: Major companies increase ad spend as threat of recession subsides
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Aug 04, 2023 |
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The Current Report: The Guardian's Luis Romero on strategies to thrive in the digital age
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Jul 28, 2023 |
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The Current Report: Impact of actors' and writers' strikes on advertising
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Jul 21, 2023 |
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The Current Report: What brands and marketers should know about Threads
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Jul 14, 2023 |
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The Current Report: Advertisers get innovative ahead of the 2023 Women's World Cup
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Jul 07, 2023 |
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The Current Report: Video games provide diverse opportunities for marketers
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Jun 30, 2023 |
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The Current Report: GALE's Winston Binch on brand innovation and the evolution of Cannes Lions
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Jun 23, 2023 |
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The Current Report: Pereira O'Dell's Mona Gonzalez on top trends, campaigns emerging at Cannes Lions
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Jun 22, 2023 |
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The Current Report: Spotify's Rak Patel on Storytelling at Cannes Lions
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Jun 21, 2023 |
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The Current Report: Spark Foundry's Sarah Kramer Live From Cannes Lions 2023
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Jun 20, 2023 |
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The Current Report: 5 lessons 5 years after GDPR
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Jun 16, 2023 |
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The Current Report: Local news taps new tools to drive revenue
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Jun 09, 2023 |
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The Current Report: Max is latest example of streaming consolidation
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Jun 02, 2023 |