Optimize
By Nate Matherson
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Category: Marketing
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Episodes: 50
Description
Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com
| Episode | Date |
|---|---|
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Matthew Kay on Technical SEO, Reporting, and B2B SaaS
|
May 15, 2024 |
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Ray Grieselhuber on SERP Analytics and the Future of SEO
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May 08, 2024 |
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Dave Rathmanner on Algorithm Updates, March Core Update, and Ranking Signals
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May 01, 2024 |
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Nile Frater on Niche Sites, Creating Content at Scale, and Competitive SEO
|
Apr 24, 2024 |
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Dwayne Hogan on Content Briefs and Creating Helpful Content
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Apr 17, 2024 |
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Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies
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Apr 10, 2024 |
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Mordy Oberstein on Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T
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Apr 04, 2024 |
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Jack Chambers-Ward on SEO Hot Takes, SERP Optimization Strategies, and Benefits of Podcasts & Newsletters
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Mar 27, 2024 |
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Vince Nero on Building Backlinks: Guest Posting, Strategic Content, and Outreach Best Practices
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Mar 21, 2024 |
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Brett Pharis on Content Strategy, User Experience, and Recovering from Algorithm Updates
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Mar 14, 2024 |
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Jesse McFarland on Link Building Strategies (Good & Bad), Defining Proper SEO Strategy, and Humanizing AI-content
|
Mar 07, 2024 |
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Alex Ross on Programmatic SEO, User-Generated Content, and AI-Generated Content
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Feb 28, 2024 |
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Charles Floate on Parasite SEO, Niche Site Risks, AI Content Strategies, and SGE
|
Feb 22, 2024 |
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Jeannie Assimos on eHarmony’s Content Strategy, Scaling Way.com to 1.6M visitors per month, and Backlink Strategies
|
Feb 15, 2024 |
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Cyrus Shepard on Becoming a Google Quality Rater, Evaluating UX Data, and Internal Linking Strategies
|
Feb 08, 2024 |
|
Noah Kagan on Knowing Your Customer, The Power of Habits, and the Million Dollar Weekend Philosophy
|
Jan 31, 2024 |
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Jeremy Galante on ClickUp’s Journey to 2 Million Monthly Visitors, Exploring Content Formats, and Influencing LLMs with the Surround Sound Method
|
Jan 24, 2024 |
|
Jason Hennessey on Legal SEO, Backlink Strategies, and Managing Expectations
|
Jan 18, 2024 |
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Ann Smarty on Link Building Strategies, Agency Selection Process, and Topical Authority
|
Jan 11, 2024 |
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Ty Magnin on Opportunities for Content Marketing in 2024, Diversifying Content Channels, and AI’s Dilemma
|
Jan 03, 2024 |
|
Mika Lepisto on the Evolution of Organic Search, Competing in Travel SEO, and Local Search Advantages
|
Dec 28, 2023 |
|
Kathleen Estreich on Navigating Early-Stage Marketing, First Marketing Hires, and Building Marketing Advantages
|
Dec 20, 2023 |
|
Brian Dean on Google’s Ranking Factors, SGE, and Marketing Strategy for 2024
|
Dec 14, 2023 |
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Andrew Holland on Digital PR, Building Backlinks, and SEO Ranking Factors
|
Dec 06, 2023 |
|
Billy Broas on Product Messaging with The Five Lightbulbs Framework
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Nov 30, 2023 |
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Eli Schwartz on Product-Led SEO vs. Content-Led SEO, Google’s SGE, and The Future of Search
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Nov 22, 2023 |
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Ethan Smith on Building SEO Authority, Content Optimization Tactics, and Mastering Internal Linking
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Nov 16, 2023 |
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Kevin Indig on The State of SEO, Enterprise vs. Startup SEO, and The Evolution of Competitive Content
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Nov 09, 2023 |
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Mike Haney on The Evolution of Content Strategy, Balancing Content Quality vs Quantity, and Setting Realistic SEO KPIs
|
Nov 01, 2023 |
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John Collins on Organic Growth Marketing’s SEO and Content Marketing Survey Results
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Oct 25, 2023 |
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Alyssa Corso on Mastering Programmatic SEO, Optimizing Content Structure, and Exploring Structured Data
|
Oct 18, 2023 |
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Ronnie Higgins on Building Cross-Functional Content Teams, The Art Of Storytelling, and AI’s Role In Content Strategy
|
Oct 11, 2023 |
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Meagan Morris on Scaling Leafwell to 2 Million Visitors Per Year and Building Trust In A Regulated Industry
|
Oct 04, 2023 |
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Nathan Gotch on Simplifying Local SEO, Developing SEO Courses, and The SEO Entrepreneur
|
Sep 27, 2023 |
|
Ash Read on Building and Selling Living Cozy, Navigating Affiliate Programs, and Google’s E-E-A-T
|
Sep 20, 2023 |
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Camille Ricketts on Leading Notion's Marketing, Creating and Utilizing Templates Effectively, and Leveraging Community
|
Sep 13, 2023 |
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Rebekah Edwards on Building A Content-Led Agency, Navigating YMYL Strategy, and Perfecting Content Outlines
|
Sep 06, 2023 |
|
Nam Le on Growing Rippling’s SEO and Web Strategy, Comparing B2B & B2C Content Strategy and Setting SEO KPIs
|
Aug 30, 2023 |
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Anja Simic on Building Deel’s Content Marketing Team, Creating Multi-language Content, and Leveraging Location-based SEO
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Aug 23, 2023 |
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Alex Birkett on Conversion Rate Optimization The Right Way
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Aug 16, 2023 |
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Jimmy Daly on Founding Superpath, the Largest Community for Content Marketers, and How to Create Fantastic Content
|
Aug 09, 2023 |
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Karl Hughes on Roadmapping Content Creation, Building Processes, and Vetting Freelancers
|
Aug 02, 2023 |
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Nemanja Mirkovic on Scaling SleepAdvisor to 12M users/yr with SEO
|
Jul 26, 2023 |
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Shaun Hinklein on Ramp’s SEO & Content Marketing Strategy, Setting KPIs, and Buyer Journeys
|
Jul 19, 2023 |
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Dave Rathmanner on Strategies and Techniques To Optimize Content, Backlinks, and Publicity
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Jul 12, 2023 |
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Jeffrey Trull on Scaling Student Loan Hero to 1 MM/Visitors Per Month, Optimizing for E-E-A-T
|
Jul 05, 2023 |
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JH Scherck on How to Move The Needle in SEO, Technical SEO at Scale, and Optimizing for Buyer Journey
|
Jun 28, 2023 |
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Tyler Hakes on AI and Dark Search, Building Topical Authority, and Google's SGE
|
Jun 21, 2023 |
|
Aakash Shah on How Wyndly Scaled SEO to 100k+ Visitors Per Month in Under 18 Months
|
Jun 13, 2023 |
|
Ryan Bednar on How Organic Search Is Changing, The Pros & Cons of Working With An SEO Agency
|
Jun 13, 2023 |