Visibility Era
By Bridget Sicsko and Lydia Bagarozza
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Image by Bridget Sicsko and Lydia Bagarozza
Category: Personal Journals
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Episodes: 151
Description
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
| Episode | Date |
|---|---|
|
The Pitch Mistake That's Costing You Press Coverage | Ep 151
|
May 12, 2026 |
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Journalists Will Feature Your Products A Lot If You Do This | Ep 150
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May 05, 2026 |
|
How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149
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Apr 28, 2026 |
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Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148
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Apr 21, 2026 |
|
How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147
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Apr 14, 2026 |
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The Real Process Behind Every Press Feature You See | Ep 146
|
Apr 07, 2026 |
|
How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145
|
Mar 31, 2026 |
|
How To Build A Personal Brand That SELLS | Ep 144
|
Mar 24, 2026 |
|
How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143
|
Mar 17, 2026 |
|
Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142
|
Mar 10, 2026 |
|
Tips To Reach Out To a Journalist For Press Coverage | Ep141
|
Mar 03, 2026 |
|
Go To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140
|
Feb 24, 2026 |
|
Do You Need a Press Page on Your Website? What to Include + Real Examples | Ep139
|
Feb 17, 2026 |
|
When Do I Need PR? Step-By-Step Guide for Founders | Ep 138
|
Feb 10, 2026 |
|
5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137
|
Feb 03, 2026 |
|
How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136
|
Jan 27, 2026 |
|
SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135
|
Jan 20, 2026 |
|
How to Write Emails That Make Money & Earn Subscribers | Ep 134
|
Jan 13, 2026 |
|
Advertising and PR Are Not the Same (Here's Why) | Ep133
|
Jan 06, 2026 |
|
5 Reasons To Never Ignore Press If You Want Brand Growth in 2026 | Ep 132
|
Dec 23, 2025 |
|
What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131
|
Dec 16, 2025 |
|
Top PR Platform: HOW TO Tutorial Video | Featured.com | Ep130
|
Dec 09, 2025 |
|
Stop Wasting Time on Instagram and TikTok to Grow Your Brand! Do This Instead | Ep 129
|
Dec 02, 2025 |
|
How to Get Your Product in Magazines (Even With 0 Followers!) | Ep128
|
Nov 25, 2025 |
|
Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127
|
Nov 18, 2025 |
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How to Make Your Press Campaign (or Feature) Go Viral | The Power of Syndication | Ep126
|
Nov 11, 2025 |
|
The 2 PR Tools you NEED | Ep125
|
Nov 04, 2025 |
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How to Make ChatGPT Recommend Your Business | Ep 124
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Oct 28, 2025 |
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HOW TO BUILD YOUR BRAND'S 1st PR CAMPAIGN || What To Do First | Ep123
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Oct 21, 2025 |
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Best FREE PR Tools for Small Businesses To Get Publicity | Ep 122
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Oct 14, 2025 |
|
How to Get Your Business on Google (PR Edition!) | Ep121
|
Oct 07, 2025 |
|
The #1 Growth Strategy Product Brands Are Missing: Affiliate Marketing w/ Impact | Ep 120
|
Sep 30, 2025 |
|
How To Get Free Publicity For Your Business!! | Ep 119
|
Sep 16, 2025 |
|
How to Use Interact AI Quizzes for Lead Generation | STEP BY STEP | Ep118
|
Sep 09, 2025 |
|
Press Releases Explained: When to Use Them (and When NOT to) | PR Expert Advice Ep117
|
Sep 02, 2025 |
|
Holiday Gift Guides: How to Get Your Product Featured This Season | Ep 116
|
Aug 26, 2025 |
|
HARO vs Qwoted — Best Platform for PR Link Building & Backlinks (Full Tutorial) | Ep115
|
Aug 19, 2025 |
|
HOW TO: Brand Storytelling 101 (With Real Examples for Product Brands & Service Providers) | Ep114
|
Aug 12, 2025 |
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How to Land Organic Brand Partnerships w/ Celebrities with Jill Brand at Pvolve | Ep 113
|
Aug 05, 2025 |
|
DIY PR Strategies for Small Business Owners | How to Get Press Without a Publicist | Ep112
|
Jul 29, 2025 |
|
How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111
|
Jul 22, 2025 |
|
How to Pick a Story Angle That Gets You Press (Step-by-Step PR Guide) | Ep 110
|
Jul 15, 2025 |
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Is ChatGPT the New Google? | Ep 109
|
Jul 08, 2025 |
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How to Get Local PR for Your Small Business (Even Without a Publicist) | Ep108
|
Jul 01, 2025 |
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How To Create A Viral PR Campaign with Strong Backlinks w/ Kristyn Pilgrim | Ep 107
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Jun 24, 2025 |
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How to Get Press for Your Product: PR Tips for Beginners | Ep106
|
Jun 17, 2025 |
|
How This Entrepreneur is Solving Loneliness With a Card Game ft. Kate Terentieva | Ep 105
|
Jun 10, 2025 |
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How This Entrepreneur Trusted a Career Pivot that Led Her to PR for the World Cup and Top Athletes | Ep 104
|
Jun 03, 2025 |
|
3 Things to Do Before You Pitch the Press | PR Tips for Product Brands & Personal Brands | Ep103
|
May 27, 2025 |
|
How to Write a Media Pitch That Gets You Press, Podcasts & Interviews | Ep102
|
May 20, 2025 |
|
Personal Branding IS Personal: HOW TO Create A Brand You Love | Ep 101
|
May 13, 2025 |
|
Navigating PR During Sensitive Times: What to Say (and When to Stay Silent) | Ep 100
|
May 06, 2025 |
|
Timely PR Story Ideas That Get Small Businesses Featured | Ep99
|
Apr 29, 2025 |
|
Sisters Reveal The Truth About Authenticity in Business! | Ep 98
|
Apr 22, 2025 |
|
Qwoted’s New Press Release Tool Explained | Free vs Paid + Better Than PR Newswire? | Ep97
|
Apr 15, 2025 |
|
Our Unmedicated Birth Center Story: First-Time Parents Share the Surprises, Challenges & Blessings | Ep96
|
Apr 08, 2025 |
|
We Just Wanted to Catch Up…But Ended Up Talking About Taxes?! | Ep95
|
Apr 01, 2025 |
|
"What is a Press Release? When to Use One (and When NOT To!) | Ep94
|
Mar 25, 2025 |
|
Lydia's Fiancé CRASHES Our Podcast About Their Trip to Buenos Aires! | Ep93
|
Mar 18, 2025 |
|
How to Make Your Personal or Product Brand Newsworthy | Ep92
|
Mar 11, 2025 |
|
2025 PR & Social Media Marketing Trends - Getting Featured has changed! | Ep91
|
Mar 04, 2025 |
|
PR Strategies for Therapists & Counselors | Ep90
|
Feb 25, 2025 |
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Should you Pay to be Interviewed on a podcast? | Ep89
|
Feb 18, 2025 |
|
Bridget's Top Tips to Put Your Brand on the Map in 2025 (ft. baby Aidan!) | Ep88
|
Feb 11, 2025 |
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Bridget's Back: What To Expect When Having Your First Baby As An Entrepreneur | Ep 87
|
Feb 04, 2025 |
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How Partnerships, Brand Deals, and Collaborations Can Transform Your Business | Ep 86
|
Jan 28, 2025 |
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Why Thinking Like an 'Artist' Can Skyrocket Your Social Media Success w/ Courtney Weimer | Ep 85
|
Jan 21, 2025 |
|
Should You Start a Podcast or Focus on Being Interviewed? Here's What To Think About | Ep 84
|
Jan 14, 2025 |
|
Starting a Digital Magazine—Is It Worth It? with Emily King | Ep83
|
Jan 07, 2025 |
|
What 2024 Taught Us about Ourselves & Success | Ep 82
|
Dec 31, 2024 |
|
Earned Press, Scammy DM "PR" and Press Releases with Christina Nicholson | Ep81
|
Dec 17, 2024 |
|
How To Go Viral & Create a Multi-Million Dollar Brand w/ Strategist, Emily Davis | Ep80
|
Dec 10, 2024 |
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Building a Go-To Market Strategy for CPG Brands with Danielle Calabrese | Ep79
|
Dec 03, 2024 |
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Are Marketing & PR the same? It's Confusing! Tayler spills the tea! | Ep78
|
Nov 26, 2024 |
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How One Press Feature Led to a HUGE Opportunity for This Business w/ Isaac Mashman | Ep 77
|
Nov 19, 2024 |
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We Asked Businesses How Press Impacted Them & Heard AMAZING Stories | Ep 76
|
Nov 12, 2024 |
|
How To Prepare for Maternity Leave as a Business Owner w/ Bridget | Ep 75
|
Nov 05, 2024 |
|
Halloween Special: How to Use Your Astrological Sign for Business Success & Visibility w/ Jackie Tempera | Ep 74
|
Oct 29, 2024 |
|
PR Secrets Revealed by Industry Leader of TaleSplash, Amy Jackson | Ep 73
|
Oct 22, 2024 |
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Sell Products? Here's everything you need to know about Affiliate PR with Liv Dellanno | Ep72
|
Oct 15, 2024 |
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Top TV Publicity Tips with Former TV News Anchor, Kerry Barrett | Ep71
|
Oct 08, 2024 |
|
How To Get Featured on Top Publications with HARO & SOS founder, Peter Shankman | Ep 70
|
Oct 01, 2024 |
|
Bridget's Top 5 Business Lessons As An Entrepreneur for Almost a Decade | Ep69
|
Sep 24, 2024 |
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How Emogene & Co. Became a Top 1.5% Shopify Store w/ Dr. Allyson Brennan Ep68
|
Sep 17, 2024 |
|
Is It Weird For Publicists To Pitch Themselves? Ep 67
|
Sep 10, 2024 |
|
How Can My Brand Standout? Mini Training for Entrepreneurs & Startups | Ep66
|
Sep 03, 2024 |
|
4 Visibility Tips You Need To Know | Ep65
|
Aug 27, 2024 |
|
The Dream Publicity and Brand Growth Story with Michelle Garside of Soul Camp | Ep64
|
Aug 20, 2024 |
|
What is Pitch Party—a PR Mastermind Community for Startup Founders | Ep63
|
Aug 13, 2024 |
|
Bridget's Flight To Florida Got Canceled, Here's What We Did Instead Ep. 62
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Aug 06, 2024 |
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5 Ways To Get Your Small Business More Visible | Ep 61
|
Jul 30, 2024 |
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Meet Food & Wine, Southern Living, etc. Writer, Karla Walsh & Learn the "Drink Of The Summer" | Ep 60
|
Jul 23, 2024 |
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How to Find Your One-Word Personal Brand for Entrepreneurs | Ep59
|
Jul 16, 2024 |
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Finding Product Market Fit for B2B Founders w/ Rob Snyder | Ep58
|
Jul 09, 2024 |
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3 Publicists Give The Inside Scoop on How To Run Successful PR Campaigns | Ep57
|
Jul 02, 2024 |
|
How To Become a Paid, User-Generated Content Creator like Elli Scarborough | Ep 56
|
Jun 25, 2024 |
|
How to create a top 2.5% podcast with Daniel John Hanneman | Ep55
|
Jun 18, 2024 |
|
The Online Business Owners Guide to SEO (Search Engine Optimization) with Mariah Magazine | Ep54
|
Jun 11, 2024 |
|
Why Authenticity & Podcasts Go Together w/ Les of Balanced Black Girl podcast | Ep53
|
Jun 04, 2024 |
|
How to Get Featured in Top Publications with Qwoted | Ep52
|
May 28, 2024 |
|
The Key to The Perfect Biz Partnership w/ Oak Theory (clients: startups → Fortune 500 companies) | Ep51
|
May 21, 2024 |
|
Press Coverage, PR and Media Exposure Secrets with Jessie Christensen | Ep50
|
May 14, 2024 |
|
The Advertising 411—Everything You Need To Know About Ads with Rocio Urena | Ep49
|
May 07, 2024 |
|
Bridget's Retreat Recap & The Value of In-Person Networking | Ep48
|
Apr 30, 2024 |
|
How Cofounders Bridget & Lydia Quit Their Jobs | Ep47
|
Apr 23, 2024 |
|
How She Pitched Investors & Grew Her Youtube to over 300k | Natalie Barbu Ep46
|
Apr 16, 2024 |
|
Turning Podcast Listeners into Raving Fans with Elevation Nation | Ep45
|
Apr 09, 2024 |
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How To Grow a Podcast That Your Audience Can't Get Enough of | Erica Muller Ep44
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Apr 02, 2024 |
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"Go First" Mentality w/ Sought After Publisher of fEMPOWER Publications Inc. | Sabrina Greer Ep43
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Mar 26, 2024 |
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Why "Organic" Marketing Equals Longevity w/ Co-Founder of Attention Trading Max Lowy Ep42
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Mar 19, 2024 |
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Freelancing, Personal Essays & Bylines at BIG Publications w/ Writer Blair Sharp Ep 41
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Mar 12, 2024 |
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Digital Marketing Trends & Social Secrets with Jayda Martin | Ep40
|
Mar 05, 2024 |
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Branding is All About Aligning to Your Values w/ Ati Grinspun Ep39
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Feb 27, 2024 |
|
The 5 Questions Every Small Business Owner Should Be Asking Themselves | Ep38
|
Feb 20, 2024 |
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How One Entrepreneur Found Herself Working w/ A-List Celebrities | Visual Storyteller, Rachel Pesso Ep 37
|
Feb 16, 2024 |
|
Interviewing Women's Health Magazine Writer & Storytelling Genius, Jackie Tempera Ep36
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Feb 06, 2024 |
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Pt. 1 An Inside Look into our Lives, Wellness Habits, Tinctures and Entrepreneurship Ep34
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Jan 30, 2024 |
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Pt. 2 An Inside Look into our Lives, Wellness Habits, Tinctures and Entrepreneurship Ep35
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Jan 30, 2024 |
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Branding as a Sensory Experience with Natalie Neal Ep33
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Jan 23, 2024 |
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How To Start Your Paid Speaking Career with Shannon Malkin Daniels Ep32
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Jan 16, 2024 |
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Youtube = Daily Sales? Let's learn more with Lu Levy Ep31
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Jan 09, 2024 |
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BEHIND THE SCENES—A Peek Into a Company's Visibility Journey w/ Interior Designer, Michelle Dew Ep30
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Jan 02, 2024 |
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2024 PR and Media Forecast Ep29
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Dec 26, 2023 |
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7 Things I learned about marketing from Seth Godin & Alex Hormozi Ep28
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Dec 19, 2023 |
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A Business Brainstorm & A Year in Review in 58 minutes with Bridget and Lydia Ep27
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Dec 12, 2023 |
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How Your Network Opens You Up To More Opportunities with Gabriella Borrero Ep26
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Dec 05, 2023 |
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Magazine Editor-in-Chief Giving Us the Press Lowdown with Tweety Elitou Ep25
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Nov 28, 2023 |
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An Inside Look into Running a Digital Company (& not being in the same location!) Ep24
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Nov 21, 2023 |
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The Networking Question You Should Be Asking (&It's not How's The Weather) with Ruben Kanya Ep23
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Nov 14, 2023 |
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Part 2: All About Bios & Copywriting with Kelsey Formost Ep22
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Nov 07, 2023 |
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Copywriting—Finding Words That Sell (without sounding salesy) with Kelsey Formost Ep21
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Oct 31, 2023 |
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PR and Visibility Success with Emmy Nominated TV Producer, Laura Saltman Ep20
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Oct 24, 2023 |
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Why authors need to treat themselves like a personal brand Ep19
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Oct 17, 2023 |
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Is Your Brand "Really" Ready for Media Exposure? Here's How To Tell Ep18
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Oct 10, 2023 |
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What Do You Want To Be Known For? Ep17
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Oct 03, 2023 |
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Brands that are Leveraging Press to Create Iconic Brands Ep16
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Sep 29, 2023 |
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How To Get Featured in Magazines, Podcasts and on TV without hiring a publicist Ep15
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Sep 26, 2023 |
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How To Create An Iconic Brand That Stands Out Ep14
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Sep 19, 2023 |
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Freelance Writing, Finance and Pitching Media with Jessica Walrack Ep13
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Sep 12, 2023 |
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Owning Your Genius and How It Helps Get You More Press Ep12
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Sep 05, 2023 |
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Want to be a Speaker? Start Here. Ep11
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Aug 29, 2023 |
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All The Brand Assets You Need BEFORE Getting Featured Ep10
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Aug 22, 2023 |
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How Relationship Building is at the Heart of Getting Featured with Arianna Reardon Ep9
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Aug 15, 2023 |
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TV Exposure—The Natural Next Step For You And Your Book with Jess Bubbico Ep8
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Aug 07, 2023 |
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How One Press Feature Leads To Many Ep7
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Aug 01, 2023 |
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How to Become a TV Regular with Shari Alyse, America's Joy Magnet (Seen on: NBC, CBS, ABC, FOX) Ep6
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Jul 25, 2023 |
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Social Media -Threads, Algorithms and Sustainable Practices Ep5
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Jul 12, 2023 |
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The Inside Scoop with Writer, Brie Hogan Ep4
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Jul 03, 2023 |
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Feeling The Fear & Doing It Anyway Ep3
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Jun 23, 2023 |
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How Community Building, Relationships & High-Profile Networks Play a Role in our Business Growth Ep2
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Jun 16, 2023 |
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Getting Started, BTS, and our Partnership in Business Ep1
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Jun 09, 2023 |