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Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
| Episode | Date |
|---|---|
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EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
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Jun 16, 2026 |
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EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened
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Jun 09, 2026 |
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The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
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Jun 04, 2026 |
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EP 113: Why Most CMOs Fail at Brand Strategy
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Jun 02, 2026 |
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I Took A Team To Paris And Discovered The Brief Was In Spam
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May 28, 2026 |
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EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
|
May 26, 2026 |
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The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal
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May 21, 2026 |
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EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
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May 19, 2026 |
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The Disappearing Pitch: How a Magician Cost Us the Client
|
May 14, 2026 |
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EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney
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May 12, 2026 |
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Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
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May 07, 2026 |
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EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
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May 05, 2026 |
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The Expensive Mistake of Starting a Shop You Don’t Believe In
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Apr 30, 2026 |
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EP 108: Why 95% Of Buying Happens On Autopilot
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Apr 28, 2026 |
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The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life
|
Apr 23, 2026 |
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EP 107: Award-winning ads stopped driving growth says Steve Harrison
|
Apr 21, 2026 |
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What Losing a £10K Tape Taught This BBC Journalist
|
Apr 16, 2026 |
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EP 106: Ant Cousins Explains Why Handing Empathy to AI Almost Went Wrong
|
Apr 10, 2026 |
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The Costly Hiring Habit That Nearly Broke Sarah Clay’s Business
|
Apr 09, 2026 |
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How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton
|
Apr 02, 2026 |
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EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley
|
Mar 31, 2026 |
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How A PR Exec Survived Lads’ Mags, a Riot, And A Near-Top Gun Airspace Incident
|
Mar 26, 2026 |
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EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew
|
Mar 24, 2026 |
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We Printed 50,000 Catalogues... With the Wrong Phone Number.
|
Mar 19, 2026 |
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EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost
|
Mar 17, 2026 |
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What happens when creativity outpaces strategy?
|
Mar 12, 2026 |
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EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
|
Mar 10, 2026 |
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We almost made political history on Twitter, until they pulled the plug
|
Mar 05, 2026 |
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EP 101: Stop Wasting Social Spend: 12 Social Media Trends That Will Make Or Break 2026
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Mar 03, 2026 |
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Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong
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Feb 26, 2026 |
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Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
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Feb 24, 2026 |
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When Exposing Bad Hairdressers Costs Eight Hours of Your Life
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Feb 17, 2026 |
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The Secret Spelling Mistake That Cost Six Figures
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Feb 12, 2026 |
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EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington
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Feb 10, 2026 |
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Even experts fall into their own marketing traps.
|
Feb 05, 2026 |
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EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World
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Feb 03, 2026 |
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From Office to Remote: A Pandemic Pivot Gone Wrong
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Jan 29, 2026 |
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EP 97: Ex-McKinsey Strategist: Why Your Strategy Will Fail - Faris Aranki
|
Jan 27, 2026 |
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Behind the Skip: How Eight Students Nearly Ruined a VIP Event
|
Jan 22, 2026 |
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EP 96: Community Isn’t a Campaign: Lessons from Comms Hero Asif Choudry
|
Jan 20, 2026 |
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The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
|
Jan 15, 2026 |
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EP 95: A £7K SEO Disaster to LinkedIn Success Story: Niraj Kapur
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Jan 13, 2026 |
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I Forgot to Book the Entire Afternoon Session of my Event.
|
Jan 08, 2026 |
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EP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush
|
Jan 06, 2026 |
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How A Bird, A Lost Bag, And A Typo Taught Me To Safeguard My Marketing Career
|
Jan 02, 2026 |
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When Twitter Turned On Royal Mail
|
Dec 23, 2025 |
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I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired
|
Dec 18, 2025 |
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EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
|
Dec 16, 2025 |
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The Craigslist Sandwich Board Stunt That Misfired
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Dec 11, 2025 |
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EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
|
Dec 09, 2025 |
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Inside the Haircare CGI Mishap That Stopped a Campaign
|
Dec 04, 2025 |
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EP 91: How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
|
Dec 02, 2025 |
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I Lost $25,000 On Ads And Learned Exactly What Not To Outsource
|
Nov 27, 2025 |
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What Happens When Your Influencers Refuse to Use Their Own Names
|
Nov 25, 2025 |
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EP 90: The Body Shop Line That Haunted Vikki Ross
|
Nov 18, 2025 |
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From helping DJ Bob Sinclair to almost getting fired.
|
Nov 13, 2025 |
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EP 89: The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan
|
Nov 11, 2025 |
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Three PR Nightmares That Cost Brands Millions
|
Nov 06, 2025 |
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EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
|
Nov 04, 2025 |
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EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
|
Oct 28, 2025 |
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She controlled her narrative by revealing her darkest secrets first
|
Oct 23, 2025 |
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EP 86: When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy
|
Oct 21, 2025 |
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Breaking the BBC Homepage: Tales from the Trenches
|
Oct 16, 2025 |
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EP 85: AI-Written RFP Fail: Why Pitches Collapse
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Oct 14, 2025 |
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Knowing When to Fold: A Transatlantic Marketing Lesson
|
Oct 09, 2025 |
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EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
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Oct 07, 2025 |
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The Gap Year that Almost Became a Career Gap
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Oct 02, 2025 |
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EP 83: Demoted at Deliveroo: Alice Ter Haar's Career-Shaking Failure
|
Sep 30, 2025 |
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Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
|
Sep 25, 2025 |
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EP 82: Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients
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Sep 23, 2025 |
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Direct Marketing Fuck Up that Taught Me Everything Advertising Couldn't
|
Sep 18, 2025 |
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EP 81: How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
|
Sep 09, 2025 |
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Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak
|
Sep 04, 2025 |
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EP 80: The 1 B2B Thought Leadership Strategy You're NOT Using in 2025
|
Sep 02, 2025 |
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Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much
|
Aug 27, 2025 |
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EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
|
Aug 19, 2025 |
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EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
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Aug 12, 2025 |
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EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
|
Jul 22, 2025 |
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PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.
|
Jul 17, 2025 |
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EP 76: How British Wool Turned 30,000 Farmers into Brand Advocates
|
Jul 16, 2025 |
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Media Training Error: The Constructive Dismissal Quip That Sparked a Training Fuck Up
|
Jul 10, 2025 |
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The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
|
Jul 09, 2025 |
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Marketing Mistake: Did I Just Break Stock Market Regulations?
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Jul 03, 2025 |
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EP 75: Your Marketing Team Just Got Smarter Thanks to AI
|
Jul 01, 2025 |
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Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
|
Jun 26, 2025 |
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EP 74: Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
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Jun 24, 2025 |
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FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
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Jun 19, 2025 |
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EP 73: The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
|
Jun 17, 2025 |
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Marketing Mishap: Using My Name As My Password Wasn't Great
|
Jun 12, 2025 |
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FAIL: When your business feels like your baby, you take the losses personally
|
Jun 05, 2025 |
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FAIL: "I Started an Online Wine Business Right Before Lockdown"
|
May 29, 2025 |
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Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
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May 27, 2025 |
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FAIL: I was almost printed on the front page of a national newspaper
|
May 22, 2025 |
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EP 72: Why Lazy Content Will Kill Your Brand
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May 20, 2025 |
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Marketing FAIL: How I made 120,000 Anglers Angry
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May 15, 2025 |
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EP 71: The Future of Chocolate Is Hidden in Volcanic Soil
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May 13, 2025 |
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The Art of Global Content with Shaheen Samavati
|
May 06, 2025 |
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EP 70: "Getting Fired Was the Best Career Move I Ever Made"
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Apr 29, 2025 |
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Severance: The Marketing Masterclass Behind Apple TV's Cult Show - Campaign Crunch
|
Apr 23, 2025 |
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EP 69: The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special
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Apr 15, 2025 |
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EP 68: AI, Reddit, and Micro-Virality: Our Social Media Trends for 2025
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Apr 08, 2025 |
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EP 67: "I Didn’t Pay Myself for 3 Years" - How Agorapulse Built a Thriving Business
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Mar 31, 2025 |
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EP 66: YouTube Dominance: Why Most Brands Fail at Video Marketing
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Mar 25, 2025 |
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EP 65: How to turn passionate fans into your most powerful marketing channel, with Paul Archer
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Mar 19, 2025 |
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EP 64: How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss
|
Mar 11, 2025 |
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EP 63: Crisis Control 2025: What to Do When It All Goes Wrong
|
Mar 04, 2025 |
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EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It)
|
Feb 25, 2025 |
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EP 61: The Powerful Role of Psychology in Business and Marketing with Abby Dixon
|
Feb 18, 2025 |
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EP 60: How to Avoid the Dirty Tricks from the Media with Helen Nugent
|
Feb 11, 2025 |
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EP 59: Why Your PR ROI is Failing – And How to Fix It
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Feb 04, 2025 |
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EP 58: It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets
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Jan 28, 2025 |
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EP 57: The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt
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Jan 21, 2025 |
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EP 56: From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand
|
Jan 14, 2025 |
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EP 55: How Gap Leveraged TikTok Trends for a Bold Fashion Move
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Jan 07, 2025 |
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EP 54: Failing Forward: Brian Keane’s Road From Broke to Bestseller
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Dec 03, 2024 |
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EP 53: The Report That Scared CMOs: AI, Backlash, and Budget Squeezes
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Nov 26, 2024 |
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EP 52: Unlocking 40% Profit Margins: The Secret to Agency Pricing Success
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Nov 19, 2024 |
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EP 51: Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors
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Nov 12, 2024 |
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EP 50: 450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare
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Nov 05, 2024 |
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EP 49: How to Build a Premium Brand: Insights from Lexus - Mat Thomas
|
Oct 29, 2024 |
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EP 48: £15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin
|
Oct 15, 2024 |
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EP 47: How Can You Overcome the Fear of Public Speaking? Jayne Constantinis
|
Oct 08, 2024 |
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EP 46: Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge
|
Oct 01, 2024 |
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EP 45: Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains
|
Sep 24, 2024 |
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EP 44: How Top Marketers Avoid Vanity Metrics and Focus on Real Growth
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Sep 17, 2024 |
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EP 43: How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend
|
Sep 10, 2024 |
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EP 42: Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes
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Sep 03, 2024 |
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EP 41: How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
|
Aug 27, 2024 |
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EP 40: Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
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Aug 20, 2024 |
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EP 39: Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
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Aug 13, 2024 |
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EP 38: How your brand can get the most out of Pinterest - Meagan Williamson
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Aug 06, 2024 |
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EP 37: How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith
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Jul 30, 2024 |
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EP 36: Can AR Technology Transform Brand Advertising or Is It Just Hype?
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Jul 23, 2024 |
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EP 35: The Hairy Fail: Gareth Turner’s PR Nightmare with a Human Hair Coat
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Jul 16, 2024 |
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How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
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Jul 09, 2024 |
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EP 34: How a Twitter Fail Sparked Stuart Bruce’s AI Journey in PR
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Jul 02, 2024 |
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EP 33: When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
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Jun 25, 2024 |
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EP 32: What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
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Jun 18, 2024 |
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Embracing Marketing Mistakes Podcast Trailer
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Jun 13, 2024 |
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EP 31: How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
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Jun 04, 2024 |
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EP 30: How to Master Your Social Media Strategy
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May 28, 2024 |
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Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
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May 21, 2024 |
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EP 29: How to "suck less" at public speaking at conferences - Rich Mulholland
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May 14, 2024 |
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What Can We Learn from Olaplex's Battle Against Imitators?
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May 07, 2024 |
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EP 28: Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
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Apr 30, 2024 |
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What Made Stanley’s Rebrand a Perfect Fit for Gen Z?
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Apr 23, 2024 |
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EP 27: How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
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Apr 16, 2024 |
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What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?
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Apr 09, 2024 |
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EP 26: The Perils of Auto-Reminders: What I Learned from Sending Hundreds of People the Wrong Date
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Apr 02, 2024 |
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How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?
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Mar 26, 2024 |
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EP 25: The Santa Claus Crisis: Greg Matusky’s Most Unbelievable PR Fail
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Mar 19, 2024 |
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EP 24: How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch
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Mar 12, 2024 |
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EP 23: How to Navigate SEO and Online Reputation Management with Gerry White
|
Feb 27, 2024 |
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EP 22: Threads, AI, and the LinkedIn Boom: Social Media Trends 2024
|
Feb 20, 2024 |
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EP 21: Barbenheimer, Bud Light, and Social Media Fails: Top Marketing Lessons of 2023
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Feb 13, 2024 |
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EP 20: Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results
|
Jan 30, 2024 |
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EP 19: How to maintain performance and culture in a remote working world.
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Jan 25, 2024 |
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EP 18: How to Protect Your Brand Against Misinformation with Ant Cousins
|
Jan 16, 2024 |
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EP 17: Is Your Employer Brand Driving Away Top Talent? Melanie Parker
|
Jan 02, 2024 |
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EP 16: Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era
|
Dec 18, 2023 |
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EP 15: How to maximise the use of AI in PR and Marketing Campaigns
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Dec 12, 2023 |
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EP 14: Is Your Message Getting Lost in Boring Interviews? Here’s How to Fix It
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Dec 04, 2023 |
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EP 13: How did customer complaints fuel a business revolution?
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Nov 21, 2023 |
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EP 12: Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting - Paul Sutton
|
Nov 07, 2023 |
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EP 11: Is AI the Ultimate Disruptor in PR? Wadds on the Future of Misinformation
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Oct 24, 2023 |
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EP 10: Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty
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Oct 10, 2023 |
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Socially Unacceptable - Podcast Show Trailer
|
Oct 06, 2023 |
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EP 9: Can TikTok Really Work for B2B? Here’s What You Need to Know - Tom Basgil
|
Sep 26, 2023 |
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EP 8: How I Lost Six Figures and My First Business - Josh Lachkovic
|
Sep 11, 2023 |
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EP 7: The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a Makeover
|
Sep 04, 2023 |
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EP 6: Top Red Flags in Client Pitches and How to Avoid Bad Deals - Chris Simmons
|
Aug 29, 2023 |
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EP 5: How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse
|
Aug 15, 2023 |
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EP 4: Will ChatGPT or Gemini Transform Marketing Departments or Threaten Their Future? - Andrew Bruce Smith
|
Aug 01, 2023 |
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EP 3: Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green
|
Jul 17, 2023 |
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EP 2: How to Measure Marketing Campaigns Properly
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Jul 04, 2023 |
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EP 1: The Future of Video on Social Media Explained
|
Jun 16, 2023 |