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Welcome to the world's number one podcast on Marketing Mistakes by Prohibition PR. This podcast is specifically for senior marketers determined to grow their brands by learning from real-world screw ups.
Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rather forget. Featuring insightful conversations with industry-leading marketing experts and value-packed solo episodes, the show tries to uncover the valuable lessons from genuine marketing disasters and, crucially, the tips and steps you need to take to avoid them.
Chris and Will bring practical experience from founding the award-winning PR agency Prohibition PR, where they have successfully guided top brands to significant growth through PR strategy, social media, media relations, content marketing, and strategic brand-building.
Tune in to turn f*ck ups into progress, mistakes into lessons, and challenges into real-life competitive advantages. Well, we hope so anyway.
| Episode | Date |
|---|---|
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EP 90: The Body Shop Line That Haunted Vikki Ross
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Nov 18, 2025 |
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From helping DJ Bob Sinclair to almost getting fired.
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Nov 13, 2025 |
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EP 89: The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan
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Nov 11, 2025 |
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Three PR Nightmares That Cost Brands Millions
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Nov 06, 2025 |
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EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
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Nov 04, 2025 |
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EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
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Oct 28, 2025 |
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She controlled her narrative by revealing her darkest secrets first
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Oct 23, 2025 |
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EP 86: When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy
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Oct 21, 2025 |
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Breaking the BBC Homepage: Tales from the Trenches
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Oct 16, 2025 |
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EP 85: AI-Written RFP Fail: Why Pitches Collapse
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Oct 14, 2025 |
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Knowing When to Fold: A Transatlantic Marketing Lesson
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Oct 09, 2025 |
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EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
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Oct 07, 2025 |
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The Gap Year that Almost Became a Career Gap
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Oct 02, 2025 |
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EP 83: Demoted at Deliveroo: Alice Ter Haar's Career-Shaking Failure
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Sep 30, 2025 |
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Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
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Sep 25, 2025 |
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EP 82: Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients
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Sep 23, 2025 |
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Direct Marketing Fuck Up that Taught Me Everything Advertising Couldn't
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Sep 18, 2025 |
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EP 81: How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
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Sep 09, 2025 |
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Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak
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Sep 04, 2025 |
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EP 80: The 1 B2B Thought Leadership Strategy You're NOT Using in 2025
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Sep 02, 2025 |
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Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much
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Aug 27, 2025 |
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EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
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Aug 19, 2025 |
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EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
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Aug 12, 2025 |
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EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
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Jul 22, 2025 |
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PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.
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Jul 17, 2025 |
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EP 76: How British Wool Turned 30,000 Farmers into Brand Advocates
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Jul 16, 2025 |
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Media Training Error: The Constructive Dismissal Quip That Sparked a Training Fuck Up
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Jul 10, 2025 |
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The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
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Jul 09, 2025 |
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Marketing Mistake: Did I Just Break Stock Market Regulations?
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Jul 03, 2025 |
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EP 75: Your Marketing Team Just Got Smarter Thanks to AI
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Jul 01, 2025 |
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Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
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Jun 26, 2025 |
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EP 74: Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
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Jun 24, 2025 |
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FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
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Jun 19, 2025 |
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EP 73: The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
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Jun 17, 2025 |
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Marketing Mishap: Using My Name As My Password Wasn't Great
|
Jun 12, 2025 |
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FAIL: When your business feels like your baby, you take the losses personally
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Jun 05, 2025 |
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FAIL: "I Started an Online Wine Business Right Before Lockdown"
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May 29, 2025 |
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Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
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May 27, 2025 |
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FAIL: I was almost printed on the front page of a national newspaper
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May 22, 2025 |
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EP 72: Why Lazy Content Will Kill Your Brand
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May 20, 2025 |
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Marketing FAIL: How I made 120,000 Anglers Angry
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May 15, 2025 |
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EP 71: The Future of Chocolate Is Hidden in Volcanic Soil
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May 13, 2025 |
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The Art of Global Content with Shaheen Samavati
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May 06, 2025 |
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EP 70: "Getting Fired Was the Best Career Move I Ever Made"
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Apr 29, 2025 |
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Severance: The Marketing Masterclass Behind Apple TV's Cult Show - Campaign Crunch
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Apr 23, 2025 |
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EP 69: The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special
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Apr 15, 2025 |
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EP 68: AI, Reddit, and Micro-Virality: Our Social Media Trends for 2025
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Apr 08, 2025 |
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EP 67: "I Didn’t Pay Myself for 3 Years" - How Agorapulse Built a Thriving Business
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Mar 31, 2025 |
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EP 66: YouTube Dominance: Why Most Brands Fail at Video Marketing
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Mar 25, 2025 |
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EP 65: How to turn passionate fans into your most powerful marketing channel, with Paul Archer
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Mar 19, 2025 |
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EP 64: How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss
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Mar 11, 2025 |
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EP 63: Crisis Control 2025: What to Do When It All Goes Wrong
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Mar 04, 2025 |
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EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It)
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Feb 25, 2025 |
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EP 61: The Powerful Role of Psychology in Business and Marketing with Abby Dixon
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Feb 18, 2025 |
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EP 60: How to Avoid the Dirty Tricks from the Media with Helen Nugent
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Feb 11, 2025 |
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EP 59: Why Your PR ROI is Failing – And How to Fix It
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Feb 04, 2025 |
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EP 58: It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets
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Jan 28, 2025 |
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EP 57: The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt
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Jan 21, 2025 |
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EP 56: From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand
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Jan 14, 2025 |
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EP 55: How Gap Leveraged TikTok Trends for a Bold Fashion Move
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Jan 07, 2025 |
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EP 54: Failing Forward: Brian Keane’s Road From Broke to Bestseller
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Dec 03, 2024 |
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EP 53: The Report That Scared CMOs: AI, Backlash, and Budget Squeezes
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Nov 26, 2024 |
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EP 52: Unlocking 40% Profit Margins: The Secret to Agency Pricing Success
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Nov 19, 2024 |
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EP 51: Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors
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Nov 12, 2024 |
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EP 50: 450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare
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Nov 05, 2024 |
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EP 49: How to Build a Premium Brand: Insights from Lexus - Mat Thomas
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Oct 29, 2024 |
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EP 48: £15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin
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Oct 15, 2024 |
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EP 47: How Can You Overcome the Fear of Public Speaking? Jayne Constantinis
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Oct 08, 2024 |
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EP 46: Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge
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Oct 01, 2024 |
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EP 45: Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains
|
Sep 24, 2024 |
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EP 44: How Top Marketers Avoid Vanity Metrics and Focus on Real Growth
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Sep 17, 2024 |
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EP 43: How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend
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Sep 10, 2024 |
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EP 42: Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes
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Sep 03, 2024 |
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EP 41: How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
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Aug 27, 2024 |
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EP 40: Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
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Aug 20, 2024 |
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EP 39: Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
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Aug 13, 2024 |
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EP 38: How your brand can get the most out of Pinterest - Meagan Williamson
|
Aug 06, 2024 |
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EP 37: How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith
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Jul 30, 2024 |
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EP 36: Can AR Technology Transform Brand Advertising or Is It Just Hype?
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Jul 23, 2024 |
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EP 35: The Hairy Fail: Gareth Turner’s PR Nightmare with a Human Hair Coat
|
Jul 16, 2024 |
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How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
|
Jul 09, 2024 |
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EP 34: How a Twitter Fail Sparked Stuart Bruce’s AI Journey in PR
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Jul 02, 2024 |
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EP 33: When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
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Jun 25, 2024 |
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EP 32: What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
|
Jun 18, 2024 |
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Embracing Marketing Mistakes Podcast Trailer
|
Jun 13, 2024 |
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EP 31: How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
|
Jun 04, 2024 |
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EP 30: How to Master Your Social Media Strategy
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May 28, 2024 |
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Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
|
May 21, 2024 |
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EP 29: How to "suck less" at public speaking at conferences - Rich Mulholland
|
May 14, 2024 |
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What Can We Learn from Olaplex's Battle Against Imitators?
|
May 07, 2024 |
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EP 28: Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
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Apr 30, 2024 |
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What Made Stanley’s Rebrand a Perfect Fit for Gen Z?
|
Apr 23, 2024 |
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EP 27: How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
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Apr 16, 2024 |
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What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?
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Apr 09, 2024 |
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EP 26: The Perils of Auto-Reminders: What I Learned from Sending Hundreds of People the Wrong Date
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Apr 02, 2024 |
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How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?
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Mar 26, 2024 |
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EP 25: The Santa Claus Crisis: Greg Matusky’s Most Unbelievable PR Fail
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Mar 19, 2024 |
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EP 24: How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch
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Mar 12, 2024 |
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EP 23: How to Navigate SEO and Online Reputation Management with Gerry White
|
Feb 27, 2024 |
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EP 22: Threads, AI, and the LinkedIn Boom: Social Media Trends 2024
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Feb 20, 2024 |
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EP 21: Barbenheimer, Bud Light, and Social Media Fails: Top Marketing Lessons of 2023
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Feb 13, 2024 |
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EP 20: Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results
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Jan 30, 2024 |
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EP 19: How to maintain performance and culture in a remote working world.
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Jan 25, 2024 |
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EP 18: How to Protect Your Brand Against Misinformation with Ant Cousins
|
Jan 16, 2024 |
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EP 17: Is Your Employer Brand Driving Away Top Talent? Melanie Parker
|
Jan 02, 2024 |
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EP 16: Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era
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Dec 18, 2023 |
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EP 15: How to maximise the use of AI in PR and Marketing Campaigns
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Dec 12, 2023 |
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EP 14: Is Your Message Getting Lost in Boring Interviews? Here’s How to Fix It
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Dec 04, 2023 |
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EP 13: How did customer complaints fuel a business revolution?
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Nov 21, 2023 |
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EP 12: Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting - Paul Sutton
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Nov 07, 2023 |
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EP 11: Is AI the Ultimate Disruptor in PR? Wadds on the Future of Misinformation
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Oct 24, 2023 |
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EP 10: Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty
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Oct 10, 2023 |
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Socially Unacceptable - Podcast Show Trailer
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Oct 06, 2023 |
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EP 9: Can TikTok Really Work for B2B? Here’s What You Need to Know - Tom Basgil
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Sep 26, 2023 |
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EP 8: How I Lost Six Figures and My First Business - Josh Lachkovic
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Sep 11, 2023 |
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EP 7: The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a Makeover
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Sep 04, 2023 |
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EP 6: Top Red Flags in Client Pitches and How to Avoid Bad Deals - Chris Simmons
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Aug 29, 2023 |
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EP 5: How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse
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Aug 15, 2023 |
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EP 4: Will ChatGPT or Gemini Transform Marketing Departments or Threaten Their Future? - Andrew Bruce Smith
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Aug 01, 2023 |
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EP 3: Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green
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Jul 17, 2023 |
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EP 2: How to Measure Marketing Campaigns Properly
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Jul 04, 2023 |
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EP 1: The Future of Video on Social Media Explained
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Jun 16, 2023 |