The Sports Marketeer by Amar Singh
By Amar Singh
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Image by Amar Singh
Category: Marketing
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Episodes: 16
Description
I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy.
Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.
| Episode | Date |
|---|---|
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Julien Laurens on Mbappé, Zidane, and the political weight of Les Bleus 2026
|
May 17, 2026 |
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Tim Vickery: Brazil, the World Cup, and a birthright taken away
|
Apr 30, 2026 |
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Confronting the Far Right: The role of sport in troubled times
|
Sep 27, 2025 |
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Power, politics and the rise of the FIFA World Cup with Jonathan Wilson
|
Sep 12, 2025 |
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Inside Carlsberg and Liverpool FC’s legendary partnership with global sponsorship director Louise Bach
|
May 31, 2025 |
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The Big Super Bowl LIX review: From Kendrick Lamar to Nike to the NFL's unstoppable rise
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Feb 14, 2025 |
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E9: A voice for change, Azeem Rafiq on racism and reform in cricket
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Dec 14, 2024 |
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E8: Vinicius Jr, Simone Biles, Travis Kelce and more: A closer look at the world's most marketable athletes
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Nov 03, 2024 |
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E7: Euro 2024 marketing and media check in with Daniyal Khan and Minal Modha
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Jun 22, 2024 |
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Bonus video episode: Mark Goldbridge, Shebahn Aherne and TikTok's Arthur Guisasola on content creators and Gen-Z
|
Jun 09, 2024 |
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E6: The only brown faces in the press box | Shekhar Bhatia and Mihir Bose on how to survive and thrive in journalism
|
May 13, 2024 |
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E5: How Cadbury united 14 football clubs to build a pitch for Grenfell Athletic FC
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Mar 12, 2024 |
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The Sports Marketeer E4: The game after the game with former Wales striker Robert Earnshaw
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Nov 28, 2023 |
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The Sports Marketeer E3: Inside football's fan-powered content revolution with Joel Beya
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Sep 18, 2023 |
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The Sports Marketeer E2: How to sell German football to Americans with Bayern Munich's Dee Kundra
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Aug 14, 2023 |
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The Sports Marketeer E1: How Hip Hop Became the Storytelling Vehicle for Sport with special guest Marcus Collins
|
Jul 12, 2023 |