SaaS Metrics School
By Ben Murray
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Episodes: 377
Description
Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.
Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.
| Episode | Date |
|---|---|
|
12 Steps to Creating an Outcome-based Pricing Plan
|
Jun 12, 2026 |
|
5 Takeaways for CFOs from the 2026 AI Pricing Report
|
Jun 10, 2026 |
|
Your AI Subscription Pricing Is Losing Money on the Customers You Care About Most
|
Jun 02, 2026 |
|
4 SaaS P&L Metrics That Break When You Kill Per-Seat Pricing
|
May 31, 2026 |
|
Per-Seat Pricing Is Dying: What the Shift to Usage-Based SaaS Means for Your Margins
|
May 29, 2026 |
|
The Two SaaStr Annual Slides Every SaaS Operator Needs to See Today
|
May 20, 2026 |
|
2 AI Metrics Every SaaS CFO Should Track Today
|
May 10, 2026 |
|
What Belongs in AI COGS? The Financial Framework SaaS Companies Are Scrambling to Build
|
May 09, 2026 |
|
How Claude Opus 4.7's New Tokenizer Quietly Raised Your AI Bill by Up to 35%
|
May 08, 2026 |
|
Why Token Usage Tells You Almost Nothing About Your AI Product's Real Value
|
May 01, 2026 |
|
Salesforce Invented a New KPI on an Earnings Call — Here's Why You Should Too
|
Apr 26, 2026 |
|
Should You Price on Outcomes? What HubSpot's $0.50 Bet Means for Your SaaS Revenue Model
|
Apr 25, 2026 |
|
AI Inference Costs Are Crushing SaaS Gross Margins — Here's What to Do About It
|
Apr 21, 2026 |
|
How to Track Digital Labor in Your SaaS P&L
|
Apr 09, 2026 |
|
Where Tech Funding Is Flowing in 1Q26: AI Infrastructure, Vertical SaaS, and Enterprise Wins
|
Apr 02, 2026 |
|
Why Feeding Raw Data to AI Is Killing Your FP&A Accuracy
|
Mar 31, 2026 |
|
The SaaSpocalypse Is Overblown: 4 Reasons Your SaaS Company Isn't Dead Yet
|
Mar 22, 2026 |
|
3 Ways AI Could Kill Traditional SaaS
|
Mar 21, 2026 |
|
CFOs We are Implementing AI Backwards
|
Mar 18, 2026 |
|
What Started the SaaSpocalypse?
|
Mar 12, 2026 |
|
Here's Why AI is Not Killing SaaS
|
Mar 03, 2026 |
|
Top FP&A Solutions Used by Software Companies
|
Feb 25, 2026 |
|
Top Invoicing Solutions Used by Software Companies
|
Feb 20, 2026 |
|
Top Accounting Solutions Used by Software Companies
|
Feb 19, 2026 |
|
Moving Beyond Spreadsheets to Calculate Your SaaS Metrics
|
Feb 11, 2026 |
|
Stripe, MRR, and the Retention Metrics Nobody Warned You About
|
Feb 06, 2026 |
|
The Difference Between Bookings, Invoices, and Revenue
|
Feb 03, 2026 |
|
Can You Actually Prove the ROI of Customer Success?
|
Jan 30, 2026 |
|
The Pitfalls of Using Your CRM to Report Official ARR Numbers
|
Jan 27, 2026 |
|
Why a Perfect SaaS P&L Can Still Hide Serious Problems
|
Jan 23, 2026 |
|
The Hidden Complexity Behind ARR Disclosures
|
Jan 20, 2026 |
|
Common ARR Disclosure Mistakes And How to Avoid Them
|
Jan 18, 2026 |
|
Why ARR Is So Often Misstated: 5 Questions to Get It Right
|
Jan 16, 2026 |
|
How Public Tech Companies Are Categorizing ARR
|
Jan 13, 2026 |
|
Demystifying SaaS Revenue: A Hierarchy for Predictability & Valuation
|
Jan 10, 2026 |
|
Where is Your Cost of ARR Trending This Year?
|
Jan 08, 2026 |
|
The ROSE Metric is Your Key to Durable Growth in 2026
|
Dec 31, 2025 |
|
CFO Confidence at a 4 Year High
|
Dec 28, 2025 |
|
Change of Control Provisions in Customer Contracts Can Kill Your Exit
|
Dec 21, 2025 |
|
How to Call BS on Your 2026 Sales and Marketing Budget
|
Dec 19, 2025 |
|
Demystifying SaaS Revenue: A Hierarchy for Predictability & Valuation
|
Dec 16, 2025 |
|
My Top 3 Go-to-market Efficiency Metrics You Should Track
|
Dec 11, 2025 |
|
Should Your Customer Success Team Count Towards CAC?
|
Dec 08, 2025 |
|
How Leading Public Tech Companies Report AI Value Creation
|
Dec 04, 2025 |
|
Should Expansion Revenue Be Included or Excluded From LTV
|
Dec 02, 2025 |
|
Why Your Low Margin AI Company Must Be 6x Larger Than SaaS Peers
|
Nov 28, 2025 |
|
The Real Economics of SaaS versus AI Companies
|
Nov 21, 2025 |
|
Don't Forget to Allocate Your CAC
|
Nov 18, 2025 |
|
Do You Know the Difference Between SaaS Math and AI Math?
|
Nov 15, 2025 |
|
When Should Founders Fire Themselves as the CFO?
|
Nov 13, 2025 |
|
The Dirty Secrets Behind SaaS Gross Margins
|
Nov 11, 2025 |
|
Legal Readiness Can Make or Break Your SaaS Exit
|
Nov 08, 2025 |
|
Are SaaS Metrics Really Dead?
|
Nov 04, 2025 |
|
Your Implementation Team Could Be Killing Your Gross Profit Margin
|
Nov 01, 2025 |
|
Should Your Implementation Team Be Coded to COGS or OpEX?
|
Oct 30, 2025 |
|
Essential SaaS Metrics for a Series A Raise
|
Oct 28, 2025 |
|
Is LTV Flawed with Multi-year Contracts?
|
Oct 21, 2025 |
|
Aggregate Metrics Are Dangerous to Your SaaS Health
|
Oct 14, 2025 |
|
How Does Net Revenue Retention Impact Your Valuation?
|
Oct 12, 2025 |
|
Gaps in Your MRR Schedule Wreak Havoc on Retention
|
Oct 09, 2025 |
|
Great SaaS FP&A Requires These 4 Data Sources
|
Oct 07, 2025 |
|
Renewal Rate vs. Retention: What SaaS Leaders Must Know
|
Oct 03, 2025 |
|
Defining AI ARR to Your Board and Investors
|
Sep 21, 2025 |
|
Top Financial Metrics Tracked by Usage-based Companies
|
Sep 18, 2025 |
|
5 Metrics Every SaaS Leader Must Master
|
Sep 16, 2025 |
|
Oracle Stock Jumps Over 30% Based On This One Metric
|
Sep 11, 2025 |
|
SaaS COGS Explained: Get Gross Profit Right
|
Sep 07, 2025 |
|
Understanding the SaaS Magic Number — Benchmarks, Nuances & Investor Insights
|
Sep 03, 2025 |
|
7 Metrics a Strategic Acquirer Wants to See in Your SaaS Business
|
Aug 28, 2025 |
|
Customer Concentration Risk Will Kill Your Fundraise or Exit
|
Aug 23, 2025 |
|
What Gross Margin Should I Use in CAC Payback Period
|
Aug 20, 2025 |
|
Are AI Companies Out Funding Pure-Play SaaS?
|
Aug 14, 2025 |
|
Top SaaS Metrics When Scaling to $1M ARR
|
Aug 12, 2025 |
|
The Top 3 SaaS Metrics That Drive Your SaaS Valuation
|
Aug 08, 2025 |
|
How to Code Executive Expenses in Your SaaS P&L for Accurate Metrics
|
Aug 05, 2025 |
|
How to Align ARR Growth with Sales & Marketing Spend
|
Jul 30, 2025 |
|
Is Revenue Recognition Messing Up Your Retention Numbers?
|
Jul 29, 2025 |
|
RPO Explained: The Overlooked SaaS Metric That Signals Growth
|
Jul 23, 2025 |
|
How SaaS Companies Turn Usage Revenue into ARR
|
Jul 18, 2025 |
|
Want a Private Equity Exit? Start Tracking This Metric
|
Jul 16, 2025 |
|
How to Handle Reactivation MRR in GRR vs NRR
|
Jul 12, 2025 |
|
This Public Company Restated Its Headline ARR Number
|
Jul 10, 2025 |
|
Benchmarking Your CAC Payback: How Do You Compare to Top SaaS Performers?
|
Jul 07, 2025 |
|
Adapting CAC Payback Period for Usage-Based SaaS Models
|
Jul 05, 2025 |
|
CARR Is the New ARR? A SaaS Operator's Guide to This Hot Metric
|
Jul 02, 2025 |
|
Should You Target 80% Gross Profit in SaaS? Let’s Break It Down
|
Jun 27, 2025 |
|
How Much Should You Invest in Sales and Marketing This Year?
|
Jun 26, 2025 |
|
61% R&D Spend?! What SaaS Benchmarks Reveal by Revenue Size
|
Jun 21, 2025 |
|
What Top SaaS Performers Spend to Acquire a Dollar of ARR
|
Jun 19, 2025 |
|
Don't Make this LTV Mistake
|
Jun 17, 2025 |
|
What Is Subscription ARR? 3 Common Definitions Explained for SaaS Operators
|
Jun 15, 2025 |
|
Why SaaS Metrics Break Without Proper MRR Layering
|
Jun 13, 2025 |
|
What’s a Healthy G&A Budget for SaaS? Benchmarks by ARR Stage
|
Jun 11, 2025 |
|
How Verint Defines AI ARR and Why You Need to Know This
|
Jun 06, 2025 |
|
Can a Properly Formatted SaaS P&L Increase Your Valuation Multiple?
|
Jun 05, 2025 |
|
Are Public Tech Companies Defining ARR?
|
May 20, 2025 |
|
The Top 3 Metrics to Determine if You Have a Scaling Problem
|
May 07, 2025 |
|
Growing vs. Scaling? You Must Know the Difference
|
May 06, 2025 |
|
What Metrics to Track from 5 to 10M ARR
|
Apr 30, 2025 |
|
What Metrics to Track from 3 to 5M ARR
|
Apr 29, 2025 |
|
What Metrics to Track from 1 to 3M ARR
|
Apr 25, 2025 |
|
What Metrics to Track from 0 to 1M ARR
|
Apr 24, 2025 |
|
You Must Define Your Type of Variable Revenue
|
Apr 12, 2025 |
|
Can the Large Software Incumbents Survive the Agentic AI Competitive Threat?
|
Apr 08, 2025 |
|
Don’t Believe the $5M ARR per Employee Hype
|
Apr 06, 2025 |
|
Founders Please Close Your Books On Time
|
Mar 26, 2025 |
|
Billing Pauses Wreak Havoc on Your Revenue Retention
|
Mar 13, 2025 |
|
Cohort Retention is NOT the Only Retention Method
|
Feb 25, 2025 |
|
Am I a Software Co with Hardware or Hardware Co with Software?
|
Feb 20, 2025 |
|
Should Rev Ops Report to the CRO or CFO?
|
Feb 19, 2025 |
|
What is the Purpose of an MRR Schedule and Why You Should Care
|
Feb 18, 2025 |
|
Should I Count Payment Processing Revenue as ARR
|
Feb 04, 2025 |
|
How to Calculate Services Backlog in Months
|
Jan 29, 2025 |
|
The Difference Between Booking Date and Revenue Start Date
|
Jan 23, 2025 |
|
How to Build Your Metrics Foundation in 2025
|
Jan 12, 2025 |
|
How to Size Your R&D Budget for Next Year
|
Dec 29, 2024 |
|
You Can’t Scale without Bookings Data
|
Dec 28, 2024 |
|
When Should Your Hire a Fractional SaaS CFO?
|
Dec 27, 2024 |
|
Your SaaS Metrics Playbook for 2025
|
Dec 26, 2024 |
|
How Much Are SaaS Companies Raising in Series C and D Rounds?
|
Dec 22, 2024 |
|
How Much Are SaaS Companies Raising in Series A and B Rounds?
|
Dec 21, 2024 |
|
How Much Capital Should You Ask for in a Pre-seed and Seed Round?
|
Dec 17, 2024 |
|
How to Size Your Sales and Marketing Budget for Next Year
|
Dec 05, 2024 |
|
Onboarding is NOT a Sales Cost
|
Dec 04, 2024 |
|
My Top 4 Professional Services Metrics – Services Margins
|
Nov 26, 2024 |
|
My Top 4 Professional Services Metrics – Billable Utilization
|
Nov 23, 2024 |
|
My Top 4 Professional Services Metrics – Services Backlog in Months
|
Nov 21, 2024 |
|
My Top 4 Professional Services Metrics – Services Backlog
|
Nov 20, 2024 |
|
My Top 4 Professional Services Metrics
|
Nov 19, 2024 |
|
How Do We Handle Churn When Customers Hit Pause
|
Nov 15, 2024 |
|
Tracking GRR with a V1 to V2 Product Migration
|
Nov 12, 2024 |
|
My Top 4 Sales and Marketing Efficiency Metrics You Should Be Measuring
|
Nov 05, 2024 |
|
12 Top SaaS Metrics Every CEO Should Measure for Sustainable Growth
|
Nov 02, 2024 |
|
How to Measure Your GTM ROI on Tradeshows
|
Oct 30, 2024 |
|
Should I Offer 15% Discounts for Annual Subscriptions?
|
Oct 29, 2024 |
|
How Should I Report ARR Bookings in a Multiyear Contract?
|
Oct 24, 2024 |
|
Should I Use CARR or MRR or Exit ARR in My Reporting?
|
Oct 22, 2024 |
|
Can Your SaaS Beat the $1.50 Labor Efficiency Test?
|
Oct 15, 2024 |
|
What’s the Impact of This Customer Downgrade Scenario?
|
Oct 11, 2024 |
|
Don’t Make This Top Mistake in MRR Due Diligence
|
Oct 09, 2024 |
|
My Top Critiques of Your 3 to 5 Year Forecast
|
Oct 03, 2024 |
|
These Are the Top Billing Solutions in SaaS
|
Oct 01, 2024 |
|
How to Calculate Retention with Both Perpetual Licenses and SaaS
|
Sep 25, 2024 |
|
These Are the Top Rev Rec Solutions in SaaS
|
Sep 20, 2024 |
|
You Need a Forecast Model for a Series A and B Raise
|
Sep 15, 2024 |
|
The Metrics that Matter to Investors
|
Sep 12, 2024 |
|
How to Handle Resellers and End Users in Your CRM and Metrics
|
Aug 30, 2024 |
|
The Big Assumption You’re Overlooking in Your CAC
|
Aug 27, 2024 |
|
Can You Pass This Real Go-to-market SaaS Metrics Quiz
|
Aug 24, 2024 |
|
Should I Invoice Out of My CRM or Accounting Software
|
Aug 23, 2024 |
|
Your Sales Team Does NOT Own Billing and Collections
|
Aug 21, 2024 |
|
What is a Good Revenue Churn Rate
|
Aug 20, 2024 |
|
What is a Good Customer Churn Rate
|
Aug 19, 2024 |
|
Don’t Exit Without Preparing These 4 Key Finance Data Sources
|
Aug 16, 2024 |
|
The Canary in the Coal Mine Subscription Metric
|
Aug 15, 2024 |
|
What Churn Metric Do I Use in LTV
|
Aug 14, 2024 |
|
Should I Code Wages and Benefits to COGS
|
Aug 07, 2024 |
|
Where Do I Code Tradeshow Expenses
|
Aug 06, 2024 |
|
9 Legal Strategies for a $100M Exit – Tactics 7 to 9
|
Aug 03, 2024 |
|
9 Legal Strategies for a $100M Exit – Tactics 4 to 6
|
Aug 02, 2024 |
|
9 Legal Strategies for a $100M Exit – Tactics 1 to 3
|
Aug 01, 2024 |
|
Ignore Your Accounting Pay the Price Later
|
Jul 31, 2024 |
|
I’m Struggling with Your Bookings Data
|
Jul 24, 2024 |
|
What to Do When Your Accounts Receivable and Aging Are Out of Control
|
Jul 17, 2024 |
|
How Late is Late for a Late Payment?
|
Jul 16, 2024 |
|
Not All CARR is Created Equally
|
Jul 15, 2024 |
|
Your Accounting Team Needs a Close Calendar Checklist
|
Jul 02, 2024 |
|
Parent Child Relationships Can Cause a Big Metrics Mess
|
Jul 01, 2024 |
|
Founder / Investor Fit is Critical for Fundraising Success
|
Jun 29, 2024 |
|
Is LTV to CAC Dead as a Metric?
|
Jun 28, 2024 |
|
How Do We Track Retention When We Offer Multi-year Contracts
|
Jun 27, 2024 |
|
I Rarely See This Metric Tracked in SaaS Companies
|
Jun 18, 2024 |
|
How to Tackle Your Retention Problem
|
Jun 17, 2024 |
|
Do Your VC’s Not Care Anymore?
|
Jun 12, 2024 |
|
Improving Your DSO and Cash Flow
|
Jun 11, 2024 |
|
Do I Really Have to Code All Expenses to a Department?
|
Jun 07, 2024 |
|
How to Segment Your CAC
|
May 28, 2024 |
|
The Ultimate SaaS Metrics Checklist for Your Business
|
May 25, 2024 |
|
My ARR when Switching from Long-term Contracts to Consumption Model
|
May 21, 2024 |
|
You Are Less Than 2M ARR and Want to Exit
|
May 11, 2024 |
|
Your MRR Schedule is Worth its Weight in Gold
|
May 10, 2024 |
|
The Foundation of CAC Part 4
|
Apr 30, 2024 |
|
The Foundation of CAC Part 3
|
Apr 25, 2024 |
|
The Foundation of CAC Part 2
|
Apr 24, 2024 |
|
The Foundation of CAC Part 1
|
Apr 23, 2024 |
|
What SaaS Metrics Are Relevant When Passing $10M ARR?
|
Apr 16, 2024 |
|
What Metrics and Data Do Acquirors Want to See ASAP?
|
Apr 12, 2024 |
|
Do I Really Need to Use SaaS Metrics Benchmarks?
|
Apr 11, 2024 |
|
How Do I Count Reactivation MRR in My Metrics
|
Apr 10, 2024 |
|
Calculating CAC When You Have SLG and PLG Motions
|
Apr 05, 2024 |
|
Don’t Do This When Allocating Your CAC Expense
|
Apr 04, 2024 |
|
Can CAC Be Calculated Per Product Line?
|
Mar 26, 2024 |
|
Should We Include Customer Success Cost in Our CAC?
|
Mar 25, 2024 |
|
Sales Cycle Impact on S&M Efficiency Metrics
|
Mar 22, 2024 |
|
Bookings Data is Finance Data Source 1
|
Mar 13, 2024 |
|
Contracted MRR vs P&L MRR
|
Mar 12, 2024 |
|
Please Code Your Expenses to the Department Level
|
Mar 08, 2024 |
|
Founders You Must Be Profitable on Your Services Revenue
|
Mar 01, 2024 |
|
How Do I Calculate Retention if I Have Consumption Revenue?
|
Feb 29, 2024 |
|
How I Use the Rule of 40 When You Are Less Than 10M ARR
|
Feb 27, 2024 |
|
Pass 90% of Your SaaS Peers with These 4 Finance Steps
|
Feb 23, 2024 |
|
How I Assess the Setup of Your SaaS P&L
|
Feb 21, 2024 |
|
Where Does Customer Success Expense Belong on Your SaaS P&L
|
Feb 20, 2024 |
|
Does Expansion MRR or ARR Include Renewals?
|
Feb 19, 2024 |
|
What is the Impact of Gross Revenue Retention on Valuation?
|
Feb 18, 2024 |
|
What Revenue Streams Should Be Included in Our MRR Schedule?
|
Feb 16, 2024 |
|
What is the Source of Truth for Bookings Data?
|
Feb 14, 2024 |
|
Can We Treat One-time Purchases as Variable Revenue?
|
Feb 13, 2024 |
|
If You Can’t Close Your Books Timely This is What Happens
|
Feb 08, 2024 |
|
4 Mistakes When SaaSifying Your Accounting Foundation
|
Feb 07, 2024 |
|
I’m Running Financially Blind and I Don’t Know What to Do
|
Jan 31, 2024 |
|
Who Should Track Time In Your SaaS Company
|
Jan 30, 2024 |
|
This is the Tech Being Used in SaaS Companies
|
Jan 29, 2024 |
|
Don’t Comingle Your Revenue Streams
|
Jan 23, 2024 |
|
The Big Bucket of Expenses and Running Financially Blind
|
Jan 19, 2024 |
|
The Advisors You Need When Selling Your Company
|
Jan 13, 2024 |
|
I Need at Least 3 Months to Prep Your Metrics for Due Diligence
|
Jan 12, 2024 |
|
VC Fundable Growth Rates
|
Jan 11, 2024 |
|
How to Handle Unknown Churn in Your Reporting
|
Jan 08, 2024 |
|
The Ultimate SaaS CFO KPI Checklist
|
Jan 04, 2024 |
|
You Need Bookings Alignment with Your Forecast
|
Jan 02, 2024 |
|
Do I Need an “Operational” CFO for My Company?
|
Dec 30, 2023 |
|
5 Drivers of SaaS Valuations per ICONIQ
|
Dec 29, 2023 |
|
Trends in Revenue per FTE According to ICONIQ and Lemkin
|
Dec 28, 2023 |
|
Bookings Data is one of the Biggest SaaS Data Mistakes
|
Dec 21, 2023 |
|
How to Unbundle Your COGS Expenses for Greater Margin Clarity
|
Dec 19, 2023 |
|
Do I Really Need to Track Revenue on Daily Basis?
|
Dec 18, 2023 |
|
Is Your First Quarter ARR Number Already Baked?
|
Dec 15, 2023 |
|
You’ve Got to Hit Your Q1 Budget Number
|
Dec 14, 2023 |
|
$1M or $100M ARR the Foundation of CAC is Still the Same
|
Dec 13, 2023 |
|
What is the Difference Between Retention Rates and Renewal Rates?
|
Dec 12, 2023 |
|
When Do I Count a Customer Cancellation?
|
Dec 10, 2023 |
|
Is It Correct to Allocate Engineering Expense to COGS
|
Dec 09, 2023 |
|
How to Track Pilot or Proof of Concept (POC) Revenue and Bookings
|
Dec 08, 2023 |
|
How to Calculate Your Expansion ARR Target Based on Retention Targets
|
Dec 07, 2023 |
|
Should I Be Worried if I Have a 60% Gross Profit?
|
Dec 06, 2023 |
|
Revenue per FTE Trends for Public Companies per Meritech Capital
|
Dec 05, 2023 |
|
Net Revenue Retention Trends for Public Companies per Meritech Capital
|
Dec 04, 2023 |
|
The Key to Scaling is Your Org Efficiency and the ROSE Metric
|
Dec 03, 2023 |
|
Only 0.4% of SaaS Companies Pass 10M ARR per SaaStock
|
Dec 01, 2023 |
|
A Common Financial Trait of EBITDA Positive SaaS Companies
|
Nov 30, 2023 |
|
ACV versus ARPA When Segmenting Your Customer Base
|
Nov 29, 2023 |
|
Implement an Internal Discounting Policy for Better Pricing Controls
|
Nov 28, 2023 |
|
Is My SaaS Company at a 3x or 10x ARR Valuation?
|
Nov 27, 2023 |
|
Coding Your Employee-related Expenses
|
Nov 25, 2023 |
|
Coding Your Contractor Expense
|
Nov 24, 2023 |
|
Behinds Scenes Look at the SaaS Revenue Cycle
|
Nov 23, 2023 |
|
Contract Dates versus Invoice Dates
|
Nov 22, 2023 |
|
Is Your Services Backlog in Months Increasing or Decreasing?
|
Nov 21, 2023 |
|
Do You Have an FTE Report?
|
Nov 20, 2023 |
|
I’m Passing 5M in ARR What S&M Efficiency Metrics Should I Calculate?
|
Nov 18, 2023 |
|
Do I Need Cohort Analysis for My Revenue Streams?
|
Nov 17, 2023 |
|
73% of Your SaaS Peers Raised Their Prices in 2023
|
Nov 16, 2023 |
|
The 4 Pure Play SaaS COGS Departments
|
Nov 15, 2023 |
|
The 6 Possible Revenue Categories on Your SaaS P&L
|
Nov 14, 2023 |
|
Can You Really Define ARR?
|
Nov 13, 2023 |
|
Make Sure You Code Software Expenses Correctly
|
Nov 11, 2023 |
|
What ARR Number Should We Use in ARR Multiples?
|
Nov 10, 2023 |
|
What is CARR and Why Do I Care?
|
Nov 09, 2023 |
|
How to Calculate the Cost of Expansion ARR
|
Nov 08, 2023 |
|
Are You Tracking the Billable Utilization of Your Services Team?
|
Nov 07, 2023 |
|
Track Your Professional Services Backlog Number
|
Nov 06, 2023 |
|
What is Professional Services?
|
Nov 05, 2023 |
|
Do You Have Balance Between CAC Payback and Retention?
|
Nov 04, 2023 |
|
The Perfect Storm for Cash Burn
|
Nov 03, 2023 |
|
What Should Be Included in Your Dev Ops Expenses?
|
Nov 02, 2023 |
|
Human Powered vs Product Powered Revenue | You Gotta Get This Right
|
Nov 01, 2023 |
|
Top 5 Accounting Software for SaaS Companies
|
Oct 31, 2023 |
|
Levers to Pull in Sales Compensation Planning
|
Oct 30, 2023 |
|
Should Downgrades Count Against My Booked ARR?
|
Oct 29, 2023 |
|
Am I Ready for Debt Financing to Fuel Growth?
|
Oct 28, 2023 |
|
I’ve Got My SaaS P&L Set Up | What’s Next?
|
Oct 27, 2023 |
|
High Growth High Confusion
|
Oct 26, 2023 |
|
Mind the Gap in Your Renewal Dates
|
Oct 25, 2023 |
|
Code Your Consultants and Contractors Separately
|
Oct 24, 2023 |
|
What’s Lurking in Your G&A Expenses?
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Oct 23, 2023 |
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How Do I Handle Spikes in Sales and Marketing Expenses
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Oct 22, 2023 |
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How Do I Start Implementing SaaS Metrics?
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Oct 21, 2023 |
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How to Really Determine What Should Be in COGS
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Oct 20, 2023 |
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Do You Include Sales Operations in S&M Expenses?
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Oct 19, 2023 |
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What Churn % Should I Use for LTV
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Oct 18, 2023 |
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CAC Calculation and Multiple GTM Strategies
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Oct 17, 2023 |
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These are the 4 Source Data Inputs for SaaS Metrics
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Oct 16, 2023 |
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Have You Heard of the Dollar-based CAC Payback Period?
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Oct 15, 2023 |
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What Metrics Should I Measure as I move from $2M ARR to $4M ARR
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Oct 14, 2023 |
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What Should I Include in My Sales and Marketing Expenses?
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Oct 13, 2023 |
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How Much Should I Spend in S&M as a Percentage of Revenue?
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Oct 12, 2023 |
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How Much Should I Spend in G&A as a Percentage of Revenue?
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Oct 11, 2023 |
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How Much Should I Spend in R&D as a Percentage of Revenue?
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Oct 10, 2023 |
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What is the Ideal Revenue Mix for a Pure-play SaaS Valuation?
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Oct 09, 2023 |
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What Advisors Do I Need as a First-time SaaS Founder?
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Oct 08, 2023 |
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How Do We Count Expansion in Our Bookings Report and CRM?
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Oct 07, 2023 |
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What Month Do I Count Churn?
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Oct 06, 2023 |
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Should I Track ARR or TCV with Multi-year Contracts?
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Oct 05, 2023 |
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Be Careful with Your Coding of Reseller Revenue
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Oct 04, 2023 |
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Should Price Increases Be Counted as Expansion?
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Oct 03, 2023 |
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Are Onboarding Expenses a COGS or Sales Cost?
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Oct 02, 2023 |
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Should I Code Bonuses to COGS or OpEx?
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Oct 01, 2023 |
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When Should I Implement the Rule of 40 Metric?
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Sep 30, 2023 |
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What’s the Difference Between Tech Support and Customer Success
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Sep 29, 2023 |
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Don’t Record Discounts Separately from Your Subscription Revenue
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Sep 28, 2023 |
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Where Do I Code Platform Fees
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Sep 27, 2023 |
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Make Sure You Understand and Define What a Customer Means
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Sep 26, 2023 |
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When Do You Need a Fractional CFO?
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Sep 25, 2023 |
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Your CPA and Bookkeeper Need to Break Up
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Sep 24, 2023 |
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How to Run Retention Analysis When You Have Two Revenue Streams
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Sep 23, 2023 |
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How Do You Measure MRR When It’s Usage with No Minimums?
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Sep 22, 2023 |
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What is Managed Services?
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Sep 21, 2023 |
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When Does a Renewal Become a Booking?
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Sep 20, 2023 |
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How Do We Track Usage that Exceeds Pricing Tiers?
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Sep 19, 2023 |
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What Month Do We Report a Churn?
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Sep 18, 2023 |
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What is the Difference Between a Cross-sell and an Upsell?
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Sep 17, 2023 |
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How Do You Measure Bookings with Multi-year Contracts?
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Sep 16, 2023 |
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How to Benchmark Your SaaS Business
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Sep 15, 2023 |
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Timing Mismatch Between Bookings Date and CAC
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Sep 14, 2023 |
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Usage-based Revenue and Your COGS Setup
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Sep 13, 2023 |
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Never Multiply by 12 to Annualize Your Retention Numbers
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Sep 12, 2023 |
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Net Revenue Retention is a Must-have Metric
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Sep 11, 2023 |
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You Must Calculate Your Gross Revenue Retention
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Sep 10, 2023 |
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Your P&L is Wrong If You Are Reporting > 10M ARR and 90% Gross Margin
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Sep 09, 2023 |
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Finally SaaS Metrics Pillar 5 Focuses on Efficiency and ROI
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Sep 08, 2023 |
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SaaS Metrics Pillar 4 Focuses on Your Financial Profile
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Sep 07, 2023 |
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SaaS Metrics Pillar 3 Focuses on Your Gross Margin Profile
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Sep 06, 2023 |
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SaaS Metrics Pillar 2 Focuses on Retaining Your Customers
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Sep 05, 2023 |
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SaaS Metrics Pillar 1 is the First Stop on Your Metrics Journey
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Sep 04, 2023 |
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Is Your SaaS Company Valued on One Metric or Many?
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Sep 03, 2023 |
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Two Methods to Run Retention Analysis
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Sep 02, 2023 |
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What is Cohort Analysis?
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Sep 01, 2023 |
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Klaviyo’s Gross Profit Performance and OpEx Profile at Scale
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Aug 31, 2023 |
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Klaviyo’s Net Revenue Retention Formula and Performance
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Aug 30, 2023 |
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Klaviyo Filed Their S-1 and Gross Revenue Retention Formula
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Aug 29, 2023 |
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What is Churn in SaaS?
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Aug 28, 2023 |
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TCV vs ACV vs ARR
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Aug 27, 2023 |
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One of the Biggest SaaS Data Mistakes
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Aug 26, 2023 |
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How to Call BS on a Bookings Forecast
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Aug 25, 2023 |
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Your SaaS P&L is Wrong
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Aug 24, 2023 |
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What is the R&D Index?
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Aug 23, 2023 |
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What is the R&D Payback Ratio?
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Aug 22, 2023 |
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How Should I Track COGS With Usage-based Revenue
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Aug 21, 2023 |
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What is Your SaaS OpEx Profile?
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Aug 20, 2023 |
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These Are the Top 3 SaaS Metrics Said Every Blog Post and Webinar Ever
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Aug 19, 2023 |
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The Right Metrics for the Right Stage of Your Business
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Aug 18, 2023 |
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What Do You Mean by a Gross Margin Adjusted CAC Payback?
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Aug 17, 2023 |
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ARPA | The Forgotten SaaS Metric
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Aug 16, 2023 |
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What is The Proper Close Date for a Software Booking
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Aug 15, 2023 |
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Why CAC Is Like Debt
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Aug 14, 2023 |
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System Reboot: Your ARR Has Been Corrupted
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Aug 13, 2023 |
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Does Usage-based Revenue Count as a Booking?
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Aug 12, 2023 |
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A Renewal is Not a Booking or Is It?
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Aug 11, 2023 |
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Do Price Changes Count as a Software Booking?
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Aug 10, 2023 |
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What is the Difference Between an Upsell and a Cross-sell?
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Aug 09, 2023 |
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If I Offer Self-service SaaS Do I Still Track Bookings?
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Aug 08, 2023 |
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What is a Software Booking?
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Aug 07, 2023 |
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The Advanced Lifetime Value Formula and Its Dangers
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Aug 06, 2023 |
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LTV is NOT a Standalone Metric
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Aug 05, 2023 |
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Should I Use LTV If I Target High ACV Customers?
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Aug 04, 2023 |
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LTV is a Point in Time Metric
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Aug 03, 2023 |
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What is Customer Lifetime Value
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Aug 02, 2023 |
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Don’t Forget Sales Cycle Length in Your S&M Metrics
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Aug 01, 2023 |
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Why is Department Coding So Important?
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Jul 31, 2023 |
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What Is This Chart of Accounts That I Hear About?
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Jul 30, 2023 |
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Why Is the Rule of 40 Back in Style?
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Jul 29, 2023 |
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Have You Adjusted Your Sales and Marketing Efficiency Metrics for Variable Revenue?
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Jul 28, 2023 |
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What Time Period Should I Measure for Revenue Retention?
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Jul 27, 2023 |
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Do You Know Your Margins by Revenue Stream?
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Jul 26, 2023 |
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How to Correctly Calculate Your Overall Gross Margin
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Jul 25, 2023 |
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COGS vs. OpEx | Why Is This SO Important?
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Jul 24, 2023 |
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Should Customer Success Be Coded to COGS or OpEx or Both?
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Jul 23, 2023 |
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Your SaaS Cost of Goods Sold (COGS) Is Probably Wrong
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Jul 22, 2023 |
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Are You Tracking Your Renewal Rate?
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Jul 21, 2023 |
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Your MRR Schedule Could Cost You Millions in Valuation
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Jul 20, 2023 |
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What’s the Difference Between Forecasting, Planning, and Budgeting?
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Jul 19, 2023 |
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Should I Segment My SaaS Metrics?
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Jul 18, 2023 |
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CAC Payback Period | One of My Favorite Metrics
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Jul 17, 2023 |
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What Does CAC Mean
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Jul 16, 2023 |
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You Need to Allocate Your Sales and Marketing Expenses Between New and Expansion
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Jul 15, 2023 |
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What is the Cost of ARR
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Jul 15, 2023 |