Welcome to Passion to Profit, a weekly podcast to help support big hearted creative thinkers, small business owners and entrepreneurs, to transform their knowledge, expertise, and passion into successful and profitable businesses. I'm Philippa Craddock and I’m obsessed with all things business, marketing, and strategy. I left my corporate role over ten years ago to pursue a huge dream. In a few short years I grew my design led business from kitchen table to a seven-figure global brand, with all the freedom and excitement that came with it and plenty of ups and downs along the way. Today, I want to help you to establish and grow your business, to set your goals and to find the right, practical steps to achieve each and every one while living your best life. Think of this as your go-to resource for all things business, marketing, and strategy. I'll break down complex topics and strip away all the jargon, so that you can focus on what really matters - taking practical steps to achieve your goals and take your business forwards. Grab yourself a seat and a notebook and join me every week.