The Marketing Share
By Alec Cheung & Barb VanSomeren
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Image by Alec Cheung & Barb VanSomeren
Category: Marketing
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Episodes: 65
Description
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
| Episode | Date |
|---|---|
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How Great CMOs Lead Through Change with Lauren Esposito (Ep 65)
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Jun 30, 2026 |
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How to Stand Out in the Sea of AI Content with David J Ebner (Ep 64)
|
Jun 16, 2026 |
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This is What Sales Teams Actually Need From Marketing (Ep 63)
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Jun 02, 2026 |
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AI, Outsourcing, and Modern Marketing Leadership with CMO Lisa Cole (Ep 62)
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May 19, 2026 |
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How Great CMOs Lead Marketing Today with Karl Van den Bergh (Ep. 61)
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Apr 21, 2026 |
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How to Turn Customer Reviews into Revenue with George Swetlitz (Ep. 60)
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Apr 07, 2026 |
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How AI Is Reshaping the Role of the CMO with Kate Johnson (Ep 59)
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Mar 25, 2026 |
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How Startup Founders Should Think About Marketing with Mark Donnigan (Ep 58)
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Mar 10, 2026 |
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Becoming a CMO: What You Learn in Your First Year as a Marketing Leader (Ep 57)
|
Feb 10, 2026 |
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The Future of Marketing Leadership Explained | Trends for 2026 (Ep 56)
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Jan 13, 2026 |
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How AI Is Reshaping SEO in Digital Health with Noah Goldfarb (Ep 55)
|
Dec 30, 2025 |
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Becoming an Indispensable CMO: Finance, Alignment & AI Advice with Alan Gonsenhauser (Ep 54)
|
Dec 16, 2025 |
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The Growing Demand for Fractional CMOs with Advisor Alan Gonsenhauser (Ep 53)
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Dec 02, 2025 |
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Balancing Brand Integrity and Local Market Strategy with Franchise Expert Brian McHale (Ep 52)
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Nov 11, 2025 |
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Rethinking Go-To-Market in the Age of AI with marketing expert Chaenara O'Brien (Ep 51)
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Oct 16, 2025 |
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Bridging the Messaging Gap: Chris Silvestri on Clear, Conversion-Driven Copy (Ep 50)
|
Sep 30, 2025 |
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The Future of Social Media Strategy, AI, and Marketing & Sales with Emeric Ernoult, CEO of Agorapulse (Ep 49)
|
Sep 16, 2025 |
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Healthcare Marketing in the Age of AI with Alex Membrillo (Ep 48)
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Sep 02, 2025 |
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Mastering Website Development For Your Next Website Project with Stephanie Brooks (ep 47)
|
Aug 19, 2025 |
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Get Off Your (M)ass: Breaking Marketing Silos with Co-Authors Tanya and Tony Thorson (Ep 46)
|
Aug 05, 2025 |
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How AI Is Changing the Way Marketers Think & Build with Liza Adams (Ep 45)
|
Jul 22, 2025 |
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From SEO to LLMs: How to get your brand in AI Search Results with David Kirkdorffer (Ep 44)
|
Jul 08, 2025 |
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CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43)
|
Jun 24, 2025 |
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Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb (Ep 42)
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Jun 10, 2025 |
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Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)
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May 27, 2025 |
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When Brands Go South with Todd Allard (Ep 40)
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May 13, 2025 |
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Metrics that Matter with Fractional CMO Monique Olan ( Ep. 39)
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Apr 29, 2025 |
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Game-Changing Tech for Real-Time Marketing (Ep. 38)
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Apr 08, 2025 |
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CRM Mastery: Aligning Marketing & Sales, Lead Nurturing, and Data Hygiene Secrets with Jason Kramer (Ep 37)
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Mar 18, 2025 |
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SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36)
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Mar 04, 2025 |
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What CEOs Need from CMOs: How to Define Marketing Success for Your CEO (Ep. 35)
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Feb 18, 2025 |
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Retention Is the New Growth Engine: How Loyalty Programs Drive Revenue with Rob Reid (Ep. 34)
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Jan 14, 2025 |
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The Infamous First 90 Days: Key Strategies for New Marketing Leaders (Ep. 33)
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Jan 01, 2025 |
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Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration (Ep. 32)
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Dec 17, 2024 |
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B2B Marketing Strategies Reimagined: Mike Maynard on Storytelling, PR, and ABM Mastery (Ep. 30)
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Nov 26, 2024 |
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Building Better B2B Marketing: Chris Peer on ROI, Value Propositions, and KPIs that Drive Success (Ep. 30)
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Nov 12, 2024 |
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Marketing Goes Back to the Future: Jeff Greenfield’s Guide to Winning at Attribution in a Cookieless World (Ep. 29)
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Nov 05, 2024 |
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Mastering Demand Generation: Scaling Strategies with Carly Botelho (Ep. 28)
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Oct 22, 2024 |
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When Finance Meets Marketing: How New Marketing Leaders Can Build Strong Relationships With CFOs To Drive Company Success (Ep. 27)
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Sep 03, 2024 |
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From Chaos to Clarity: Fractional CMO Andy Culligan on Strategic Execution, SDR Teams and Company Growth (Ep. 26)
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Aug 20, 2024 |
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Marketing Attribution: Friend or Foe? with Tracy Sestili (Ep. 25)
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Aug 06, 2024 |
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The Biggest Mistake First-Time Marketing Leaders Make (Ep. 24)
|
Jul 24, 2024 |
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Marketing Leader Interviews: Leading for the First Time with Kyle Rutledge
|
May 31, 2024 |
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Good Creative: What to Look For & How AI Is Affecting Agencies with Matt Kuttan
|
May 07, 2024 |
|
Industry Specialization in Content Writing with Janine Kelbach
|
Feb 29, 2024 |
|
Marketing Leader Series: Getting a Startup from Zero to One with Mike Harmon
|
Jan 24, 2024 |
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How Google's February 2024 Email Changes Affect Outbound Campaigns with Brandon Turnbull
|
Jan 10, 2024 |
|
Developing Executive Presence with Drew Saur
|
Nov 21, 2023 |
|
How to Measure and Track Your Brand with Jiri Boudal
|
Nov 07, 2023 |
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Connecting the Dots from Brand to Demand with Beth Hunsicker Parker
|
Oct 26, 2023 |
|
The Marketing Recruiting Landscape
|
Oct 11, 2023 |
|
The Evolution of ABM Through Use of Intent Data with Latane Conant
|
Sep 26, 2023 |
|
10 Ways to Risk-Free Innovation with Tom Kuczmarski and Jake Sherman
|
Sep 12, 2023 |
|
Messaging for Complex Products with Marcy Freeman
|
Sep 08, 2023 |
|
New Marketing Leader Series: Facing the Unknown w/ Jenn Guidry
|
Aug 01, 2023 |
|
How Marketers Gain "Unfair Mindshare" w/ Derek Weeks
|
Jul 18, 2023 |
|
Building an Authentic Community w/ Matt Heinz of Heinz Marketing
|
Jun 20, 2023 |
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Your First Marketing Hire w/ Kenny Mazursky
|
Jun 06, 2023 |
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The Skinny on Paid Search
|
Jun 06, 2023 |
|
Understanding Generative AI for Marketers w/ Nicole Leffer
|
May 16, 2023 |
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Outbound Email Marketing w/ Brandon Turnbull
|
May 01, 2023 |
|
Intro to The Marketing Share Podcast
|
Apr 05, 2023 |
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Quiet Hiring for Growth Marketing
|
Apr 05, 2023 |
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Navigating Crisis
|
Apr 05, 2023 |
|
Secret to Sales and Marketing Success
|
Apr 05, 2023 |