Good Marketing, Good Business
By Shannon Stone
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Category: Marketing
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Episodes: 87
Description
Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?
That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.
Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.
The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
| Episode | Date |
|---|---|
|
086: Let’s Pause. What Business Do You Actually Want?
|
Nov 30, 2025 |
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085: More Clients Who Spend Over $20K-50K+/Year With You? Here’s How.
|
Nov 16, 2025 |
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084: Marketing Isn't Your Problem, It’s Just Your Most Obvious Problem
|
Nov 02, 2025 |
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083: Established Businesses, These Strategies Are For You
|
Apr 13, 2025 |
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082: Competitors, What Competitors?
|
Feb 23, 2025 |
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081: Grow Your Business From The Inside Out
|
Feb 09, 2025 |
|
080: How To Book More Discovery Calls
|
Dec 22, 2024 |
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079: 3 Winning Messages Winners Share On Discovery Calls
|
Dec 15, 2024 |
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078: Turning Your Discovery Calls Into Sales
|
Dec 08, 2024 |
|
077: What Really Is A Discovery Call?
|
Dec 01, 2024 |
|
076: Five Ways Being Sharper In Business Will Help You To Grow
|
Nov 24, 2024 |
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075: Cash Flow At Christmas For Service Businesses
|
Nov 17, 2024 |
|
074: When Times Are Tougher In Business
|
Nov 10, 2024 |
|
073: Are You Lacking Knowledge or Execution?
|
Nov 03, 2024 |
|
072: 9 Lessons From 9 Years In Business
|
Oct 21, 2024 |
|
071: Strategy vs. Tactics
|
Oct 13, 2024 |
|
070: The Magic In Taking Action
|
Sep 24, 2024 |
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069: If Clients Aren't Coming To You, Do This
|
Sep 16, 2024 |
|
068: Why Established Businesses Find It Hard To Generate Clients
|
Sep 08, 2024 |
|
067: Over-Servicing Clients In The Way Of Your Business Growth?
|
Sep 01, 2024 |
|
066: Why Your Business Doesn’t Stay Busy
|
Aug 25, 2024 |
|
065: Getting The Same Clients To Buy From You Again, And Again
|
Aug 19, 2024 |
|
064: Improve Your Offer, Improve Your Business
|
Aug 11, 2024 |
|
063: Sustainable Success vs. Results Yesterday
|
Aug 05, 2024 |
|
062: 3 Ways Businesses Get Stuck With Getting More Clients
|
Jul 28, 2024 |
|
061: Proactively Going After The Clients You Want
|
Jul 22, 2024 |
|
060: Having A Team That Actually Grows Your Business
|
Jul 14, 2024 |
|
059: Common Sales Call Mistakes
|
Jul 07, 2024 |
|
058: Why I Assess Businesses Before Giving Advice
|
Jun 30, 2024 |
|
057: Your Vision Will Create Motivation & Profit
|
Jun 23, 2024 |
|
056: Don’t Forget The Groundwork
|
Jun 16, 2024 |
|
055: Five Q’s If You Want A Small Number of Quality Clients
|
Jun 10, 2024 |
|
054: Make More Sales By Increasing Your Prices
|
Jun 02, 2024 |
|
053: You Are Not Your Client
|
May 26, 2024 |
|
052: Why You Should Finesse Over Your Copy
|
May 20, 2024 |
|
051: Five Misconceptions Around Hiring A Virtual Assistant
|
May 12, 2024 |
|
050: How I Perfected A Client Generating Strategy
|
May 05, 2024 |
|
049: How Action Creates Answers
|
Apr 29, 2024 |
|
048: Great Clients Get Great Results, Here’s How
|
Apr 21, 2024 |
|
047: Improve Your Client Retention
|
Apr 14, 2024 |
|
046: Starting A Business Doesn’t Mean Starting At The Bottom
|
Apr 07, 2024 |
|
045: One Question, Big Results
|
Mar 24, 2024 |
|
044: If People Don’t Understand What You Do
|
Mar 17, 2024 |
|
043: Four Steps To Getting Reviews From Clients
|
Mar 10, 2024 |
|
042: Overcoming The Marketing Challenges Of Your Industry
|
Mar 03, 2024 |
|
041: Why Good Work Is Not Good Enough
|
Feb 25, 2024 |
|
040: Back-End Niche Strategy
|
Feb 18, 2024 |
|
039: How To Take Action!
|
Feb 11, 2024 |
|
038: Should You Work Off Someone's Budget?
|
Feb 04, 2024 |
|
037: Always Busy But Still Want More Clients?
|
Dec 20, 2023 |
|
036: Choosing a Strategy That Sticks
|
Dec 17, 2023 |
|
035: When Your Team Doesn’t Produce How You’d Like
|
Dec 13, 2023 |
|
034: Solutions to Feast and Famine in Business
|
Dec 10, 2023 |
|
033: Important Hiring Lessons For Small Businesses
|
Dec 06, 2023 |
|
032: Brand Building Strategies v. Direct Marketing Strategies
|
Dec 03, 2023 |
|
031: Justifying Yourself in Business
|
Nov 29, 2023 |
|
030: Selling Without Using Your Website
|
Nov 26, 2023 |
|
029: Using Batching to be More Efficient
|
Nov 22, 2023 |
|
028: Two Business Dates You Need In Your Calendar
|
Nov 19, 2023 |
|
027: Why Your Attitude Determines Your Altitude in Business
|
Nov 15, 2023 |
|
026: 3 Phases Of Growing And Strengthening Your Team
|
Nov 12, 2023 |
|
025: Assume the sale
|
Nov 08, 2023 |
|
024: When Leads & Prospects Want To “Think About It”
|
Nov 05, 2023 |
|
023: Easy, Breezy, Obvious Sales Strategy
|
Nov 01, 2023 |
|
022: My 8 Year Business Journey - Special Episode
|
Oct 29, 2023 |
|
021: Turn Daily Business Problems Into Long-Lasting Solutions
|
Oct 25, 2023 |
|
020: Promoting Your Lead Magnet Correctly
|
Oct 22, 2023 |
|
019: High Performance Habit To Not Waste Time
|
Oct 18, 2023 |
|
018: Clients Who Don’t Need Convincing
|
Oct 15, 2023 |
|
017: Giving And Getting Feedback
|
Oct 11, 2023 |
|
016: How Getting Specific Equals More Clients
|
Oct 08, 2023 |
|
015: Sell Yourself On Your Services First
|
Oct 04, 2023 |
|
014: Navigating Seasonally Quiet Times In Business
|
Oct 01, 2023 |
|
013: Instead Of New Offers, Just Better Marketing
|
Sep 27, 2023 |
|
012: 90 Days To Christmas: Your Business’ Sales Plan
|
Sep 24, 2023 |
|
011: Targeting More Advanced Clientele
|
Sep 20, 2023 |
|
010: Tools For Business Owners In Overwhelm
|
Sep 17, 2023 |
|
009: Presenting Payment Plans The Right Way
|
Sep 10, 2023 |
|
008: Using Calendly To Book More Sales Calls - Part 2
|
Sep 03, 2023 |
|
007: Using Calendly To Book More Sales Calls - Part 1
|
Aug 27, 2023 |
|
006: Before You Hire Marketing Help, Again
|
Aug 20, 2023 |
|
005: Crazy Simple Ways To Make Sales
|
Aug 13, 2023 |
|
004: Sales Today vs. Future Sales
|
Aug 07, 2023 |
|
002: Social Media For Lead Generation or Validation
|
Aug 02, 2023 |
|
003: Turn Your Goals Into Reality Using Your Calendar
|
Aug 02, 2023 |
|
000: Trailer
|
Jul 31, 2023 |
|
001: Overconsumption of Content
|
Jul 31, 2023 |