If you’re faced with a brand change due to a merger or acquisition, shift in brand strategy, or any other reason, this is the podcast for you. Host Philip Guiliano, founding partner at BrandActive, brings you fun conversations and actionable ideas from global brand and agency leaders about brand implementation, insights, and innovation. When all eyes are on you, our eyes are on your brand. BrandActive is the global leader in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. For 25 years, BrandActive has brought the brand implementation best practices to Fortune 1000 companies across industries to optimize the implementation of rebranding programs of all sizes.