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Joe Hodoba
Nov 10, 2023
Doesn't sugar coat. Calls it like it is. Gets to brass tax and is entertaining.
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episode | Date |
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EP. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING
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May 08, 2024 |
Ep. 113- What’s Up THIS WEEK==> X on TV? BABY REINDEER, Viral Pickles?
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May 07, 2024 |
SPECIAL LIMITED SERIES: ===> WEBINAR Show-Up TIPS! <=== | BATHROOM Break #2 (COLLAB: The Marketing Millennials + Do This, Not That)
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May 06, 2024 |
Ep. 112- 'UNOFFICIAL Holidays' CRUSH it for Marketing B2B and B2C! l Jay's Scoop
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May 03, 2024 |
Ep. 111- Overcoming CONSUMER Marketing Hurdles ==> #1 Marketing Podcast in U.S. - Matthew Tilley from Vericast - Head of Growth
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May 03, 2024 |
Ep. 110- Call-To-Action SENTENCES?? (Whoa 22% Higher Clicks) and BOWL Haircuts! Ask Us ANYTHING
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May 01, 2024 |
Ep. 109- GOOGLE Says COOKIES Staying? Movie Reviews! I What’s Up THIS WEEK
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Apr 30, 2024 |
SPECIAL LIMITED SERIES: ===> WEBINAR Registration Tactics! <=== | BATHROOM Break #1 (COLLAB: The Marketing Millennials + Do This, Not That)
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Apr 29, 2024 |
Ep. 108- PUBLIC SPEAKING Secrets!! [Ultimate Speaker TIPS for Presentations, Webinars, Zoom Meetings...] How NOT to be BORING!! Jay’s Scoop
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Apr 26, 2024 |
Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success!
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Apr 26, 2024 |
Ep 106.- A/B Test PITFALLS! and CRINGE Stuff! Ask Us ANYTHING
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Apr 24, 2024 |
Ep. 105- EMAIL News! TAYLOR SWIFT?? I What’s Up THIS WEEK
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Apr 23, 2024 |
Ep. 104- 10% Click-Through Rates!! (AND IT IS NOT EMAIL)!! And Britney Spears?? Jay’s Scoop
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Apr 19, 2024 |
Ep. 103- WOW! ==> Amy Porterfield! 50 MILLION PODCAST DOWNLOADS! #1 Marketing Expert in U.S. joins the show!
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Apr 17, 2024 |
EP. 102- AI PROMPT ENGINEER = BIG BUCKS? The OFFICE Reboot!! I What's Up THIS WEEK
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Apr 16, 2024 |
EP. 101- SEND MORE EMAIL!?! [GUEST EPISODE] w/ Mary Keough
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Apr 13, 2024 |
100th EPISODE! ONE CHANGE = 55% INCREASE in CLICKS! and I am CLUELESS! I Jay's Scoop
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Apr 12, 2024 |
EP. 99- Should You Start a PODCAST? CELEB Sightings?? I Ask Us ANYTHING
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Apr 10, 2024 |
EP. 98- LinkedIn TV? HAPPY GILMORE 2? I What's Up THIS WEEK
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Apr 09, 2024 |
EP. 97- 3 NEW TEST IDEAS! (how to leverage IMPOSTER SYNDROME to get HUGE BOOST!) I Jay's Scoop
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Apr 05, 2024 |
EP. 96- [GUEST Episode] DIRECT MAIL? Offline Data for ONLINE? Erik Koenig PRES at SeQuel Response (Fastest Growing Direct Response Agency)
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Apr 05, 2024 |
EP. 95- MEAN GIRLS and 20% of CLICKS LOST! I Ask Us ANYTHING
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Apr 03, 2024 |
EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK
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Apr 02, 2024 |
EP. 93- YOU HAVE NEVER TESTED THIS! 5 New Offers [Business and Consumer – NEW!] I Jay's Scoop
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Mar 29, 2024 |
EP. 92- SECRETS to B2B INFLUENCER MKTG [GUEST] Brianna Doe: Ranked TOP 50 LinkedIn Creator WORLDWIDE!
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Mar 29, 2024 |
EP. 91- AI MISTAKE to AVOID! and MY BDAY! Ask Us ANYTHING
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Mar 27, 2024 |
EP. 90- BIG YouTube Change! LinkedIn Gaming?? What's Up THIS WEEK
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Mar 26, 2024 |
EP. 89- SECRET to SUCCESS? (with ACTIONABLE tips to make it happen!) I Jay's Scoop
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Mar 22, 2024 |
EP. 88- Turning 40,000 Customers Into REAL Relationships GUEST: CMO of Marigold Wendy Werve I EXPERT QUICK TIPS
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Mar 22, 2024 |
EP. 87- I CRIED During The NOTEBOOK…and EASY BOOST to CLICKS for Blogs, Social Posts, and Email…I Ask Us ANYTHING
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Mar 20, 2024 |
EP. 86- ONE DAY [Netflix]…TikTok Creators Turn to EMAIL? l WHAT’S UP THIS WEEK
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Mar 19, 2024 |
EP. 85- OFFERS Working RIGHT NOW! (psst...you're doing it wrong) l Jay's Scoop
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Mar 15, 2024 |
EP. 84- AVOID this AI Mistake! with INFLUENCER Ross Simmonds l Expert Quick Tips
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Mar 15, 2024 |
EP. 83- HATE MAIL! l Ask Us ANYTHING
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Mar 13, 2024 |
EP. 82- GOODBYE LIKES? l What's Up THIS WEEK
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Mar 12, 2024 |
EP. 81- SEGMENTATION Secrets You DON’T KNOW! l Jay's Scoop
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Mar 08, 2024 |
EP. 80- Get Your CAREER On Course! with 7x WSJ Best Selling Author Scott Jeffrey Miller I Expert Quick Tips
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Mar 08, 2024 |
EP. 79- LOVE IS BLIND Predictions! (and Marketing Stuff too) I Ask Us ANYTHING
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Mar 06, 2024 |
EP. 78- PERSONALIZED CTA's? The Bachelor? What's Up THIS WEEK
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Mar 05, 2024 |
EP. 77- 5 MISTAKES Most Marketers are MAKING! | Jay's Scoop
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Mar 01, 2024 |
EP. 76- LINKEDIN Tips with #1 Rated Sales Expert on LinkedIn Daniel Disney I Expert Quick Tips
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Mar 01, 2024 |
EP. 75- SEE What Your COMPETITION is DOING? | Ask Us ANYTHING
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Feb 28, 2024 |
EP. 74- INFLUENCER Marketing? LinkedIn B2C?? What's Up THIS WEEK
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Feb 27, 2024 |
EP. 72- EASY AI Tips You HAVEN'T TRIED!! l Jay's Scoop
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Feb 23, 2024 |
EP. 73- How AI is Changing E-Commerce: CMO of $2B Bloomreach Amanda Cole I Expert Quick Tips
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Feb 23, 2024 |
EP. 71- SECRET to Staying in INBOX! Ask Us ANYTHING
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Feb 21, 2024 |
EP. 70- TEMU? Text to Video AI?? ! What's Up THIS WEEK
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Feb 20, 2024 |
EP. 69- 6 LANDING Page TIPS to Instantly Boost Results! Jay's Scoop
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Feb 16, 2024 |
EP. 68- SECRETS to Boost Contest & Giveaway ROI!! Ask Us ANYTHING
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Feb 14, 2024 |
EP. 67- LINKEDIN Changes to BOOST ENGAGEMENT! What's Up THIS WEEK
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Feb 13, 2024 |
EP. 66- EBOOKS are BORING and Your Consumer Offer is MEH! l Jay's Scoop
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Feb 09, 2024 |
EP. 65- I Have NO PLAN! | Ask Us ANYTHING
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Feb 07, 2024 |
EP. 64- Big EMOJI Week! What's Up THIS WEEK
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Feb 06, 2024 |
EP. 63- BEST Time to SEND EMAIL Campaign? I Jay's Scoop
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Feb 02, 2024 |
EP. 62- EASY 25% Boost to Email Opens! I Ask Us ANYTHING
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Jan 31, 2024 |
EP. 61- BIG Change for TikTok! What's Up THIS WEEK
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Jan 30, 2024 |
EP. 60- MOST Important Part of Your Website…(GAME CHANGER TIPS!) I Jay's Scoop
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Jan 26, 2024 |
EP. 59- 25% Increase in CLICKS!! l Ask Us ANYTHING
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Jan 24, 2024 |
EP. 58- VIDEO in EMAIL Marketing?? What's Up THIS WEEK
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Jan 23, 2024 |
EP. 57- GMAIL & YAHOO Email Changes YOU NEED TO KNOW! I Expert Quick Tips
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Jan 19, 2024 |
EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING
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Jan 17, 2024 |
EP. 55- TIPS from Annoying POLITICAL Marketing? I What's Up THIS WEEK
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Jan 16, 2024 |
EP. 54- The MVP of MARKETING TIPS! (This Works!) I Jay's Scoop
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Jan 12, 2024 |
EP. 53- EMAIL Signature is a BIG DEAL! I Ask Us ANYTHING
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Jan 10, 2024 |
EP. 52- What's Up THIS WEEK - 01/09/2024
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Jan 09, 2024 |
EP. 51- 25% INCREASE in Email Open Rate! EASY TEST! l Jay's Scoop
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Jan 05, 2024 |
EP. 50- FOUNDER of Chili Piper! Startup to Billion Dollar Valuation Journey with Alina Vandenberghe l Expert Quick Tips
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Jan 05, 2024 |
EP. 49- MISTAKE! Biggest Mistake Marketers Make! l Ask Us ANYTHING
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Jan 03, 2024 |
EP. 48- What's Up THIS WEEK - 1/2/2024
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Jan 02, 2024 |
EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes!
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Dec 29, 2023 |
EP. 47- NEW Subject Line TESTS! l Jay's Scoop
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Dec 29, 2023 |
EP. 45- MY LinkedIn Routine l Ask Us ANYTHING
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Dec 27, 2023 |
EP. 44- What's Up THIS WEEK - 12/26/2023
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Dec 26, 2023 |
EP. 43- 2024 MARKETING MUST KNOWS! l Jay's Scoop
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Dec 22, 2023 |
EP. 42- PROVE Email Marketing WORKS! l Ask Us Anything
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Dec 20, 2023 |
EP. 41- What's Up THIS WEEK - 12/19/2023
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Dec 19, 2023 |
EP. 40- EMAIL PRE-HEADERS - Avoid this MASSIVE Mistake! l Jay's Scoop
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Dec 15, 2023 |
EP. 39- I Stopped Reading My OWN Email Newsletter! l Ask Us Anything
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Dec 13, 2023 |
EP. 38- 35% INCREASE In Performance - Stop Being Boring! l Jay's Scoop
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Dec 08, 2023 |
EP. 37- INTENT is Not Intent! w/ Ashley Faus from Atlassian l Expert Quick Tips
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Dec 08, 2023 |
EP. 36- RING The Bell! LinkedIn Changes That WORK! l Ask Us Anything
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Dec 06, 2023 |
EP. 35- GROW YOUR LIST! Why Aren't You Doing This?? l Jay's Scoop
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Dec 01, 2023 |
EP. 34- When To GIVE UP? l Ask Us Anything
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Nov 29, 2023 |
EP. 33- [MUST LISTEN] December 2023 Gmail Update... l Jay's Scoop
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Nov 24, 2023 |
EP. 32- LOVE IS BLIND Stars in YOUR Marketing??? Insider Scoop on Influencer Marketing w/ Courtney Bagby of Little Red Management l Expert Quick Tips
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Nov 24, 2023 |
EP. 31- BORING! You’re Doing LinkedIn WRONG! l Ask Us Anything
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Nov 22, 2023 |
EP. 30- THIS WORKS! EMOJIS for B2B and B2C! The Details… I Jay's Scoop
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Nov 17, 2023 |
EP. 29- EASY Win-Back Tactic!!! l Ask Us Anything
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Nov 15, 2023 |
EP. 28- INSTANT BOOST! ‘From’ More Important Than Subject Line?? | Jay's Scoop
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Nov 10, 2023 |
EP. 27- GIFTING=SALES! w/ Sendoso Founder Kris Rudeegraap l Expert Quick Tips
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Nov 10, 2023 |
EP. 26- AGGRESSIVE? Maybe…but it WORKS! [5 min Quick Tip] l Ask Us Anything
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Nov 08, 2023 |
EP. 25- OPEN RATES are DEAD! WRONG!!! l Jay's Scoop
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Nov 03, 2023 |
EP. 24- Is 100% Improvement a WIN??? l Ask Us ANYTHING
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Nov 01, 2023 |
EP. 23- You're Ignoring Your BEST Prospects l Jay's Scoop
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Oct 27, 2023 |
EP. 22- IT'S TRENDING!! w/ Brianne Fleming from Making the Brand l Expert Quick Tips
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Oct 27, 2023 |
EP. 21- STOP Selling EVERYTHING! Sell ONE Thing!! l Ask Us Anything
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Oct 25, 2023 |
EP. 20- The MOST Important Email You'll EVER Send l Jay's Scoop
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Oct 20, 2023 |
EP. 19- Want to get a Promotion? DO THIS! l Ask Us ANYTHING
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Oct 18, 2023 |
EP. 18- STOP the Madness! Email Myth Busting = ROI INCREASE! l Jay's Scoop
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Oct 13, 2023 |
EP. 17- 2 Weeks Until They Are GONE 4EVER!!!! w/ Andrew Kordek from iPost l Expert Quick Tips
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Oct 13, 2023 |
EP. 16- #1 RATED Episode! The Power of Social Proofing l Jay's Scoop
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Oct 06, 2023 |
EP. 15- STOP! Do This NOW!! Q4 Quick Tips l Jay's Scoop
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Sep 29, 2023 |
EP. 14- ANIMATED GIFs In Email!! C'mon! Do it. w/ Pierce Ujjainwalla from Knak l Expert Quick Tips
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Sep 29, 2023 |
EP. 13- SHHH…SECRET to Beat LINKEDIN Algorithm! l Jay's Scoop
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Sep 24, 2023 |
EP. 12- 20% INCREASE IN CLICKS!! Simple Call-To-Action Changes THAT WORK! l Jay's Scoop
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Sep 22, 2023 |
EP. 11- The EASIEST Tweaks That Make MASSIVE Impact l Jay's Scoop
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Sep 17, 2023 |
EP. 10- WRONG! You’re Thinking About CONTENT Marketing all WRONG!
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Sep 15, 2023 |
EP. 9- 99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop
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Sep 08, 2023 |
EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips
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Sep 08, 2023 |
EP. 7- LinkedIn HACKS Influencers Don't Want You To Know l Jay's Scoop
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Sep 01, 2023 |
EP. 6- Best Offers in 2023 That ACTUALLY Convert l Jay's Scoop
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Aug 25, 2023 |
EP. 5- "I'm Not A Writer" & Other Lies You're Believing w/ Ann Handley from MarketingProfs l Expert Quick Tips
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Aug 25, 2023 |
EP. 4- Unsubscribes are GOOD?!?! Email MYTH busted! l Jay's Scoop
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Aug 17, 2023 |
EP. 3- INCREASE Marketing ROI with Human Behavior Hacks! w/ Nancy Harhut of HBT Marketing l Expert Quick Tips
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Aug 17, 2023 |
EP. 2- 50% Increase Form Submissions with EASY Landing Page Tips l Jay's Scoop
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Aug 17, 2023 |
EP. 1- LIFT Email Opens by 20%! Subject Line Quick Tips l Jay's Scoop
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Aug 17, 2023 |