How I Wrote This
By Brett Gordon and Karen Winterich
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Brett Gordon and Karen Winterich
Category: Social Sciences
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 1
Reviews: 0
Episodes: 10
Description
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
| Episode | Date |
|---|---|
|
Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero
|
Apr 28, 2024 |
|
Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being
|
Mar 19, 2024 |
|
Ep. 7 - Debunking Misinformation with Jessica Fong, Tong Guo, and Anita Rao
|
Feb 27, 2024 |
|
Ep. 6 - From Friends to Co-Authors with Kaitlin Woolley and Peggy Liu
|
Jan 12, 2024 |
|
Ep. 5 Harvard Business School's Eva Ascarza
|
Dec 13, 2023 |
|
Ep. 0 - Trailer
|
Dec 13, 2023 |
|
Ep. 4 - How Vicarious Touch Made it from Hibernation to Publication
|
Nov 01, 2023 |
|
Ep. 3 – Stephan Seiler, Anna Tuchman, and Song Yao discuss Soda Taxes
|
Sep 21, 2023 |
|
Ep. 2 - Martin Mende and Maura Scott talk Service Robots
|
Aug 07, 2023 |
|
Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews
|
Aug 07, 2023 |