How I Wrote This
By Brett Gordon and Karen Winterich
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Image by Brett Gordon and Karen Winterich
Category: Social Sciences
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Subscribers: 5
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Episodes: 19
Description
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
| Episode | Date |
|---|---|
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Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson
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Mar 10, 2025 |
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Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen
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Feb 16, 2025 |
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Ep. 15 Mini Part 2, How To Be A Good Reviewer
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Jan 21, 2025 |
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Ep 15: Mini Part 1, The Lives of Co-Editors
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Jan 12, 2025 |
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Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi
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Dec 09, 2024 |
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Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion
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Nov 06, 2024 |
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Ep. 12 - Generative Interpretable Visual Design with Ankit Sisodia, Alex Burnap and Vineet Kumar
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Oct 09, 2024 |
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Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo
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Aug 13, 2024 |
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Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett
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May 28, 2024 |
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Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero
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Apr 28, 2024 |
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Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being
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Mar 19, 2024 |
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Ep. 7 - Debunking Misinformation with Jessica Fong, Tong Guo, and Anita Rao
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Feb 27, 2024 |
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Ep. 6 - From Friends to Co-Authors with Kaitlin Woolley and Peggy Liu
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Jan 12, 2024 |
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Ep. 5 Harvard Business School's Eva Ascarza
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Dec 13, 2023 |
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Ep. 0 - Trailer
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Dec 13, 2023 |
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Ep. 4 - How Vicarious Touch Made it from Hibernation to Publication
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Nov 01, 2023 |
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Ep. 3 – Stephan Seiler, Anna Tuchman, and Song Yao discuss Soda Taxes
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Sep 21, 2023 |
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Ep. 2 - Martin Mende and Maura Scott talk Service Robots
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Aug 07, 2023 |
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Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews
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Aug 07, 2023 |