’Hello $FirstName’ - marketing experts discussing the topic of personalization
By Rasmus Houlind
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Image by Rasmus Houlind
Category: Marketing
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Episodes: 35
Description
Ready to learn about personalization in marketing?
This podcast is like nothing you’ve tried before.
There will be two types of episodes:
1. Audio-book chapters from ’Hello $Firstname’
2. Discussions of the topics in these chapters with experts in the field
Based on my latest book ’Hello $FirstName - Profiting from Personalization’
The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...)
A written abstract of the book can be downloaded here:
https://agillic.com/free-ebook-hello-firstname/
All models and illustrations from the book can be downloaded here:
https://www.omnichannelinstitute.com/resources?lang=en
| Episode | Date |
|---|---|
|
Chapter 17: Conversion Rate Optimization & Personalization
|
May 07, 2024 |
|
Discussing Chapter 16: ’DATA AND PERSONALIZATION’ with Michael Bietenhader, Chief Consulting Officer at Nexum AG
|
Apr 30, 2024 |
|
Chapter 16: Data & Personalization
|
Apr 23, 2024 |
|
Discussing Chapter 15: ’THE PREREQUISITES FOR PERSONALIZATION’ with Jesper Damsgaard, SVP Ecommerce at Pandora
|
Apr 16, 2024 |
|
Chapter 15 - Prerequisites for Personalization: The Basic Foundations
|
Apr 09, 2024 |
|
Discussing Chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP Loyalty at Strawberry
|
Apr 02, 2024 |
|
Bonus Episode: Discussing The Moments of Truth and CDPs with Founder and CTO at Tealium, Mike Anderson
|
Mar 12, 2024 |
|
Chapter 14 - Tying it all up in the Bowtie of Personalization
|
Feb 27, 2024 |
|
Discussing Chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, Ex VP of Sitecore
|
Feb 20, 2024 |
|
Discussing Chapter 12: ’CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery
|
Feb 13, 2024 |
|
Chapter 13 - Personalization on Inbound Platforms
|
Feb 06, 2024 |
|
Chapter 12 - Content Part 2: Content Feeds
|
Jan 30, 2024 |
|
Discussing Chapter 11: ’Value from Marketing Automation’ with Jesper Lindeberg, Head of CRM at Miinto.com
|
Jan 23, 2024 |
|
Chapter 11 - Personalization in Marketing Automation
|
Jan 16, 2024 |
|
Discussing Chapter 10: ’Insights part 2: Moments of Truth’ with Gianfranco Cuzziol, Former Head of CRM at Aesop, Speaker, Author, Consultant
|
Jan 09, 2024 |
|
Chapter 10 - Insights Part 2: Moments of Truth
|
Jan 02, 2024 |
|
Discussing Chapter 9: ’Personalization in Campaigns’ with Mads Jefsen, Marketing Director at F.C.Copenhagen
|
Dec 19, 2023 |
|
Chapter 9 - Personalization in Campaigns
|
Dec 12, 2023 |
|
Discussing Chapter 8: ’Content Part 1: Messages’ with Dorte Karlsson, ex Head of Data and Insights at Story House Egmont, CRM at HK, now Senior Advisor at Web2Media
|
Dec 05, 2023 |
|
Chapter 8 - Content Part 1: Messages
|
Nov 28, 2023 |
|
Discussing Chapter 7 - ’Insights Part 1: Segmentation’ with Lisa Björnskär, CEO at BellyBalance.se, ex Customer Growth and Loyalty at 3
|
Nov 21, 2023 |
|
Discussing Chapter 6 - ’The Bowtie of Personalization’ with Peter Anders Franch, Head of Customer Insights, CRM and Email Marketing at Matas
|
Nov 14, 2023 |
|
Chapter 7 - Insights Part 1: Segments
|
Nov 07, 2023 |
|
Chapter 6: The Bowtie of Personalization
|
Oct 31, 2023 |
|
Discussing Chapter 5 - ’Marketing without Personalization’ with Kim Jong Andersen, Partner and COO at WDP and Founder of Danish Digital Award
|
Oct 25, 2023 |
|
Chapter 5: Marketing Without Personalization
|
Oct 18, 2023 |
|
Discussing Chapter 4 - ’Why does Personalization work?’ with Neuroscientist and PhD Matt Johnson
|
Oct 11, 2023 |
|
Chapter 4: Why does Personalization work?
|
Oct 04, 2023 |
|
Discussing Chapter 3 - ’Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano
|
Sep 27, 2023 |
|
Chapter 3: Defining Personalization
|
Sep 19, 2023 |
|
Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark
|
Sep 13, 2023 |
|
Chapter 2: The Problem of Personalization
|
Sep 06, 2023 |
|
Discussing Chapter 1 with David Mannheim
|
Aug 29, 2023 |
|
Chapter 1: The Hype of Personalization
|
Aug 23, 2023 |
|
Introduction to the Podcast and the Book
|
Aug 23, 2023 |